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{{Short description|Yugoslav company producing sports equipment}}
{{Short description|Yugoslav company producing sports equipment}}
{{Sources exist|date=June 2024}}
{{Sources exist|date=June 2024}}
{{Infobox company
{{Infobox brand
| name = YASSA
| name = YASSA
| logo = File:YASSA,_Yugoslav_company.jpg
| logo = File:YASSA,_Yugoslav_company.jpg
| logo_size =
| logo_size =
| producttype = [[Sportswear]], [[clothing]], [[footwear]]
| type = [[Subsidiary]]
| introduced = {{start date and age|1961}}
| fate =
| discontinued =
| industry = [[Textile industry|Textile]]<br>[[Sports equipment]]
| producedby = Varaždinska industrija svile
| foundation = {{start date and age|1961}}
| country = [[Yugoslavia]]
| founder =
| markets = Yugoslavia, Eastern Europe
| defunct =
| location_city = [[Varaždin]]
| location_country = [[Yugoslavia]]
| products = [[Sportswear]], [[clothing]], [[footwear]]
| revenue =
| net_income =
| slogan =
| parent =
| owner =
| brands =
| subsid =
| homepage =
}}
}}
'''YASSA''' was a [[sportswear]] and [[sports equipment]] brand from [[Yugoslavia]].
'''YASSA''' was a [[sportswear]] and [[sports equipment]] brand from [[Yugoslavia]].

Revision as of 08:48, 18 June 2024

YASSA
Product typeSportswear, clothing, footwear
Produced byVaraždinska industrija svile
CountryYugoslavia
Introduced1961; 63 years ago (1961)
MarketsYugoslavia, Eastern Europe

YASSA was a sportswear and sports equipment brand from Yugoslavia.

The textile company Varaždinska industrija svile, based in Varaždin, SR Croatia, was first created in 1929. A new production facility was built in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand (the acronym meant Serbo-Croatian: Jugoslavenski asortiman sportskih artikala; Serbo-Croatian Cyrillic: Југословенски асортиман спортских артикала; English: Yugoslav Assortment of Sport Articles) they became one the largest sportswear manufacturers in SFR Yugoslavia. The company was renamed to Vis Konfekcija in 1995.[1]

YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.[2]

The company's logo and visual identity was created in 1974 by Boris Ljubičić, who became one of the most prominent Croatian graphics designers.[3]

The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.[4]

References

  1. ^ "VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina". Varaždinske vijesti (in Croatian). Varaždinske vijesti d.d. ISSN 1333-9397. Retrieved 18 June 2024.
  2. ^ "History" (in Croatian). yassa-sport.com. Retrieved 2021-08-29.
  3. ^ "Ljubičić, Boris". Hrvatska tehnička enciklopedija (in Croatian). Miroslav Krleža Institute of Lexicography. 13 January 2022. Retrieved 18 June 2024.
  4. ^ Kiš Terbovc, Patricia (23 May 2023). "Ognjen Ranković: 'Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT'" (in Croatian). Retrieved 18 June 2024.