AdGreetz: Difference between revisions
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'''AdGreetz''' is a marketing services company based in [[Los Angeles]].<ref name=Johnston>{{cite book |url=https://books.google.ca/books?id=AoOkCgAAQBAJ&pg=PT91 |title=Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company |author=Norm Johnston |publisher=Springer |year=2015}}</ref> |
'''AdGreetz''' is a marketing services company based in [[Los Angeles]].<ref name=Johnston>{{cite book |url=https://books.google.ca/books?id=AoOkCgAAQBAJ&pg=PT91 |title=Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company |author=Norm Johnston |publisher=Springer |year=2015}}</ref> |
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In 2018 Adgreetz did $3.0M in revenues and grew over 48% yoy to $4.4M in revenues in 2019 passing 10 customers and over 17 employees.<ref>{{Cite web|url=https://getlatka.com/companies/adgreetz|title=How Adgreetz hit $2.0M in Revenue, 10 Customers in 2018|website=LATKA|access-date=2020-05-23}}</ref> |
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==History== |
==History== |
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Revision as of 21:36, 23 May 2020
 | This article contains content that is written like an advertisement. (January 2020) |
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| Company type | Private |
|---|---|
| Industry | Advertising, Marketing |
| Predecessor | StarGreetz Inc. |
| Founded | 2009 |
| Headquarters | Los Angeles, CA , USA |
Number of locations | 3 (LA, London, and NYC) |
Key people | Eric Frankel, CEO Evan Surdam, CTO |
Number of employees | 20+ |
| Website | AdGreetz.com |
AdGreetz is a marketing services company based in Los Angeles.[1]
In 2018 Adgreetz did $3.0M in revenues and grew over 48% yoy to $4.4M in revenues in 2019 passing 10 customers and over 17 employees.[2]
History
AdGreetz was founded in 2009 by Eric Frankel, who serves as the company's CEO.[3][4]
Platform
The company uses adaptive video[1] in its SaaS video personalization platform.[4] Video messages are distributed through email, social media, websites, and banner ads.[1]
AdGreetz has created videos for companies in the automotive, technology, and fashion industries,[5] including Flipkart and Forever 21.[6] The campaigns are personalized to the ad viewers.[7] The company developed an email campaign for the film Fifty Shades of Grey, where recipients heard their name spoken through the voice of a character from the film.[8] The company also created a campaign for the film Smurfs: The Lost Village.[9]
In 2019, AdGreetz released AdChef, an automated marketing platform that uses artificial intelligence.[4]
Awards
- 2018 IDMA Silver Award for Most Effective Use of Digital Analytics[10]
- 2018 IDMA Bronze Award for Most Effective Use of AI for a Campaign and Business Optimisation[11]
References
- ^ a b c Norm Johnston (2015). Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company. Springer.
- ^ "How Adgreetz hit $2.0M in Revenue, 10 Customers in 2018". LATKA. Retrieved 2020-05-23.
- ^ Ginny Marvin (November 20, 2017). "The state of interactive advertising: New formats are infusing digital ads with creativity that gets results". Marketing Land.
- ^ a b c Ameya Dusane (April 18, 2019). "Adgreetz Unveils AdChef, AI and Machine Learning Platform to Deploy Personalized Ads". Martech Advisor.
- ^ Arthur Zaczkiewicz (April 28, 2016). "AdGreetz Founder on Why Personalization Converts Shoppers Into Buyers". Women's Wear Daily.
- ^ Simon Alvarez (December 28, 2017). "It's all about personalization in the new marketing sphere".
- ^ Stephanie Pandolph (November 24, 2017). "Personalized video ads are engaging consumers". Business Insider.
- ^ Meg James (February 13, 2015). "'Grey' area: For a provocative film, many shades of marketing". Los Angeles Times.
- ^ https://www.socaltech.com/adgreetz_powers_new_personalized_smurf_s_ad/s-0071219.html
- ^ "2018 IDMA Awards". e4mevents. Retrieved June 27, 2018.
- ^ "2018 IDMA Awards". e4mevents. Retrieved June 27, 2018.