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[http://www.hoffman.com/ The Hoffman Agency] is a global high-tech [[public relations]] firm. It employs over 130 people spanning 13 offices worldwide in [[Europe]], [[Asia Pacific]], and the [[United States]]. The company's major customers include [[Plantronics]], [[Novellus]], [[Friendster]], [[ILOG]], and [[Patriot Scientific]]. |
[http://www.hoffman.com/ The Hoffman Agency] is a global high-tech [[public relations]] firm. It employs over 130 people spanning 13 offices worldwide in [[Europe]], [[Asia Pacific]], and the [[United States]]. The company's major customers include [[Plantronics]], [[Novellus]], [[Friendster]], [[ILOG]], and [[Patriot Scientific]]. |
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Revision as of 22:26, 7 May 2008
 | This article contains content that is written like an advertisement. (May 2008) |
The Hoffman Agency is a global high-tech public relations firm. It employs over 130 people spanning 13 offices worldwide in Europe, Asia Pacific, and the United States. The company's major customers include Plantronics, Novellus, Friendster, ILOG, and Patriot Scientific.
The company spearheads global public relations programs for technology companies in the semiconductor, business-to-business, and consumer industries. They also have clients in several burgeoning technology areas such as nanotechnology, web 2.0, and clean-tech and run thought-leadership campaigns for industry pundits, non-profits, and other experts.
In an industry faced with increasing consolidation into a few public relations giants, The Hoffman Agency defies the trend curve as a mid-sized agency with a firm global footprint. The company includes ‘expert groups’ on business press, measurement, green, web 2.0, and broadcast media.
History
The Hoffman Agency opened their doors in December of 1987 with Meridian Data an IT consulting firm. In 1988 the company successfully publicized HP's new concept of a CD-ROM on a project basis and won the business of HP services. HP's name brought significant prestige and credibility to the fledgling operation, which grew quickly in the years to come and won a slew of prestigious awards.
In 1992 The Hoffman Agency initiated their first global campaign in launching Hyundai’s MPEG-2 chip in Europe and Asia Pacific and in 1993 they won the Silver Anvil award for their work launching HP’s miniature disk drive, Kitty Hawk. From 1995 to 2003, The Hoffman agency opened offices in Singapore, Beijing, London, Denver, Tokyo, and two offices in Munich - despite the Asia economic crisis. The Hoffman Agency became the first independently owned Silicon Valley-based technology PR firm to operate in Asia Pacific and the first to enter mainland China.
In 2005 The Hoffman Agency continued to expand with offices in Taiwan and Paris. The company's work attracted 22 industry awards including the Crystal Award of Excellence (Communicator Awards) and the Platinum Award (Marcom Creative Awards). In 2007 the agency won the Bronze Anvil awards for B-Roll work called “Delivering Explosive Results for the Latest Anti-terror Technology” on behalf of Sony and a thought leadership campaign called “From Blogs to BusinessWeek” on behalf of ThinkFree.
Links
Investor’s Business Daily: 10 Secrets to Success CEO Lou Hoffman shares his secrets to success in global business with Investor’s Business Daily
Inc.: Deskside Story Hoffman’s Hong Kong office shares stories of desk-side press meetings
Entrepreneur Magazine: Brain Drain The Agency is featured in this November 2007 article
Council of Public Relations Firms Announces 2008 Board of Directors The Agency’s Lou Hoffman is elected to the board