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Olmert grew up in Israel and as a kid liked to develop computer programs and build machines out of electrical circuits from old radio transistors and walkie talkie type gadgets.<ref name=ViolaNotesPlayuz>{{cite news|last1=Lizor|first1=Noya|title=The (Play)Buzz on Shaul Olmert and why Playful Content is so damn viral|url=http://www.viola-notes.com/the-playbuzz-on-shaul-olmert-and-why-playful-content-is-so-damn-viral/|accessdate=9 March 2015|publisher=Viola Notes|date=17 January 2015}}</ref> His grandparents Bella and [[Mordechai Olmert]] came to Israel in 1933 after escaping from [[Odessa]] during the [[Russian Civil War]] in 1919.<ref name=IsraelTestBook>{{cite book|last1=Gilder|first1=George F.|title=The Israel Test: Why the World's Most Besieged State is a Beacon of Freedom and Hope for the World Economy|date=2013|publisher=Encounter Books|isbn=9781594036132|url=https://books.google.com/books?id=z3OVyjtXNrsC&pg=PT93&lpg=PT93&dq=shaul+olmert+mtv&source=bl&ots=2l7IPTHbMD&sig=nbt_4vWJ0bCy3hhAsBacDZUHLIQ&hl=en&sa=X&ei=gQP_VLLqGvOasQTi24HYDQ&ved=0CDcQ6AEwBTgK#v=onepage&q=shaul%20olmert%20mtv&f=false|accessdate=9 March 2015}}</ref> They traveled to China prior to settling in 1930s Palestine.<ref name=IsraelTestBook/> His father is former Israeli Prime Minister Ehud Olmert and he also served in the [[GOC Army Headquarters|Israeli Army]].<ref name=Frontline2006>{{cite news|title=The Unexpected Candidate|url=http://www.pbs.org/frontlineworld/stories/israel502/interviews_shaul.html|accessdate=9 March 2015|publisher=Frontline|date=28 March 2006}}</ref> After his service, Olmert worked as a high school teacher in Jerusalem where he taught Computers, prior to moving to New York to attend college.<ref name=ViolaNotesPlayuz/> He went on to attended [[New York University]]<ref name=WashPostMeetBuz>{{cite news|last1=Dewey|first1=Caitlin|title=Meet PlayBuzz, the Israeli clickbait farm that just beat Buzzfeed - and is coming for you next|url=http://www.washingtonpost.com/news/the-intersect/wp/2014/10/09/meet-playbuzz-the-israeli-clickbait-farm-that-just-beat-buzzfeed-and-is-coming-for-you-next/|accessdate=9 March 2015|publisher=The Washington Post|date=9 October 2014}}</ref> where he earned a Masters degree in [[Interactive Telecommunications Program|Interactive Telecommunications]].<ref name=ConduitCMO>{{cite web|title=Conduit Names Shaul Olmert as Chief Marketing Officer|url=http://www.conduit.com/pressrelease/item/conduit-names-shaul-olmert-as-chief-marketing-officer|website=Conduit|accessdate=9 March 2015}}</ref>
Olmert grew up in Israel and as a kid liked to develop computer programs and build machines out of electrical circuits from old radio transistors and walkie talkie type gadgets.<ref name=ViolaNotesPlayuz>{{cite news|last1=Lizor|first1=Noya|title=The (Play)Buzz on Shaul Olmert and why Playful Content is so damn viral|url=http://www.viola-notes.com/the-playbuzz-on-shaul-olmert-and-why-playful-content-is-so-damn-viral/|accessdate=9 March 2015|publisher=Viola Notes|date=17 January 2015}}</ref> His grandparents Bella and [[Mordechai Olmert]] came to Israel in 1933 after escaping from [[Odessa]] during the [[Russian Civil War]] in 1919.<ref name=IsraelTestBook>{{cite book|last1=Gilder|first1=George F.|title=The Israel Test: Why the World's Most Besieged State is a Beacon of Freedom and Hope for the World Economy|date=2013|publisher=Encounter Books|isbn=9781594036132|url=https://books.google.com/books?id=z3OVyjtXNrsC&pg=PT93&lpg=PT93&dq=shaul+olmert+mtv&source=bl&ots=2l7IPTHbMD&sig=nbt_4vWJ0bCy3hhAsBacDZUHLIQ&hl=en&sa=X&ei=gQP_VLLqGvOasQTi24HYDQ&ved=0CDcQ6AEwBTgK#v=onepage&q=shaul%20olmert%20mtv&f=false|accessdate=9 March 2015}}</ref> They traveled to China prior to settling in 1930s Palestine.<ref name=IsraelTestBook/> His father is former Israeli Prime Minister Ehud Olmert and he also served in the [[GOC Army Headquarters|Israeli Army]].<ref name=Frontline2006>{{cite news|title=The Unexpected Candidate|url=http://www.pbs.org/frontlineworld/stories/israel502/interviews_shaul.html|accessdate=9 March 2015|publisher=Frontline|date=28 March 2006}}</ref> After his service, Olmert worked as a high school teacher in Jerusalem where he taught Computers, prior to moving to New York to attend college.<ref name=ViolaNotesPlayuz/> He went on to attended [[New York University]]<ref name=WashPostMeetBuz>{{cite news|last1=Dewey|first1=Caitlin|title=Meet PlayBuzz, the Israeli clickbait farm that just beat Buzzfeed - and is coming for you next|url=http://www.washingtonpost.com/news/the-intersect/wp/2014/10/09/meet-playbuzz-the-israeli-clickbait-farm-that-just-beat-buzzfeed-and-is-coming-for-you-next/|accessdate=9 March 2015|publisher=The Washington Post|date=9 October 2014}}</ref> where he earned a Masters degree in [[Interactive Telecommunications Program|Interactive Telecommunications]].<ref name=ConduitCMO>{{cite web|title=Conduit Names Shaul Olmert as Chief Marketing Officer|url=http://www.conduit.com/pressrelease/item/conduit-names-shaul-olmert-as-chief-marketing-officer|website=Conduit|accessdate=9 March 2015}}</ref>

==Career==

Olmert began his business executive career as the Director of Business Partnerships at Oberon Media prior to beginning his career for Nickelodeon/MTV Networks.<ref name=ConduitCMO/> Olmert worked as the Vice President of Digital Products for MTV Networks, primarily with [[MTV Games]].<ref name=VBeat53>{{cite news|last1=Takahashi|first1=Dean|title=GameGround raises $5.3M for gamer social networking app|url=http://venturebeat.com/2010/11/17/gameground-raises-5-3m-for-gamer-social-networking-app/|accessdate=10 March 2015|publisher=Venture Beat|date=17 November 2010}}</ref> During his time with MTV he was in charge of adapting its television properties into the digital game industry.<ref name=IsraelTestBook/> Olmert left MTV in 2007 and served as President and Chief Marketing Officer of SundaySky prior to joining Conduit as that company's Chief Marketing Officer.<ref name=ConduitCMO/>

In 2008, Olmert co-founded GameGround, a social network for gamers that sends game updates such as high scores to members through a feed.<ref name=VentureGamerGround>{{cite news|last1=Takahashi|first1=Dean|title=GameGround snags $4.1 million from Sequoia for gamer services|url=http://venturebeat.com/2009/06/03/gameground-snags-41-million-from-sequoia-for-gamer-services/|accessdate=9 March 2015|publisher=Venture Beat|date=3 June 2009}}</ref> It also provides tips and tricks for playing various video games.<ref name=VentureGamerGround/>

In 2012, Olmert founded the online content publishing platform Playbuzz. He founded the company along with Tom Pachys, launching the website in December 2013. The website allows users, digital publishers and brands to generate content in formats generally associated with viral media, including lists, quizzes, polls, ranked lists, and trivia that can be shared via social media or embedded elsewhere on the web.<ref name=WashPostMeetBuz/> By September 2014, seven of the 10 biggest stories on [[Facebook]] involved content that originated on Playbuzz.<ref name=ForbesQuiz>{{cite news|last1=Nicholson|first1=David|title=What Kind of Quiz Are You? 5 Ways That Playbuzz Out-Muscled BuzzFeed In The Social Content Sensation Of The Year|url=http://www.forbes.com/sites/davidnicholson/2014/10/14/what-kind-of-quiz-are-you-5-ways-that-playbuzz-out-muscled-buzzfeed-in-the-social-content-sensation-of-the-year/2/|accessdate=9 March 2015|publisher=Forbes|date=14 October 2014}}</ref> The company took over the number one spot as the most shared publisher on Facebook in November 2014 with approximately 9 million shares. It was also listed by [[Inc. (magazine)|Inc.]] as one of the ''15 Israeli Startups Getting Hot at the Turn of 2015''.<ref>{{cite news|last1=Newlands|first1=Murray|title=15 Israeli Startups Getting Hot at the Turn of 2015|url=http://www.inc.com/murray-newlands/15-israeli-startups-getting-hot-at-the-turn-of-2015.html|accessdate=9 March 2015|publisher=Shalom Life|date=16 December 2014}}</ref>


==References==
==References==
{{reflist}}
{{reflist|2}}

==External links==

* [https://www.linkedin.com/in/shaulmert Shaul Olmert on LinkedIn]
* [http://www.playbuzz.com/ Playbuzz official website]

Revision as of 21:16, 16 March 2015

Shaul Olmert is an Israeli entrepreneur and business executive. He is the co-founder of Playbuzz, an online content publishing platform where he serves as the company's CEO.[1] He has been involved in numerous other startups including NetAlign, GameGround, and Sundaysky.[2] Olmert also worked as an executive with Nickelodeon/MTV Networks and Conduit.[3][4]

Early life and education

Olmert grew up in Israel and as a kid liked to develop computer programs and build machines out of electrical circuits from old radio transistors and walkie talkie type gadgets.[5] His grandparents Bella and Mordechai Olmert came to Israel in 1933 after escaping from Odessa during the Russian Civil War in 1919.[6] They traveled to China prior to settling in 1930s Palestine.[6] His father is former Israeli Prime Minister Ehud Olmert and he also served in the Israeli Army.[7] After his service, Olmert worked as a high school teacher in Jerusalem where he taught Computers, prior to moving to New York to attend college.[5] He went on to attended New York University[8] where he earned a Masters degree in Interactive Telecommunications.[9]

Career

Olmert began his business executive career as the Director of Business Partnerships at Oberon Media prior to beginning his career for Nickelodeon/MTV Networks.[9] Olmert worked as the Vice President of Digital Products for MTV Networks, primarily with MTV Games.[10] During his time with MTV he was in charge of adapting its television properties into the digital game industry.[6] Olmert left MTV in 2007 and served as President and Chief Marketing Officer of SundaySky prior to joining Conduit as that company's Chief Marketing Officer.[9]

In 2008, Olmert co-founded GameGround, a social network for gamers that sends game updates such as high scores to members through a feed.[11] It also provides tips and tricks for playing various video games.[11]

In 2012, Olmert founded the online content publishing platform Playbuzz. He founded the company along with Tom Pachys, launching the website in December 2013. The website allows users, digital publishers and brands to generate content in formats generally associated with viral media, including lists, quizzes, polls, ranked lists, and trivia that can be shared via social media or embedded elsewhere on the web.[8] By September 2014, seven of the 10 biggest stories on Facebook involved content that originated on Playbuzz.[12] The company took over the number one spot as the most shared publisher on Facebook in November 2014 with approximately 9 million shares. It was also listed by Inc. as one of the 15 Israeli Startups Getting Hot at the Turn of 2015.[13]

References

  1. ^ Kosoff, Maya (11 July 2014). "A Son of Israel's Ex-Prime Minister Created A BuzzFeed Clone, And It's Already Becoming Gigantic On Facebook". Business Insider. Retrieved 9 March 2015.
  2. ^ Abbruzzese, Jason (8 October 2014). "A 10-Month-Old Website Is Beating BuzzFeed at Its Own Game". Mashable. Retrieved 9 March 2015.
  3. ^ Gannes, Liz (1 April 2011). "App Distributor Conduit in Talks for a Billion-Dollar Acquisition, Says Reports". All Things D. Retrieved 9 March 2015.
  4. ^ Luewellyn, Howell (15 April 2006). "Madrid's Live-Music Shortage". Billboard Magazine.
  5. ^ a b Lizor, Noya (17 January 2015). "The (Play)Buzz on Shaul Olmert and why Playful Content is so damn viral". Viola Notes. Retrieved 9 March 2015.
  6. ^ a b c Gilder, George F. (2013). The Israel Test: Why the World's Most Besieged State is a Beacon of Freedom and Hope for the World Economy. Encounter Books. ISBN 9781594036132. Retrieved 9 March 2015.
  7. ^ "The Unexpected Candidate". Frontline. 28 March 2006. Retrieved 9 March 2015.
  8. ^ a b Dewey, Caitlin (9 October 2014). "Meet PlayBuzz, the Israeli clickbait farm that just beat Buzzfeed - and is coming for you next". The Washington Post. Retrieved 9 March 2015.
  9. ^ a b c "Conduit Names Shaul Olmert as Chief Marketing Officer". Conduit. Retrieved 9 March 2015.
  10. ^ Takahashi, Dean (17 November 2010). "GameGround raises $5.3M for gamer social networking app". Venture Beat. Retrieved 10 March 2015.
  11. ^ a b Takahashi, Dean (3 June 2009). "GameGround snags $4.1 million from Sequoia for gamer services". Venture Beat. Retrieved 9 March 2015.
  12. ^ Nicholson, David (14 October 2014). "What Kind of Quiz Are You? 5 Ways That Playbuzz Out-Muscled BuzzFeed In The Social Content Sensation Of The Year". Forbes. Retrieved 9 March 2015.
  13. ^ Newlands, Murray (16 December 2014). "15 Israeli Startups Getting Hot at the Turn of 2015". Shalom Life. Retrieved 9 March 2015.
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