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This article is about a content management system. For the indigenous people of the Brazilian Amazon, see Kaiabi people. For the recreational camp game, see Hume Lake.
Initial release October 10, 2010 (2010-10-10)
Development status Active
Operating system Cross-platform
Platform Ruby on Rails
Type Content management system
Website www.kajabiapp.com

Kajabi is an online content management system (CMS) like WordPress, but more specific to member portal creation for information and education materials. It is a powerful marketing tool with sales funnels, squeeze pages, and automated marketing content creation. The platform was built to help experts focus on content creation, and not the technical aspects of building landing pages and membership sites.

Kajabi was first released on October 10, 2010 by founders Kenny Rueter and Travis Rosser. As of January 2013, over 10,000 users have signed up for the software.[1]


Kajabi was founded by two long-time friends, Travis Rosser (designer) and Kenny Rueter (software architect). In the summer of 2009, the two embarked on a small side project that required them to sell an ebook and video training. However, they found the task of marketing a simple information product to be more difficult than expected. Realizing a need in the marketplace for a software that could automate the sales process, they set out to create an all-in-one solution that allowed people to create a private content portal and sell access to it. It was then that the idea for Kajabi was born. Through the process of building a tool to solve a problem they themselves had, Travis and Kenny built a service that now helps others to monetize their knowledge. Since then, Kajabi has become the standard for experts who want to easily post content online and charge for access for it.[2]


Kajabi is a hosted solution that eliminates the need for installing scripts to a users' site. Because it utilizes cloud hosting, members' pages and sites are able to handle vast amounts of traffic and bandwidth. The software is also optimized for all majors browsers and mobile devices.


Kajabi has 24/7 support (excluding some U.S. holidays) for customers. Its primary support website is help.kajabi.com.[3] Updates are maintained and monitored by in-house engineers at its headquarters in Orange County, CA.[4]