Airbiquity: Difference between revisions
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{{infobox company |
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| name = Airbiquity |
| name = Airbiquity |
Revision as of 00:37, 7 May 2016
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Company type | Privately Held Company |
---|---|
Industry | Automotive Telematics: Connected Vehicle Services |
Founded | 1997 |
Headquarters | Seattle, WA USA |
Areas served | Americas, Europe, Middle East/Africa, Asia, Oceana |
Products | • Service Management • Safety & Security • Infotainment Delivery • Electric Vehicle • Intelligent Vehicle • Fleet Management |
Brands | Choreo™ Connected Car Service Delivery Platform |
Website | www.airbiquity.com |
Airbiquity Inc. is a business-to-business (B2B) software development and engineering company operating in the automotive telematics industry. Airbiquity’s business is to develop, deploy, and support the ongoing management of connected car programs for automotive industry customers using a software-as-a-service (SaaS) business model,[1] and its ChoreoTM cloud-based connected car service delivery platform.
Airbiquity’s Choreo® platform integrates and orchestrates the broad array of components needed to build and operate connected car programs such as mobile network connectivity; vehicle entertainment systems or "head units", cabin displays and instrumentation; telematics control units (TCU), on-board diagnostic dongles (OBD-II), smartphone handsets; back-office IT systems; software and firmware over-the-air (OTA) providers[2][3]; software and firmware catalogs; emergency and concierge call centers; and content and service providers.
History
Beginnings (1997-2006)
The company was founded in 1997 as Integrated Data Communications Inc. located on Bainbridge Island across the Puget Sound from Seattle, WA.[4] In 2000, the company changed its name to Airbiquity Inc. and later relocated to the Seattle downtown waterfront in 2006 to be closer to the rapidly growing metro business community and gain easier access to the software developer labor force.[5]
During its early years Airbiquity’s signature product was called aqLink®, a patented in-band software modem enabling vehicle connectivity and two-way data transfer over cellular voice networks using embedded TCUs or consumer cell phones with Bluetooth® connections.[6] The introduction of aqLink was followed by a series of product upgrades and line extensions, the most notable being aqServer® for transmission, receipt and processing of information transported to data and call center providers over UMTS, CDMA, TDMA or GSM wireless network voice channels.[7]
Licensing Airbiquity’s aqLink technology allowed automakers to provide voice and data services for connected car programs such as live operator concierge; real-time traffic; fuel prices; weather; point-of-interest (POI) search; business listings; send-to-car applications; emergency services; roadside assistance; vehicle diagnostics; vehicle tracking; and vehicle inventory management. The ability to provide voice and data services marked the start of branded connected car programs from major automakers seeking to differentiate their vehicles from competitors. These programs have since expanded to include other features and services such as infotainment delivery[8], remote vehicle management, electric vehicle management, and commercial fleet management.
In 2001, Airbiquity secured a contract with General Motors to license aqLink technology to support location-based communications for its OnStar service. As the advantages of data-over-voice transmission technology became more widely known, other major automakers licensed aqLink technology for their connected car programs[9]. According to Airbiquity, aqLink technology has been licensed for use in over 25 million production vehicles globally and the product has been commercially successful.[10]
Recent Years (2007 to Present)
As the technology and performance of telecommunications networks steadily improved, analysts predicted that consumer use of more sophisticated and powerful smartphone handsets and increasing demand for data-heavy content and services in cars would require corresponding performance improvements in automotive telematics service delivery technology. Understanding these conditions would eventually eclipse the technical and bandwidth capacity of aqLink technology, and seeing the high potential of emerging cloud computing methodologies and technology to provide connected car program service delivery going forward, Airbiquity planned a strategic business transition. The outcome was the development and launch of the Choreo platform for cloud-based connected vehicle service delivery and managed expansion of the company’s business model and revenues to include software-as-a-service (SaaS) in addition to software development fees and technology licensing.[10]
Service Delivery Platform
After a short period of development, Choreo was launched in 2008 as a fully integrated, horizontally extensible, cloud-based connected car service delivery platform in the automotive telematics industry. In developing Choreo, Airbiquity leveraged the latest technologies, software design principles, and system architecture to overcome the high-cost, low-flexibility constraints of competing non-cloud connected car service delivery platforms. Choreo is comprised of six services, and supported by a global network of secure, high-availability, redundant data centers in North America, Europe, and Asia. This arrangement enables the company to meet the stringent reliability and security requirements of the automotive market.
Choreo’s open architecture design provided a more holistic service delivery and program management approach capable of supporting multiple connected car use cases simultaneously, and the integration of back-end IT systems and extended supplier ecosystems based on solution requirements. This approach was fundamentally different than the more vertical single use case approach taken by industry competitors. At launch, the value proposition for automakers centered on consolidation of connected car program service delivery into one platform for improved cost effectiveness, faster deployment time, and comprehensive program management and control. Given the continued expansion of cloud-based services required to fully enable increasingly feature-rich connected car programs, and automaker investments in technology to support them, Airbiquity further evolved Choreo to ensure effective and efficient integration into multi-party cloud environments in addition to stand-alone cloud support.
The first automaker program to deploy on Choreo was Ford Sync in 2008. Since then, regional and global program deployments have steadily increased surpassing 8 million vehicle subscriptions across 12 programs, 49 vehicle models, and 8 automaker brands by the end of 2015. In support of these programs, Airbiquity provides service delivery in over 60 countries, including translations into more than 30 local languages[12]
Product Portfolio
Airbiquity’s offers six products listed below for established and newly emerging connected car services. Each product draws upon combinations of Choreo platform service delivery capability supplemented with custom software development and engineering to meet unique customer requirements and integration with specified suppliers, mobile network operators[13], call centers, content providers, and back-end IT systems.
Service Management
Foundational service integration and deployment control features that provide multiple device and network connectivity options; application and subscription management; subscriber billing & payment; IT system integration, service and policy control; operational business intelligence; over-the-air (OTA) updates; and back-end service management portal.
Safety & Security
Security, crisis, and convenience features that provide automatic crash notification; roadside assist and concierge; remote door lock/unlock; vehicle tracking, monitoring, and immobilization; geofencing; and driver smartphone apps.[11]
Infotainment Delivery
Infotainment content features that provide Apple and Android smartphone integration; global and regional content provider and app integration; driver distraction mitigation[14][15]; content deployment, policy, and on-going management via Airbiquity’s back-end service portal; and driver smartphone apps for both OEM line-fit production and aftermarket[16].[17]
Electric Vehicle
Electric vehicle operation and ownership features that provide vehicle battery charge status and management; charging location finder and reservation; energy-centric trip planning and routing; remote climate control; gamification; and driver smartphone app.[11]
Intelligent Vehicle
Vehicle centric features powered by data and analytics that provide context intelligent apps and services; vehicle health reports, alerts, and maintenance scheduling; location tracking and geo-fence; trip reports and trend analysis; driver feedback and coaching; and driver smartphone apps.
Fleet Management
Commercial fleet management and cost optimization features that provide global and regional line-fit production and aftermarket programs; vehicle data and diagnostics; vehicle location and group tracking; mapping and navigation; weather and traffic alerts; and driver tracking, scoring, and coaching.[18]
Company Awards
Airbiquity has received the following telematics industry, technology, and business awards for software development, engineering and integration expertise[19], and general business success:
- TU-Automotive - Best Telematics Service Provider – 2015 [20]
- Deloitte - Deloitte Technology Fast 500 – 2014 & 2013 [21]
- Connected World - Connected World 100 – 2014 & 2013[22]
- Inc. Magazine - Inc. 500/5000 – 2014 & 2013 [23]
- Edison Universe - Innovative Safety & Security Services – 2014 [24]
- Intelligent Transportation Society of America - Solution Spotlight: Electric Vehicle – 2013 [25]
- Red Herring - Top 100 North America – 2013 [26]
- Telematics Update - Best Telematics Solution – 2012/11 [20]
- Telematics Update - Best Automotive Application – 2012/11 [20]
See Also
- Telematics
- Connected Car
- Software-as-a-Service
- Telematics Control Unit
- On-Board Diagnostics
- Over-the-Air
- Software Modem
- Bluetooth®
- UMTS
- CDMA
- TDMA
- GSM
- OnStar
- Smartphone
- Cloud Computing
- Software Design
- System Architecture
- Data Center
- Ford Sync
- Mobile Network Operator
- Call Center
- Content Provider
- IT Systems
- Back-End
- Infotainment
- Electric Vehicle
- Geo-Fence
- Fleet Management
References
- ^ Koslowski, Thilo. "Ford Shifts Vehicle Hub Concept Into High Gear". Gartner. Retrieved 31 March 2016.
- ^ Jonston, Bryan. "Best of CES Connected Car News: AT&T, Qualcomm, Audi, HERE, BMW, Ford, Airbiquity & Arynga". Auto Connected Car. Retrieved 31 March 2016.
- ^ Kumbhar, Sheetal. "Airbiquity and Arynga to make connected car software updates as seamless as consumer electronics". IoT Now. Retrieved 11 March 2016.
- ^ Baker, Sharon. "Airbiquity raises $7.5M to back wireless GPS system". Puget Sounds Business Journal. Retrieved 31 March 2016.
- ^ Engleman, Eric. "Deal with GM's OnStar saves Seattle's Airbiquity". Portland Busienss Journal. Retrieved 31 March 2016.
- ^ Gill, Sharon. "Airbiquity deploys 10 million telematics solutions". TU-Automotive. Retrieved 11 March 2016.
- ^ Gill, Sharon. "America News: Airbiquity signs telematics deal with BMW". TU Automotive. Retrieved 11 March 2016.
- ^ Arnason, Gulli (17 March 2016). "Airbiquity integrates vehicle infotainment applications". Financial News. Retrieved 15 April 2016.
- ^ Shariat, Jeff (24 February 2010). "Product Spotlight: Airbiquity aqLink". InTelematicsToday. Retrieved 22 February 2016.
- ^ a b "Airbiquity: "Choreo Is Used by Nissan, Infiniti, FCA, Ford and Renault"". GPS Business News. Retrieved 11 March 2016.
- ^ a b c Bacco, Claudia. "EMEA: Airbiquity showcases connected user experience". RCR Wireless. Retrieved 31 March 2016.
- ^ Hill, Kelly. "Airbiquity provides cloud-based smartphone integration for Nissan vehicles". RCR Wireless. Retrieved 31 March 2016.
- ^ Costlow, Terry. "AT&T, Airbiquity team up for connected-vehicle services". SAE International. Retrieved 31 March 2016.
- ^ Walford, Lynn. "Airbiquity Choreo plays safer than CarPlay and Android Auto?". Auto Connected Car News. Retrieved 31 March 2016.
- ^ Day, John. "Airbiquity Choreo Platform Integrated into Continental Infotainment System". John Day's Automotive Electronics. Retrieved 31 March 2016.
- ^ "Alpine Electronics Restyles the Dash, Cab and Bed of GM Trucks". 12 Volt News. 14 January 2016. Retrieved 22 February 2016.
- ^ Briodagh, Ken (11 January 2016). "Revving Up the Engines at CES with Connected Transportation Solutions". IoT Evolution. Retrieved 22 February 2016.
- ^ "News - Airbiquity and Shell Work with Telematics To Improve Fleet Emissions". IHS Technology. 24 February 2010. Retrieved 22 February 2016.
- ^ Privat, Ludovic. "Continental to Resell Airbiquity Connected Car Service Platform". GPS Business News. Retrieved 31 March 2016.
- ^ a b c Leblanc, Emilie. "Past TU-Automotive Awards Finalists". www.tu-auto.com. Retrieved 19 February 2016.
- ^ "Past Historical rankings". www2.deloitte.com. Retrieved 19 February 2016.
- ^ "CW 100". connectedworld.com. Retrieved 19 February 2016.
- ^ "The Fastest-Growing Private U.S. Companies, At a Glance". www.inc.com. Retrieved 19 February 2016.
- ^ "2014 Edison Award Winners". www.edisonawards.com. Retrieved 19 February 2016.
- ^ "Airbiquity and Nissan North America, Inc. Honored with Smart Solution Spotlight Award for Electric Vehicle Telematics Technologies". www.itsa.org. Retrieved 19 February 2016.
- ^ "2013 Top 100 North America: Winners". www.redherring.com. Retrieved 19 February 2016.