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Why are this company's products being advertised in the Wikipedia?

The whole myth of the "moleskine" is marketing BS. This site has details: http://www.bbc.co.uk/dna/h2g2/alabaster/A1113346

I wouldn't be surprised if the Moleskine marketing people turned out to have written this entry.

The term "moleskine" is not a generic term for a sort of notebook. It's a trademark of this particular company. Bruce Chatwick did not use a "moleskine"--he used a notebook. All references to "Moleskine" should be capitalized. Nobody shoule be credited with using or liking Moleskine unless they actually used this particular company's brand of notebook.

At around 23:54, 21 Nov 2004 UTC, [[User:Pedant|Pedant]] found the following in the sandbox:
At around 23:54, 21 Nov 2004 UTC, [[User:Pedant|Pedant]] found the following in the sandbox:



Revision as of 23:16, 5 June 2005

Why are this company's products being advertised in the Wikipedia?

The whole myth of the "moleskine" is marketing BS. This site has details: http://www.bbc.co.uk/dna/h2g2/alabaster/A1113346

I wouldn't be surprised if the Moleskine marketing people turned out to have written this entry.

The term "moleskine" is not a generic term for a sort of notebook. It's a trademark of this particular company. Bruce Chatwick did not use a "moleskine"--he used a notebook. All references to "Moleskine" should be capitalized. Nobody shoule be credited with using or liking Moleskine unless they actually used this particular company's brand of notebook.

At around 23:54, 21 Nov 2004 UTC, Pedant found the following in the sandbox:

Moleskine (mol-a-skeen'-a) is a style of notebook claimed to be used by famous artists and writers, such as Picasso, Matisse, Hemingway, and most famously Bruce Chatwin. A moleskine notebook is bound in oilcloth-covered cardboard and has an elastic band to hold pages closed. The notebook lays flat when opened. A moleskine notebook has a romantic image as a traveler's notebook of choice, mostly due to Chatwin's heavy endorsement during his own many travels. (He used to get all of his notebooks from a small store in Paris.)
The modern moleskines are manufactured by Modo & Modo of Italy.
Chatwin's original source of notebooks dried up in 1986, when the owner of the stationer where he purchased them died. The modern moleskine is fashioned after Chatwin's descriptions of the notebooks he used and are not a direct descendant. It is not clear that any of the famous writers and artists Modo & Modo claim used "moleskines" used the same style of notebook that Chatwin did, though there is evidence that they used some kind of "pocket notebook."
Moleskines have an almost cult-like following today, and at around US$11 for a single 3.5x5.5" 192 page lined notebook, they would almost have to.
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