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<!-- Deleted image removed: [[Image:Ouma Rusks.jpg|thumb|right|200px|Ouma Rusks]] -->'''Ouma Rusks''' ([[Afrikaans language|Afrikaans]]: ''Ouma Beskuit'' - literally "Grandmother's Rusks") are [[South Africa]]'s best-known [[brand]] of [[rusk]]s - a traditional South African [[snack]] that is dipped in [[coffee]] or (less often) [[tea]] before being eaten.
<!-- Deleted image removed: [[Image:Ouma Rusks.jpg|thumb|right|200px|Ouma Rusks]] -->'''Ouma Rusks''' ([[Afrikaans language|Afrikaans]]: ''Ouma Beskuit'' - literally "Grandmother's Rusks") are [[South Africa]]'s best-known [[brand]] of [[rusk]]s - a traditional South African [[snack]] that is dipped in [[coffee]] or (less often) [[tea]] before being eaten.


Owing to the South African [[diaspora]], the brand has become an [[icon]]ic South African product that is consumed all over the world. It is usually marketed with the [[slogan]] ''Doop 'n Ouma'' (in [[Afrikaans language|Afrikaans]]) or ''Dip 'n Ouma'' (in [[South African English]]), meaning an "Dunk an Ouma".
Ouma is the best thing that ever happened to outh Africans :) dipping a ouma on the stoep of the farm 5am in the morning is better the TV :)Owing to the South African [[diaspora]], the brand has become an [[icon]]ic South African product that is consumed all over the world. It is usually marketed with the [[slogan]] ''Doop 'n Ouma'' (in [[Afrikaans language|Afrikaans]]) or ''Dip 'n Ouma'' (in [[South African English]]), meaning an "Dunk an Ouma".


According to the manufacturer, the history of Ouma Rusks began in the [[1939]] in the small [[Eastern Cape]] town of [[Molteno]], where the effects of the [[Great Depression]] were bringing many people to their knees. During this time, a certain Ouma Greyvensteyn and her friends attended a church meeting where ways in which to help mission work were discussed. At the end of the meeting, each of the women were given a [[half-a-crown]] coin and told to multiply it using their talents, as in the [[Gospel]]. Ouma Greyvensteyn used this money to buy ingredients in order to make rusks using her family recipe. The rusks she baked proved to be extremely popular and orders continued to be placed for her rusks.
According to the manufacturer, the history of Ouma Rusks began in the [[1939]] in the small [[Eastern Cape]] town of [[Molteno]], where the effects of the [[Great Depression]] were bringing many people to their knees. During this time, a certain Ouma Greyvensteyn and her friends attended a church meeting where ways in which to help mission work were discussed. At the end of the meeting, each of the women were given a [[half-a-crown]] coin and told to multiply it using their talents, as in the [[Gospel]]. Ouma Greyvensteyn used this money to buy ingredients in order to make rusks using her family recipe. The rusks she baked proved to be extremely popular and orders continued to be placed for her rusks.

Revision as of 19:50, 2 July 2008

Ouma Rusks (Afrikaans: Ouma Beskuit - literally "Grandmother's Rusks") are South Africa's best-known brand of rusks - a traditional South African snack that is dipped in coffee or (less often) tea before being eaten.

Ouma is the best thing that ever happened to outh Africans :) dipping a ouma on the stoep of the farm 5am in the morning is better the TV :)Owing to the South African diaspora, the brand has become an iconic South African product that is consumed all over the world. It is usually marketed with the slogan Doop 'n Ouma (in Afrikaans) or Dip 'n Ouma (in South African English), meaning an "Dunk an Ouma".

According to the manufacturer, the history of Ouma Rusks began in the 1939 in the small Eastern Cape town of Molteno, where the effects of the Great Depression were bringing many people to their knees. During this time, a certain Ouma Greyvensteyn and her friends attended a church meeting where ways in which to help mission work were discussed. At the end of the meeting, each of the women were given a half-a-crown coin and told to multiply it using their talents, as in the Gospel. Ouma Greyvensteyn used this money to buy ingredients in order to make rusks using her family recipe. The rusks she baked proved to be extremely popular and orders continued to be placed for her rusks.

Ouma Rusks are now owned by NOLA - one of South Africa’s leading food manufacturers and a division of Foodcorp.

Currently, the rusks are available in single, 500 g and 1 kg packs in the following flavours: