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'''SoleRebels''' is an International footwear company based in [[Addis Ababa]], [[Ethiopia]]. The company was created by Ethiopian entrepreneur [[Bethlehem Tilahun Alemu]] in 2005. The business is recognized for its ethical production,<ref>{{Cite web|url=https://money.cnn.com/video/news/2017/12/20/sole-rebels-shoes-ethiopia.cnnmoney/index.html|title=Shoes with an ethical footprint|website=CNNMoney|access-date=2018-08-21}}</ref><ref>{{Cite news|url=https://money.cnn.com/2017/01/31/smallbusiness/ethiopia-shoes-solerebels-coffee-bethlehem-alemu/index.html|title=Ethiopian shoe designer hopes for repeat success with coffee|last=Britton|first=Bianca|work=CNNMoney|access-date=2018-08-22}}</ref> including [[Fair trade|Fair Trade practices]] and the use of sustainable materials in its manufacturing, particularly its use of recycled tires for the soles of its shoes.<ref>{{Cite news|url=https://africa-me.com/solerebels-ethiopian-success-story/|title=SoleRebels: An Ethiopian success story|date=2016-05-13|work=Africa M.E.|access-date=2018-08-22|language=en-GB}}</ref> |
'''SoleRebels''' is an International footwear company based in [[Addis Ababa]], [[Ethiopia]]. The company was created by Ethiopian entrepreneur [[Bethlehem Tilahun Alemu]] in 2005. The business is recognized for its ethical production,<ref>{{Cite web|url=https://money.cnn.com/video/news/2017/12/20/sole-rebels-shoes-ethiopia.cnnmoney/index.html|title=Shoes with an ethical footprint|website=CNNMoney|access-date=2018-08-21}}</ref><ref>{{Cite news|url=https://money.cnn.com/2017/01/31/smallbusiness/ethiopia-shoes-solerebels-coffee-bethlehem-alemu/index.html|title=Ethiopian shoe designer hopes for repeat success with coffee|last=Britton|first=Bianca|work=CNNMoney|access-date=2018-08-22}}</ref> including [[Fair trade|Fair Trade practices]] and the use of sustainable materials in its manufacturing, particularly its use of recycled tires for the soles of its shoes.<ref name=":0">{{Cite news|url=https://africa-me.com/solerebels-ethiopian-success-story/|title=SoleRebels: An Ethiopian success story|date=2016-05-13|work=Africa M.E.|access-date=2018-08-22|language=en-GB}}</ref><ref>{{Cite web|title=Ethiopia’s Solerebels Handcraft Eco Shoes and Win - Our World|url=https://ourworld.unu.edu/en/ethiopias-solerebels-handcraft-eco-shoes-and-win|access-date=2021-02-01|website=ourworld.unu.edu}}</ref> |
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== History == |
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Alemu started the company with a bank loan of 580,000 Ethiopian Birr ($33,000). Her shoes are all spun on eucalyptus looms with hand-cut and stitched soles with recycled materials.<ref name=":1">{{Cite web|title=Bethlehem Tilahun Alemu: A Rebel with a Cause|url=https://www.theglobalipcenter.com/bethlehem-tilahun-alemu-a-rebel-with-a-cause/|access-date=2021-02-01|website=www.theglobalipcenter.com|language=en-US}}</ref> |
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She named the company as a nod to Ethiopian rebel soldiers who wore handcrafted rubber tire sandals.<ref name=":1" /> |
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As of 2016, the shoes were sold in more than 50 countries. <ref>{{Cite web|last=Africa|last2=Africa|first2=Middle East &|title=In Ethiopia, Trading Poverty for Prosperity Provides Global Success for soleRebels|url=https://knowledge.wharton.upenn.edu/article/in-ethiopia-trading-poverty-for-prosperity-provides-global-success-for-solerebels/|access-date=2021-02-01|website=Knowledge@Wharton|language=en}}</ref><ref name=":0" /> |
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Called the "Fastest Growing African Shoe Brand" in 2014,<ref>{{Cite news|url=https://www.forbes.com/sites/faraigundan/2014/10/16/fastest-growing-african-shoe-brand-solerebels-launches-flagship-store-in-silicon-valley/|title=Fastest Growing African Shoe-Brand 'SoleRebels' Launches Flagship Store In Silicon Valley|last=Gundan|first=Farai|work=Forbes|access-date=2018-08-21|language=en}}</ref> the business sells its products direct to customers via its website and in retail outlets in North America, Europe, and Asia.<ref>{{Cite web|url=https://www.businessdayonline.com/offduty/leading-woman/article/bethlehem-tilahun-alemu-using-local-craftsmanship-competing-excellently-global-marketplace/|title=BusinessDay Media - Online {{!}} Print {{!}} TV {{!}} Podcast.|website=www.businessdayonline.com|language=en|access-date=2018-08-22}}</ref> |
Called the "Fastest Growing African Shoe Brand" in 2014,<ref>{{Cite news|url=https://www.forbes.com/sites/faraigundan/2014/10/16/fastest-growing-african-shoe-brand-solerebels-launches-flagship-store-in-silicon-valley/|title=Fastest Growing African Shoe-Brand 'SoleRebels' Launches Flagship Store In Silicon Valley|last=Gundan|first=Farai|work=Forbes|access-date=2018-08-21|language=en}}</ref> the business sells its products direct to customers via its website and in retail outlets in North America, Europe, and Asia.<ref>{{Cite web|url=https://www.businessdayonline.com/offduty/leading-woman/article/bethlehem-tilahun-alemu-using-local-craftsmanship-competing-excellently-global-marketplace/|title=BusinessDay Media - Online {{!}} Print {{!}} TV {{!}} Podcast.|website=www.businessdayonline.com|language=en|access-date=2018-08-22}}</ref> |
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== Locations == |
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In October 2014, soleRebels opened its first retail store in San Jose, California.<ref>{{Cite news|url=https://www.nbcbayarea.com/news/local/SoleRebels-Eco-Friendly-African-Shoe-Store-Comes-to-San-Jose-279479452.html|title=Eco-Friendly African Shoe Store Comes to San Jose|work=NBC Bay Area|access-date=2018-08-21|language=en}}</ref> In August 2018, soleRebels opened its first retail store in Hamburg, Germany.<ref>{{Cite news|url=https://www.abendblatt.de/hamburg/article214875227/Schuhmarke-aus-Afrika-eroeffnet-Laden-auf-St-Pauli.html|title=Schuhmarke aus Äthiopien eröffnet Laden auf St. Pauli|last=Hamburg|first=Hamburger Abendblatt -|access-date=2018-08-21|language=de-DE}}</ref> |
In October 2014, soleRebels opened its first retail store in San Jose, California.<ref>{{Cite news|url=https://www.nbcbayarea.com/news/local/SoleRebels-Eco-Friendly-African-Shoe-Store-Comes-to-San-Jose-279479452.html|title=Eco-Friendly African Shoe Store Comes to San Jose|work=NBC Bay Area|access-date=2018-08-21|language=en}}</ref><ref>{{Cite web|date=2019-07-18|title=SoleRebels - The African Footwear Brand that makes Shoes from Used Tires|url=https://www.industryleadersmagazine.com/solerebels-the-african-footwear-brand-that-makes-shoes-from-used-tires/|access-date=2021-02-01|website=Industry Leaders Magazine|language=en-US}}</ref> As of 2016, they had retail outlets in Addis Ababa, the United States, Taiwan, Japan, Greece, Switzerland, Spain, Austria and Singapore.<ref name=":0" /> In August 2018, soleRebels opened its first retail store in Hamburg, Germany.<ref>{{Cite news|url=https://www.abendblatt.de/hamburg/article214875227/Schuhmarke-aus-Afrika-eroeffnet-Laden-auf-St-Pauli.html|title=Schuhmarke aus Äthiopien eröffnet Laden auf St. Pauli|last=Hamburg|first=Hamburger Abendblatt -|access-date=2018-08-21|language=de-DE}}</ref><ref>{{Cite web|last=Chutel|first=Lynsey|title=An Ethiopian shoe worn all over the world shows how you do sustainable manufacturing in Africa|url=https://qz.com/africa/1407339/ethiopian-shoe-brand-sole-rebels-opens-shop-in-hamburg-germany/|access-date=2021-02-01|website=Quartz Africa|language=en}}</ref> |
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== References == |
== References == |
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Revision as of 07:56, 1 February 2021
SoleRebels is an International footwear company based in Addis Ababa, Ethiopia. The company was created by Ethiopian entrepreneur Bethlehem Tilahun Alemu in 2005. The business is recognized for its ethical production,[1][2] including Fair Trade practices and the use of sustainable materials in its manufacturing, particularly its use of recycled tires for the soles of its shoes.[3][4]
History
Alemu started the company with a bank loan of 580,000 Ethiopian Birr ($33,000). Her shoes are all spun on eucalyptus looms with hand-cut and stitched soles with recycled materials.[5]
She named the company as a nod to Ethiopian rebel soldiers who wore handcrafted rubber tire sandals.[5]
As of 2016, the shoes were sold in more than 50 countries. [6][3]
Called the "Fastest Growing African Shoe Brand" in 2014,[7] the business sells its products direct to customers via its website and in retail outlets in North America, Europe, and Asia.[8]
Locations
In October 2014, soleRebels opened its first retail store in San Jose, California.[9][10] As of 2016, they had retail outlets in Addis Ababa, the United States, Taiwan, Japan, Greece, Switzerland, Spain, Austria and Singapore.[3] In August 2018, soleRebels opened its first retail store in Hamburg, Germany.[11][12]
References
- ^ "Shoes with an ethical footprint". CNNMoney. Retrieved 2018-08-21.
- ^ Britton, Bianca. "Ethiopian shoe designer hopes for repeat success with coffee". CNNMoney. Retrieved 2018-08-22.
- ^ a b c "SoleRebels: An Ethiopian success story". Africa M.E. 2016-05-13. Retrieved 2018-08-22.
- ^ "Ethiopia's Solerebels Handcraft Eco Shoes and Win - Our World". ourworld.unu.edu. Retrieved 2021-02-01.
- ^ a b "Bethlehem Tilahun Alemu: A Rebel with a Cause". www.theglobalipcenter.com. Retrieved 2021-02-01.
- ^ Africa; Africa, Middle East &. "In Ethiopia, Trading Poverty for Prosperity Provides Global Success for soleRebels". Knowledge@Wharton. Retrieved 2021-02-01.
- ^ Gundan, Farai. "Fastest Growing African Shoe-Brand 'SoleRebels' Launches Flagship Store In Silicon Valley". Forbes. Retrieved 2018-08-21.
- ^ "BusinessDay Media - Online | Print | TV | Podcast". www.businessdayonline.com. Retrieved 2018-08-22.
- ^ "Eco-Friendly African Shoe Store Comes to San Jose". NBC Bay Area. Retrieved 2018-08-21.
- ^ "SoleRebels - The African Footwear Brand that makes Shoes from Used Tires". Industry Leaders Magazine. 2019-07-18. Retrieved 2021-02-01.
- ^ Hamburg, Hamburger Abendblatt -. "Schuhmarke aus Äthiopien eröffnet Laden auf St. Pauli" (in German). Retrieved 2018-08-21.
- ^ Chutel, Lynsey. "An Ethiopian shoe worn all over the world shows how you do sustainable manufacturing in Africa". Quartz Africa. Retrieved 2021-02-01.