Delicate (Taylor Swift song): Difference between revisions
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==Commercial performance== |
==Commercial performance== |
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"Delicate" was a [[sleeper hit]] in the US<ref>{{cite web|url=https://www.spin.com/2019/05/taylor-swift-delicate-lyrics/|title=Here Are the Lyrics to Taylor Swift's 'Delicate'|work=[[Spin (magazine)|Spin]]|first=Nina|last=Braca|date=May 17, 2019|access-date=January 31, 2021|archive-date=February 6, 2021|archive-url=https://web.archive.org/web/20210206005801/https://www.spin.com/2019/05/taylor-swift-delicate-lyrics/|url-status=live}}</ref><ref>{{cite magazine|url=https://www.rollingstone.com/music/music-news/taylor-swift-reputation-grammys-snub-764008/|title=Taylor Swift's 'Reputation' Is Grammys' Biggest Snub|magazine=[[Rolling Stone]]|first=Brittany|last=Spanos|date=December 7, 2018|access-date=February 17, 2021|archive-date=December 8, 2018|archive-url=https://web.archive.org/web/20181208132356/https://www.rollingstone.com/music/music-news/taylor-swift-reputation-grammys-snub-764008/|url-status=live}}</ref> Upon its single release in March 2018, it entered at number 84 on the [[Billboard Hot 100|''Billboard'' Hot 100]] and number 32 on the ''Billboard'' [[Mainstream Top 40|Mainstream Top 40 (Pop Songs)]] chart.<ref name="milestone">{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8257716/bad-wolves-zombie-taylor-swift-delicate-hot-100-chart-moves|title=Hot 100 Chart Moves: Bad Wolves Bring Back The Cranberries' 'Zombie' & Taylor Swift Hits a Milestone|date=March 23, 2018|magazine=[[Billboard (magazine)|Billboard]]|first=Gary|last=Trust|access-date=February 5, 2021|url-access=subscription|archive-date=February 6, 2021|archive-url=https://web.archive.org/web/20210206014448/https://www.billboard.com/articles/columns/chart-beat/8257716/bad-wolves-zombie-taylor-swift-delicate-hot-100-chart-moves|url-status=live}}</ref> By May, the single entered the top 40 of the Hot 100, fueled by gains in airplay, giving Swift her 56th top-40 entry. In doing so, it extended Swift's record as the woman with the most Hot 100 top-40 entries.<ref>{{cite web|url=https://www.grammy.com/grammys/news/taylor-swift-delicate-extends-her-billboard-chart-record|title=Taylor Swift: 'Delicate' Extends Her Billboard Chart Record|first=Tim|last=McPhate|publisher=[[The Recording Academy]]|access-date=February 5, 2021|date=May 21, 2018|archive-date=October 27, 2021|archive-url=https://web.archive.org/web/20211027105006/https://www.grammy.com/grammys/news/taylor-swift-delicate-extends-her-billboard-chart-record|url-status=live}}</ref> In its sixteenth charting week by July, "Delicate" rose to the Hot 100's top 20, driven primarily by strong [[airplay]].<ref name="unterberger">{{cite magazine|url=http://www.billboard.com/articles/columns/pop/8464159/taylor-swift-delicate-reputation-biggest-radio-hit|title=Taylor Swift's 'Delicate' Became the Biggest 'Reputation' Radio Hit While You Weren't Looking|date=July 6, 2018|magazine=[[Billboard (magazine)|Billboard]]|url-access=subscription|access-date=April 13, 2020|first=Andrew|last=Unterberger|archive-date=December 13, 2020|archive-url=https://web.archive.org/web/20201213050237/https://www.billboard.com/articles/columns/pop/8464159/taylor-swift-delicate-reputation-biggest-radio-hit|url-status=live}}</ref><ref name="radio">{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8464213/demi-lovato-debuts-hot-100-chart-moves|title=Hot 100 Chart Moves: Demi Lovato Debuts, Ariana Grande & Nicki Minaj Add Their Fifth Shared Hit|first=Gary|last=Trust|date=July 6, 2018|magazine=[[Billboard (magazine)|Billboard]]|access-date=February 5, 2021|url-access=subscription|archive-date=February 5, 2021|archive-url=https://web.archive.org/web/20210205072505/https://www.billboard.com/articles/columns/chart-beat/8464213/demi-lovato-debuts-hot-100-chart-moves|url-status=live}}</ref> It was the second single from ''Reputation'' to enter the top 10 of ''Billboard''{{'s}} [[Radio Songs (chart)|Radio Songs]] chart (peaking at number two), after lead single "[[Look What You Made Me Do]]".<ref>{{cite magazine|url=https://www.billboard.com/artist/taylor-swift/chart-history/hsb/|title=Taylor Swift Chart History (Radio Songs)|magazine=[[Billboard (magazine)|Billboard]]|access-date=February 23, 2021|archive-date=February 27, 2021|archive-url=https://web.archive.org/web/20210227200157/https://www.billboard.com/music/Taylor-Swift/chart-history/HSB|url-status=live}}</ref><ref>{{cite magazine|url=https://www.billboard.com/articles/business/chart-beat/8462264/taylor-swift-delicate-reputation-radio-songs-top-10-hot-100-chart-moves|title=Hot 100 Chart Moves: Taylor Swift's 'Delicate' Becomes Second Radio Songs Top 10 From 'Reputation'|first=Gary|last=Trust|magazine=[[Billboard (magazine)|Billboard]]|url-access=subscription|date=June 22, 2018|access-date=February 5, 2021|archive-date=February 5, 2021|archive-url=https://web.archive.org/web/20210205021122/https://www.billboard.com/articles/business/chart-beat/8462264/taylor-swift-delicate-reputation-radio-songs-top-10-hot-100-chart-moves|url-status=live}}</ref> A radio-driven hit, "Delicate" peaked atop the Mainstream Top 40 (Pop Songs) chart,<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8466462/taylor-swift-delicate-pop-songs-chart-no-1|title=Taylor Swift Tops Pop Songs Airplay Chart With 'Delicate'|first=Gary|last=Trust|date=July 23, 2018|magazine=[[Billboard (magazine)|Billboard]]|access-date=February 5, 2021|url-access=subscription|archive-date=February 5, 2021|archive-url=https://web.archive.org/web/20210205193057/https://www.billboard.com/articles/columns/chart-beat/8466462/taylor-swift-delicate-pop-songs-chart-no-1|url-status=live}}</ref> and was ''Reputation''{{'s}} first number-one single on the ''Billboard'' [[Adult Top 40|Adult Top 40 (Adult Pop Songs)]]<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8463575/taylor-swift-delicate-no-1-adult-pop-songs-chart|title=Taylor Swift Scores First Adult Pop Songs No. 1 From 'Reputation' With 'Delicate'|first=Gary|last=Trust|magazine=[[Billboard (magazine)|Billboard]]|date=July 2, 2018|access-date=February 5, 2021|url-access=subscription|archive-date=February 6, 2021|archive-url=https://web.archive.org/web/20210206224301/https://www.billboard.com/articles/columns/chart-beat/8463575/taylor-swift-delicate-no-1-adult-pop-songs-chart|url-status=live}}</ref> and [[Adult Contemporary (chart)|Adult Contemporary]] charts.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8474633/taylor-swift-delicate-adult-contemporary-chart-number-one|title=Taylor Swift's 'Delicate' Hits No. 1 on Adult Contemporary Chart|magazine=[[Billboard (magazine)|Billboard]]|first=Gary|last=Trust|date=September 11, 2018|access-date=February 5, 2021|url-access=subscription|archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109033839/https://www.billboard.com/articles/columns/chart-beat/8474633/taylor-swift-delicate-adult-contemporary-chart-number-one|url-status=live}}</ref> It became the biggest radio hit from ''Reputation''.<ref name="unterberger"/> |
"Delicate" was a [[sleeper hit]] in the US.<ref>{{cite web|url=https://www.spin.com/2019/05/taylor-swift-delicate-lyrics/|title=Here Are the Lyrics to Taylor Swift's 'Delicate'|work=[[Spin (magazine)|Spin]]|first=Nina|last=Braca|date=May 17, 2019|access-date=January 31, 2021|archive-date=February 6, 2021|archive-url=https://web.archive.org/web/20210206005801/https://www.spin.com/2019/05/taylor-swift-delicate-lyrics/|url-status=live}}</ref><ref>{{cite magazine|url=https://www.rollingstone.com/music/music-news/taylor-swift-reputation-grammys-snub-764008/|title=Taylor Swift's 'Reputation' Is Grammys' Biggest Snub|magazine=[[Rolling Stone]]|first=Brittany|last=Spanos|date=December 7, 2018|access-date=February 17, 2021|archive-date=December 8, 2018|archive-url=https://web.archive.org/web/20181208132356/https://www.rollingstone.com/music/music-news/taylor-swift-reputation-grammys-snub-764008/|url-status=live}}</ref> Upon its single release in March 2018, it entered at number 84 on the [[Billboard Hot 100|''Billboard'' Hot 100]] and number 32 on the ''Billboard'' [[Mainstream Top 40|Mainstream Top 40 (Pop Songs)]] chart.<ref name="milestone">{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8257716/bad-wolves-zombie-taylor-swift-delicate-hot-100-chart-moves|title=Hot 100 Chart Moves: Bad Wolves Bring Back The Cranberries' 'Zombie' & Taylor Swift Hits a Milestone|date=March 23, 2018|magazine=[[Billboard (magazine)|Billboard]]|first=Gary|last=Trust|access-date=February 5, 2021|url-access=subscription|archive-date=February 6, 2021|archive-url=https://web.archive.org/web/20210206014448/https://www.billboard.com/articles/columns/chart-beat/8257716/bad-wolves-zombie-taylor-swift-delicate-hot-100-chart-moves|url-status=live}}</ref> By May, the single entered the top 40 of the Hot 100, fueled by gains in airplay, giving Swift her 56th top-40 entry. In doing so, it extended Swift's record as the woman with the most Hot 100 top-40 entries.<ref>{{cite web|url=https://www.grammy.com/grammys/news/taylor-swift-delicate-extends-her-billboard-chart-record|title=Taylor Swift: 'Delicate' Extends Her Billboard Chart Record|first=Tim|last=McPhate|publisher=[[The Recording Academy]]|access-date=February 5, 2021|date=May 21, 2018|archive-date=October 27, 2021|archive-url=https://web.archive.org/web/20211027105006/https://www.grammy.com/grammys/news/taylor-swift-delicate-extends-her-billboard-chart-record|url-status=live}}</ref> In its sixteenth charting week by July, "Delicate" rose to the Hot 100's top 20, driven primarily by strong [[airplay]].<ref name="unterberger">{{cite magazine|url=http://www.billboard.com/articles/columns/pop/8464159/taylor-swift-delicate-reputation-biggest-radio-hit|title=Taylor Swift's 'Delicate' Became the Biggest 'Reputation' Radio Hit While You Weren't Looking|date=July 6, 2018|magazine=[[Billboard (magazine)|Billboard]]|url-access=subscription|access-date=April 13, 2020|first=Andrew|last=Unterberger|archive-date=December 13, 2020|archive-url=https://web.archive.org/web/20201213050237/https://www.billboard.com/articles/columns/pop/8464159/taylor-swift-delicate-reputation-biggest-radio-hit|url-status=live}}</ref><ref name="radio">{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8464213/demi-lovato-debuts-hot-100-chart-moves|title=Hot 100 Chart Moves: Demi Lovato Debuts, Ariana Grande & Nicki Minaj Add Their Fifth Shared Hit|first=Gary|last=Trust|date=July 6, 2018|magazine=[[Billboard (magazine)|Billboard]]|access-date=February 5, 2021|url-access=subscription|archive-date=February 5, 2021|archive-url=https://web.archive.org/web/20210205072505/https://www.billboard.com/articles/columns/chart-beat/8464213/demi-lovato-debuts-hot-100-chart-moves|url-status=live}}</ref> It was the second single from ''Reputation'' to enter the top 10 of ''Billboard''{{'s}} [[Radio Songs (chart)|Radio Songs]] chart (peaking at number two), after lead single "[[Look What You Made Me Do]]".<ref>{{cite magazine|url=https://www.billboard.com/artist/taylor-swift/chart-history/hsb/|title=Taylor Swift Chart History (Radio Songs)|magazine=[[Billboard (magazine)|Billboard]]|access-date=February 23, 2021|archive-date=February 27, 2021|archive-url=https://web.archive.org/web/20210227200157/https://www.billboard.com/music/Taylor-Swift/chart-history/HSB|url-status=live}}</ref><ref>{{cite magazine|url=https://www.billboard.com/articles/business/chart-beat/8462264/taylor-swift-delicate-reputation-radio-songs-top-10-hot-100-chart-moves|title=Hot 100 Chart Moves: Taylor Swift's 'Delicate' Becomes Second Radio Songs Top 10 From 'Reputation'|first=Gary|last=Trust|magazine=[[Billboard (magazine)|Billboard]]|url-access=subscription|date=June 22, 2018|access-date=February 5, 2021|archive-date=February 5, 2021|archive-url=https://web.archive.org/web/20210205021122/https://www.billboard.com/articles/business/chart-beat/8462264/taylor-swift-delicate-reputation-radio-songs-top-10-hot-100-chart-moves|url-status=live}}</ref> A radio-driven hit, "Delicate" peaked atop the Mainstream Top 40 (Pop Songs) chart,<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8466462/taylor-swift-delicate-pop-songs-chart-no-1|title=Taylor Swift Tops Pop Songs Airplay Chart With 'Delicate'|first=Gary|last=Trust|date=July 23, 2018|magazine=[[Billboard (magazine)|Billboard]]|access-date=February 5, 2021|url-access=subscription|archive-date=February 5, 2021|archive-url=https://web.archive.org/web/20210205193057/https://www.billboard.com/articles/columns/chart-beat/8466462/taylor-swift-delicate-pop-songs-chart-no-1|url-status=live}}</ref> and was ''Reputation''{{'s}} first number-one single on the ''Billboard'' [[Adult Top 40|Adult Top 40 (Adult Pop Songs)]]<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8463575/taylor-swift-delicate-no-1-adult-pop-songs-chart|title=Taylor Swift Scores First Adult Pop Songs No. 1 From 'Reputation' With 'Delicate'|first=Gary|last=Trust|magazine=[[Billboard (magazine)|Billboard]]|date=July 2, 2018|access-date=February 5, 2021|url-access=subscription|archive-date=February 6, 2021|archive-url=https://web.archive.org/web/20210206224301/https://www.billboard.com/articles/columns/chart-beat/8463575/taylor-swift-delicate-no-1-adult-pop-songs-chart|url-status=live}}</ref> and [[Adult Contemporary (chart)|Adult Contemporary]] charts.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8474633/taylor-swift-delicate-adult-contemporary-chart-number-one|title=Taylor Swift's 'Delicate' Hits No. 1 on Adult Contemporary Chart|magazine=[[Billboard (magazine)|Billboard]]|first=Gary|last=Trust|date=September 11, 2018|access-date=February 5, 2021|url-access=subscription|archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109033839/https://www.billboard.com/articles/columns/chart-beat/8474633/taylor-swift-delicate-adult-contemporary-chart-number-one|url-status=live}}</ref> It became the biggest radio hit from ''Reputation''.<ref name="unterberger"/> |
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Overall, "Delicate" peaked at number 12 on the ''Billboard'' Hot 100, spending a total of 35 weeks on the chart, becoming the longest-charting single from ''Reputation''.<ref name="hot100"/> The single was one of the 10 most successful songs on US airplay of 2018, culminating 2.509 billion radio audience impressions.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8492663/nielsen-music-top-album-2018-drake-scorpion|title=Drake's 'Scorpion' Is Nielsen Music's Top Album Of 2018 in U.S., 'God's Plan' Most-Streamed Song|first=Keith|last=Caulfield|magazine=[[Billboard (magazine)|Billboard]]|date=January 8, 2019|access-date=January 31, 2021|archive-date=February 2, 2019|archive-url=https://web.archive.org/web/20190202234015/https://www.billboard.com/articles/columns/chart-beat/8492663/nielsen-music-top-album-2018-drake-scorpion|url-status=live}}</ref>{{NoteTag|''Audience impressions'' refer to the number of audience reached by a song on [[airplay]] from a radio station.<ref>{{cite magazine|archive-url=https://web.archive.org/web/20120709034623/http://www.billboard.biz/bbbiz/charts/charts-legend|url=http://www.billboard.biz/bbbiz/charts/charts-legend|title=Charts Legend|magazine=[[Billboard (magazine)|Billboard]]|archive-date=July 9, 2012|url-status=dead|access-date=February 12, 2021}}</ref>}} It was certified [[RIAA certification|double platinum]] by the [[Recording Industry Association of America]] (RIAA), which denotes two million units consisted of sales and on-demand [[streaming media|streaming]].<ref name="riaa"/> Philip Cosores from ''[[Uproxx]]'' claimed that the single was ''Reputation''{{'s}} biggest hit, surpassing the Hot 100 number one "Look What You Made Me Do", which "found a place in cultural ubiquity, but ... felt more like an obligation than an outright choice".<ref>{{cite web|url=https://uproxx.com/music/taylor-swift-reputation-narrative-change-delicate-tour/|title=How Taylor Swift Changed The Narrative Around 'Reputation' With A Hit Song and a Record-Breaking Tour|work=[[Uproxx]]|first=Philip|last=Cosores|date=August 30, 2018|access-date=February 5, 2021|archive-date=February 4, 2021|archive-url=https://web.archive.org/web/20210204184906/https://uproxx.com/music/taylor-swift-reputation-narrative-change-delicate-tour/|url-status=live}}</ref> Writing for ''Billboard'', Andrew Unterberger described the US chart success of "Delicate" as a "turnaround in momentum" for Swift during the ''Reputation'' era. While the preceding singles did not chart more than 20 weeks, "Delicate" continued to grow, especially in airplay, and got "bigger the longer audiences have spent with it". Unterberger attributed the single's success to its vulnerable sentiment and production, a departure from the "outwardly vindictive" sentiments of its preceding singles, which proved that "[the audience] too still like Taylor for Taylor".<ref name="unterberger"/> |
Overall, "Delicate" peaked at number 12 on the ''Billboard'' Hot 100, spending a total of 35 weeks on the chart, becoming the longest-charting single from ''Reputation''.<ref name="hot100"/> The single was one of the 10 most successful songs on US airplay of 2018, culminating 2.509 billion radio audience impressions.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/8492663/nielsen-music-top-album-2018-drake-scorpion|title=Drake's 'Scorpion' Is Nielsen Music's Top Album Of 2018 in U.S., 'God's Plan' Most-Streamed Song|first=Keith|last=Caulfield|magazine=[[Billboard (magazine)|Billboard]]|date=January 8, 2019|access-date=January 31, 2021|archive-date=February 2, 2019|archive-url=https://web.archive.org/web/20190202234015/https://www.billboard.com/articles/columns/chart-beat/8492663/nielsen-music-top-album-2018-drake-scorpion|url-status=live}}</ref>{{NoteTag|''Audience impressions'' refer to the number of audience reached by a song on [[airplay]] from a radio station.<ref>{{cite magazine|archive-url=https://web.archive.org/web/20120709034623/http://www.billboard.biz/bbbiz/charts/charts-legend|url=http://www.billboard.biz/bbbiz/charts/charts-legend|title=Charts Legend|magazine=[[Billboard (magazine)|Billboard]]|archive-date=July 9, 2012|url-status=dead|access-date=February 12, 2021}}</ref>}} It was certified [[RIAA certification|double platinum]] by the [[Recording Industry Association of America]] (RIAA), which denotes two million units consisted of sales and on-demand [[streaming media|streaming]].<ref name="riaa"/> Philip Cosores from ''[[Uproxx]]'' claimed that the single was ''Reputation''{{'s}} biggest hit, surpassing the Hot 100 number one "Look What You Made Me Do", which "found a place in cultural ubiquity, but ... felt more like an obligation than an outright choice".<ref>{{cite web|url=https://uproxx.com/music/taylor-swift-reputation-narrative-change-delicate-tour/|title=How Taylor Swift Changed The Narrative Around 'Reputation' With A Hit Song and a Record-Breaking Tour|work=[[Uproxx]]|first=Philip|last=Cosores|date=August 30, 2018|access-date=February 5, 2021|archive-date=February 4, 2021|archive-url=https://web.archive.org/web/20210204184906/https://uproxx.com/music/taylor-swift-reputation-narrative-change-delicate-tour/|url-status=live}}</ref> Writing for ''Billboard'', Andrew Unterberger described the US chart success of "Delicate" as a "turnaround in momentum" for Swift during the ''Reputation'' era. While the preceding singles did not chart more than 20 weeks, "Delicate" continued to grow, especially in airplay, and got "bigger the longer audiences have spent with it". Unterberger attributed the single's success to its vulnerable sentiment and production, a departure from the "outwardly vindictive" sentiments of its preceding singles, which proved that "[the audience] too still like Taylor for Taylor".<ref name="unterberger"/> |
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