User:Cohentom/sandbox/SimilarWeb Ltd: Difference between revisions
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Revision as of 13:03, 26 August 2014
| SimilarWeb company logo | |
| Type of business | Private |
|---|---|
| Headquarters | London, United Kingdom |
| Area served | International |
| Founder(s) | Or Offer,[1] Nir Cohen |
| CEO | Or Offer[2] |
| Industry | Advertising, Information technology |
| Services | Web analytics |
| Launched | 2009 |
| Current status | Online |
Type of site | Web analytics |
|---|---|
| Available in | English |
| URL | SimilarWeb.com |
| Registration | Optional |
| Launched | January 2013[3] |
| Current status | Active |
| Written in | Apache Hadoop |
SimilarWeb Ltd (former SimilarGroup) is an information technology company founded in March 2009 by Or Offer.[5][6] From its headquarters in London, U.K., SimilarWeb provides services in Web analytics, data mining and business intelligence for international corporations.[7] Through its main platform called SimilarWeb, it uses Big data technologies to collect, measure, analyze and provide user engagement statistics for Web sites and mobile apps.
Company History
Or Offer, founded SimilarGroup on March 3, 2009 in Tel-Aviv, Israel and became its CEO in November of the same year. Later the company moved its headquarters to London, U.K. On May 31, 2010 company raised $1.1 million in a series A round[8]of investment led by Yossi Vardi, International Management, Liron Rose and Omer Kaplan. On January 29-th, 2013 company raised another $2.5[9]and closed an additional $3.5[10]million extension to its Series B round on September 24th led by David Alliance, Moshe Lichtman[11]and participation of existing investor Docor International Management.[12]On the 24th of February 2014 South Africa media giant Naspers invested $18[13]million of funding of funding in a Series C into SimilarWeb. Less than a month after SimilarWeb used a part of the capital for acquisition of Israeli early-stage company TapDog[14]for a few million dollars in shares and cash, less than a year after it was founded. According to TechCrunch[15]the mission of the company is to topple the Alexa’s domination in the web analytics industry. Its most notable clients include PayPal, eBay Inc., Flipkart and others.
Technology
SimilarWeb analyzes web rankings via a panel containing millions of web surfers. According to TechCrunch[16]the company’s “…goal was in developing a sizable network involving hundreds of un-branded browser plug-ins across a variety of verticals. This allowed it to develop a panel containing “tens of millions” of end users around the world. From these users, SimilarWeb is able to determine a website’s rankings at a scale that’s larger than competitors like Compete or comScore which clock in at around 2 million users each.”
Services
SimilarWeb PRO
In June 2013, SimilarWeb released SimilarWeb PRO, a version of SimilarWeb with more features enabled.[17]
SimilarWeb also exposes its data to an API.[18]
See also
References
- ^ "Or Offer-Person Overview". CrunchBase. Retrieved 18 August 2014.
- ^ "Or Offer interview on Startup Camel". Sturtup Camel. Retrieved 18 August 2014.
- ^ Buchuk, Daniel. "Introducing SimilarWeb!". Retrieved 7 February 2014.
- ^ "SimilarWeb.com Site Info". Alexa Internet. Retrieved August 3, 2014.
- ^ "SimilarWeb organization". CrunchBase. Retrieved 3 August 2014.
- ^ "CEO profile". CrunchBase. Retrieved 3 August 2014.
- ^ Mike Shields (May 23, 2014). "Why Lower Rated Broadcast Comedies Like NBC's Community Are Hits on Hulu". The Wall Street Journal. Retrieved 18 August 2014.
- ^ "Series A funding". TechCrunch. Retrieved 24 August 2014.
- ^ "Series B funding". CrunchBase. Retrieved 24 August 2014.
- ^ "Series B additional funding". CrunchBase. Retrieved 24 August 2014.
- ^ "Moshe Luchtman". CrunchBase. Retrieved 24 August 2014.
- ^ "Docor International Management". VentureDeal. Retrieved 24 August.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "Sries C funding". CrunchBase. Retrieved 24 August.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "TapDog Acquisition". Globes Inc. Retrieved 24 August 2014.
- ^ "Would-Be Alexa Killer SimilarWeb Raises An Additional $3.5 Million". TechCrunch. Retrieved 24 August 2014.
- ^ "Alexa & comScore Competitor SimilarWeb Raises Series C From Naspers, Is Now Headed To Mobile". TechCrunch. Retrieved 24 August 2014.
- ^ Chaffrey, Dave. "A new online competitive intelligence tool". Smart Insights. Retrieved 7 February 2014.
- ^ "SimilarWeb APIs: unveiling the story behind every website on the internet". 3scale. Retrieved 18 August 2014.