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'''Patrick Courrielche''' is an American entrepreneur, marketer, op-ed writer, and arts advocate known for pioneering the [[Pop-up retail]] trend.<ref>Swystun, Jeff, (September 1, 2015) Business 2 Community. "Pop-Up Retail: Where Will It Go Next?" http://www.business2community.com/branding/pop-retail-will-go-next-01316364#O8D30UjGdcgSH2Io.97</ref><ref name=":0">{{Cite journal|last=Kelly|first=Sean|date=April 2016|title=Pop-Up Power|url=http://edition.pagesuite-professional.co.uk/Launch.aspx?EID=88705dd2-4736-4df0-978b-bf779a1294de|journal=IN_retail|doi=|pmid=|access-date=}}</ref> He has written articles for and appeared on a variety of media outlets.<ref>Varney, Stuart, (August 27, 2009) Fox Business. "Where's YOUR Tax Money Going?" http://video.foxbusiness.com/v/3894796/wheres-your-tax-money-going/?#sp=show-clips</ref><ref>Sanchez, Rick, (October 23, 2009) CNN. "Hollywood's New Bandwagon" https://www.youtube.com/watch?v=Gyd4a3-QMlM</ref><ref>Courrielche, Patrick, (August 7, 2009) Reason.com. "The Artist Formerly Known as Dissident" http://reason.com/archives/2009/08/07/the-artist-formerly-known-as-d</ref><ref>Courrielche, Patrick, (December 21, 2015) The Daily Caller. "St. Nicholas: The Birth Of A Social Weapon." http://dailycaller.com/2015/12/21/st-nicholas-the-birth-of-a-social-weapon/</ref> His arts advocacy led to the White House issuing new guidelines on how federal grant making agencies interact with grantees.<ref>Tapper, Jake, (September 22, 2009) ABCNews.com. "After 'Inappropriate' NEA Conference Call, White House Pushes New Guidelines" http://blogs.abcnews.com/politicalpunch/2009/09/after-inappropriate-nea-conference-call-white-house-pushes-new-guidelines.html</ref>
'''Patrick Courrielche''' is an American entrepreneur, marketer, op-ed writer, and arts advocate known for pioneering the [[Pop-up retail]] trend.<ref>Swystun, Jeff, (September 1, 2015) Business 2 Community. "Pop-Up Retail: Where Will It Go Next?" http://www.business2community.com/branding/pop-retail-will-go-next-01316364#O8D30UjGdcgSH2Io.97</ref><ref name=":0">{{Cite journal|last=Kelly|first=Sean|date=April 2016|title=Pop-Up Power|url=http://edition.pagesuite-professional.co.uk/Launch.aspx?EID=88705dd2-4736-4df0-978b-bf779a1294de|journal=IN_retail|doi=|pmid=|access-date=}}</ref> He has written articles for and appeared on a variety of media outlets.<ref>Varney, Stuart, (August 27, 2009) Fox Business. "Where's YOUR Tax Money Going?" http://video.foxbusiness.com/v/3894796/wheres-your-tax-money-going/?#sp=show-clips</ref><ref>Sanchez, Rick, (October 23, 2009) CNN. "Hollywood's New Bandwagon" https://www.youtube.com/watch?v=Gyd4a3-QMlM</ref><ref>Courrielche, Patrick, (August 7, 2009) Reason.com. "The Artist Formerly Known as Dissident" http://reason.com/archives/2009/08/07/the-artist-formerly-known-as-d</ref><ref>Courrielche, Patrick, (December 21, 2015) The Daily Caller. "St. Nicholas: The Birth Of A Social Weapon." http://dailycaller.com/2015/12/21/st-nicholas-the-birth-of-a-social-weapon/</ref> His arts advocacy led to the White House issuing new guidelines on how federal grant making agencies interact with grantees.<ref>Tapper, Jake, (September 22, 2009) ABCNews.com. "After 'Inappropriate' NEA Conference Call, White House Pushes New Guidelines" http://blogs.abcnews.com/politicalpunch/2009/09/after-inappropriate-nea-conference-call-white-house-pushes-new-guidelines.html</ref>


Revision as of 17:53, 25 June 2016

Patrick Courrielche is an American entrepreneur, marketer, op-ed writer, and arts advocate known for pioneering the Pop-up retail trend.[1][2] He has written articles for and appeared on a variety of media outlets.[3][4][5][6] His arts advocacy led to the White House issuing new guidelines on how federal grant making agencies interact with grantees.[7]

Career

After working as an applied physicist for aerospace firm TRW Inc., in 1997 Courrielche started the Ritual Expo, which at the time was dubbed the "ultimate hipster mall" but would later come to be known as the first pop-up retail store.[8][9][10] Courrielche started this new marketing trend with hard-to-find youth clothing manufacturers, and eventually sold the Ritual Expo to the creators of Lollapalooza and began working with Levi Strauss, AT&T, and Motorola to execute pop-up retail stores that featured their products along-side smaller fashion brands and artworks by Shepard Fairey and Dave Kinsey.[2][11][12]

In 1998, Courrielche started a lifestyle marketing & PR firm and began work with Toyota launching it's new youth brand Scion - highlighted as "the most successful automotive brand launch in the history of the auto industry of North America." He handled Scion's public relations and promotions, created and produced several branded-entertainment films, including a docudrama featuring Questlove from The Roots and a short-film featuring Biz Markie, and helped create and launch Scion Audio/Visual - one of the first brand-funded record labels. [13][14][15][16]

He wrote an op-ed critical of the White House using the National Endowment for the Arts to promote proposed federal legislation.[17] After public and congressional pressure grew as a result of the article, the White House issued a statement acknowledging regrets and issued new guidelines on how federal grant making agencies interact with grantees.[18][19][20]

Along with his wife and business partner Adryana Cortez, Courrielche created, produced, and wrote a semi-scripted series of global warming debates moderated by comedians Sarah Silverman, Andy Samberg, Jamie Kennedy, Tracy Morgan, and singer Mark McGrath. [21][22]

He also created the first luxury automotive publicity campaign featuring a gay married couple, Simon Doonan and Jonathan Adler.[23][24]

Personal life

Courrielche graduated from UCLA in 1996 with a Masters of Science degree in applied physics. He married entrepreneur and creative director Adryana Cortez and lives with her and his daughter in Los Angeles.[25]

References

  1. ^ Swystun, Jeff, (September 1, 2015) Business 2 Community. "Pop-Up Retail: Where Will It Go Next?" http://www.business2community.com/branding/pop-retail-will-go-next-01316364#O8D30UjGdcgSH2Io.97
  2. ^ a b Kelly, Sean (April 2016). "Pop-Up Power". IN_retail.
  3. ^ Varney, Stuart, (August 27, 2009) Fox Business. "Where's YOUR Tax Money Going?" http://video.foxbusiness.com/v/3894796/wheres-your-tax-money-going/?#sp=show-clips
  4. ^ Sanchez, Rick, (October 23, 2009) CNN. "Hollywood's New Bandwagon" https://www.youtube.com/watch?v=Gyd4a3-QMlM
  5. ^ Courrielche, Patrick, (August 7, 2009) Reason.com. "The Artist Formerly Known as Dissident" http://reason.com/archives/2009/08/07/the-artist-formerly-known-as-d
  6. ^ Courrielche, Patrick, (December 21, 2015) The Daily Caller. "St. Nicholas: The Birth Of A Social Weapon." http://dailycaller.com/2015/12/21/st-nicholas-the-birth-of-a-social-weapon/
  7. ^ Tapper, Jake, (September 22, 2009) ABCNews.com. "After 'Inappropriate' NEA Conference Call, White House Pushes New Guidelines" http://blogs.abcnews.com/politicalpunch/2009/09/after-inappropriate-nea-conference-call-white-house-pushes-new-guidelines.html
  8. ^ Jones, Rose Apodaca, (August 28, 2000) WWD. "Cool Like That" http://wwd.com/fashion-news/fashion-features/article-1198580/
  9. ^ Baltin, Steve, (October, 2000) Chicago Tribune. "Ritual in the Making, Creative Fields Converge To Form Ultimate Hipster Mall In A Nightclub Atmosphere." http://articles.chicagotribune.com/2000-10-11/features/0010100545_1_jed-wexler-ritual-events-walk
  10. ^ Moore, Booth, (July, 1999) LA Times. "Cutting-Edge Clothes and Music at Ritual Expos." http://articles.latimes.com/1999/jul/09/news/cl-54193
  11. ^ Video compilation of some of first pop-up retail stores. http://www.youtube.com/watch?v=lsX0f7526Zc
  12. ^ Swystun, Jeff, (September 1, 2015) Business 2 Community. "Pop-Up Retail: Where Will It Go Next?" http://www.business2community.com/branding/pop-retail-will-go-next-01316364#O8D30UjGdcgSH2Io.97
  13. ^ Rayport, Jeffrey, (November 20, 2008) Ad Age. "Scion's Marketing Story: As You've Never Heard it Before." https://www.youtube.com/watch?v=zB9fh3JfYE4
  14. ^ "Toyota's Scion Starts Label". ‘’Billboard’’. March 26, 2005. Retrieved June 24, 2016.
  15. ^ Parpis, Eleftheria, (May 17, 2004) Adweek. "Now Playing." http://www.adweek.com/news/advertising/now-playing-72490
  16. ^ Halliday, Jean, (February 28, 2007) Ad Age. "Scion Rolls Out Second Branded Film." http://adage.com/article/madisonvine-news/scion-rolls-branded-film/115238/
  17. ^ Courrielche, Patrick, (August 25, 2009) The Wall Street Journal. "The National Endowment for the Art of Persuasion?" http://www.wsj.com/articles/SB10001424052970203706604574378753571636982
  18. ^ "10 more GOP senators demand answers from the NEA about teleconference". ‘’Los Angeles Times’’. September 25, 2009. Retrieved June 24, 2016.
  19. ^ Gregory Craig & Norman Eisen (September 22, 2009), The White House. "Memorandum For White House Staff and For Agency and Department Heads - Guidelines For Public Outreach Meetings" https://www.whitehouse.gov/assets/documents/WH_COUNSEL_MEMO_GUIDELINES_FOR_PUBLIC_OUTREACH_MEETINGS.pdf
  20. ^ Zeleny, Jeff (September 22, 2009) New York Times. "Agencies Instructed to Separate Politics From Grant Awards." http://www.nytimes.com/2009/09/23/us/politics/23grants.html?_r=1
  21. ^ Johnson, Ted (July 31, 2010) Variety. "Lexus drives global warming debate." http://variety.com/2010/film/news/lexus-drives-global-warming-debate-1118022395/
  22. ^ Stenquist, Paul (July 7, 2010) New York Times. "Lexus Takes Its Comedy-Fueled Debate Series on the Road." http://wheels.blogs.nytimes.com/2010/07/07/lexus-takes-its-comedy-fueled-debate-series-on-the-road/
  23. ^ Greenberg, Karl (July 27, 2012) Mediapost. "For Debut, Lexus LS Poses With Celebrity Couples." http://www.mediapost.com/publications/article/179644/for-debut-lexus-ls-poses-with-celebrity-couples.html
  24. ^ Read, Richard (July 31, 2012) GayWheels. "2013 Lexus LS Campaign Taps Power Couple Jonathan Adler & Simon Doonan." http://gaywheels.com/2012/07/2013-lexus-ls-campaign-taps-power-couple-jonathan-adler-simon-doonan/
  25. ^ Linkedin. https://www.linkedin.com/in/patrick-courrielche-a726b73
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