A screenshot of the TikTok app, as it was merged with musical.ly on August 2, 2018.
|Initial release||September 2016|
|Operating system||iOS, Android, PC|
|Available in||34 languages|
TikTok, also known as Douyin (Chinese: 抖音短视频; pinyin: Dǒuyīn duǎnshìpín; literally "vibrato short video") in China, is a Chinese music video platform and social network that was launched in September 2016 by Zhang Yiming, founder of Toutiao. Today, it is the leading short video platform in Asia (especially in South Asia), and has established itself as the world's fastest growing app, with the biggest music video community globally. The app reached 150 million daily active users (500 million monthly active users) in June 2018, and was the world's most downloaded app in the first quarter of 2018, with an estimated 45.8 million downloads.
The TikTok mobile application allows users to watch musical clips, shoot short clips and edit them, and add special effects to clips. To create their own music videos, users first choose from a list of background music. Then, the app records them while they do whatever they want for sixty seconds. The TikTok music list contains a wide variety of music styles, including hip-hop, pop musics, electronic. Due to its immense popularity and social influence, the app has spawned numerous viral trends and internet celebrities around the world, propelled songs to fame, and is known to be popular among celebrities.
In January 2017, it received several million RMB of seed investment from the Toutiao Group. In September 2017, it started to expand into the Indonesian market. TikTok's parent company, Beijing Bytedance Technology, purchased Musical.ly, another popular Chinese short music video social platform in November 2017 in a deal worth up to $1 billion. On 23 January 2018, the app ranked No.1 among free mobile app downloads on App stores in Thailand. In February 2018, TikTok launched a partnership with Modern Sky to monetize music. On August 2nd, 2018, TikTok merged their app with musical.ly to create a "bigger and better video community". They kept the name TikTok and both app users joined to continue creating on one platform.
Indonesia temporarily blocked the Tik Tok apps starting on 3 July 2018 amidst public concerns of illegal contents such as pornography and blasphemy. However, the app was unblocked one week later after implementing various changes including removing negative content, opening a government liaison office, and implementing age restrictions and security mechanisms.
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