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'''Clamato''', among the most controversial of American beverages, is made primarily of [[tomato juice]] and [[clam broth]]. It is a trademark of the Mott's company.
'''Clamato''', among the most controversial of American beverages, is made primarily of [[tomato juice]] and [[clam broth]]. It is a trademark of the Mott's company. It was invented in 1969 in California.


Only [[kraut juice]] is more polarizing. Those who support Clamato appreciate its complex, savory flavor, especially as a cocktail mixer. Those who revile it may have a horror of clams and other shellfish (a common condition in America), or may find in it a locus of [[cognitive dissonance]]: it is labeled as a beverage, but falls more easily into the category of 'soup.' Chicken or beef broth cocktails, no matter how much tomato juice were involved, would no doubt meet with similar suspicion.
Only [[kraut juice]] is more polarizing. Those who support Clamato appreciate its complex, savory flavor, especially as a cocktail mixer. Those who revile it may have a horror of clams and other shellfish (a common condition in America), or may find in it a locus of [[cognitive dissonance]]: it is labeled as a beverage, but falls more easily into the category of 'soup.' Chicken or beef broth cocktails, no matter how much tomato juice were involved, would no doubt meet with similar suspicion.
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Widely known as a drink that 'nobody likes,' Clamato in fact commands an underground following akin to [[White Castle]]'s, or that which accrues to [[pork rind]]s. According to the Mott's company, its greatest popularity is among Hispanics, toward whom most of the product's advertising is now devoted.
Widely known as a drink that 'nobody likes,' Clamato in fact commands an underground following akin to [[White Castle]]'s, or that which accrues to [[pork rind]]s. According to the Mott's company, its greatest popularity is among Hispanics, toward whom most of the product's advertising is now devoted.


Its formula is also similar to the base recipe of the alcoholic [[Caesar cocktail|bloody caesar]], commonly regarded as the national cocktail of Canada. Many recipes of this drink now specify Clamato rather than the original ingredient of mashed clams.
Clamato is the base for the alcoholic [[Caesar cocktail|bloody caesar]], commonly regarded as the national cocktail of Canada. More than 200 million bloody ceasar's are sold each year.


==External Website==
==External Website==

Revision as of 19:32, 20 November 2004

Clamato, among the most controversial of American beverages, is made primarily of tomato juice and clam broth. It is a trademark of the Mott's company. It was invented in 1969 in California.

Only kraut juice is more polarizing. Those who support Clamato appreciate its complex, savory flavor, especially as a cocktail mixer. Those who revile it may have a horror of clams and other shellfish (a common condition in America), or may find in it a locus of cognitive dissonance: it is labeled as a beverage, but falls more easily into the category of 'soup.' Chicken or beef broth cocktails, no matter how much tomato juice were involved, would no doubt meet with similar suspicion.

Widely known as a drink that 'nobody likes,' Clamato in fact commands an underground following akin to White Castle's, or that which accrues to pork rinds. According to the Mott's company, its greatest popularity is among Hispanics, toward whom most of the product's advertising is now devoted.

Clamato is the base for the alcoholic bloody caesar, commonly regarded as the national cocktail of Canada. More than 200 million bloody ceasar's are sold each year.

External Website

Clamato Official Website