YASSA: Difference between revisions
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'''YASSA''' was a [[sportswear]] and [[sports equipment]] brand from [[Yugoslavia]]. |
'''YASSA''' was a [[sportswear]] and [[sports equipment]] brand from [[Yugoslavia]]. |
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The textile company Varaždinska industrija svile, based in [[Varaždin]], [[SR Croatia]], was first created in 1929. A new production facility was built in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand (the acronym meant {{lang-sh|Jugoslavenski asortiman sportskih artikala}}; {{lang-sh-Cyrl|Југословенски асортиман спортских артикала}}; {{lang-en|Yugoslav Assortment of Sport Articles}}) they became one the largest sportswear manufacturers in [[SFR Yugoslavia]]. |
The textile company Varaždinska industrija svile, based in [[Varaždin]], [[SR Croatia]], was first created in 1929. A new production facility was built in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand (the acronym meant {{lang-sh|Jugoslavenski asortiman sportskih artikala}}; {{lang-sh-Cyrl|Југословенски асортиман спортских артикала}}; {{lang-en|Yugoslav Assortment of Sport Articles}}) they became one the largest sportswear manufacturers in [[SFR Yugoslavia]]. After the [[breakup of Yugoslavia]], the company lost a lot of its export markets and significantly scaled down production, and was renamed to Vis Konfekcija in 1995.<ref name="yassa1">{{cite news |url=https://www.varazdinske-vijesti.hr/promo/vis-konfekcija-uspjesno-poslovanje-varazdinske-tekstilne-tvrtke-punih-65-godina-53115 |title=VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina|language=hr| issn = 1333-9397 | newspaper = Varaždinske vijesti | publisher=Varaždinske vijesti d.d. |access-date = 18 June 2024}}</ref> |
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YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.<ref name="yassa2">{{cite web|url=https://web.archive.org/web/20230510154435/http://www.yassa-sport.com/index.php?route=information/information&information_id=7|title=History|language=hr| publisher=yassa-sport.com|access-date=2021-08-29}}</ref> |
YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.<ref name="yassa2">{{cite web|url=https://web.archive.org/web/20230510154435/http://www.yassa-sport.com/index.php?route=information/information&information_id=7|title=History|language=hr| publisher=yassa-sport.com|access-date=2021-08-29}}</ref> |
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Revision as of 08:58, 18 June 2024
 | An editor has performed a search and found that sufficient sources exist to establish the subject's notability. (June 2024) |
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| Product type | Sportswear, clothing, footwear |
|---|---|
| Produced by | Varaždinska industrija svile |
| Country | Yugoslavia |
| Introduced | 1961 |
| Markets | Yugoslavia, Eastern Europe |
YASSA was a sportswear and sports equipment brand from Yugoslavia.
The textile company Varaždinska industrija svile, based in Varaždin, SR Croatia, was first created in 1929. A new production facility was built in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand (the acronym meant Serbo-Croatian: Jugoslavenski asortiman sportskih artikala; Serbo-Croatian Cyrillic: Југословенски асортиман спортских артикала; English: Yugoslav Assortment of Sport Articles) they became one the largest sportswear manufacturers in SFR Yugoslavia. After the breakup of Yugoslavia, the company lost a lot of its export markets and significantly scaled down production, and was renamed to Vis Konfekcija in 1995.[1]
YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.[2]
The company's logo and visual identity was created in 1974 by Boris Ljubičić, who became one of the most prominent Croatian graphics designers.[3]
The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.[4] After the 1984 Olympics, the design won an award from the Biennial of Design (BIO), organized by the Museum of Architecture and Design in Ljubljana.[5]
References
- ^ "VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina". Varaždinske vijesti (in Croatian). Varaždinske vijesti d.d. ISSN 1333-9397. Retrieved 18 June 2024.
- ^ "History" (in Croatian). yassa-sport.com. Retrieved 2021-08-29.
- ^ "Ljubičić, Boris". Hrvatska tehnička enciklopedija (in Croatian). Miroslav Krleža Institute of Lexicography. 13 January 2022. Retrieved 18 June 2024.
- ^ Kiš Terbovc, Patricia (23 May 2023). "Ognjen Ranković: 'Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT'" (in Croatian). Retrieved 18 June 2024.
- ^ "Logo brenda "YASSA"". mrezadizajna.com. Mreža dizajnerskog sjećanja. Retrieved 2023-05-16.