High-touch: Difference between revisions
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= Origins = |
= Origins = |
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The term was coined in 1982 by [[John Naisbitt]] in his book ''Megatrends''.<ref>{{Cite web|url=https://www.pcmag.com/encyclopedia/term/high-touch|title=Definition of high touch|website=PCMAG|language=en|access-date=2020-03-22}}</ref> It was explored further by Naisbitt in his follow-up book ''High Tech/High Touch''.<ref>{{Cite web|url=https://www.forbes.com/sites/forbesbostoncouncil/2018/07/23/how-to-offer-a-high-touch-experience-in-a-high-tech-world/|title=Council Post: How To Offer A High-Touch Experience In A High-Tech World|last=McDonnell|first=John|website=Forbes|language=en|access-date=2020-03-22}}</ref> |
The term was coined in 1982 by [[John Naisbitt]] in his book ''Megatrends''.<ref>{{Cite web|url=https://www.pcmag.com/encyclopedia/term/high-touch|title=Definition of high touch|website=PCMAG|language=en|access-date=2020-03-22}}</ref> It was explored further by Naisbitt in his follow-up book ''High Tech/High Touch''.<ref name=":1">{{Cite web|url=https://www.forbes.com/sites/forbesbostoncouncil/2018/07/23/how-to-offer-a-high-touch-experience-in-a-high-tech-world/|title=Council Post: How To Offer A High-Touch Experience In A High-Tech World|last=McDonnell|first=John|website=Forbes|language=en|access-date=2020-03-22}}</ref> |
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= In Medicine = |
= In Medicine = |
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In [[pharmacology]], high-touch may refer to medicines that require temperature control, ongoing drug management, or compliance monitoring.<ref>{{Cite web|url=https://magellanrx.com/member/external/commercial/common/doc/en-us/MRx_Formulary_Specialty.pdf|title=Specialty Pharmacy Drug List|last=|first=|date=2015|website=Magellan RX Management|url-status=live|archive-url=|archive-date=|access-date=22 March 2020}}</ref> |
In [[pharmacology]], high-touch may refer to medicines that require temperature control, ongoing drug management, or compliance monitoring.<ref>{{Cite web|url=https://magellanrx.com/member/external/commercial/common/doc/en-us/MRx_Formulary_Specialty.pdf|title=Specialty Pharmacy Drug List|last=|first=|date=2015|website=Magellan RX Management|url-status=live|archive-url=|archive-date=|access-date=22 March 2020}}</ref> |
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== Related to High-Tech == |
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High-touch was coined as a term in response to "high tech."<ref name=":1" /> [[High tech|High-tech]], as opposed to high-touch, is when customers don't need human interaction to perform activities such as onboarding, ordering, and account management.<ref name=":2">{{Cite web|url=https://homebusinessmag.com/sales/customer-service/customers-want-high-tech-high-touch/|website=homebusinessmag.com|access-date=2020-03-22}}</ref> High-tech services, such at chatbots, allow customers to get what they want on-demand.<ref name=":2" /> |
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== References == |
== References == |
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Revision as of 14:31, 22 March 2020
High-touch refers to the involvement of personal attention and service.[1] In business, the term often refers to situations where trust between the customer and employed individual(s) is necessary.[2] High-touch areas include: medicine, wealth management, real estate, and legal.[2] Stock trading done by humans, as opposed to automated trading or using online brokers, is also referred to as high-touch.[3]
Origins
The term was coined in 1982 by John Naisbitt in his book Megatrends.[4] It was explored further by Naisbitt in his follow-up book High Tech/High Touch.[5]
In Medicine
High-touch care is also referred to as patient-centered care.[6]
High-touch may also refer to the frequency in which a surface is touched.[7]
In pharmacology, high-touch may refer to medicines that require temperature control, ongoing drug management, or compliance monitoring.[8]
Related to High-Tech
High-touch was coined as a term in response to "high tech."[5] High-tech, as opposed to high-touch, is when customers don't need human interaction to perform activities such as onboarding, ordering, and account management.[9] High-tech services, such at chatbots, allow customers to get what they want on-demand.[9]
References
- ^ "HIGH-TOUCH | meaning in the Cambridge English Dictionary". dictionary.cambridge.org. Retrieved 2020-03-22.
- ^ a b Stewart, Karl Stark and Bill (2013-06-04). "Building a High-Touch Business". Inc.com. Retrieved 2020-03-22.
- ^ "Human high-touch trading is here to stay". Bloomberg Professional Services. 2017-05-11. Retrieved 2020-03-22.
- ^ "Definition of high touch". PCMAG. Retrieved 2020-03-22.
- ^ a b McDonnell, John. "Council Post: How To Offer A High-Touch Experience In A High-Tech World". Forbes. Retrieved 2020-03-22.
- ^ "High Tech, High Touch: Why Technology Enhances Patient-Centered Care". HuffPost. 2012-12-13. Retrieved 2020-03-22.
- ^ Huslage, Kirk; Rutala, William A.; Sickbert-Bennett, Emily; Weber, David J. (August 2010). "A Quantitative Approach to Defining "High-Touch" Surfaces in Hospitals". Infection Control & Hospital Epidemiology. 31 (8): 850–853. doi:10.1086/655016. ISSN 0899-823X.
- ^ "Specialty Pharmacy Drug List" (PDF). Magellan RX Management. 2015. Retrieved 22 March 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ a b homebusinessmag.com https://homebusinessmag.com/sales/customer-service/customers-want-high-tech-high-touch/. Retrieved 2020-03-22.
{{cite web}}: Missing or empty|title=(help)
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