Frank Perdue: Difference between revisions
Content deleted Content added
Tag: section blanking |
Tag: section blanking |
||
| Line 19: | Line 19: | ||
}} |
}} |
||
'''Franklin Parsons''' "'''Frank'''" '''Perdue''' (May 9, 1920 – March 31, 2005<ref>{{Cite news |url=http://www.wboc.com/story/3153624/poultry-magnate-frank-perdue-dies-at-84 |title=Poultry Magnate Frank Perdue Dies at 84 |date=2005-04-01 |access-date=2018-03-29 |publisher=WBOC-TV |agency=Associated Press|language=en |df=mdy-all}}</ref>), born in [[Salisbury, Maryland]], was for many years the president and CEO of [[Perdue Farms]], now one of the largest chicken-producing companies in the United States. |
'''Franklin Parsons''' "'''Frank'''" '''Perdue''' (May 9, 1920 – March 31, 2005<ref>{{Cite news |url=http://www.wboc.com/story/3153624/poultry-magnate-frank-perdue-dies-at-84 |title=Poultry Magnate Frank Perdue Dies at 84 |date=2005-04-01 |access-date=2018-03-29 |publisher=WBOC-TV |agency=Associated Press|language=en |df=mdy-all}}</ref>), born in [[Salisbury, Maryland]], was for many years the president and CEO of [[Perdue Farms]], now one of the largest chicken-producing companies in the United States. |
||
==Advertising== |
|||
In 1971, Perdue Farm embarked on its first major advertising campaign and had contracted the firm of [[Scali, McCabe, Sloves]].<ref name=Schmetterer>{{cite book |
|||
| last = Schmetterer |
|||
| first = Bob |
|||
| title = Leap: A Revolution in Creative Business Strategy |
|||
| publisher = [[John Wiley & Sons]] |
|||
| year = 2003 |
|||
| location = [[Hoboken, New Jersey]] |
|||
| pages = [https://archive.org/details/leaprevolutionin0000schm/page/72 72]–76 |
|||
| url = https://archive.org/details/leaprevolutionin0000schm |
|||
| url-access = registration |
|||
| isbn = 978-0-471-22917-9}}</ref> The firm came up with the idea of putting Perdue on television himself, with the tag line, "It takes a tough man to make a tender chicken."<ref name=Schmetterer/> This was fairly radical because at the time, CEOs were not usually public spokespersons for their firms.<ref name=Schmetterer/> The first commercial, shot in the city park in Salisbury,<ref name=tl1970>{{cite web |
|||
| title = Business Timeline: 1970s |
|||
| publisher = [[Perdue Farms]] |
|||
| year = 2008 |
|||
| url = http://www.perdue.com/company/history/timeline_1970.html#timeline |
|||
| access-date = 2008-12-30}}</ref> was ranked by ''[[Advertising Age]]'' as one of the best campaigns of the year.<ref name=Schmetterer/> It was so successful that he went on to appear in over 200 of Perdue Farms' television commercials, although he was known for his shyness as well. Many of the commercials were known for Perdue actually encouraging people to voice any complaints or dissatisfaction with Perdue products, usually ending with Perdue stating "Say whatever you have to say; I can take it".<ref name="cnn">{{cite news |url=https://money.cnn.com/2005/04/01/news/newsmakers/perdue/index.htm?cnn=yes|title=Frank Perdue dead at 84|date=2005-04-01|publisher=CNN/Money|access-date=2007-09-25}}</ref> |
|||
Through this advertising, Perdue is credited with creating the first brand for chicken.<ref name=Schmetterer/> |
|||
==Death== |
==Death== |
||
Revision as of 17:34, 17 September 2021
Frank Perdue | |
|---|---|
 "It takes a tough man to make a tender chicken." | |
| Born | Franklin Parsons Perdue May 9, 1920 |
| Died | March 31, 2005 (aged 84) Salisbury, Maryland |
| Other names | Frank |
| Occupation(s) | President and CEO of Perdue Farms. |
Franklin Parsons "Frank" Perdue (May 9, 1920 – March 31, 2005[1]), born in Salisbury, Maryland, was for many years the president and CEO of Perdue Farms, now one of the largest chicken-producing companies in the United States.
Death
According to Perdue company officials, Perdue died on March 31, 2005, after a brief illness. He was 84.[2]
Legacy
In 1983, Perdue received the Golden Plate Award of the American Academy of Achievement.[3]
The Franklin P. Perdue School of Business was established at Salisbury University in 1986 and named for Frank Perdue.[4]
In 1991, Frank Perdue was honored with an Edison Achievement Award for his commitment to innovation throughout his career.
References
- ^ "Poultry Magnate Frank Perdue Dies at 84". WBOC-TV. Associated Press. April 1, 2005. Retrieved March 29, 2018.
- ^ "Poultry Magnate Frank Perdue Dies at 84". Retrieved 2018-04-01.
- ^ "Golden Plate Awardees of the American Academy of Achievement". www.achievement.org. American Academy of Achievement.
- ^ Salisbury University Franklin P. Perdue School of Business
External links
| International | |
|---|---|
| National | |
| Other | |
