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{{Notability|date=May 2017}}
{{Notability|date=May 2017}}
{{for|the French sports shooter|Jean-Jacques Baud}}
{{for|the French sports shooter|Jean-Jacques Baud}}
'''Jean Baud''' (7 November 1919, [[Choisy-le-Roi]] - 16 July 2012, [[Blonville-sur-Mer]]),<ref>Bertrand Bissuel, [http://www.lemonde.fr/disparitions/article/2012/07/24/mort-a-92-ans-de-jean-baud-pere-du-hard-discount-a-la-francaise_1737861_3382.html "Mort à 92 ans de Jean Baud, père du hard discount à la française"], ''[[Le Monde]]'', 24 July 2012.</ref> was the founder of the [[Leader Price]] and [[Franprix]] retail brands, today held by [[Groupe Casino]].<ref>[https://www.lesechos.fr/25/07/2012/LesEchos/21234-117-ECH_disparition-de-jean-baud--fondateur-de-franprix-et-leader-price.htm#JsRGMuwpAPLvZYuf.99 "Disparition de Jean Baud, fondateur de Franprix et Leader Price"], ''[[Les Échos (newspaper)|Les Echos]]'', 25 July 2012 </ref> In addition, the Baud family owns 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix.{{cn|date=May 2017}}
'''Jean Baud''' (7 November 1919, [[Choisy-le-Roi]] - 16 July 2012, [[Blonville-sur-Mer]]),<ref>Bertrand Bissuel, [http://www.lemonde.fr/disparitions/article/2012/07/24/mort-a-92-ans-de-jean-baud-pere-du-hard-discount-a-la-francaise_1737861_3382.html "Mort à 92 ans de Jean Baud, père du hard discount à la française"], ''[[Le Monde]]'', 24 July 2012.</ref> was the founder of the [[Leader Price]] and [[Franprix]] retail brands, today part of [[Groupe Casino]],<ref>[https://www.lesechos.fr/25/07/2012/LesEchos/21234-117-ECH_disparition-de-jean-baud--fondateur-de-franprix-et-leader-price.htm#JsRGMuwpAPLvZYuf.99 "Disparition de Jean Baud, fondateur de Franprix et Leader Price"], ''[[Les Échos (newspaper)|Les Echos]]'', 25 July 2012 </ref> though the Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix.<ref name=RB>[http://www.rayon-boissons.com/Portraits/Jean-Baud-le-papy-flingueur-de-la-grande-distribution-5610 "Jean Baud, le papy flingueur de la grande distribution"], ''Rayon Boissons'', 21 May 2009 </ref>

In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like [[Aldi]] and [[Lidl]], then expanding into France.<ref name=RB/>

His book, ''Coup de tonnerre dans la grande distribution'', was published in 2008.<ref>Jean Baud, ''Coup de tonnerre dans la grande distribution'', François Bourin (2008), ISBN-10: 2849410942 ISBN-13: 978-2849410943</ref>


== References ==
== References ==

Revision as of 11:13, 27 May 2017

Jean Baud (7 November 1919, Choisy-le-Roi - 16 July 2012, Blonville-sur-Mer),[1] was the founder of the Leader Price and Franprix retail brands, today part of Groupe Casino,[2] though the Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix.[3]

In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like Aldi and Lidl, then expanding into France.[3]

His book, Coup de tonnerre dans la grande distribution, was published in 2008.[4]

References

  1. ^ Bertrand Bissuel, "Mort à 92 ans de Jean Baud, père du hard discount à la française", Le Monde, 24 July 2012.
  2. ^ "Disparition de Jean Baud, fondateur de Franprix et Leader Price", Les Echos, 25 July 2012
  3. ^ a b "Jean Baud, le papy flingueur de la grande distribution", Rayon Boissons, 21 May 2009
  4. ^ Jean Baud, Coup de tonnerre dans la grande distribution, François Bourin (2008), ISBN-10: 2849410942 ISBN-13: 978-2849410943