Kajabi: Difference between revisions
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| location_country = [[U.S.]] |
| location_country = [[U.S.]] |
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| industry = Advertising and marketing |
| industry = Advertising and marketing |
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| key_people = Ahad Khan, CEO<ref name=bloomberg1/><br/>Kenny Rueter, Executive Chairman<ref name=ocbj3/><br/>Sean Kim, President and Chief Product Officer<ref name=ocbj3>{{cite news|url= |
| key_people = Ahad Khan, CEO<ref name=bloomberg1/><br/>Kenny Rueter, Executive Chairman<ref name=ocbj3/><br/>[[Sean Kim]], President and Chief Product Officer<ref name=ocbj3>{{cite news|url= |
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https://www.ocbj.com/news/2022/feb/14/tiktok-exec-sean-kim-joins-kajabi-president/ |title=TikTok Exec Sean Kim Joins Kajabi as President |website=Orange County Business Journal |date=February 14, 2022 |access-date=April 6, 2022}}</ref> |
https://www.ocbj.com/news/2022/feb/14/tiktok-exec-sean-kim-joins-kajabi-president/ |title=TikTok Exec Sean Kim Joins Kajabi as President |website=Orange County Business Journal |date=February 14, 2022 |access-date=April 6, 2022}}</ref> |
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| products = Kajabi [[SaaS]] platform for selling digital content |
| products = Kajabi [[SaaS]] platform for selling digital content |
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In 2021, Ahad Khan took over as CEO, and founder Rueter became executive chairman.<ref name=ocbj3/> In May 2021, the company raised a $550 million funding round at a $2 billion valuation, making it a [[Unicorn (finance)|tech unicorn]].<ref name=ocbj1/> The funding round was led by [[Tiger Global]], with participation from [[TPG Capital]], Tidemark Capital, [[Owl Rock]], [[Meritech Capital Partners]], and Spectrum Equity.<ref name=ocbj3/> In July, the company added podcast hosting and marketing features for business owners.<ref name=ocbj2>{{cite web|url=https://www.ocbj.com/news/2021/jul/19/cash-flush-kajabi-adds-podcasts-mix/ |title=Cash-Flush Kajabi Adds Podcasts to Mix |website=Orange County Business Journal |date=July 19, 2021 |accessdate=April 7, 2022}}</ref> Also in 2021, the company was named to the [[Inc 5000]] list of the fastest growing private companies in the United States for the 7th straight year.<ref name=inc1>{{cite web|url=https://www.inc.com/profile/kajabi |title=No.1,136 Kajabi |website=[[Inc. (magazine) |Inc.]] |date= |accessdate=April 6, 2022}}</ref> Also in 2021, the company launched a television advertising campaign "What Will You Create", created by Los Angeles-based production company Snow Beach.<ref name=digiday1>{{cite news|url=https://digiday.com/marketing/we-found-a-more-engaged-audience-why-kajabi-is-increasing-its-media-spending-on-tv-now/ |title=‘We found a more engaged audience’: Why Kajabi is increasing its media spending on TV now |website=Digiday |date=July 29, 2021 |access-date=April 6, 2022}}</ref> |
In 2021, Ahad Khan took over as CEO, and founder Rueter became executive chairman.<ref name=ocbj3/> In May 2021, the company raised a $550 million funding round at a $2 billion valuation, making it a [[Unicorn (finance)|tech unicorn]].<ref name=ocbj1/> The funding round was led by [[Tiger Global]], with participation from [[TPG Capital]], Tidemark Capital, [[Owl Rock]], [[Meritech Capital Partners]], and Spectrum Equity.<ref name=ocbj3/> In July, the company added podcast hosting and marketing features for business owners.<ref name=ocbj2>{{cite web|url=https://www.ocbj.com/news/2021/jul/19/cash-flush-kajabi-adds-podcasts-mix/ |title=Cash-Flush Kajabi Adds Podcasts to Mix |website=Orange County Business Journal |date=July 19, 2021 |accessdate=April 7, 2022}}</ref> Also in 2021, the company was named to the [[Inc 5000]] list of the fastest growing private companies in the United States for the 7th straight year.<ref name=inc1>{{cite web|url=https://www.inc.com/profile/kajabi |title=No.1,136 Kajabi |website=[[Inc. (magazine) |Inc.]] |date= |accessdate=April 6, 2022}}</ref> Also in 2021, the company launched a television advertising campaign "What Will You Create", created by Los Angeles-based production company Snow Beach.<ref name=digiday1>{{cite news|url=https://digiday.com/marketing/we-found-a-more-engaged-audience-why-kajabi-is-increasing-its-media-spending-on-tv-now/ |title=‘We found a more engaged audience’: Why Kajabi is increasing its media spending on TV now |website=Digiday |date=July 29, 2021 |access-date=April 6, 2022}}</ref> |
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In February 2022, former [[TikTok]] and [[Amazon (company)|Amazon]] executive Sean Kim joined the company as president and chief product officer.<ref name=ocbj3/> |
In February 2022, former [[TikTok]] and [[Amazon (company)|Amazon]] executive [[Sean Kim]] joined the company as president and chief product officer.<ref name=ocbj3/> |
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==Products== |
==Products== |
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Revision as of 22:12, 11 October 2022
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| Company type | Private |
|---|---|
| Industry | Advertising and marketing |
| Founded | 2010[1] |
| Founder | Kenny Rueter[1] |
| Headquarters | , |
Key people | Ahad Khan, CEO[2] Kenny Rueter, Executive Chairman[3] Sean Kim, President and Chief Product Officer[3] |
| Products | Kajabi SaaS platform for selling digital content |
Number of employees | 200 (2021)[3] |
| Website | kajabi |
Kajabi LLC is an Irvine, California-based SaaS technology company that develops a platform for creators and entrepreneurs to create, market and sell digital content.[1] The company is a tech unicorn, with a $2 billion valuation.[4]
The company was founded in 2010, and its CEO as of March 2022 is Ahad Khan.[1][2]
History
Kajabi was founded in Irvine, California in 2010 by Kenny Rueter, a software engineer who created a PVC sprinkler toy for his sons.[5] The toy was popular, and after having difficulty trying to monetize a related how-to video on YouTube, Rueter started Kajabi.[5] The company integrated various software that digital entrepreneurs needed to start online businesses.[6]
In November 2019, the company took its first outside capital since its inception, a minority equity investment from Spectrum Equity Partners.[6]
In 2021, Ahad Khan took over as CEO, and founder Rueter became executive chairman.[3] In May 2021, the company raised a $550 million funding round at a $2 billion valuation, making it a tech unicorn.[4] The funding round was led by Tiger Global, with participation from TPG Capital, Tidemark Capital, Owl Rock, Meritech Capital Partners, and Spectrum Equity.[3] In July, the company added podcast hosting and marketing features for business owners.[7] Also in 2021, the company was named to the Inc 5000 list of the fastest growing private companies in the United States for the 7th straight year.[8] Also in 2021, the company launched a television advertising campaign "What Will You Create", created by Los Angeles-based production company Snow Beach.[9]
In February 2022, former TikTok and Amazon executive Sean Kim joined the company as president and chief product officer.[3]
Products
Kajabi develops an online subscription platform that allows members to build and manage websites to monetize digital offerings such as online courses, membership communities and podcasts.[4] Its customers are part of the knowledge economy.[3] Categories for which content is created include personal development, health and fitness, business finance, marketing, education, parenting and lifestyle hobbies.[7] The platform includes marketing tools such as email, and payment processing tools to accept subscription fees.[3]
Operations
Kajabi is headquartered in Irvine, California. Its CEO is Ahad Khan. As of 2021, the company reported 200 employees.[3]
As of February 2022, the company reported 51,000 active users in 138 countries.[3] It also reported $3 billion of sales from over 60 million people.[3]
References
- ^ a b c d "Kajabi Raises $550M; Valued at Over $2 Billion". Finsmes. May 4, 2021. Retrieved April 6, 2022.
- ^ a b "Ahad Khan". Bloomberg. Retrieved April 7, 2022.
- ^ a b c d e f g h i j k "TikTok Exec Sean Kim Joins Kajabi as President". Orange County Business Journal. February 14, 2022. Retrieved April 6, 2022.
- ^ a b c "Kajabi Nabs $550M For Knowledge Economy". Orange County Business Journal. May 10, 2021. Retrieved April 7, 2022.
- ^ a b "EXCLUSIVE Kajabi, e-commerce startup for knowledge businesses, raises $550 million". Reuters. May 4, 2021. Retrieved April 7, 2022.
- ^ a b "The Spectrum Equity-backed video education platform Kajabi has already hit $60 million in ARR". TechCrunch. October 1, 2020. Retrieved April 6, 2022.
- ^ a b "Cash-Flush Kajabi Adds Podcasts to Mix". Orange County Business Journal. July 19, 2021. Retrieved April 7, 2022.
- ^ "No.1,136 Kajabi". Inc. Retrieved April 6, 2022.
- ^ "'We found a more engaged audience': Why Kajabi is increasing its media spending on TV now". Digiday. July 29, 2021. Retrieved April 6, 2022.