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{{Infobox person
{{Infobox person
| name = Ken Snyder
|name =Ken Snyder
| image =
|image =
|alt =
| alt =
|caption =
|birth_date =
| caption =
|birth_place =
| birth_date = February 16, 1966
|death_date = <!-- {{Death date and age|YYYY|MM|DD|YYYY|MM|DD}} -->
| birth_place = Highland Park, IL
|death_place =
| death_date = <!-- {{Death date and age|YYYY|MM|DD|YYYY|MM|DD}} -->
|other_names =
| death_place =
|education = [[Loyola University Chicago]]<br>[[University of Wisconsin]]
| other_names =
|occupation = Principal, SnyderPickerill Media Group
| education = [[University of Wisconsin]]
|spouse =
| occupation = Principal, SnyderPickerill Media Group
| spouse = Jackie Snyder
| website = https://spmediagroup.com/
}}
}}
'''Ken Snyder''' is a principal and co-founder of SnyderPickerill Media Group, a political media firm that specializes in the production of television advertising for political campaigns and candidates. Snyder was formerly a prominent press secretary and public relations manager. He is best known for his work with [[Pennsylvania Democratic Party|Democrats]], including [[John F. Street]], [[Ed Rendell]], and [[Vince Fumo]].


He earned a master's degree from [[Loyola University Chicago]] and pursued a Ph.D. at [[University of Wisconsin]].<ref name=smarteststaffers /> He began his career working on [[John F. Street|John F. Street's]] first campaign for [[Mayor of Philadelphia]].<ref name=operatives /> In that position, he became known to Senator [[Vince Fumo]], who hired Snyder to work in the Senate Democratic Campaign Committee.<ref name=operatives /> During the [[United States Senate election in New Jersey, 2002|2002 United States Senate election in New Jersey]], he managed the campaign for [[Bob Torricelli]], a job that [[PoliticsPA]] called "masochism" and "a challenge and huge opportunity."<ref name=dreamteamD /> After Torricelli was replaced by [[Frank Lautenberg]] on the ballot, Snyder stayed on the campaign and helped achieve victory.<ref name=smarteststaffers>{{cite web|title=Pennsylvania's Smartest Staffers and Operatives |work=[[PoliticsPA]] |publisher=The Publius Group |url=http://www./politicspa.com/FEATURES/smarteststaff.htm |archiveurl=https://web.archive.org/web/20040405121357/http://politicspa.com/FEATURES/smarteststaff.htm |archivedate=2004-04-05 |url-status=dead }}</ref><ref name=dreamteamD />
'''Ken Snyder''' is a principal and co-founder of SnyderPickerill Media Group, a political media firm that specializes in the production of television '''and digital''' advertising for political campaigns and candidates. Snyder was formerly a prominent press secretary, '''campaign manager''' and public relations manager. He is best known for his work with [[Pennsylvania Democratic Party|Democrats]], '''including former and current Mayors, Governors, Senators and Congresspeople.'''


Immediately following the [[Pennsylvania gubernatorial election, 2002|Pennsylvania gubernatorial election in 2002]], Fumo lent Snyder, who was one of Fumo's "key political staffers," to [[Ed Rendell]], where he worked as acting press sectary for the Governor-elect from November 2002 to March 2003.<ref name="insider">{{cite news|last=Neri|first=Al|date=April 2003|title=Despite dissatisfaction in the ranks, few challengers emerge to incumbents in Philadelphia City Council contests|newspaper=[[The Insider (newsletter)|The Insider]]|url=http://www.insiderpa.com/archive/insider4-2003.htm|url-status=dead|authorlink=Albert J. Neri|archiveurl=https://web.archive.org/web/20071013011041/http://www.insiderpa.com/archive/insider4-2003.htm|archivedate=2007-10-13}}</ref> He then returned to work in the private sector.<ref>{{cite press release| title = GOVERNOR EDWARD G. RENDELL APPOINTS KATE PHILIPS TO BE PRESS SECRETARY| publisher = [[Governor of Pennsylvania]]| date = March 2003 | url = http://www.state.pa.us/papower/cwp/view.asp?A=11&Q=433492}}</ref>
'''He earned an undergraduate degree from the University of Wisconsin, a master’s degree from [[Loyola University Chicago]] and pursued a Ph.D. at [[University of Wisconsin]].<sup>[1]</sup>''' He began his career working on U.S. Senator Paul Simon’s (D-IL) Campaign in 1990. He worked for President Bill Clinton’s Illinois Campaign in 1992, and then worked in Washington for U.S. Secretary of Education Richard Riley.  He moved back to Wisconsin in 1994 as the Political Director for Herb Kohl’s first re-election campaign in 1994 and then served as his State Director.  He managed the successful campaign in 1998 for John Stroger Jr, who was the first African-American elected as Cook County, President.  Snyder then moved to Philadelphia to manage [[John F. Street|John F. Street's]] first campaign for [[Mayor of Philadelphia]].<sup>[2]</sup> In that position, he became known to Senator [[Vince Fumo]], who hired Snyder to work in the Senate Democratic Campaign Committee.<sup>[2]</sup> During the [[United States Senate election in New Jersey, 2002|2002 United States Senate election in New Jersey]], he managed the U.S. Senate campaign for [[Bob Torricelli]], a job that [[PoliticsPA]] called "masochism" and "a challenge and huge opportunity."<sup>[3]</sup> After Torricelli was replaced by [[Frank Lautenberg]] on the ballot, Snyder stayed on the campaign and helped achieve victory.<sup>[1][3]</sup>


In 2009, he was hired by the Governor to serve as communications employee charged with publicizing the state's take of the [[American Recovery and Reinvestment Act of 2009]].<ref name=micek>{{cite news | last = Micek| first = John| authorlink = John Micek| title = Snyder In As Rendell Spokesman (For Now).| newspaper = [[The Morning Call]] | date = July 28, 2009| url = http://blogs.mcall.com/capitol_ideas/2009/07/snyder-in-as-rendell-spokesman-for-now.html}}</ref> The controversial hiring, which appeared to violate Rendell's well-publicized state hiring freeze during the [[Pennsylvania budget impasses|2009 Pennsylvania budget impasse]], was questioned by government reform advocates, including [[Eric Epstein]].<ref name=paying>{{cite news | last = Couloumbis| first = Angela | title = Rendell paying consultant $100,000 to publicize federal stimulus| newspaper = [[Pittsburgh Post-Gazette]] | date = March 19, 2009| url = http://www.post-gazette.com/pg/09078/956788-454.stm}}</ref> Later in 2009, he took on an expanded portfolio as interim press secretary with the departure of [[Chuck Ardo]], Rendell's long-time press secretary.<ref name=micek />
Immediately following the [[Pennsylvania gubernatorial election, 2002|Pennsylvania gubernatorial election in 2002]], Snyder served as Communications Director for [[Ed Rendell]]’s transition team, and then worked as press sectary for the Governor until March 2003.<sup>[4]</sup> He then returned to work in the private sector.<sup>[5]</sup>


He is "considered by many ... to be among the most intelligent spokesmen and strategists around."<ref name=smarteststaffers /> Within political circles, he is "widely regarded and respected by Republicans and Democrats alike."<ref name=dreamteamD>{{cite web|title=Democratic Dream Team |work=[[PoliticsPA]] |publisher=The Publius Group |year=2001 |url=http://www.politicspa.com/FEATURES/dreamteamDem.htm |archiveurl=https://web.archive.org/web/20020803094023/http://www.politicspa.com/FEATURES/dreamteamDem.htm |archivedate=2002-08-03 |url-status=dead }}</ref> Overall, [[PoliticsPA]] called him "One of the best political press secretaries in the state."<ref name=operatives>{{cite web|title=Pennsylvania's Top Operatives |work=[[PoliticsPA]] |publisher=The Publius Group |year=2001 |url=http://www.politicspa.com/FEATURES/operatives.htm |archiveurl=https://web.archive.org/web/20011214175715/http://politicspa.com/FEATURES/operatives.htm |archivedate=2001-12-14 |url-status=dead }}</ref>
In 2009, he was hired by the Governor to serve as communications employee charged with publicizing the state's take of the [[American Recovery and Reinvestment Act of 2009]].<sup>[6]</sup> The controversial hiring, which appeared to violate Rendell's well-publicized state hiring freeze during the [[Pennsylvania budget impasses|2009 Pennsylvania budget impasse]], was questioned by government reform advocates, including [[Eric Epstein]].<sup>[7]</sup> Later in 2009, he took on an expanded portfolio as interim press secretary with the departure of [https://www.cleveland.com/opinion/2022/07/americas-democracy-is-still-in-peril-chuck-ardo.html Chuck Ardo], Rendell's long-time press secretary.<sup>[6]</sup>


In 2010, ''Politics Magazine'' named him one of the most influential Democrats in Pennsylvania.<ref>{{Cite news|last=Roarty |first=Alex |author2=Sean Coit |title=Pennsylvania Influencers |newspaper=Politics Magazine |pages=44–49 |date=January 2010 |url=http://politicsmagazine.com/uploads/Image/Politics_PA_influencers_web.pdf |archiveurl=https://web.archive.org/web/20091229023006/http://politicsmagazine.com/uploads/Image/Politics_PA_influencers_web.pdf |archivedate=2009-12-29 |url-status=dead }}</ref>
He is "considered by many ... to be among the most intelligent spokesmen and strategists around."<sup>[1]</sup> Within political circles, he is "widely regarded and respected by Republicans and Democrats alike."<sup>[3]</sup> Overall, [[PoliticsPA]] called him "One of the best political press secretaries in the state."<sup>[2]</sup>


In July 2010, Snyder and fellow political consultant Terrie Pickerill formed SnyderPickerill Media Group. They met while working for David Axelrod on John Schmidt's unsuccessful 1997 gubernatorial campaign, and both cite him as a mentor. Snyder's commercials for Cook County State's Attorney Anita Alvarez were deemed "brilliant" by the Reader's Mick Dumke, and a reason Alvarez, a political unknown, was able to win her race in 2008.
In 2010, ''Politics Magazine'' named him one of the most influential Democrats in Pennsylvania.<sup>[8]</sup>

In July 2010, Snyder and fellow political consultant Terrie Pickerill formed SP Media Group, based in Chicago, IL. They met while working for David Axelrod<ref>{{Citation |title=Axelrod and Hogan: Watch to watch in GOP debate {{!}} CNN Politics |date=2023-08-20 |url=https://www.cnn.com/videos/politics/2023/08/20/sotu-full-axel-hogan.cnn |access-date=2023-08-24 |language=en}}</ref> on John Schmidt's unsuccessful 1997 gubernatorial campaign, and both cite him as a mentor. Snyder's commercials for Cook County State's Attorney Anita Alvarez were deemed "brilliant" by the Reader's Mick Dumke, and a reason Alvarez, a political unknown, was able to win her race in 2008.  

He also created a much-touted ad for Toni Preckwinkle, the first woman to eve<ref>{{Cite web |title=Toni Preckwinkle |url=https://www.cookcountyil.gov/all-people/toni-preckwinkle |access-date=2023-08-21 |website=Cook County |language=en}}</ref> r get elected Cook County President, featuring an actor dressed as Benjamin Franklin to highlight Preckwinkle’s background as a history teacher and her vow to eliminate her predecessor’s penny tax increase.

Along with his business Partner Terrie Pickerill at SP Media, he produced hundreds of winning ads all over the country up and down the ballot.  In 2012, he helped produce the winning ads for Tammy Duckworth in IL-08 who defeated incumbent firebrand Congressman Joe Walsh, and in 2016 he played the same role on Duckworth’s campaign to defeat incumbent U.S. Senator Mark Kirk.  He played the same role again in Duckworth’s first reelection Campaign in 2022.

As a media consultant for the Illinois Senate Democrats, he, and his Partner Pickerill, won dozens of state senate races since 2010, helping them to win a super majority in Illinois.  He recently helped to shoot and produce the winning ads for the current Governor of Hawaii, Josh Green<ref>{{Cite web |title=About the Governor and First Lady |url=https://governor.hawaii.gov/about/ |access-date=2023-08-24 |website=governor.hawaii.gov |language=en}}</ref> and his predecessor David Ige.

Snyder has been married to Jackie Rubin Snyder, an American Airlines executive, since 2000.  He has two daughters Sofia and Daniela.


==References==
==References==
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[[Category:Pennsylvania political consultants]]
[[Category:Pennsylvania political consultants]]
[[Category:American public relations people]]
[[Category:American public relations people]]
[[Category:1966 births]]
[[Category:Year of birth missing (living people)]]

Latest revision as of 09:05, 4 May 2024

Ken Snyder
EducationLoyola University Chicago
University of Wisconsin
Occupation(s)Principal, SnyderPickerill Media Group

Ken Snyder is a principal and co-founder of SnyderPickerill Media Group, a political media firm that specializes in the production of television advertising for political campaigns and candidates. Snyder was formerly a prominent press secretary and public relations manager. He is best known for his work with Democrats, including John F. Street, Ed Rendell, and Vince Fumo.

He earned a master's degree from Loyola University Chicago and pursued a Ph.D. at University of Wisconsin.[1] He began his career working on John F. Street's first campaign for Mayor of Philadelphia.[2] In that position, he became known to Senator Vince Fumo, who hired Snyder to work in the Senate Democratic Campaign Committee.[2] During the 2002 United States Senate election in New Jersey, he managed the campaign for Bob Torricelli, a job that PoliticsPA called "masochism" and "a challenge and huge opportunity."[3] After Torricelli was replaced by Frank Lautenberg on the ballot, Snyder stayed on the campaign and helped achieve victory.[1][3]

Immediately following the Pennsylvania gubernatorial election in 2002, Fumo lent Snyder, who was one of Fumo's "key political staffers," to Ed Rendell, where he worked as acting press sectary for the Governor-elect from November 2002 to March 2003.[4] He then returned to work in the private sector.[5]

In 2009, he was hired by the Governor to serve as communications employee charged with publicizing the state's take of the American Recovery and Reinvestment Act of 2009.[6] The controversial hiring, which appeared to violate Rendell's well-publicized state hiring freeze during the 2009 Pennsylvania budget impasse, was questioned by government reform advocates, including Eric Epstein.[7] Later in 2009, he took on an expanded portfolio as interim press secretary with the departure of Chuck Ardo, Rendell's long-time press secretary.[6]

He is "considered by many ... to be among the most intelligent spokesmen and strategists around."[1] Within political circles, he is "widely regarded and respected by Republicans and Democrats alike."[3] Overall, PoliticsPA called him "One of the best political press secretaries in the state."[2]

In 2010, Politics Magazine named him one of the most influential Democrats in Pennsylvania.[8]

In July 2010, Snyder and fellow political consultant Terrie Pickerill formed SnyderPickerill Media Group. They met while working for David Axelrod on John Schmidt's unsuccessful 1997 gubernatorial campaign, and both cite him as a mentor. Snyder's commercials for Cook County State's Attorney Anita Alvarez were deemed "brilliant" by the Reader's Mick Dumke, and a reason Alvarez, a political unknown, was able to win her race in 2008.

References

[edit]
  1. ^ a b c "Pennsylvania's Smartest Staffers and Operatives". PoliticsPA. The Publius Group. Archived from the original on 2004-04-05. {{cite web}}: Check |url= value (help)
  2. ^ a b c "Pennsylvania's Top Operatives". PoliticsPA. The Publius Group. 2001. Archived from the original on 2001-12-14.
  3. ^ a b c "Democratic Dream Team". PoliticsPA. The Publius Group. 2001. Archived from the original on 2002-08-03.
  4. ^ Neri, Al (April 2003). "Despite dissatisfaction in the ranks, few challengers emerge to incumbents in Philadelphia City Council contests". The Insider. Archived from the original on 2007-10-13.
  5. ^ "GOVERNOR EDWARD G. RENDELL APPOINTS KATE PHILIPS TO BE PRESS SECRETARY" (Press release). Governor of Pennsylvania. March 2003.
  6. ^ a b Micek, John (July 28, 2009). "Snyder In As Rendell Spokesman (For Now)". The Morning Call.
  7. ^ Couloumbis, Angela (March 19, 2009). "Rendell paying consultant $100,000 to publicize federal stimulus". Pittsburgh Post-Gazette.
  8. ^ Roarty, Alex; Sean Coit (January 2010). "Pennsylvania Influencers" (PDF). Politics Magazine. pp. 44–49. Archived from the original (PDF) on 2009-12-29.