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Early Life:
Early Life:


Atasaone Bryne Molemogi (born 28 September 1989) is a [[Motswana]] Singer and Composer. Influenced by [[Vee Mampeezy|Odirile "Vee" Sento]], A.T.I started performing locally and gained recognition for his unique style.<ref>{{Cite web |date=July 18, 2013 |title=Botswana's A.T.I brings beat to BBA |url=https://www.vanguardngr.com/2013/07/botswanas-a-t-i-brings-beat-to-bba/ |access-date=16/07/2024 |website=Vanguardngr}}</ref> He attended University of Botswana. <ref>{{Cite web |last=SERETSE<br>Correspondent |first=GASEBALWE |date=2011-06-16 |title=Meet the talented ATI, a star in the making |url=https://www.mmegi.bw/arts-culture/meet-the-talented-ati-a-star-in-the-making/news |access-date=2024-07-16 |website=Mmegi Online |language=en}}</ref>
Atasaone Bryne Molemogi (born 28 September 1989), known professional as [https://g.co/kgs/rwqQse8 A.T.I] is a [[Motswana]] Singer and Composer. Influenced by [[Vee Mampeezy|Odirile "Vee" Sento]], A.T.I started performing locally and gained recognition for his unique style.<ref>{{Cite web |date=July 18, 2013 |title=Botswana's A.T.I brings beat to BBA |url=https://www.vanguardngr.com/2013/07/botswanas-a-t-i-brings-beat-to-bba/ |access-date=16/07/2024 |website=Vanguardngr}}</ref> He attended [[University of Botswana]]. <ref>{{Cite web |last=SERETSE<br>Correspondent |first=GASEBALWE |date=2011-06-16 |title=Meet the talented ATI, a star in the making |url=https://www.mmegi.bw/arts-culture/meet-the-talented-ati-a-star-in-the-making/news |access-date=2024-07-16 |website=Mmegi Online |language=en}}</ref> A.T.I is well known for his hit song "Khiring Khiring Khorong," which became one of Botswana's top songs. This track marked a significant milestone in his career, gaining widespread acclaim and solidifying his presence in the music industry. <ref>{{Cite web |last=Ncube |first=Dumisani |date=2017-06-21 |title=ATI drops another single |url=https://www.mmegi.bw/lifestyle/ati-drops-another-single/news |access-date=2024-07-16 |website=Mmegi Online |language=en}}</ref>


Early Career
'''Early Career'''


A.T.I first broke onto the local music scene in 2010. Initially, he was labeled a Satanist by many who did not understand his craft. Despite this, A.T.I remained undeterred and confident in his ability. He defied the odds, and his music career blossomed, converting those who had originally dismissed him into hardcore fans. <ref>{{Cite web |last=Mathala |first=Sharon |date=2019-11-22 |title=The mystery of ATI » TheVoiceBW |url=https://thevoicebw.com/the-mystery-of-ati/ |access-date=2024-07-16 |website=TheVoiceBW |language=en-GB}}</ref>
The first time [https://g.co/kgs/rwqQse8 A.T.I] busted on the scene in My African Dream talent show with the verse Dintshang, it was already written in the stars that A.T.I was going to be a star. . Initially, he was labeled a Satanist by many who did not understand his craft. <ref>{{Cite web |date=2020-05-13 |title=ATI {{!}} HDS Entertainment |url=https://hdsentertainment.co.za/ati/ |access-date=2024-07-16 |website=hdsentertainment.co.za |language=en-ZA}}</ref> Despite this, [https://g.co/kgs/rwqQse8 A.T.I] remained undeterred and confident in his ability. He defied the odds, and his music career blossomed, converting those who had originally dismissed him into hardcore fans. <ref>{{Cite web |last=Mathala |first=Sharon |date=2019-11-22 |title=The mystery of ATI » TheVoiceBW |url=https://thevoicebw.com/the-mystery-of-ati/ |access-date=2024-07-16 |website=TheVoiceBW |language=en-GB}}</ref>


Although his talent wasn't immediately recognized by the My Star singing competition, A.T.I soon emerged from obscurity. Against all odds, he secured second place in the My African Dream competition, a significant achievement especially at a time when dance groups were the main attraction for audiences. This accomplishment helped him gain further recognition and solidify his position in the music industry. <ref>{{Cite web |last=Tlhankane |first=Mompati |date=2017-11-17 |title=King A.T.I |url=https://www.mmegi.bw/lifestyle/king-ati/news |access-date=2024-07-16 |website=Mmegi Online |language=en}}</ref>


'''Breakthrough and Success'''


In 2012, A.T.I's unconventional makeup and prominent black teardrop led to accusations of Satanism, particularly when his song "Ke Lekhete" was making waves. This controversy, fueled by public perception, surprisingly worked in his favor, generating significant attention. A.T.I once mentioned that these misconceptions actually benefited his career. His debut album, "Polao Ya Motho," and the intriguing video for "Motho le Motho" further fueled the gothic rumors. <ref>{{Cite web |last=Madondo<br>Correspondent |first=Shingirai |date=2012-07-23 |title=ATI Wows F/town |url=https://www.mmegi.bw/arts-culture/ati-wows-ftown/news |access-date=2024-07-16 |website=Mmegi Online |language=en}}</ref>


Despite the backlash, including a Facebook page dedicated to hating him, A.T.I continued to thrive. At the time, he was pursuing a degree in Public Administration and Environmental Science at the University of Botswana but eventually discontinued his studies due to the demands of his music career. <ref>{{Cite web |last=Writer |first=MPHO TLALE <br>Staff |date=2012-09-19 |title=A.T.I. accusers, fans in war of words |url=https://www.mmegi.bw/arts-culture/ati-accusers-fans-in-war-of-words/news |access-date=2024-07-16 |website=Mmegi Online |language=en}}</ref>.

Adding to the controversy, A.T.I's music videos often featured symbolic imagery and mysterious hand gestures, leading to further speculation about his beliefs. In one video, he was seen performing hand signals alongside a group of followers. Despite clarifying in several interviews that his black tear was not a satanic symbol, the imagery in his videos continued to spark debate. A.T.I defended his creative choices, comparing his work to international artists like [[Chris Brown]], and highlighted the double standards faced by local artists. The demand for the [[Illuminati|"Illuminati]]" t-shirt he wore in the video was so high that he began selling it as merchandise. <ref>{{Cite web |last=Writer |first=Monkagedi Gaotlhobogwe<br>Staff |date=2013-05-11 |title=A.T.I promotes illuminate conspiracy |url=https://www.mmegi.bw/arts-culture/ati-promotes-illuminate-conspiracy/news |access-date=2024-07-16 |website=Mmegi Online |language=en}}</ref>

In the same video, A.T.I used a table with legs made of kudu horns, resembling the baphomet symbol, and performed gestures that some interpreted as references to occult practices. A.T.I explained that these elements were part of his artistic expression and aimed to illuminate and expand knowledge through his music. <ref>{{Cite web |last=Writer |first=Monkagedi Gaotlhobogwe<br>Staff |date=2013-05-11 |title=A.T.I promotes illuminate conspiracy |url=https://www.mmegi.bw/arts-culture/ati-promotes-illuminate-conspiracy/news |access-date=2024-07-16 |website=Mmegi Online |language=en}}</ref>


== References ==
== References ==

Revision as of 19:40, 16 July 2024

Early Life:

Atasaone Bryne Molemogi (born 28 September 1989), known professional as A.T.I is a Motswana Singer and Composer. Influenced by Odirile "Vee" Sento, A.T.I started performing locally and gained recognition for his unique style.[1] He attended University of Botswana. [2] A.T.I is well known for his hit song "Khiring Khiring Khorong," which became one of Botswana's top songs. This track marked a significant milestone in his career, gaining widespread acclaim and solidifying his presence in the music industry. [3]

Early Career

The first time A.T.I busted on the scene in My African Dream talent show with the verse Dintshang, it was already written in the stars that A.T.I was going to be a star. . Initially, he was labeled a Satanist by many who did not understand his craft. [4] Despite this, A.T.I remained undeterred and confident in his ability. He defied the odds, and his music career blossomed, converting those who had originally dismissed him into hardcore fans. [5]

Although his talent wasn't immediately recognized by the My Star singing competition, A.T.I soon emerged from obscurity. Against all odds, he secured second place in the My African Dream competition, a significant achievement especially at a time when dance groups were the main attraction for audiences. This accomplishment helped him gain further recognition and solidify his position in the music industry. [6]

Breakthrough and Success

In 2012, A.T.I's unconventional makeup and prominent black teardrop led to accusations of Satanism, particularly when his song "Ke Lekhete" was making waves. This controversy, fueled by public perception, surprisingly worked in his favor, generating significant attention. A.T.I once mentioned that these misconceptions actually benefited his career. His debut album, "Polao Ya Motho," and the intriguing video for "Motho le Motho" further fueled the gothic rumors. [7]

Despite the backlash, including a Facebook page dedicated to hating him, A.T.I continued to thrive. At the time, he was pursuing a degree in Public Administration and Environmental Science at the University of Botswana but eventually discontinued his studies due to the demands of his music career. [8].

Adding to the controversy, A.T.I's music videos often featured symbolic imagery and mysterious hand gestures, leading to further speculation about his beliefs. In one video, he was seen performing hand signals alongside a group of followers. Despite clarifying in several interviews that his black tear was not a satanic symbol, the imagery in his videos continued to spark debate. A.T.I defended his creative choices, comparing his work to international artists like Chris Brown, and highlighted the double standards faced by local artists. The demand for the "Illuminati" t-shirt he wore in the video was so high that he began selling it as merchandise. [9]

In the same video, A.T.I used a table with legs made of kudu horns, resembling the baphomet symbol, and performed gestures that some interpreted as references to occult practices. A.T.I explained that these elements were part of his artistic expression and aimed to illuminate and expand knowledge through his music. [10]

References

  1. ^ "Botswana's A.T.I brings beat to BBA". Vanguardngr. July 18, 2013. Retrieved 16/07/2024. {{cite web}}: Check date values in: |access-date= (help)
  2. ^ SERETSE
    Correspondent, GASEBALWE (2011-06-16). "Meet the talented ATI, a star in the making". Mmegi Online. Retrieved 2024-07-16.
    {{cite web}}: |last= has generic name (help)
  3. ^ Ncube, Dumisani (2017-06-21). "ATI drops another single". Mmegi Online. Retrieved 2024-07-16.
  4. ^ "ATI | HDS Entertainment". hdsentertainment.co.za. 2020-05-13. Retrieved 2024-07-16.
  5. ^ Mathala, Sharon (2019-11-22). "The mystery of ATI » TheVoiceBW". TheVoiceBW. Retrieved 2024-07-16.
  6. ^ Tlhankane, Mompati (2017-11-17). "King A.T.I". Mmegi Online. Retrieved 2024-07-16.
  7. ^ Madondo
    Correspondent, Shingirai (2012-07-23). "ATI Wows F/town". Mmegi Online. Retrieved 2024-07-16.
    {{cite web}}: |last= has generic name (help)
  8. ^ Writer, MPHO TLALE
    Staff (2012-09-19). "A.T.I. accusers, fans in war of words". Mmegi Online. Retrieved 2024-07-16.
  9. ^ Writer, Monkagedi Gaotlhobogwe
    Staff (2013-05-11). "A.T.I promotes illuminate conspiracy". Mmegi Online. Retrieved 2024-07-16.
  10. ^ Writer, Monkagedi Gaotlhobogwe
    Staff (2013-05-11). "A.T.I promotes illuminate conspiracy". Mmegi Online. Retrieved 2024-07-16.