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Lyfeguard's offerings for wealth management professionals are designed to streamline various aspects of financial advisory practices. Key features of the software are said to include:
Lyfeguard's offerings for wealth management professionals are designed to streamline various aspects of financial advisory practices. Key features of the software are said to include:


* Portfolio Management Tools: Assist advisers in managing and overseeing client portfolios efficiently.
* Portfolio Management Tools: Assist advisers in managing and overseeing client portfolios
* Real-Time Client Data Integration: Open finance connections to update client data in real time.
* Real-Time Client Data Integration: Open finance connections to update client data in real time.
* Reporting Functionalities: Richer client information for better decision-making and compliance.
* Reporting Functionalities: Richer client information for better decision-making and compliance.

Revision as of 20:23, 26 April 2024


Lyfeguard Limited
Company typePrivately held company
IndustrySoftware as a service
Founded2021; 3 years ago (2021)
FoundersFraser Stewart, Gary Stewart
HeadquartersLondon, United Kingdom
ProductsLyfeguard
Websitelyfeguard.com

Lyfeguard is a privately held United Kingdom-based company founded in 2021 and launched in February 2023.

The company operates in the financial technology (FinTech) sector, specifically within the software as a service (SaaS) model, offering solutions for both wealth management professionals and individual consumers. Lyfeguard aims to streamline financial and legacy planning through innovative software tools.

History

Lyfeguard Limited was established in 2021 by Gary and Fraser Stewart. The foundation of the company was inspired by the challenges encountered in managing and transferring personal and financial information during probate processes.[1] The company's products are designed to centralise and secure personal data and financial documents, theoretically simplifying the management of estates.

Lyfeguard launched its public services in February 2023, following which it formed partnerships with several service providers, including Farewill for will writing. Dan Garrett, CEO of Farewill, commented on the collaboration, stating, "Together we will make dealing with death simple and affordable for families across the UK.".[2]

Subsequent partnerships included collaborations with Hometree and ManyPets, expanding the range of services offered through its platform.[3]

In October 2023, Lyfeguard partnered with Moneyhub, enhancing its capabilities with open banking solutions.[4] That same month, it secured regulatory approval from the Financial Conduct Authority (FCA).[5]

In February 2024, Lyfeguard was featured on the Sky TV program "Venture Visionaries."[6]

Services

Lyfeguard offers software solutions for two primary user groups: wealth management professionals and individual consumers.

Wealth Management and Financial Advice

Lyfeguard's offerings for wealth management professionals are designed to streamline various aspects of financial advisory practices. Key features of the software are said to include:

  • Portfolio Management Tools: Assist advisers in managing and overseeing client portfolios
  • Real-Time Client Data Integration: Open finance connections to update client data in real time.
  • Reporting Functionalities: Richer client information for better decision-making and compliance.
  • Secure Client Collaboration Channels: Secure collaboration between advisers and their clients.[7]

In February 2024, Lyfeguard expanded its services by announcing a partnership with Adviser Services Holdings Limited (ASHL), the parent company of the Sense Network, Lyncombe Consultants, and Rockhold Asset Management.[8] This partnership is aimed at enhancing the range of tools available to financial advisers.

Direct

For individual consumers, Lyfeguard provides a secure platform that facilitates the organisation and management of personal and financial documents.

The platform's features are said to include:

  • Secure Document Storage: Storage important documents such as wills, insurance policies, and tax documents.
  • Personal Data Management Tools: Centralised location to manage and share personal information.
  • Intergenerational Data Sharing Capabilities: Allow designated users, such as family members, to access important financial and personal information as needed.
  • Automated Reminders and Expiry Notifications: Alerts about important dates and expiries, designed to manage subscriptions and insurances.

Team

Management

Gary Stewart co-founded Lyfeguard and currently serves as the company's Chief Executive Officer. Prior to Lyfeguard, he led Xceed Consultancy Group, growing it to a significant scale before its acquisition by Wavestone, a French consultancy firm, in 2018.[9]

Fraser Stewart is the co-founder and Chief Commercial Officer of Lyfeguard. He graduated with a Bachelor of Arts in History & Politics from the University of Exeter and an Master of Business Administration from Alliance Manchester Business School. Stewart has spoken on fintech at the Houses of Parliament and is a regular contributor to industry publications.[10][11] In March 2023, he was featured in a Daily Express article alongside financial expert Martin Lewis, emphasising the importance of independent financial advice for effective retirement planning.[12]

Advisory Board

  • Ronel David, Director of the Global Treasury and Payments Advisory Team at HSBC Innovation Banking.[13]
  • John Garden, Vice President at Mastercard.[14]
  • Jack Smith, CEO of IAG Loyalty Retail and Director of Digital at British Airways.[15]
  • Jonathan Lloyd White, Group CISO at Natura&Co and former Director of Security and Information at HMRC.[16]
  • Lee Mabey, Managing Partner at Dentsu X.[17]
  • Gavin Borthwick, Associate Experience Design Director at Beyond.[18]
  • Lukman Abdul Karim, Principal Consultant at FSP.[19]

Awards and Recognition

Award Awarding Body Result Description
TechRound100 2023 TechRound100 Ranked 10th[20] Included in a list of promising UK technology startups
Small Family Business of the Year 2023 Business Awards UK Winner[21] Awarded for achievements in family business
Great British Entrepreneur Awards (GBEA) 2023 Great British Entrepreneur Awards Finalist[22] Shortlisted for Family Business Entrepreneur of the Year

References

  1. ^ Symcox, Jonathan (2023-02-01). "Launching: Lyfeguard - a life-planning assistant". TechBlast. Retrieved 2024-04-26.
  2. ^ "Fintech firm launches client management app for IFAs". www.ftadviser.com. Retrieved 2024-04-26.
  3. ^ "Lyfeguard enters partnership with Hometree". www.mpamag.com. Retrieved 2024-04-26.
  4. ^ "Lyfeguard partners with Moneyhub to integrate open finance functionality". ffnews.com. Retrieved 2024-04-26.
  5. ^ "NewRegister". register.fca.org.uk. Retrieved 2024-04-26.
  6. ^ Venture Visionaries Episode 10. Retrieved 2024-04-26 – via www.youtube.com.
  7. ^ Solving Life Admin with Fraser and Gary Stewart Lyfeguard podcast | Episode 231 | NextGen Planners. Retrieved 2024-04-26 – via www.youtube.com.
  8. ^ Russell, Brandon (2024-03-14). "Lyfeguard joins forces with Adviser Services Holdings Limited to streamline data access for IFAs - IFA Magazine". ifamagazine.com. Retrieved 2024-04-26.
  9. ^ "Wavestone acquires Xceed Group as part of a long term aspiration to expand globally". Wavestone. Retrieved 2024-04-26.
  10. ^ Iris (2023-03-07). "Fintech leaders to debate industry future in Parliament". Business Money. Retrieved 2024-04-26.
  11. ^ Russell, Brandon (2024-04-03). "Embracing AI to Stay Ahead of the Curve and Boost Customer Engagement - IFA Magazine". ifamagazine.com. Retrieved 2024-04-26.
  12. ^ Dawson, Nicholas (2023-03-19). "Britons urged to get 'expert guidance' on pensions". Express.co.uk. Retrieved 2024-04-26.
  13. ^ "Lyfeguard Appoints FinTech and Banking Veteran Ronel David to Advisory Board". Financial IT. Retrieved 2024-04-26.
  14. ^ "Lyfeguard appoints Mastercard VP John Garden to Advisory Board – The Logistics Point". 2023-03-30. Retrieved 2024-04-26.
  15. ^ "Lyfeguard appoints ex-Director of Digital at British Airways Jack Smith to Advisory Board". Just Entrepreneurs. 2023-04-06. Retrieved 2024-04-26.
  16. ^ "Lyfeguard Appoints ex-Director of Security and Information at HMRC Jonathan Lloyd White to Advisory Board". Financial IT. Retrieved 2024-04-26.
  17. ^ "Movers and Shakers: McCann, M&C Saatchi, Mindshare, Atomic, Xaxis, Imagination and more". www.campaignlive.co.uk. Retrieved 2024-04-26.
  18. ^ "Lyfeguard Appoints Associate Experience Design Director at Beyond Gavin Borthwick to Advisory Board". Financial IT. Retrieved 2024-04-26.
  19. ^ "Lyfeguard appoints TMT Strategy expert Lukman Abdul-karim to Advisory Board". UK Tech News. 2023-04-06. Retrieved 2024-04-26.
  20. ^ "10. Lyfeguard". TechRound. 2023-12-14. Retrieved 2024-04-26.
  21. ^ "Recognising Exceptional Businesses: The Business Awards UK 2023 Small Business Awards Winners and Finalists". Yahoo Finance. 2023-10-02. Retrieved 2024-04-26.
  22. ^ "London Shortlist | Great British Entrepreneur Awards – Great British Entrepreneur Awards". greatbritishentrepreneurawards.com. Retrieved 2024-04-26.

External Links

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