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| name = Envato
| name = Envato
| logo = [[File:Envato Logo.svg|240px]]
| logo = [[File:Envato Logo.svg|240px]]
| основана = 2006
| founded = 2006
| вэб-сайт = http://envato.com
| homepage = http://envato.com
| индустрия = Интернет, Вэб-Дизайн, Вэб-Разаработока
| indusrty = Интернет, Вэб-Дизайн, Вэб-Разаработока
| area_served = Worldwide
| area_served = Worldwide
| services = [http://market.envato.com Envato Market] (ThemeForest, GraphicRiver, VideoHive, AudioJungle, CodeCanyon, PhotoDune, 3dOcean, ActiveDen), [http://studio.envato.com Envato Studio], [http://tutsplus.com Tuts+]
| services = [http://market.envato.com Envato Market] (ThemeForest, GraphicRiver, VideoHive, AudioJungle, CodeCanyon, PhotoDune, 3dOcean, ActiveDen), [http://studio.envato.com Envato Studio], [http://tutsplus.com Tuts+]
| язык = Английский
| language = Английский
| основатели = [[Collis Ta'eed]], [[Cyan Ta'eed]], [[Jun Rung]]
| founders = [[Collis Ta'eed]], [[Cyan Ta'eed]], [[Jun Rung]]
| location_city = [[Melbourne]]
| location_city = [[Melbourne]]
| location_country = [[Australia]]
| location_country = [[Australia]]

Revision as of 22:42, 6 June 2015

[1]

Envato
Founded2006
FoundersCollis Ta'eed, Cyan Ta'eed, Jun Rung
Headquarters
Melbourne
,
Australia
Area served
Worldwide
ServicesEnvato Market (ThemeForest, GraphicRiver, VideoHive, AudioJungle, CodeCanyon, PhotoDune, 3dOcean, ActiveDen), Envato Studio, Tuts+
Number of employees
250
Websitehttp://envato.com

Envato operates a group of eight online marketplaces that sell creative stock assets for web designers, including themes, graphics, video, audio, photography, and 3D models.[2]

Though the company does not publicly disclose revenue, it claims it has paid out over $250 million USD to sellers across its network of marketplaces, which include ThemeForest, GraphicRiver, and AudioJungle.[3] It has over 1.5 million active buyers and sellers.[4] Its highest-trafficked marketplace, ThemeForest, is the 164th most visited site in the world according to Alexa.[5]

Envato was founded in 2006 by Collis Ta'eed, Cyan Ta'eed, and Jun Rung.[6] It is headquartered in Melbourne, Australia.[7]

History

Collis Ta’eed, Cyan Ta’eed and Jun Rung founded Envato in 2006 in Sydney, Australia.[8] Initially started as a lifestyle business that would allow the founders to work and travel, Envato grew beyond the founders’ initial expectations, following the rapid growth trajectory typical of a successful tech startup.[9] The company now employs over 250 people, many of whom work from Envato’s head office in Melbourne, Australia.[10]

Prior to founding Envato, Ta’eed grew up in Papua New Guinea, eventually moving to Australia to study mathematics and computer science. While at high school he befriended Jun Rung who studied design at University. Rung introduced Ta’eed to design, which quickly became a passion. Ta’eed soon left behind mathematics and computer science to focus on graphic design, teaching himself via online tutorials, magazines and design books, an experience which would later provide the inspiration for Envato’s online learning service, Tuts+.[11] Collis Ta’eed found work as a web designer, and it was during this time that he met Cyan Ta’eed, a fellow graphic designer and eventual co-founder of Envato. The pair married. Soon after, Collis Ta’eed began selling Flash files on iStockPhoto, making around $400 a month.[12] It was from this experience that he developed the idea for FlashDen, a dedicated marketplace for Flash files. FlashDen became the first of what would eventually become eight marketplaces. Its name was changed to ActiveDen in 2009 after a trademark claim from Adobe.[13]

With no technical co-founder, the team hired a developer to build the initial version of FlashDen. Launching the business cost $90,000 in total, financed by credit card debt, borrowing from family, and freelancing on evenings and weekends.[14] The company’s first office was Cyan Ta’eed’s parents’ basement garage. Envato has remained bootstrapped since its founding,[15] despite repeated interest from VC firms.[16]

FlashDen launched in 2006. In 2007 Collis Ta’eed’s brother, Vahid Ta’eed, joined Envato as the fourth owner. Envato also launched Psdtuts+, a Photoshop tutorial website, and FreelanceSwitch, a blog about freelancing. In 2008 the company launched ThemeForest, a web templates and themes marketplace, and AudioJungle, a marketplace for stock music and audio.[17] In 2009 the company launched VideoHive, a marketplace for motion graphics, stock footage and video files, and GraphicRiver, a marketplace for stock graphics. In 2010, after several years of traveling, Collis and Cyan Ta’eed settled in Melbourne, Australia, to work alongside the company’s Melbourne-based development team.[18] The company also launched CodeCanyon in 2010, a marketplace for scripts and plugins. It launched PhotoDune, a stock photography marketplace, and 3dOcean, a 3D models and accessories marketplace, in 2011.

Since the launch of Psdtuts+ in 2007, Tuts+ has expanded to offer approximately 18,000 free tutorials on graphic design, web design, illustration, code, music, audio, video, photography, 3D, motion graphics, game development, computer skills, crafts, DIY and business.[19] In 2011 it added a monthly membership service which grants access to a library of video courses and technical eBooks.[20]

Envato launched Microlancer in 2013, a freelance services marketplace where buyers can purchase fixed-price services like logo design, illustration and WordPress customization. The product rebranded to Envato Studio in 2014.[21]

Overview

Envato’s network of sites include Envato Market, Studio and Tuts+.

Envato Market

Envato Market offers digital assets for use in creative projects, with 6.5 million digital products from a global community of 4.5 million designers, developers, photographers, illustrators and video producers, operating across eight marketplaces.[22]

ThemeForest has themes and templates for websites on multiple platforms like Wordpress, Joomla, Drupal, and Magento. In August 2014 it was listed in the top 100 of most visited sites in the world by Alexa,[23] the Amazon-owned web analytics firm. In December 2014, the top selling theme Avada reached 100,000 sales,[24]

CodeCanyon has plugins, scripts, and code for platforms and operating systems like WordPress, HTML5, PHP, Javascript, Bootstrap, iOS, Android. VideoHive has Stock Footage, Motion Graphics, After Effects and Apple Motion templates that assist with video production. AudioJungle has music and sound effects for projects like film, games, trailers, promotions, and podcasts. GraphicRiver has illustrations, icons, and templates for flyers, resumes, banners and presentations. PhotoDune has stock photos and images, with categories such as tech, business, food, travel, and fitness. 3DOcean has 3D models, textures, base meshes, and plugins to enhance games and animations. ActiveDen provides assets to build Flash and Unity 3D projects with video players, music players, games, image galleries, and animations.

Tuts+

Tuts+ offers online courses and tutorials on web development, design, illustration, photography, video, music and other digital courses.

Envato Studio

Envato Studio is an online marketplace for digital services. It launched in April 2013 as Microlancer before becoming Envato Studio in April 2014.[25] Services include logo design, business and online marketing, WordPress, design and graphics, video and animation, eCommerce and CMS development, mobile and apps, and websites and programming. Freelancers set upfront pricing, scope and turnaround time for the services they offer.

Culture

Employer review website JobAdvisor named Envato “Australia’s Coolest Tech Company” in 2014.[26] Approximately 1/3rd of Envato’s 250 staff are based outside of the company’s headquarters in Melbourne.[27]

Envato has made several high profile financial contributions to both open and closed source software projects, including Glotpress,[28] Ghost, Macaw, Rails.app, Pressgram, and Aesop.[29]

Envato was the first Australian startup to publicly release its gender diversity figures for technical roles.[30]

Industry competitors

References

  1. ^ Cite error: The named reference undefined was invoked but never defined (see the help page).
  2. ^ Envato.com - Sites
  3. ^ Congratulations Community! You’ve Earned a Quarter of a Billion Dollars!
  4. ^ http://www.envato.com/about
  5. ^ Alexa - ThemeForest.net
  6. ^ Envato Notes - Meet the Directors: Jun Rung
  7. ^ http://www.envato.com/contact
  8. ^ SMH - Entrepreneurs Shun Investment Offers
  9. ^ BRW - How Online Market Envato Helps Artists Make Millions
  10. ^ AFR - How Online Market Envato Helps Artists Make Millions
  11. ^ Fuel Your Creativity - Interview With Collis Ta'eed
  12. ^ Envato Studio Blog - Meet Collis, the Man Behind Microlancer
  13. ^ Washington Post - Adobe to Envato: Flash Is Ours, Change Your Name
  14. ^ AFR - How Online Market Envato Helps Artists Make Millions
  15. ^ 37Signals SVN: Bootstrapped, Profitable and Proud
  16. ^ SMH: Startup Thrives Without Venture Capital
  17. ^ Envato.com - About
  18. ^ AFR: Online Market Envato Helps Artists Make Millions
  19. ^ Tuts+
  20. ^ Envato.com - About
  21. ^ Envato.com - About
  22. ^ Yahoo Finance - Envato Pays $200 Million to Its Community
  23. ^ Press Release - Australian website ThemeForest breaks into the world's top 10
  24. ^ Press Release - Records smashed at ThemeForest as top selling WordPress theme Avada surpasses 100,000 sales
  25. ^ Press Release - Envato rebrands Microlancer, removing beta to launch Envato Studio
  26. ^ News.com.au Envato Named Australia's Coolest Tech Company
  27. ^ Envato.com - About
  28. ^ Twitter - Collis Ta'eed
  29. ^ Inside.Envato - Kickstarting Open Source and Web Projects with Crowdfunding
  30. ^ StartupSmart - Envato Becomes the First Australian Startup to Release Gender Diversity Figures
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