Backcountry.com: Difference between revisions
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==External links== |
==External links== |
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*[http://www.backcountry.com/ www.backcountry.com] |
*[http://www.backcountry.com/ www.backcountry.com] |
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*[http://www.moosejaw.com/ www.moosejaw.com] |
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*[http://www.tramdock.com/ www.tramdock.com] |
*[http://www.tramdock.com/ www.tramdock.com] |
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*[http://www.dogfunk.com/ www.dogfunk.com] |
*[http://www.dogfunk.com/ www.dogfunk.com] |
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Revision as of 19:10, 15 November 2006
| File:BackcountrySM-logos.gif | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1996 |
| Headquarters | Park City, Utah |
Key people | Jim Holland, John Bresee |
| Products | Outdoor gear |
| Revenue | undisclosed |
Number of employees | 250 |
| Website | www.backcountry.com |
Backcountry.com is a top 50 online retailer specializing in outdoor gear for the skiing, snowboarding, rock climbing, kayaking, hiking, trekking, trail running, and snowshoing. Backcountry.com carries hundreds of brands like The North Face, Salomon, Oakley, Burton snowboards, K2, Black Diamond, and, Rossignol to name a few.
In October 1996 Jim Holland and John Bresee founded BackcountryStore.com, later to become Backcountry.com. The company began in a tiny garage in Heber, Utah, and has grown in to a major online channel, moving several million dollars of merchandise to customers. The company is currently located in Park City, Utah, and employs several semi-professional, professional and Olympic athletes.
Backcountry.com is somewhat unique in its approach to the market, pursuing retail niche marketing, rather than pursuing the common product migration that lures most maturing retailers to mass markets. For example, Backcountry.com is operating and marketing Tramdock.com specifically to skiers and DogFunk.com to snowboarders.