AppsFlyer: Difference between revisions
Glorydaze716 (talk | contribs) Basic article with references |
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* Retention reports |
* Retention reports |
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* Cohort analysis |
* Cohort analysis |
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* TV app ad attribution<ref>{{Cite web|title = Was that Kate Upton Super Bowl ad worth it? AppsFlyer could tell you|url = http://venturebeat.com/2015/04/23/appsflyer-claims-first-tool-to-track-effectiveness-of-tv-ads-on-app-installs/|accessdate = 2015-05-11}}</ref> |
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* TV app ad attribution |
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* Bundled app tracking for iOS<ref>{{Cite web|title = 4 Strategies for Mobile Retention Success - AppsFlyer|url = http://www.appsflyer.com/blog/4-strategies-mobile-retention-success/|website = www.appsflyer.com|accessdate = 2015-05-11}}</ref> |
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* Bundled app tracking for iOS |
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* OneLink<ref>{{Cite web|title = Was that Kate Upton Super Bowl ad worth it? AppsFlyer could tell you|url = http://venturebeat.com/2015/04/23/appsflyer-claims-first-tool-to-track-effectiveness-of-tv-ads-on-app-installs/|accessdate = 2015-05-11}}</ref>, its [[deep linking]] solution |
* OneLink<ref>{{Cite web|title = Was that Kate Upton Super Bowl ad worth it? AppsFlyer could tell you|url = http://venturebeat.com/2015/04/23/appsflyer-claims-first-tool-to-track-effectiveness-of-tv-ads-on-app-installs/|accessdate = 2015-05-11}}</ref>, its [[deep linking]] solution |
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* Rich in-app events |
* [http://www.appsflyer.com/blog/product-release-new-sdks-for-android-and-ios/ Rich in-app events] |
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== References == |
== References == |
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Revision as of 13:25, 11 May 2015
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| Company type | Ltd. |
|---|---|
| Industry | Mobile attribution and analytics |
| Founded | 2011 |
| Founders | Oren Kaniel and Reshef Mann |
| Headquarters | Herzliya , Israel |
| Products | NativeTrackTM and OneLink |
| Website | www.appsflyer.com |
AppsFlyer is an SaaS mobile marketing analytics and attribution platform, based out of Herzliya, Israel but with offices around the world. It is a privately held company founded in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, its CTO. AppsFlyer received its first funding from the Microsoft Ventures Accelerator program. Their SDK is available for iPhone, Android, and Windows Phone apps. In 2014, AppsFlyer developed a complementary product called OneLink which provides deep linking support for custom media sources. In November 2014 TechCrunch articleCite error: The opening <ref> tag is malformed or has a bad name (see the help page)., AppsFlyer was identified by Apptopia as the most widely used SDK for analytics after Flurry.
History
Following the Microsoft Ventures Accelerator, AppsFlyer successfully raised $7 million in Series A funding from Pitango [1] and Magma[2] partners. Using this funding, AppsFlyer developed its proprietary NativeTrackTM technology to attribute app installs with last click attribution. It also opened offices in New York, San Francisco, and Bangkok.
AppsFlyer became a Facebook MMP on December 26, 2012 and a Twitter partner on June 30, 2014. Its platform is now integrated with over 1000 ad networks, including: Yahoo, Google, Bing, iAd, Criteo and more.
In January 2015, AppsFlyer announced that it raised $20 million in Series B funding from Fidelity Growth Partners Europe, which has helped accelerate the company’s growth. It recently opened an office in Beijing, China and is opening offices in Korea, Japan, Brazil, and Australia as well. AppsFlyer currently has 80 employees around the world.
Board Members
- Oren Kaniel, CEO
- Reshef Mann, CTO
- Modi Rosen, Magma Partners
- Isaac Hillel, Pitango
- Gaurav Tuli, Fidelity Growth Partners Europe
Features
- AppsFlyer provides advertisers with the following functionality to support user acquisition and retention campaigns:
- Retention reports
- Cohort analysis
- TV app ad attribution[3]
- Bundled app tracking for iOS[4]
- OneLink[5], its deep linking solution
- Rich in-app events
References
- ^ http://www.pitango.com/portfolio/
- ^ http://www.magmavc.com/portfolio/portfolio-companies.html
- ^ "Was that Kate Upton Super Bowl ad worth it? AppsFlyer could tell you". Retrieved 2015-05-11.
- ^ "4 Strategies for Mobile Retention Success - AppsFlyer". www.appsflyer.com. Retrieved 2015-05-11.
- ^ "Was that Kate Upton Super Bowl ad worth it? AppsFlyer could tell you". Retrieved 2015-05-11.