DHC Corporation: Difference between revisions
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[[Category:Food and drink companies based in Tokyo]] |
[[Category:Food and drink companies based in Tokyo]] |
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[[Category:Japanese brands]] |
[[Category:Japanese brands]] |
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[[Category:Anti-Korean sentiment in Japan]] |
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Revision as of 00:42, 7 September 2021
This article needs additional citations for verification. (November 2009) |
Native name | 株式会社ディーエイチシー |
---|---|
Romanized name | Kabushiki-gaisha Dī Eichi Shī |
Company type | KK |
Industry | |
Founded | 1972 |
Headquarters | Minami-Azabu, , |
Area served | Worldwide |
Key people | |
Website | www |
DHC Corporation (株式会社ディーエイチシー, Kabushiki-gaisha Dī Eichi Shī), initials of Daigaku Honyaku Center (大学翻訳センター, Daigaku Honyaku Sentā, lit. "University Translation Center") is a Japanese manufacturer dealing in cosmetics and health food supplements headquartered in Tokyo, Japan. It was established in 1972. Their flagship brand name is "Olive Virgin Oil".[1]
Originally started in Japan as a translation business, DHC Corporation ventured into other enterprises and is now a leading manufacturer of cosmetics, vitamins, healthy foods, and lingerie. In addition to these ventures, DHC Corporation has an educational and publishing department, hotel and spa, and two aesthetic salons. It is also a minor shareholder in the music chart operator Oricon Inc. and a parent company to JFL affiliate station Cross FM. It started a helicopter business in 2008.[2][non-primary source needed]
Models appearing in DHC TV commercials
- Akihiro Miwa
- Chisato Moritaka[3][4]
- Erika Yamakawa
- Im Jin-ah
- Kano sisters
- Maho Honda
- Naomi Hosokawa
- Nanako Fujisaki
- Suzuko Irie
- Yoshihiro Akiyama
- Yoon Eun Hye
Sponsored sporting events
- LBO Ladies Bowling Tour[5]
- Sagan Tosu football club (on shirts)
- IFBA (International Federation of Broomball Associations) World Broomball Championships, Tomokomai, Japan (November 2014) Platinum tournament sponsor and sponsor of the Japanese broomball Team (Team Red, Team White in the Men's division), Japanese ladies broomball team, Japanese mixed broomball team and the Japanese masters' broomball team.
Controversy
In December 2020, CEO Yoshiaki Yoshida caused a backlash after commenting on the rival firm Suntory, using a racial slur against Korean Japanese people. He claimed that almost every celebrities used in Suntory's promotion has Korean lineages, while he boasted that DHC only employs models that are what he called "pure" Japanese.[6] The CEO's comments were posted on DHC's website shortly before Suntory Wellness was announced as the market leader for the previous year.[7]
In April 2021, in response to an interview from NHK on their racist statement, DHC claimed that most media companies in Japan including NHK who frames DHC as "racist" is ruled by people of Korean lineage, and Koreans are not minority in Japan.[8] DHC also referred to NHK, a statutory corporation of Japan, as an enemy of the state. [8]
References
- ^ "Olive Virgin Oil". DHC. Retrieved 17 August 2014.
- ^ About Us - DHC Corporation Retrieved October 6, 2017
- ^ "森高千里が語る 「私がオバさんになっても」を書くきっかけとなった"ある一言"". BuzzFeed. 2019-04-19. Retrieved 2020-03-24.
- ^ "森高千里が『私がオバさんになっても』の歌詞を儚げに口ずさむ「DHC クイーン オブ セラム」新CMに出演". Music.jp. 2019-04-06. Retrieved 2020-03-24.
- ^ LBO Ladies Bowling Tour announcement Archived 2011-07-22 at the Wayback Machine
- ^ "DHC chairman uses racial slur for Koreans to bash Suntory | the Asahi Shimbun: Breaking News, Japan News and Analysis".
- ^ https://news.yahoo.co.jp/articles/d7488c93ce02e39dc0bc43d5df776af74c09607c
- ^ a b Hatachi, Kota. "「NHKは日本の敵です」DHC会長が声明、在日コリアンへの「差別的表現」報道に反論". BuzzFeed (in Japanese). Retrieved 2021-05-11.
External links
- Official websites:
- Japan(in English)
- United States
- France
- Korea