YASSA: Difference between revisions
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YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.<ref name="yassa2">{{cite web|url=https://web.archive.org/web/20230510154435/http://www.yassa-sport.com/index.php?route=information/information&information_id=7|title=History|language=hr| publisher=yassa-sport.com|access-date=2021-08-29}}</ref> |
YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.<ref name="yassa2">{{cite web|url=https://web.archive.org/web/20230510154435/http://www.yassa-sport.com/index.php?route=information/information&information_id=7|title=History|language=hr| publisher=yassa-sport.com|access-date=2021-08-29}}</ref> |
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The company's logo and visual identity was created in 1974 by Boris Ljubičić, who became one of the most prominent Croatian graphics designers.<ref>{{cite encyclopedia | url = https://tehnika.lzmk.hr/ljubicic-boris/ | title = Ljubičić, Boris | language = hr | encyclopedia = Hrvatska tehnička enciklopedija | date = 13 January 2022 | publisher = [[Miroslav Krleža Institute of Lexicography]] | access-date = 18 June 2024 }}</ref> |
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The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.<ref>{{cite news | url = https://www.jutarnji.hr/kultura/art/nevjerojatno-no-jos-je-nepoznato-tko-je-autor-najpoznatijeg-logotipa-u-jugoslaviji-onog-za-jat-15338493 | language = hr | title = Ognjen Ranković: ‘Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT‘ | first = |
The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.<ref>{{cite news | url = https://www.jutarnji.hr/kultura/art/nevjerojatno-no-jos-je-nepoznato-tko-je-autor-najpoznatijeg-logotipa-u-jugoslaviji-onog-za-jat-15338493 | language = hr | title = Ognjen Ranković: ‘Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT‘ | first = |
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Revision as of 08:44, 18 June 2024
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| Company type | Subsidiary |
|---|---|
| Industry | Textile Sports equipment |
| Founded | 1961 |
| Headquarters | , |
| Products | Sportswear, clothing, footwear |
YASSA was a sportswear and sports equipment brand from Yugoslavia.
The textile company Varaždinska industrija svile, based in Varaždin, SR Croatia, was first created in 1929, and a new production facility was created in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand (the acronym meant Serbo-Croatian: Jugoslavenski asortiman sportskih artikala; Serbo-Croatian Cyrillic: Југословенски асортиман спортских артикала; English: Yugoslav Assortment of Sport Articles) they became one the largest sportswear manufacturers in SFR Yugoslavia. The company was renamed to Vis Konfekcija in 1995.[1]
YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.[2]
The company's logo and visual identity was created in 1974 by Boris Ljubičić, who became one of the most prominent Croatian graphics designers.[3]
The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.[4]
References
- ^ "VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina". Varaždinske vijesti (in Croatian). Varaždinske vijesti d.d. ISSN 1333-9397. Retrieved 18 June 2024.
- ^ "History" (in Croatian). yassa-sport.com. Retrieved 2021-08-29.
- ^ "Ljubičić, Boris". Hrvatska tehnička enciklopedija (in Croatian). Miroslav Krleža Institute of Lexicography. 13 January 2022. Retrieved 18 June 2024.
- ^ Kiš Terbovc, Patricia (23 May 2023). "Ognjen Ranković: 'Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT'" (in Croatian). Retrieved 18 June 2024.