Rock Candy Media: Difference between revisions
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{{Infobox company |
{{Infobox company |
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| name = Rock Candy Media |
| name = Rock Candy Media |
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| logo = |
| logo = Rock Candy Media logo.png |
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| logo_size = |
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| logo_alt = |
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| hq_location = 5900 Balcones Drive #205 |
| hq_location = 5900 Balcones Drive #205 |
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| hq_location_city = Austin, Texas 78731 |
| hq_location_city = Austin, Texas 78731 |
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| hq_location_country = |
| hq_location_country = U.S. |
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| area_served = <!-- or: | areas_served = --> |
| area_served = <!-- or: | areas_served = --> |
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| key_people = |
| key_people = {{Flatlist| |
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* Annie Liao Jones ([[Chief executive officer|CEO]]) |
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* Stephanie Christoffers (Chief operations manager) |
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}} |
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| products = |
| products = |
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| brands = |
| brands = |
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| services = |
| services = |
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| revenue = $1,162,810 |
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| revenue_year = 2016 |
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| owner = <!-- or: | owners = --> |
| owner = <!-- or: | owners = --> |
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| website = {{URL|rockcandymedia.com}} |
| website = {{URL|rockcandymedia.com}} |
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==History== |
==History== |
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Rock Candy Media (RCM) is a full-service digital marketing and interactive advertising agency based in [[Austin, Texas]]. The company was founded in 2009 by Annie Liao Jones,<ref name=Brings>{{cite journal|last1=Zaragoza|first1=Sandra|title=Rock Candy brings Liberstat on board|journal=Austin Business Journal|date=March 20, 2012|url=http://www.bizjournals.com/austin/news/2012/03/20/rock-candy-brings-liberstat-on-board.html|accessdate=September 1, 2015}}</ref> who continues to serve as its [[chief executive officer]] (CEO).<ref name=Retail>{{cite journal|title=Rock Candy Media launches retail company|journal=Austin Business Journal|date=June 9, 2015|url=http://www.bizjournals.com/austin/stories/2010/06/07/daily37.html|accessdate=September 1, 2015}}</ref> In addition to advertising and marketing consultation, RCM offers full service communications, [[marketing strategy]], [[press release]]s, [[Print design|print]] and [[web design]], print consultation and vendor sourcing.<ref name=Web>{{cite journal|title=Rock Candy Media launches Web division|journal=Austin Business Journal|date=March 11, 2011|url=http://www.bizjournals.com/austin/news/2011/03/11/rock-candy-media-launches-web-division.html|accessdate=September 1, 2015}}</ref> |
Rock Candy Media (RCM) is a full-service digital marketing and interactive advertising agency based in [[Austin, Texas]]. The company was founded in 2009 by Annie Liao Jones,<ref name=Brings>{{cite journal|last1=Zaragoza|first1=Sandra|title=Rock Candy brings Liberstat on board|journal=Austin Business Journal|date=March 20, 2012|url=http://www.bizjournals.com/austin/news/2012/03/20/rock-candy-brings-liberstat-on-board.html|accessdate=September 1, 2015}}</ref> who continues to serve as its [[chief executive officer]] (CEO).<ref name=Retail>{{cite journal|title=Rock Candy Media launches retail company|journal=Austin Business Journal|date=June 9, 2015|url=http://www.bizjournals.com/austin/stories/2010/06/07/daily37.html|accessdate=September 1, 2015}}</ref> In addition to advertising and marketing consultation, RCM offers full service communications, [[marketing strategy]], [[press release]]s, [[Print design|print]] and [[web design]], print consultation and vendor sourcing.<ref name=Web>{{cite journal|title=Rock Candy Media launches Web division|journal=Austin Business Journal|date=March 11, 2011|url=http://www.bizjournals.com/austin/news/2011/03/11/rock-candy-media-launches-web-division.html|accessdate=September 1, 2015}}</ref> In 2011, RCM launched an online marketing division to expand its portfolio of services, including custom [[affiliate marketing]], [[email marketing]], online [[pay per click]] marketing, [[search engine optimization]], [[social media marketing]], and online mobile app creation.<ref name=Web/> |
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By 2012, RCM's staff included a creative director, two designers, a social media manager, a copywriter, and a developer.<ref name=Brings/> That year, the Austin-based content management consultancy DigitHaus named RCM the design agency for its app division, and Sirena Water Wear named RCM its agency of record to promote a line of tailored shorts geared for fishing.<ref name=Named>{{cite journal|title=Rock Candy Media named agency of record for clothing retailer|journal=Austin Business Journal|date=May 18, 2012|url=http://www.bizjournals.com/austin/blog/morning_call/2012/05/rock-candy-media-named-agency-of.html|accessdate=September 1, 2015}}</ref> The clothing retailer Port Aransas and Austin Wine and Cider also named RCM their agency of record in 2012.<ref>{{cite journal |title=Rock Candy Media named agency of record for clothing retailer |journal=Austin Business Journal |date=May 18, 2012 |url=https://www.nexis.com/results/enhdocview.do?docLinkInd=true&ersKey=23_T28522398630&format=GNBFI&startDocNo=26&resultsUrlKey=0_T28522456194&backKey=20_T28522456195&csi=302174&docNo=50 |accessdate=March 8, 2019 |via=[[LexisNexis]] |subscription=yes}}</ref><ref>{{cite journal |last1=Garza |first1=Vicky |title=Austin creative round-up: Agency of record wins |journal=Austin Business Journal |date=September 11, 2012 |url=https://www.nexis.com/results/enhdocview.do?docLinkInd=true&ersKey=23_T28522398630&format=GNBFI&startDocNo=26&resultsUrlKey=0_T28522456105&backKey=20_T28522456106&csi=302174&docNo=48 |accessdate=March 8, 2019 |via=LexisNexis |subscription=yes}}</ref> RCM designed KnowBuddy, survey software used with social media platforms, in 2013.<ref>{{cite journal |last1=Swiatecki |first1=Chad |title=Humor, access keys to better online marketing surveys |journal=Austin Business Journal |date=November 26, 2013 |url=https://www.nexis.com/results/enhdocview.do?docLinkInd=true&ersKey=23_T28522398630&format=GNBFI&startDocNo=26&resultsUrlKey=0_T28522446956&backKey=20_T28522446957&csi=302174&docNo=30 |accessdate=March 8, 2019 |via=LexisNexis |subscription=yes}}</ref><ref>{{cite journal |last1=Swiatecki |first1=Chad |title=5 ways to get customers to take your surveys |journal=Austin Business Journal |date=November 29, 2013 |url=https://www.nexis.com/results/enhdocview.do?docLinkInd=true&ersKey=23_T28522398630&format=GNBFI&startDocNo=26&resultsUrlKey=0_T28522441866&backKey=20_T28522441867&csi=302174&docNo=29 |accessdate=March 8, 2019 |via=LexisNexis |subscription=yes}}</ref> |
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⚫ | In 2014, RCM created a video called "Workin' at IKEA", in which employees worked from inside an [[IKEA]] store.<ref>{{cite book |title=Foundations of Business |date=January 15, 2016 |publisher=Cengage Learning |page=315 |url=https://books.google.com/books?id=JX1TCwAAQBAJ&pg=PT330&dq#v=onepage&q&f=false |accessdate=March 8, 2019 |first1=William M. |last1=Pride |first2=Robert J. |last2=Hughes |first3=Jack R. |last3=Kapoor}}</ref><ref>{{cite journal |last1=Swiatecki |first1=Chad |title=Want to office out of Ikea? Austin agency gives it a try with guerrilla video |journal=Austin Business Journal |date=October 20, 2014 |url=https://www.bizjournals.com/austin/blog/at-the-watercooler/2014/10/want-to-office-out-of-ikea-austin-agency-gives-it.html |accessdate=March 8, 2019}}</ref> The company moved to a single, 1,000-square-foot office space at Balcones Drive and [[Texas State Highway Loop 1|MoPac Expressway]] in North Austin in 2015 to accommodate its video production department and increased staff of nine employees. The company confirmed Austin Area Birthing Center, [[Dobie Center]], Realty Austin, and TekSavers as clients and projected $600,000 in revenue based on its first quarter performance.<ref>{{cite journal|last1=Swiatecki|first1=Chad|title=Video growth leads to expansion, move for Rock Candy Media|journal=Austin Business Journal|date=May 12, 2015|url=http://www.bizjournals.com/austin/blog/creative/2015/05/video-growth-leads-to-expansion-move-for-rock.html|accessdate=September 2, 2015}}</ref> In August, the [[San Antonio]]-based video production company [[Geomedia Inc.|Geomedia]] expanded into Austin, sharing office space with RCM.<ref>{{cite journal|last1=Swiatecki|first1=Chad|title=Gaming, tech work leads San Antonio video studio to expand in Austin|journal=Austin Business Journal|date=August 21, 2015|url=http://www.bizjournals.com/austin/blog/creative/2015/08/gaming-tech-work-leads-san-antonio-video-studio-to.html|accessdate=September 2, 2015}}</ref> RCM confirmed plans to open an additional office in Los Angeles in 2016.<ref>{{cite journal |last1=Anderson |first1=Will |title=Austin ad agency to open office in Los Angeles |journal=Austin Business Journal |date=February 2, 2016 |url=https://www.bizjournals.com/austin/blog/creative/2016/02/austin-ad-agency-to-open-office-in-los-angeles.html |accessdate=March 8, 2019}}</ref> |
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In 2011, RCM launched an online marketing division to expand its portfolio of services, including custom [[affiliate marketing]], [[email marketing]], online [[pay per click]] marketing, [[search engine optimization]], [[social media marketing]], and online mobile app creation.<ref name=Web/> By 2012, RCM's staff included a creative director, two designers, a social media manager, a copywriter, and a developer.<ref name=Brings/> That year, the Austin-based content management consultancy DigitHaus named RCM the design agency for its app division, and Sirena Water Wear named RCM its agency of record to promote a line of tailored shorts geared for fishing.<ref name=Named>{{cite journal|title=Rock Candy Media named agency of record for clothing retailer|journal=Austin Business Journal|date=May 18, 2012|url=http://www.bizjournals.com/austin/blog/morning_call/2012/05/rock-candy-media-named-agency-of.html|accessdate=September 1, 2015}}</ref> |
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In mid 2017, Jones was named one of ''Austin Business Journal''{{'s}} "Profiles in Power" nominees.<ref>{{cite journal |title=85 women to know: ABJ unveils 2017 Profiles in Power award nominees |journal=Austin Business Journal |date=July 17, 2017 |url=https://www.bizjournals.com/austin/news/2017/07/17/84-women-to-know-abj-unveils-2017-profiles-in.html |accessdate=March 8, 2019}}</ref> RCM was among the 50 fastest-growing companies based in Austin, as of 2017.<ref>{{cite journal |title=2017 Fast 50: The fastest-growing companies in Austin |journal=Austin Business Journal |date=September 5, 2017 |url=https://www.bizjournals.com/austin/news/2017/09/05/2017-fast-50-the-fastest-growing-companies-in.html |accessdate=March 8, 2019}}</ref> In September, the ''Austin Business Journal'' featured RCM in their profile on diversity within Austin's technology companies. The publication noted Jones' Taiwanese-American heritage, and reported that of RCM's 39 employees (37 in Austin and 2 in Los Angeles) at the time, "about two-thirds are white, a quarter are Hispanic or Latino and the rest are Asian". ''Austin Business Journal'' also reported that RCM has worked with consumer apps, e-commerce, cybersecurity, and information technology companies, and said the company's revenue grew from $541,186 in 2014 to $1,162,810 in 2016, representing a 115 percent increase.<ref>{{cite journal |last1=Cronin |first1=Mike |title=How can Austin tech companies become more diverse? Voices from inside the industry |journal=Austin Business Journal |date=September 14, 2017 |url=https://www.nexis.com/results/enhdocview.do?docLinkInd=true&ersKey=23_T28522398630&format=GNBFI&startDocNo=1&resultsUrlKey=0_T28522398686&backKey=20_T28522398687&csi=302174&docNo=10 |accessdate=March 8, 2019 |via=LexisNexis |subscription=yes}}</ref> |
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⚫ | In |
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The company's other clients have included Alexander Cole & Associates, [[ArthroCare]], Austin Cancer Centers, Baldirama Restaurant Group, Bennett Flaherty PLLC, ContactWorks, RVRhino, and SugarPaper Press.<ref name=Brings/> |
The company's other clients have included Alexander Cole & Associates, [[ArthroCare]], Austin Cancer Centers, Austin Urology Institute,<ref>{{cite journal |title=AUI: Bathroom Ads That'll Make You Laugh |journal=[[Advertising Age]] |date=April 10, 2014 |url=https://adage.com/creativity/work/bathroom-ads-thatll-make-you-laugh/34790 |accessdate=March 8, 2019}}</ref> Baldirama Restaurant Group, Bennett Flaherty PLLC, ContactWorks, RVRhino, and SugarPaper Press.<ref name=Brings/> |
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===Rock Candy Life=== |
===Rock Candy Life=== |
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In 2010, RCM launched a sister retail company and lifestyle brand called Rock Candy Life (RCL).<ref name=Retail/> RCL began selling a line of environmentally-friendly shower curtains made from PVC-free vinyl. The recyclable, biodegradable |
In 2010, RCM launched a sister retail company and lifestyle brand called Rock Candy Life (RCL).<ref name=Retail/> RCL began selling a line of environmentally-friendly shower curtains made from [[Polyvinyl chloride|PVC]]-free vinyl. The recyclable, biodegradable curtain began retailing for $25 and was intended to be the first product in a line of bathroom accessories.<ref name=Retail/><ref>{{cite journal|title=Slideshow: Entrepreneurs of the Week|journal=Upstart Business Journal|date=April 29, 2013|url=http://upstart.bizjournals.com/multimedia/slideshows/2013/04/crazed-entrepreneur-takes.html|accessdate=September 1, 2015}}</ref> In April 2013, ''Austin Business Journal'' reported that Jones invested $50,000 to launch RCL, which earned $5,500 in 2010 and $40,000 in 2012 (a 627 percent increase).<ref name=Shower>{{cite journal|last1=Jeffrey|first1=James|title=Rock Candy Media CEO launches eco-shower curtain company|journal=Austin Business Journal|date=April 29, 2013|url=http://www.bizjournals.com/austin/blog/abje_news/2013/04/rock-candy-media-ceo-launches.html?page=all|accessdate=September 1, 2015}}</ref> That same month, ''Upstart Business Journal'' named Jones one of its five "Entrepreneurs of the Week" for running RCM and launching RCL.<ref>{{cite journal|last1=Drake|first1=Sarah|title=Austin CEO an 'entrepreneur of the week'|journal=Austin Business Journal|date=April 30, 2013|url=http://www.bizjournals.com/austin/blog/abje_news/2013/04/rock-candy-ceo-an-entrepreneur-of-the.html|accessdate=September 1, 2015}}</ref> Despite the product's success, RCL was shut down by the end of 2014.<ref name=Blake>{{cite news|last1=Blake|first1=Dave|title=CEO Spotlight: Rock Candy Media|url=http://theaustinphoenix.com/2014/12/ceo-spotlight-rock-candy-media/|accessdate=September 2, 2015|work=The Austin Phoenix|date=December 2, 2014}}</ref> |
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==References== |
==References== |
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* {{Cite web|url=http://texasceomagazine.com/bizbites/scalability-is-overrated/|title=Scalability Is Overrated|first=Annie Liao|last=Jones|date=June 28, 2014|work=Texas CEO Magazine}} |
* {{Cite web|url=http://texasceomagazine.com/bizbites/scalability-is-overrated/|title=Scalability Is Overrated|first=Annie Liao|last=Jones|date=June 28, 2014|work=Texas CEO Magazine}} |
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* {{Cite web|url=http://www.fastcompany.com/3046991/lessons-learned/6-female-entrepreneurs-share-their-best-business-advice|title=6 Female Entrepreneurs Share Their Best Business Advice|first=Amy|last=Vetter|work=[[Fast Company (magazine)|Fast Company]]|date=June 12, 2015}} |
* {{Cite web|url=http://www.fastcompany.com/3046991/lessons-learned/6-female-entrepreneurs-share-their-best-business-advice|title=6 Female Entrepreneurs Share Their Best Business Advice|first=Amy|last=Vetter|work=[[Fast Company (magazine)|Fast Company]]|date=June 12, 2015}} |
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* {{Cite web|url=https://facesoffounders.org/gut-check-the-american-dream-a067a1306d78|title=Gut Check: The American Dream|first=Annie Liao|last=Jones|publisher=Faces of Founders|date=August 1, 2017}} |
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* {{Cite journal|url=http://atxwoman.com/cost-career-freedom/|title=The Cost of Career Freedom|date=September 30, 2017|work=Austin Woman Magazine|first=Annie Liao|last=Jones}} |
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==External links== |
==External links== |
Revision as of 20:30, 8 March 2019
An editor has nominated this article for deletion. You are welcome to participate in the deletion discussion, which will decide whether or not to retain it. |
![]() Logo | |
Founded | 2009Austin, Texas | in
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Founder | Annie Liao Jones |
Headquarters | 5900 Balcones Drive #205, Austin, Texas 78731 , U.S. |
Key people |
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Revenue | $1,162,810 (2016) |
Website | rockcandymedia |
Rock Candy Media (RCM) is a marketing firm based in Austin, Texas, in the United States.
History
Rock Candy Media (RCM) is a full-service digital marketing and interactive advertising agency based in Austin, Texas. The company was founded in 2009 by Annie Liao Jones,[1] who continues to serve as its chief executive officer (CEO).[2] In addition to advertising and marketing consultation, RCM offers full service communications, marketing strategy, press releases, print and web design, print consultation and vendor sourcing.[3] In 2011, RCM launched an online marketing division to expand its portfolio of services, including custom affiliate marketing, email marketing, online pay per click marketing, search engine optimization, social media marketing, and online mobile app creation.[3]
By 2012, RCM's staff included a creative director, two designers, a social media manager, a copywriter, and a developer.[1] That year, the Austin-based content management consultancy DigitHaus named RCM the design agency for its app division, and Sirena Water Wear named RCM its agency of record to promote a line of tailored shorts geared for fishing.[4] The clothing retailer Port Aransas and Austin Wine and Cider also named RCM their agency of record in 2012.[5][6] RCM designed KnowBuddy, survey software used with social media platforms, in 2013.[7][8]
In 2014, RCM created a video called "Workin' at IKEA", in which employees worked from inside an IKEA store.[9][10] The company moved to a single, 1,000-square-foot office space at Balcones Drive and MoPac Expressway in North Austin in 2015 to accommodate its video production department and increased staff of nine employees. The company confirmed Austin Area Birthing Center, Dobie Center, Realty Austin, and TekSavers as clients and projected $600,000 in revenue based on its first quarter performance.[11] In August, the San Antonio-based video production company Geomedia expanded into Austin, sharing office space with RCM.[12] RCM confirmed plans to open an additional office in Los Angeles in 2016.[13]
In mid 2017, Jones was named one of Austin Business Journal's "Profiles in Power" nominees.[14] RCM was among the 50 fastest-growing companies based in Austin, as of 2017.[15] In September, the Austin Business Journal featured RCM in their profile on diversity within Austin's technology companies. The publication noted Jones' Taiwanese-American heritage, and reported that of RCM's 39 employees (37 in Austin and 2 in Los Angeles) at the time, "about two-thirds are white, a quarter are Hispanic or Latino and the rest are Asian". Austin Business Journal also reported that RCM has worked with consumer apps, e-commerce, cybersecurity, and information technology companies, and said the company's revenue grew from $541,186 in 2014 to $1,162,810 in 2016, representing a 115 percent increase.[16]
The company's other clients have included Alexander Cole & Associates, ArthroCare, Austin Cancer Centers, Austin Urology Institute,[17] Baldirama Restaurant Group, Bennett Flaherty PLLC, ContactWorks, RVRhino, and SugarPaper Press.[1]
Rock Candy Life
In 2010, RCM launched a sister retail company and lifestyle brand called Rock Candy Life (RCL).[2] RCL began selling a line of environmentally-friendly shower curtains made from PVC-free vinyl. The recyclable, biodegradable curtain began retailing for $25 and was intended to be the first product in a line of bathroom accessories.[2][18] In April 2013, Austin Business Journal reported that Jones invested $50,000 to launch RCL, which earned $5,500 in 2010 and $40,000 in 2012 (a 627 percent increase).[19] That same month, Upstart Business Journal named Jones one of its five "Entrepreneurs of the Week" for running RCM and launching RCL.[20] Despite the product's success, RCL was shut down by the end of 2014.[21]
References
- ^ a b c Zaragoza, Sandra (March 20, 2012). "Rock Candy brings Liberstat on board". Austin Business Journal. Retrieved September 1, 2015.
- ^ a b c "Rock Candy Media launches retail company". Austin Business Journal. June 9, 2015. Retrieved September 1, 2015.
- ^ a b "Rock Candy Media launches Web division". Austin Business Journal. March 11, 2011. Retrieved September 1, 2015.
- ^ "Rock Candy Media named agency of record for clothing retailer". Austin Business Journal. May 18, 2012. Retrieved September 1, 2015.
- ^ "Rock Candy Media named agency of record for clothing retailer". Austin Business Journal. May 18, 2012. Retrieved March 8, 2019 – via LexisNexis.
{{cite journal}}
: Unknown parameter|subscription=
ignored (|url-access=
suggested) (help) - ^ Garza, Vicky (September 11, 2012). "Austin creative round-up: Agency of record wins". Austin Business Journal. Retrieved March 8, 2019 – via LexisNexis.
{{cite journal}}
: Unknown parameter|subscription=
ignored (|url-access=
suggested) (help) - ^ Swiatecki, Chad (November 26, 2013). "Humor, access keys to better online marketing surveys". Austin Business Journal. Retrieved March 8, 2019 – via LexisNexis.
{{cite journal}}
: Unknown parameter|subscription=
ignored (|url-access=
suggested) (help) - ^ Swiatecki, Chad (November 29, 2013). "5 ways to get customers to take your surveys". Austin Business Journal. Retrieved March 8, 2019 – via LexisNexis.
{{cite journal}}
: Unknown parameter|subscription=
ignored (|url-access=
suggested) (help) - ^ Pride, William M.; Hughes, Robert J.; Kapoor, Jack R. (January 15, 2016). Foundations of Business. Cengage Learning. p. 315. Retrieved March 8, 2019.
- ^ Swiatecki, Chad (October 20, 2014). "Want to office out of Ikea? Austin agency gives it a try with guerrilla video". Austin Business Journal. Retrieved March 8, 2019.
- ^ Swiatecki, Chad (May 12, 2015). "Video growth leads to expansion, move for Rock Candy Media". Austin Business Journal. Retrieved September 2, 2015.
- ^ Swiatecki, Chad (August 21, 2015). "Gaming, tech work leads San Antonio video studio to expand in Austin". Austin Business Journal. Retrieved September 2, 2015.
- ^ Anderson, Will (February 2, 2016). "Austin ad agency to open office in Los Angeles". Austin Business Journal. Retrieved March 8, 2019.
- ^ "85 women to know: ABJ unveils 2017 Profiles in Power award nominees". Austin Business Journal. July 17, 2017. Retrieved March 8, 2019.
- ^ "2017 Fast 50: The fastest-growing companies in Austin". Austin Business Journal. September 5, 2017. Retrieved March 8, 2019.
- ^ Cronin, Mike (September 14, 2017). "How can Austin tech companies become more diverse? Voices from inside the industry". Austin Business Journal. Retrieved March 8, 2019 – via LexisNexis.
{{cite journal}}
: Unknown parameter|subscription=
ignored (|url-access=
suggested) (help) - ^ "AUI: Bathroom Ads That'll Make You Laugh". Advertising Age. April 10, 2014. Retrieved March 8, 2019.
- ^ "Slideshow: Entrepreneurs of the Week". Upstart Business Journal. April 29, 2013. Retrieved September 1, 2015.
- ^ Jeffrey, James (April 29, 2013). "Rock Candy Media CEO launches eco-shower curtain company". Austin Business Journal. Retrieved September 1, 2015.
- ^ Drake, Sarah (April 30, 2013). "Austin CEO an 'entrepreneur of the week'". Austin Business Journal. Retrieved September 1, 2015.
- ^ Blake, Dave (December 2, 2014). "CEO Spotlight: Rock Candy Media". The Austin Phoenix. Retrieved September 2, 2015.
Further reading
- Jones, Annie Liao (June 28, 2014). "Scalability Is Overrated". Texas CEO Magazine.
- Vetter, Amy (June 12, 2015). "6 Female Entrepreneurs Share Their Best Business Advice". Fast Company.
- Jones, Annie Liao (August 1, 2017). "Gut Check: The American Dream". Faces of Founders.
- Jones, Annie Liao (September 30, 2017). "The Cost of Career Freedom". Austin Woman Magazine.