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{{Infobox company |
{{Infobox company |
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| name = Target Games AB |
| name = Target Games AB |
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| logo = [[Image:Target_Games.png|150px]] |
| logo = [[:Image:Target_Games.png|150px]]<!--Non free file removed by DASHBot--> |
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| foundation = {{Start date|1981}}<ref name="Runan_37"></ref> |
| foundation = {{Start date|1981}}<ref name="Runan_37"></ref> |
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| defunct = {{End date|2002}}<ref name="konkurs">{{cite news |title=Target Investment i konkurs |author=Andreas Cervenka |url=http://www.affarsvarlden.se/hem/nyheter/article2571496.ece |newspaper=Affärsvärlden |date=3 June, 2002 |accessdate=15 June, 2011 |language=Swedish}}</ref> |
| defunct = {{End date|2002}}<ref name="konkurs">{{cite news |title=Target Investment i konkurs |author=Andreas Cervenka |url=http://www.affarsvarlden.se/hem/nyheter/article2571496.ece |newspaper=Affärsvärlden |date=3 June, 2002 |accessdate=15 June, 2011 |language=Swedish}}</ref> |
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===Mutant=== |
===Mutant=== |
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[[Image:Mutant, box cover of 1989 version of Swedish role-playing game.jpg|frame|right|1989 version box cover]] |
[[:Image:Mutant, box cover of 1989 version of Swedish role-playing game.jpg|frame|right|1989 version box cover]]<!--Non free file removed by DASHBot--> |
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The name Mutant was used for a series of unrelated science fiction themed role-playing games. The 1984 version was set in a post-apocalyptic world similar to the one in [[Gamma World]]. The 1989 version was a [[cyberpunk]] game while the later Mutant RYMD and [[Mutant Chronicles]] where [[science fantasy]] games set in space. All versions used variants of the [[Basic Role-Playing]] for rules. |
The name Mutant was used for a series of unrelated science fiction themed role-playing games. The 1984 version was set in a post-apocalyptic world similar to the one in [[Gamma World]]. The 1989 version was a [[cyberpunk]] game while the later Mutant RYMD and [[Mutant Chronicles]] where [[science fantasy]] games set in space. All versions used variants of the [[Basic Role-Playing]] for rules. |
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Revision as of 05:03, 15 June 2011
| 150px | |
| Company type | Publicly traded Aktiebolag |
|---|---|
| Industry | Role-playing games, Collectible card games, Miniature wargaming & other assorted media |
| Founded | 1981[1] |
| Founder | Fredrik Malmberg, Lars-Åke Thor, Johan Arve, Klas Berndal[1][2] |
| Defunct | 2002[3] |
| Headquarters | , |
Key people | Anders Blixt,[1][4] Nils Gullikson,[5] Bryan Winter |
| Products | Drakar & Demoner, Mutant, Mutant Chronicles, Kult, Doom Troopers, Warzone |
| Divisions | Target Games Interactive AB Target Games Adventure AB Target Games UK Target Games EIRE |
Target Games was a Swedish publisher of role-playing games active in the game market from 1981 until the year 1999 when they went into bankruptcy proceedings.
History
1981-1984
Target Games started out with the name Äventyrsspel in 1981, after Fredrik Malmberg had struck a deal with the American publisher Chaosium in 1981, having already licensed the name Drakar och Demoner. At that time it was more of a hobby than a serious business venture. They started out by releasing the First edition of Drakar och Demoner in 1982 which was a poorly translated version of the Role-playing game Magic World which uses the Basic Role-Playing game-system.[1] In 1983 the RPG-magazine Sinkadus saw it's first release, a magazine only covering releases by Äventyrsspel. Sinkadus was never intended to make any money, it was more of a way for the company to keep in touch with the fans before the internet. There was much supplemental material released with the magazine as well.[5] In 1984 the business became more serious with the release of Mutant (which was heavily inspired by the games Metamorphosis Alpha and Gamma World) and second edition of Drakar och Demoner featuring better translations.[1]
1985-1988
In early 1985 Anders Blixt joined the company and soon began working on the expansion set Drakar och Demoner: Expert that was released later that same year.[4] 1985 also saw the release of a new version of Drakar och Demoner (called 2.1 internally) that mostly corrected spelling errors as well as Monsterboken (the Monster book) which contained new creatures to use within Drakar och Demoner. They also released a translated version of Chill that same year, called Chock in Sweden in an effort to try out new genres of Role-playing games. The years that followed was a very successful time for Äventyrsspel, they continued releasing expansion packs for both Mutant and Drakar och Demoner as well as translated versions of American role-playing games, titles such as Sagan om Ringen (Middle-earth Role Playing) and Stjärnornas Krig (Star Wars Roleplaying Game). Äventyrsspel also released translated versions of the popular Gamebook series Lone Wolf (Ensamma Vargen) as well as many other translated works of fiction during this time.[1]
1989-1993
In 1989 Anders Blixt left the company and Nils Gullikson became the new production manager. A new Version of Mutant was released nicknamed 'Nya' Mutant ('New' Mutant) that was more focused on cyberpunk than a post-apocalyptic scenario like the earlier version was. The reason for this decision was that Mutant sales had diminished considerably during the years after it's first release and that the cyberpunk trend was riding high at the time. In 1991 people saw the release of a new Drakar och Demoner (4th Edition) as well as the horror rpg Kult (Cult). Kult was very different from the other games that the company had previously produced. It had a much darker vibe and was the first game released by Äventyrsspel that came with a warning on the cover (Not recommended for people under the age of 15). The release of the game resulted in moral panic in Swedish media.[5][6] This resulted in many retailers refusing to stock the game.[7] The game was not the commercial hit they had hoped for. In 1992 a new version of Mutant was released, namely Mutant R.Y.M.D (Mutant Space). With countless references to Warhammer 40k in the game manual the production was quickly shut down short after release, only one scenario for the game was ever released.[5] In an effort to make a more commercially friendly game Mutant R.Y.M.D and Kult was merged together to what was to become Mutant Chronicles that was released in 1993.
1994-1999
2000-2002
Publications
They published much of their early material in the form of stapled books in G5 (169 by 239 mm) format in a box together with dice.
They released the role-playing games Drakar och Demoner (1982), Mutant (1984) (with the later versions Mutant (1989) Mutant RYMD (1992) and Mutant Chronicles), Kult (1991), Chock (1985, a translation of Chill), Sagan om Ringen (1986, a translation of Middle-earth Role Playing) and Stjärnornas Krig (1988, a translation of the WEG Star Wars RPG). Target Games also published Warzone, a miniature wargame.
They also released three generic sourcebooks, Grymkäfts fällor (1987) (translated from the classic game supplement Grimtooth's Traps), Stadsintermezzon (1988) and Skattkammaren (1988) as well as many adventures and sourcebooks for their games. Until the mid 1990s Target Games published their Swedish roleplaying games under the brand name Äventyrsspel (meaning "adventure games"). Target Games was reconstructed in 1999 and ceased publication of all of its inventory and the intellectual property rights were transferred to the daughter company Paradox Entertainment, which later became an independent company.[8] Some of the titles have since been licensed to new game companies.
Beside role-playing games, the company had its own magazine named Sinkadus, published translated gamebooks (the Lone Wolf series among others) as well as translated fantasy novels (beginning with a Conan the Barbarian book). Target Games also published a Drakar och Demoner computer game in 1999.
Main products
Drakar & Demoner
Drakar & Demoner was Target Games best selling series of games, today the Drakar & Demoner brand is owned by Swedish company Neogames.[9]
Mutant
frame|right|1989 version box cover The name Mutant was used for a series of unrelated science fiction themed role-playing games. The 1984 version was set in a post-apocalyptic world similar to the one in Gamma World. The 1989 version was a cyberpunk game while the later Mutant RYMD and Mutant Chronicles where science fantasy games set in space. All versions used variants of the Basic Role-Playing for rules.
Mutant Chronicles
The Mutant Chronicles brand later became so popular that it spawned multiple spin-off's as well, most notably the Doom Trooper trading card game as well as the Warzone tabletop game.
Kult
Kult was released in 1991 and is known to have caused some controversy in Sweden on multiple occasions.[6][10] This resulted in Swedish toy stores refusing to sell the game.[7]
References
- ^ a b c d e f Anders Blixt (2005). "Svenska Rollspelens Historia, Kapitel 1" (PDF). Runan (in Swedish) (37): 24–27. Retrieved 14 June, 2011.
{{cite journal}}: Check date values in:|accessdate=(help); Unknown parameter|coauthors=ignored (|author=suggested) (help); Unknown parameter|month=ignored (help) - ^ Löf, Pontus (1999). "Target Games ställs emot väggen". Runan (in Swedish) (29). Retrieved 14 June, 2011.
{{cite journal}}: Check date values in:|accessdate=(help); Unknown parameter|month=ignored (help) - ^ Andreas Cervenka (3 June, 2002). "Target Investment i konkurs". Affärsvärlden (in Swedish). Retrieved 15 June, 2011.
{{cite news}}: Check date values in:|accessdate=and|date=(help) - ^ a b Löf, Pontus (2000). "Anders Blixt – ett legendariskt namn". Runan (in Swedish) (34). Retrieved 14 June, 2011.
{{cite journal}}: Check date values in:|accessdate=(help); Unknown parameter|month=ignored (help) - ^ a b c d Fredrik Malmberg (2006). "Svenska Rollspelens Historia, Kapitel 3" (PDF). Runan (in Swedish) (39): 20–23. Retrieved 14 June, 2011.
{{cite journal}}: Check date values in:|accessdate=(help); Unknown parameter|month=ignored (help) - ^ a b "Motion 1997/98:Kr501 Rollspel" (Press release) (in Swedish). Sveriges Riksdag. Retrieved 14 June, 2011.
{{cite press release}}: Check date values in:|accessdate=(help); Unknown parameter|Date=ignored (|date=suggested) (help) - ^ a b Barkå, Jonas (04 July, 2005). "Rollspelet som chockade Sverige" (PDF). Fenix (in Swedish). Retrieved 14 June, 2011.
{{cite journal}}: Check date values in:|accessdate=and|date=(help) - ^ "Pressmeddelande Stockholm" (Press release) (in Swedish). Paradox Entertainment. 2000. Archived from the original on 15 May, 2001. Retrieved 14 June, 2011.
{{cite press release}}: Check date values in:|accessdate=and|archivedate=(help); Unknown parameter|month=ignored (help) - ^ "Neogames köper upp Drakar & Demoner och Götterdämmerung" (in Swedish). 2010. Retrieved 14 June, 2011.
{{cite web}}: Check date values in:|accessdate=(help); Unknown parameter|month=ignored (help) - ^ Zendry Svärdkrona; Lennart Håård (03 March, 2003). "Läkare: Förbjud lekarna". Aftonbladet (in Swedish). Retrieved 14 June, 2011.
{{cite news}}: Check date values in:|accessdate=and|date=(help)