Box Tops for Education: Difference between revisions
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{{Short description|Fundraising program}} |
{{Short description|Fundraising program}} |
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[[Image:Box Tops for Education.jpg|thumb|right|Bags of boxtops]] |
[[Image:Box Tops for Education.jpg|thumb|right|Bags of boxtops]] |
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The '''Box Tops for Education''' ('''BTFE''') program is |
The '''Box Tops for Education''' ('''BTFE''') program is an American school fundraising program sponsored by [[General Mills]].<ref>{{cite book |last1=Molnar |first1=Alex |title=School Commercialism |date=2013 |publisher=Taylor & Francis |isbn=9781136730160 |url=https://books.google.com/books?id=IencAAAAQBAJ&dq=%22Box+tops+for+education%22&pg=PT43 |access-date=24 February 2023}}</ref><ref name="Advocate">{{cite news|url=https://www.newspapers.com/clip/119699819/cereal-box-tops-can-earn-cash-for-your/ |title=Cereal box tops can earn cash for your school|publisher=[[The Victoria Advocate]]|first1=Martin|last1=Sloan|date=September 16, 2001|page=5D}}</ref> Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as [[Boxtop|boxtops]], from participating products.<ref name="BTopsNBC">{{cite news |last1=Audrey |first1=Nicole |title=20 Years On, Box Tops Are Still Raising Thousands of Dollars for Schools |url=https://www.nbcnews.com/business/consumer/20-years-box-tops-are-still-raising-thousands-dollars-schools-n647741 |access-date=24 February 2023 |publisher=NBC |date=13 September 2016}}</ref> By 2001, the program had distributed over $50 million to participating schools.<ref name="Advocate"/> As of 2016 it was considered the largest education [[cause marketing]] campaign,<ref>{{cite book |last1=Strach |first1=Patricia |title=Hiding Politics in Plain Sight |date=2016 |publisher=Oxford University Press |isbn=9780190606855 |url=https://books.google.com/books?id=tKCkDAAAQBAJ&dq=%22Box+tops+for+education%22&pg=PA92|access-date=24 February 2023}}</ref> and given away nearly $1 billion to schools as of 2021.<ref name="Atlantic">{{cite news |last1=Kelley |first1=Lora |title=The Dark Side of Box Tops for Education |url=https://www.theatlantic.com/family/archive/2021/04/box-tops-education-struggles-after-switch-app/618532/ |access-date=24 February 2023 |publisher=The Atlantic |date=7 April 2021}}</ref> |
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In 2019, the program switched from physical box tops to a mobile application. Since this change, rates of redemption have fallen.<ref name="Atlantic"/> |
In 2019, the program switched from physical box tops to a mobile application. Since this change, rates of redemption have fallen.<ref name="Atlantic"/> |
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Latest revision as of 07:52, 28 May 2024
The Box Tops for Education (BTFE) program is an American school fundraising program sponsored by General Mills.[1][2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops, from participating products.[3] By 2001, the program had distributed over $50 million to participating schools.[2] As of 2016 it was considered the largest education cause marketing campaign,[4] and given away nearly $1 billion to schools as of 2021.[5]
In 2019, the program switched from physical box tops to a mobile application. Since this change, rates of redemption have fallen.[5]
References[edit]
- ^ Molnar, Alex (2013). School Commercialism. Taylor & Francis. ISBN 9781136730160. Retrieved 24 February 2023.
- ^ a b Sloan, Martin (September 16, 2001). "Cereal box tops can earn cash for your school". The Victoria Advocate. p. 5D.
- ^ Audrey, Nicole (13 September 2016). "20 Years On, Box Tops Are Still Raising Thousands of Dollars for Schools". NBC. Retrieved 24 February 2023.
- ^ Strach, Patricia (2016). Hiding Politics in Plain Sight. Oxford University Press. ISBN 9780190606855. Retrieved 24 February 2023.
- ^ a b Kelley, Lora (7 April 2021). "The Dark Side of Box Tops for Education". The Atlantic. Retrieved 24 February 2023.
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