LGBT+ media: Difference between revisions
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Whereas traditionally focused only on print products, gay media today—in line with media generally—sees a shift of emphasis away from print products towards newer media forms delivered via [[online]] means or by way of [[TV]] distribution systems. [[Radio]]--both traditional broadcast and [[internet radio]]--has also become increasingly common. |
Whereas traditionally focused only on print products, gay media today—in line with media generally—sees a shift of emphasis away from print products towards newer media forms delivered via [[online]] means or by way of [[TV]] distribution systems. [[Radio]]--both traditional broadcast and [[internet radio]]--has also become increasingly common. |
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Community Marketing & Insights 11th LGBT Community survey 2017 reports on Gay media and Bisexual peoples shows that there is increase in digital interaction with LGBT media while print media is stable as in past. Gay and bisexual peoples shows more interest in LGBT related websites, newspapers, magazines and other media sources which support LGBT community. Use of Gay and other bisexual dating apps is stable, there is increase in interaction with LGBT websites, LGBT dating mobile apps and LGBT related magazine. Social media interaction is also increased Facebook, YouTube, Instagram, Twitter is very popular in Gay teenagers.<ref>{{cite web|url= https://communitymarketinginc.com/lgbt-research-demographics |title= LGBT Research on Demographics |author=CMI |date=|work=communitymarketinginc.com}}</ref> |
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==See also== |
==See also== |
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Revision as of 11:09, 5 October 2017
Gay media refers to media that predominantly targets a gay or lesbian audience. The primary target market for gay media may also more broadly be considered to include members of a LGBT audience.[1]
Origins
The origins of gay media, as with much of gay community culture, are to be found in informal networking activities, often building over a number of years, to an extent where communications media that began as little more than photocopied newsletters gradually evolved to reach increasing numbers of people.
Earlier forms of gay media almost always commenced by way of printed media.
Evolution
There is of course no single evolution process that is common to all gay media products, in all countries—which may be created decades apart—however analysis of many current media products reveals an often similar evolutionary history behind some of today's most prominent gay media products.
As the number of readers increased, amateur gay media products were able to increase the number of copies being created, moving from amateur to professional printing methods, and then slowly begin to target commercial advertisers, often involving a process where the gay media product is seen to metamorphose from a purely community non-profit initiative to a commercial initiative, seeking for-profit advertising as part of its business model.
In this way the evolving of a viable gay media industry around the world has both led to, and been facilitated by, the parallel development of a gay market in many countries.
Today
There exists today in most markets around the world at least some media products that predominantly target a gay audience.
The advent of the internet has seen a technically global reach for modern gay media.
Whereas traditionally focused only on print products, gay media today—in line with media generally—sees a shift of emphasis away from print products towards newer media forms delivered via online means or by way of TV distribution systems. Radio--both traditional broadcast and internet radio--has also become increasingly common.
Community Marketing & Insights 11th LGBT Community survey 2017 reports on Gay media and Bisexual peoples shows that there is increase in digital interaction with LGBT media while print media is stable as in past. Gay and bisexual peoples shows more interest in LGBT related websites, newspapers, magazines and other media sources which support LGBT community. Use of Gay and other bisexual dating apps is stable, there is increase in interaction with LGBT websites, LGBT dating mobile apps and LGBT related magazine. Social media interaction is also increased Facebook, YouTube, Instagram, Twitter is very popular in Gay teenagers.[2]
See also
References
- ^ "Gay Images: TV's Mixed Signals". The New York Times. 1991-05-19. Retrieved 2010-10-24.
- ^ CMI. "LGBT Research on Demographics". communitymarketinginc.com.
This article incorporates material from the Citizendium article "LGBT+ media", which is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License but not under the GFDL.