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The author of the company's logo and visual identity, created in 1974, is Boris Ljubičić.<ref name="yassa3">{{cite web|url=https://web.archive.org/web/20230510154435/http://www.yassa-sport.com/index.php?route=information/information&information_id=7|title=Logo brenda "YASSA"|language=hr| publisher=yassa-sport.com|access-date=2021-08-29}}</ref>
The author of the company's logo and visual identity, created in 1974, is Boris Ljubičić.<ref name="yassa3">{{cite web|url=https://web.archive.org/web/20230510154435/http://www.yassa-sport.com/index.php?route=information/information&information_id=7|title=Logo brenda "YASSA"|language=hr| publisher=yassa-sport.com|access-date=2021-08-29}}</ref>

The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.<ref>{{cite news | url = https://www.jutarnji.hr/kultura/art/nevjerojatno-no-jos-je-nepoznato-tko-je-autor-najpoznatijeg-logotipa-u-jugoslaviji-onog-za-jat-15338493 | language = hr | title = Ognjen Ranković: ‘Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT‘ | first =
Patricia | last = Kiš Terbovc | date = 23 May 2023 | access-date = 18 June 2024 }}</ref>


==References==
==References==

Revision as of 08:32, 18 June 2024

YASSA
Company typeSubsidiary
IndustryTextile
Sports equipment
Founded1961; 63 years ago (1961)
Headquarters,
ProductsSportswear, clothing, footwear

YASSA (Serbo-Croatian: Jugoslavenski asortiman sportskih artikala; Serbo-Croatian Cyrillic: Југословенски асортиман спортских артикала; English: Yugoslav Assortment of Sport Articles) was a Yugoslav sportswear and sports equipment brand, manufactured by Varaždinska industrija svile, a textile company based in Varaždin, SR Croatia. The company was first created in 1929, and a new production facility was created in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand they became one the largest sportswear manufacturers in SFR Yugoslavia. The company was renamed to Vis Konfekcija in 1995.[1]

YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.[2]

The author of the company's logo and visual identity, created in 1974, is Boris Ljubičić.[3]

The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.[4]

References

  1. ^ "VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina" (in Croatian). varazdinske-vijesti.hr. Retrieved 2021-08-29.
  2. ^ "History" (in Croatian). yassa-sport.com. Retrieved 2021-08-29.
  3. ^ "Logo brenda "YASSA"" (in Croatian). yassa-sport.com. Retrieved 2021-08-29.
  4. ^ Kiš Terbovc, Patricia (23 May 2023). "Ognjen Ranković: 'Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT'" (in Croatian). Retrieved 18 June 2024.