Two Fingers Brewing Co.: Difference between revisions
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== Products == |
== Products == |
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Two Fingers Brewing Co. currently sells one beer, called Aurelio, but has stated ambitions to expand their range, giving each beer a man’s name that describes the characteristics of the drink. Aurelio is a Latin man’s name meaning golden, due to that beer being a golden ale.<ref name="2deg">{{cite web |url=https://www.2degreesnetwork.com/groups/2degrees-community/resources/this-best-idea-since-beer-itself/|title=Is this the best idea since beer itself?|last=Knowles|first=Victoria|publisher=2degrees|date=31 July 2014 |website=https://www.2degreesnetwork.com|access-date=24 April 2015}}</ref> |
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Aurelio is a 4.8% golden ale, brewed with pale ale malt, crystal malt, goldings and admiral hops. Aurelio is brewed and bottled at cost for Two Fingers Brewing Co. by Hepworth & Co, the Sussex based craft brewer.<ref name="bevyear"/> |
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== Design and Branding == |
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Two Fingers Brewing Co.’s logo, a hand pointing with two fingers, is designed to represent an oath to better beer, in reference to the brand’s commitment to great beer for a great cause, as well as a ||two-finger salute|| to prostate cancer <ref >{{cite web |url=http://www.digitalartsonline.co.uk/news/graphic-design/ad-agency-creates-beer-brand-help-fight-prostate-cancer/|last=Allsopp|first=Ashleigh|publisher=DigitalArts|date=21 January 2014 |website=http://www.digitalartsonline.co.uk|access-date=24 April 2015}}</ref>. The hand points into a black hole, in a “cheeky nod” to the digital ||rectal examination|| for prostate cancer, although this is performed with one finger instead of two.<ref name="2deg"/> |
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== Awards and Honours == |
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- Best Craft Beer Innovation, International Beer Awards, 2014<ref >{{cite web |url=http://www.retailtimes.co.uk/uk-beer-fights-prostate-cancer-wins-international-innovation-award|last=Briggs|first=Fiona|publisher=Retail Times|date=15 May 2014 |website=http://www.retailtimes.co.uk/|access-date=24 April 2015}}</ref> |
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- Contribution to the Community Award, Nectar Business Small Business Awards, 2014<ref >{{cite web |url=http://www.bmmagazine.co.uk/news/karren-brady-shares-expertise-small-businesses-awards/|publisher=BusinessMatters|date=8 September 2014 |website=http://www.bmmagazine.co.uk|access-date=24 April 2015}}</ref> |
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- Startup of the year 2014, The Guardian Small Business Showcase<ref name="Startup">{{cite web |url=http://www.theguardian.com/small-business-network/2015/mar/06/startup-of-the-year-2014-two-fingers-brewing-co|last=Sadler|first=Matt|date=6 March 2015 |website=http://www.theguardian.com|access-date=24 April 2015}}</ref> |
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- Named one of the UK’s 100 most resourceful, inspiring and disruptive small businesses in the Smarta 100 Awards 2014<ref >{{cite web |url=http://www.bmmagazine.co.uk/news/karren-brady-shares-expertise-small-businesses-awards|publisher=Smarta|date=November 2014 |website=http://www.smarta.com/smarta100/|access-date=24 April 2015}}</ref> |
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- Aurelio was selected as Official Beer of the 2014 Empire Film Awards<ref name="Startup"/> |
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- Selected for the 2014 Small Business Saturday Small Biz 100 and chosen to run a pop up bar in Downing Street for the Small Business Saturday Christmas Fair (SOURCE: bdaily website) |
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- Winner of the UK Final of The Venture, Chivas Regal’s contest to scout for and reward innovative social entrepreneurs (SOURCE: Huffington Post) |
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Revision as of 20:53, 24 April 2015
Two Fingers Brewing Co. is an award-winning craft beer brand and social enterprise, which gives all profits to the charity Prostate Cancer UK. Two Fingers Brewing Co. is based in Farringdon, London.[1]
History
Two Fingers Brewing Co. was founded by seven friends, who met whilst working at an advertising agency in London. [2]
In 2012, several of their colleagues were affected by prostate cancer and they were shocked to learn that prostate cancer kills roughly as many men as breast cancer does women[3], despite awareness and funding of it being significantly lower.[4][5]
Around this time, the company where they worked was moving to a new building with its own bar, so they came up with the idea to produce their own craft beer to sell in it – and realised the opportunity for that beer to give back to the men that drank it, by donating all its profits to prostate cancer charities.[6]
After a positive response to a small batch of beer sold to family and friends, the friends decided to launch the brand nationally. So they spent 2013 building a supply chain of partners who all agreed to work at, near or below cost in support of the cause, as well as forming an official partnership with Prostate Cancer UK.[2]
Two Fingers Brewing Co. first beer, Aurelio, went on sale to the public in January 2014. Notable retailers have included Tesco, Ocado, Morrison’s, Jamie’s Italian, and Club Gascon, the Michelin-starred restaurant[6].
Products
Two Fingers Brewing Co. currently sells one beer, called Aurelio, but has stated ambitions to expand their range, giving each beer a man’s name that describes the characteristics of the drink. Aurelio is a Latin man’s name meaning golden, due to that beer being a golden ale.[7]
Aurelio is a 4.8% golden ale, brewed with pale ale malt, crystal malt, goldings and admiral hops. Aurelio is brewed and bottled at cost for Two Fingers Brewing Co. by Hepworth & Co, the Sussex based craft brewer.[2]
Design and Branding
Two Fingers Brewing Co.’s logo, a hand pointing with two fingers, is designed to represent an oath to better beer, in reference to the brand’s commitment to great beer for a great cause, as well as a ||two-finger salute|| to prostate cancer [8]. The hand points into a black hole, in a “cheeky nod” to the digital ||rectal examination|| for prostate cancer, although this is performed with one finger instead of two.[7]
Awards and Honours
- Best Craft Beer Innovation, International Beer Awards, 2014[9]
- Contribution to the Community Award, Nectar Business Small Business Awards, 2014[10]
- Startup of the year 2014, The Guardian Small Business Showcase[11]
- Named one of the UK’s 100 most resourceful, inspiring and disruptive small businesses in the Smarta 100 Awards 2014[12]
- Aurelio was selected as Official Beer of the 2014 Empire Film Awards[11]
- Selected for the 2014 Small Business Saturday Small Biz 100 and chosen to run a pop up bar in Downing Street for the Small Business Saturday Christmas Fair (SOURCE: bdaily website)
- Winner of the UK Final of The Venture, Chivas Regal’s contest to scout for and reward innovative social entrepreneurs (SOURCE: Huffington Post)
References
- ^ Fiddes, Mark (20 January 2014). "Mark Fiddes on a New Year Resolution we can all keep: fighting prostate cancer". Harpers.co.uk. Harpers.co.uk. Retrieved 24 April 2015.
- ^ a b c Sadler, Matt (December 2014). "The Aurelio Story, How Beverage Brands Can Be Messengers for Good". Zmags.com. Canadean. Retrieved 24 April 2015.
- ^ "Cancer mortality for common cancers". www.cancerresearchuk.org. Cancer Research UK. 15 September 2014. Retrieved 24 April 2015.
- ^ Turnill, Nicky (March 2010). "Cancer awareness research Dip One Full Report Final" (PDF). http://www.esds.ac.uk/. Arden Cancer Network. Retrieved 24 April 2015.
{{cite web}}: External link in|website= - ^ "Prostate cancer research 'lagging'". http://www.bbc.co.uk/news/. BBC News. 1 January 2013. Retrieved 24 April 2015.
{{cite web}}: External link in|website= - ^ a b Prosser, David (2 March 2015). "Small business person of the week: Fighting prostate cancer without running marathons". http://www.independent.co.uk. The Independent. Retrieved 24 April 2015.
{{cite web}}: External link in|website= - ^ a b Knowles, Victoria (31 July 2014). "Is this the best idea since beer itself?". https://www.2degreesnetwork.com. 2degrees. Retrieved 24 April 2015.
{{cite web}}: External link in|website= - ^ Allsopp, Ashleigh (21 January 2014). http://www.digitalartsonline.co.uk. DigitalArts http://www.digitalartsonline.co.uk/news/graphic-design/ad-agency-creates-beer-brand-help-fight-prostate-cancer/. Retrieved 24 April 2015.
{{cite web}}: External link in|website=|title=(help) - ^ Briggs, Fiona (15 May 2014). http://www.retailtimes.co.uk/. Retail Times http://www.retailtimes.co.uk/uk-beer-fights-prostate-cancer-wins-international-innovation-award. Retrieved 24 April 2015.
{{cite web}}: External link in|website=|title=(help) - ^ http://www.bmmagazine.co.uk. BusinessMatters. 8 September 2014 http://www.bmmagazine.co.uk/news/karren-brady-shares-expertise-small-businesses-awards/. Retrieved 24 April 2015.
{{cite web}}: External link in|website=|title=(help) - ^ a b Sadler, Matt (6 March 2015). http://www.theguardian.com http://www.theguardian.com/small-business-network/2015/mar/06/startup-of-the-year-2014-two-fingers-brewing-co. Retrieved 24 April 2015.
{{cite web}}: External link in|website=|title=(help) - ^ http://www.smarta.com/smarta100/. Smarta. November 2014 http://www.bmmagazine.co.uk/news/karren-brady-shares-expertise-small-businesses-awards. Retrieved 24 April 2015.
{{cite web}}: External link in|website=|title=(help)