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{{AFC comment|1=Much better sources are needed, and much less promotional language is required to make an encyclopedic article on this subject [[User:78.26|<span style="border:1px solid black;color:red; padding:1px;background:1h5h1h"><font color="008B8B"><b>78.26</b></font></span>]] <sub>([[User talk:78.26|spin me]] / [[Special:Contributions/78.26|revolutions]])</sub> 18:47, 10 June 2015 (UTC)}}


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Type- Private
Founded- August 2013
Headquarters-VasantKunj, Delhi
Founder(s)– Saransh Singh, SuparnPandey, Rishi Mukherjee, SriparnaTikekarand Sattvik Mishra
Website link-www.scoopwhoop.com
Current status- Active


{{Infobox dot-com company
Description
| name = ScoopWhoop
ScoopWhoop is an Indian media company that describes itself as “…the internet media company specifically designed for the new age Indians online." Founded in August 2013 by a team of 5 young minds (all below the age of 30), this indigenous online platform has gone viral over the Internet in India ever since it was established. ScoopWhoop focuses on writing quality content that the readers relate to and topics that are quintessentially Indian, which probably the reason of their mass popularity as initially having no budget for media, no particular technological support and no revenue stream. Also often known as Buzzfeed’s clone in India, ScoopWhoop has carved their niche in the hearts of several Indians online with very relatable posts, messages, videos and various lists. The start-up is known for their creative, witty style of presenting editorials that appeals to the reader in a more personal and authentic manner. ScoopWhoop has grown tremendously ever since it started and the graph only looks upwards for this web start-up, despite the rising competition it faces in the “bored-at-work” demographic.
| logo =
| company_type = [[Private company|Private]]
| genre = News and Entertainment
| foundation = 2013
| founders = Sattvik Mishra, Rishi Pratim Mukherjee, Saransh Singh and Suparn Pandey
| location_city = [[New Delhi]]
| location_country = India
| area_served =
| key_people = Sattvik Mishra, Rishi Pratim Mukherjee, Saransh Singh and Suparn Pandey
| owner =
| company_slogan =
| url = [http://www.scoopwhoop.com/ ScoopWhoop.com]
| alexa = {{Increase}} 111 ({{as of|2015|06|22|alt=June 2015 }})<ref name="alexa">{{cite web|url= http://www.alexa.com/siteinfo/scoopwhoop.com | title= scoopwhoop.com Site Info | publisher= [[Alexa Internet]] |accessdate= 2015-06-22 }}</ref><!--Updated monthly by OKBot.-->
| website_type = [[News]] & [[Entertainment]]
| language = [[English language|English]]
| advertising = Native
| registration = Optional
| current_status = Active
| screenshot =
|employees = 80
}}


'''ScoopWhoop''' is an internet media and news company from India. The company creates and curates India specific stories.<ref>http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=275830148</ref> The website defines the content it posts as share-worthy, which evokes a response from anyone who watches it. The website initially started as a viral content generating and sharing website but now the company has also begun serving as a news portal and also acts as a channel for sharing and remedying social concerns.<ref>{{cite web|last1=Dutta|first1=Saptarishi |title=Five reasons why ScoopWhoop, BuzzFeed’s clone in India, has been so successful|website=http://qz.com/258337/five-reasons-why-scoopwhoop-buzzfeeds-clone-in-india-has-been-so-successful/|publisher= Quartz|accessdate=18 June 2015}}</ref><ref>{{cite web|last1=Mitra|first1=Sounak |title=Scoopwhoop drives more web traffic than most news sites|website=http://www.business-standard.com/article/current-affairs/scoopwhoop-a-traffic-driver-ndtv-still-gets-more-hits-on-the-web-114122600121_1.html|publisher= Business Standard|accessdate=14 June 2015}}</ref>
⚫
History
ScoopWhoop has five founders, who are graduates from the Indian Institute of Mass Communication and know each other from their days at IIMC. While the men worked together in one of India’s top web designing and online marketing companies- WebChutney; the only lady among the founders worked as a copy writer at an advertising firm- McCann Erickson
Inspired by the idea of Buzzfeed USA and the founders' mutual love for it the team of young creative minds decided to make an online platform that contain various editorials, videos and lists that Indians can relate to and would want to read. The project initially started off as a secret, part time project they would work on before they began to focus on it full time after being recognized and appreciated by the public online as well as Buzzfeed’s editor-in-chief Ben Smith who called the team up to congratulate them on their success.


⚫
==History==
⚫
Content
ScoopWhoop publishes daily content, in which the work of the editorial team is published on their website and shared all over social media. Popular formats of content found in ScoopWhoop are in the form of Lists, videos, viral content and other sponsored content. ScoopWhoop focuses primarily on the Indian demographic and aimed at particularly Indian themes for topics, keeping in mind the India’s vast ethnic diversity.


ScoopWhoop was founded in August 2013 as a side project of four colleagues - Sattvik Mishra, Rishi Pratim Mukherjee, Saransh Singh and Suparn Pandey. All of the founders were alumni of [[Indian Institute of Mass Communication]] and they all were working for WebChutney at that time. The team was also joined by Sriparna Tikekar, who was previously working as a copywriter at the advertising firm [[McCann Erickson]]. Initially, they wanted to continue scoopwhoop as a side project in addition to their day jobs. But after the website's initial success they all left their jobs and began to fully devote their time to scoopwhoop in November 2013.
Video
Other than having an official YouTube channel in which the editorial team selects, creates, and posts videos that are entertaining and inspiring; the website has recently the website has started their own online web series called “Baked”.


In March 2015, apart from the 21 million unique views, the site also garnered 45 million page views and has been consistently getting over 1 million social shares monthly across articles. <ref>{{cite web|last1=|first1=|title=Scoopwhoop.Com - Info
Technology
|website=http://scoopwhoop.com.hypestat.com/
ScoopWhoop receives the majority of its traffic by creating content that is easy to understand and that especially caters to the Indian demographic. The content is shared on social media websites. The team at ScoopWhoop consists of 12 members, 7 of who are hired along with the chief technology officer- the only non-editorial staff at the company.
|publisher=AdageIndia|accessdate=10 June 2015}}</ref>


⚫
== Content ==
⚫
References
http://qz.com/258337/five-reasons-why-scoopwhoop-buzzfeeds-clone-in-india-has-been-so-successful/


The website's primary offering is entertaining and [[Viral phenomenon|viral]] articles. Quizzes and [[Listicle | listicles]] are also part of the website's regular posts. Travel and sports information also make occasional appearances on the website.
http://yourstory.com/2014/09/scoopwhoop/
Videos, both original and syndicated are posted on the website. The videos created in-house are generally a humorous take on some recent event or are on such a topic which resonates with the Indian youth.
www.scoopwhoop.com
News videos and articles are part of the daily postings of the website.
The website has recently delved into the market of online television series with its show '''Baked''', which follows the story of three friends studying in [[University of Delhi | Delhi University]].<ref>{{cite web|last1=Jain|first1=Mayank|title=Meet the people who want you to shut off your idiot box – and start watching shows online|website=http://scroll.in/article/728302/meet-the-people-who-want-you-to-shut-off-your-idiot-box-and-start-watching-shows-online
|publisher=Scroll.in|accessdate=14 June 2015}}</ref>


The website also posts sponsored content in addition to the regular editorial content and contributions from its audience.
External Links

www.scoopwhoop.com
==Funding and Partnership==

The company received a funding of Rs. 10 Crore from [[Bharti_Enterprises | Bharti Softbank]] in November 2014 for a stake of 36.5% which valued the company at Rs. 40 crores.<ref>{{cite web|last1=Walia|first1=Shelly|title=Now ScoopWhoop wants to become India’s Buzzfeed+Vice (+Vox)|website=http://qz.com/411351/now-scoopwhoop-wants-to-become-indias-buzzfeedvicevox/
|publisher=Quartz.in|accessdate=14 June 2015}}</ref><ref>{{cite web|last1=Lall|first1=Richa|title=ScoopWhoop: A 40cr venture in just 15months!!|website=myventure.in/scoopwhoop-40cr-venture-just-15months/
|publisher=myventure.in|accessdate=14 May 2015}}</ref>

ScoopWhoop has executed more than 100 campaigns with various brands in India. Some of the website's brand partners include [[PepsiCo]], [[Asus]] and [[Nestle]], and agencies like [[Mindshare]] and WATConsult.<ref>{{cite web|last1=Sen|first1=Satyajit|title=With 21Mn Uniques, Is ScoopWhoop The Most Preferred Native Ad Platform In India?|website=http://www.adageindia.in/digital/with-21mn-uniques-is-scoopwhoop-the-most-preferred-native-ad-platform-in-india/articleshow/46908373.cms
|publisher=AdageIndia|accessdate=10 June 2015}}</ref>

Content discovery firm [[Outbrain]] has announced scoopwhoop as one its Indian publishing partners<ref>{{cite web|last1=|first1=|title=Outbrain announces ScoopWhoop, StoryPick and Indian Express as new publishing partners in India|website=http://www.mumbrella.asia/2015/06/outbrain-announces-scoopwhoop-storypick-and-indian-express-as-new-publishing-partners-in-india/
|publisher=mumbrrealla.com|accessdate=14 June 2015}}</ref><ref>http://www.medianama.com/2015/06/223-outbrain-renews-partnership-with-network18/</ref>

== Criticism ==

Scoopwhoop has been criticised for being socially insensitive during the Nepal earthquakes. It posted an article titled ‘16 Thoughts That Went Through Everyone's Mind When The Earthquake Happened' which was considered capitalising on human suffering.<ref>{{cite web|last1=|first1=|title=Being socially insensitive – Lenskart, Troika Consulting and ScoopWhoop|website=http://www.socialsamosa.com/2015/04/socially-insensitive-lenskart-troika-consulting-scoopwhoop/
|publisher=SocialSamosa|accessdate=9 June 2015}}</ref>. However, they later apologized for it and used their news portal to give continuous updates on the earthquake.They also urged their readers to contribute to the Nepal relief fund.<ref>http://www.scoopwhoop.com/inothernews/apology/</ref><ref>https://www.bitgiving.com/project/index/id/BIT195#contentCntr</ref>.




⚫
== References ==


==References==
{{reflist}}
{{reflist}}

<!--- After listing your sources please cite them using inline citations and place them after the information they cite. Please see http://en.wikipedia.org/wiki/Wikipedia:REFB for instructions on how to add citations. --->
[[Category:Internet properties established in 2013]]
*
[[Category:Indian websites]]
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[[Category:Blogs]]
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[[Category:Media about Internet culture]]
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Revision as of 07:50, 23 June 2015



ScoopWhoop
Type of businessPrivate
Type of site
News & Entertainment
Available inEnglish
Founded2013
Headquarters
New Delhi
,
India
Key peopleSattvik Mishra, Rishi Pratim Mukherjee, Saransh Singh and Suparn Pandey
Employees80
URLScoopWhoop.com
AdvertisingNative
RegistrationOptional
Current statusActive

ScoopWhoop is an internet media and news company from India. The company creates and curates India specific stories.[2] The website defines the content it posts as share-worthy, which evokes a response from anyone who watches it. The website initially started as a viral content generating and sharing website but now the company has also begun serving as a news portal and also acts as a channel for sharing and remedying social concerns.[3][4]

History

ScoopWhoop was founded in August 2013 as a side project of four colleagues - Sattvik Mishra, Rishi Pratim Mukherjee, Saransh Singh and Suparn Pandey. All of the founders were alumni of Indian Institute of Mass Communication and they all were working for WebChutney at that time. The team was also joined by Sriparna Tikekar, who was previously working as a copywriter at the advertising firm McCann Erickson. Initially, they wanted to continue scoopwhoop as a side project in addition to their day jobs. But after the website's initial success they all left their jobs and began to fully devote their time to scoopwhoop in November 2013.

In March 2015, apart from the 21 million unique views, the site also garnered 45 million page views and has been consistently getting over 1 million social shares monthly across articles. [5]

Content

The website's primary offering is entertaining and viral articles. Quizzes and listicles are also part of the website's regular posts. Travel and sports information also make occasional appearances on the website. Videos, both original and syndicated are posted on the website. The videos created in-house are generally a humorous take on some recent event or are on such a topic which resonates with the Indian youth. News videos and articles are part of the daily postings of the website. The website has recently delved into the market of online television series with its show Baked, which follows the story of three friends studying in Delhi University.[6]

The website also posts sponsored content in addition to the regular editorial content and contributions from its audience.

Funding and Partnership

The company received a funding of Rs. 10 Crore from Bharti Softbank in November 2014 for a stake of 36.5% which valued the company at Rs. 40 crores.[7][8]

ScoopWhoop has executed more than 100 campaigns with various brands in India. Some of the website's brand partners include PepsiCo, Asus and Nestle, and agencies like Mindshare and WATConsult.[9]

Content discovery firm Outbrain has announced scoopwhoop as one its Indian publishing partners[10][11]

Criticism

Scoopwhoop has been criticised for being socially insensitive during the Nepal earthquakes. It posted an article titled ‘16 Thoughts That Went Through Everyone's Mind When The Earthquake Happened' which was considered capitalising on human suffering.[12]. However, they later apologized for it and used their news portal to give continuous updates on the earthquake.They also urged their readers to contribute to the Nepal relief fund.[13][14].



References

  1. ^ "scoopwhoop.com Site Info". Alexa Internet. Retrieved 2015-06-22.
  2. ^ http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=275830148
  3. ^ Dutta, Saptarishi. "Five reasons why ScoopWhoop, BuzzFeed's clone in India, has been so successful". http://qz.com/258337/five-reasons-why-scoopwhoop-buzzfeeds-clone-in-india-has-been-so-successful/. Quartz. {{cite web}}: |access-date= requires |url= (help); External link in |website= (help); Missing or empty |url= (help)
  4. ^ Mitra, Sounak. "Scoopwhoop drives more web traffic than most news sites". http://www.business-standard.com/article/current-affairs/scoopwhoop-a-traffic-driver-ndtv-still-gets-more-hits-on-the-web-114122600121_1.html. Business Standard. {{cite web}}: |access-date= requires |url= (help); External link in |website= (help); Missing or empty |url= (help)
  5. ^ "Scoopwhoop.Com - Info". http://scoopwhoop.com.hypestat.com/. AdageIndia. {{cite web}}: |access-date= requires |url= (help); External link in |website= (help); Missing or empty |url= (help)
  6. ^ Jain, Mayank. "Meet the people who want you to shut off your idiot box – and start watching shows online". http://scroll.in/article/728302/meet-the-people-who-want-you-to-shut-off-your-idiot-box-and-start-watching-shows-online. Scroll.in. {{cite web}}: |access-date= requires |url= (help); External link in |website= (help); Missing or empty |url= (help)
  7. ^ Walia, Shelly. "Now ScoopWhoop wants to become India's Buzzfeed+Vice (+Vox)". http://qz.com/411351/now-scoopwhoop-wants-to-become-indias-buzzfeedvicevox/. Quartz.in. {{cite web}}: |access-date= requires |url= (help); External link in |website= (help); Missing or empty |url= (help)
  8. ^ Lall, Richa. "ScoopWhoop: A 40cr venture in just 15months!!". myventure.in/scoopwhoop-40cr-venture-just-15months/. myventure.in. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  9. ^ Sen, Satyajit. "With 21Mn Uniques, Is ScoopWhoop The Most Preferred Native Ad Platform In India?". http://www.adageindia.in/digital/with-21mn-uniques-is-scoopwhoop-the-most-preferred-native-ad-platform-in-india/articleshow/46908373.cms. AdageIndia. {{cite web}}: |access-date= requires |url= (help); External link in |website= (help); Missing or empty |url= (help)
  10. ^ "Outbrain announces ScoopWhoop, StoryPick and Indian Express as new publishing partners in India". http://www.mumbrella.asia/2015/06/outbrain-announces-scoopwhoop-storypick-and-indian-express-as-new-publishing-partners-in-india/. mumbrrealla.com. {{cite web}}: |access-date= requires |url= (help); External link in |website= (help); Missing or empty |url= (help)
  11. ^ http://www.medianama.com/2015/06/223-outbrain-renews-partnership-with-network18/
  12. ^ "Being socially insensitive – Lenskart, Troika Consulting and ScoopWhoop". http://www.socialsamosa.com/2015/04/socially-insensitive-lenskart-troika-consulting-scoopwhoop/. SocialSamosa. {{cite web}}: |access-date= requires |url= (help); External link in |website= (help); Missing or empty |url= (help)
  13. ^ http://www.scoopwhoop.com/inothernews/apology/
  14. ^ https://www.bitgiving.com/project/index/id/BIT195#contentCntr
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