Mithun Agency: Difference between revisions
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Now part of [[Interpublic Group of Companies|Interpublic Group of Communication Companies]], '''Campbell Mithun''' was founded in 1933 by Ralph Campbell and Ray Mithun. Then and now, Campbell Mithun creates some of the most business smart work in the industry. Where the most creative work and most effective work are one and the same. It all begins with a Big Pioneering Idea founded in consumer insight. Their goal is to make everything talk for their clients, effectively delivering a consistent message in every engagement point from a TV campaign down to logo design.<ref name="IPG Company Detail">Interpublic Group Company Detail [http://www.interpublic.com/companyfinder/companydetail?company=43], Retrieved on 11 May 2009</ref> |
Now part of [[Interpublic Group of Companies|Interpublic Group of Communication Companies]], '''Campbell Mithun''' was founded in 1933 by Ralph Campbell and Ray Mithun. Then and now, Campbell Mithun creates some of the most business smart work in the industry. Where the most creative work and most effective work are one and the same. It all begins with a Big Pioneering Idea founded in consumer insight. Their goal is to make everything talk for their clients, effectively delivering a consistent message in every engagement point from a TV campaign down to logo design.<ref name="IPG Company Detail">Interpublic Group Company Detail [http://www.interpublic.com/companyfinder/companydetail?company=43], Retrieved on 11 May 2009</ref> |
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| ⚫ | Based in Minneapolis, Campbell Mithun offers a complete range of resources to clients including consumer insight, strategic development, creative communication development and distribution in all engagement areas including TV, print, digital, mobile and out-of-home. Campbell Mithun also offers specialty communication such as youth and family marketing through BOING, Brand identity and packaging through Brand Optix, and national media planning and buying through Compass Point Media. <ref name="IPG Company Detail"/><ref name="Campbell Mithun website">Campbell Mithun website [http://www.cmithun.com], Retrieved on 10 April 2009</ref> |
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'''Early History''' |
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Campbell Mithun opened in the midst of the Great Depression during a time of widespread business closings and bank failures. With $1,500 in capital, five employees and three accounts on April 1st of 1933 Campbell Mithun was born. <ref name="Ad Age 70th Anniversary Article">McDonough, John (March 10, 2003). "Campbell Mithun at 70."[http://adage.com/garfield/post?article_id=50069] ''Advertising Age'', C1.</ref> Mr. Campbell was president for 10 years and chairman for four years before retiring in 1947. He died in 1949 at the age of 63. Ray Mithun hired Albert R. Whitman, a highly respected adman and top executive at Benton & Bowles in New York City. <ref name="FundingUniverse Company History">http://www.fundinguniverse.com/company-histories/CampbellMithunEsty-Inc-Company-History.html, Retrieved on 1 May 2009</ref> |
Campbell Mithun opened in the midst of the Great Depression during a time of widespread business closings and bank failures. With $1,500 in capital, five employees and three accounts on April 1st of 1933 Campbell Mithun was born. <ref name="Ad Age 70th Anniversary Article">McDonough, John (March 10, 2003). "Campbell Mithun at 70."[http://adage.com/garfield/post?article_id=50069] ''Advertising Age'', C1.</ref> Mr. Campbell was president for 10 years and chairman for four years before retiring in 1947. He died in 1949 at the age of 63. Ray Mithun hired Albert R. Whitman, a highly respected adman and top executive at Benton & Bowles in New York City. <ref name="FundingUniverse Company History">http://www.fundinguniverse.com/company-histories/CampbellMithunEsty-Inc-Company-History.html, Retrieved on 1 May 2009</ref> |
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<br>1980 |
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'''1950s-1960's''' |
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| ⚫ | By the late 1950s and early 1960s, Campbell-Mithun was highly regarded within the advertising industry for its creative work. One of the ad campaigns that propelled the company to the front ranks of the industry was the "Land of Sky Blue Waters" television spot for Hamm's beer. The success of this campaign led to many other accounts across the country such as Toro, Interstate Bakery and General Mills. <ref name="IPG Company Detail"/><ref name="Campbell Mithun website">Campbell Mithun website [http://www.cmithun.com] Retrieved on 11 May 2009]</ref> |
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'''1960 ''' |
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'''1970''' |
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'''1972 ''' |
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'''1976''' |
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| ⚫ | The agency started Cash Plus Media Services, a unique media buying service. Now called Compass Point Media, the company helps clients maximize return on their spot broadcast investments using in-market negotiations, they offer stations a combination of cash plus high-quality TV specials that deliver superior media efficiencies for client schedules. <ref name="Ad Age 70th Anniversary Article"/> |
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'''1980''' |
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With $250 million in billings, Campbell Mithun became the largest agency west of the Mississippi River. Campbell Mithun not only partnered with some of Minnesota's largest corporations, but also with major consumer and business-to-business clients across the country. Bill Dunlap becomes president and CEO. <ref name="Ad Age 70th Anniversary Article"/> |
With $250 million in billings, Campbell Mithun became the largest agency west of the Mississippi River. Campbell Mithun not only partnered with some of Minnesota's largest corporations, but also with major consumer and business-to-business clients across the country. Bill Dunlap becomes president and CEO. <ref name="Ad Age 70th Anniversary Article"/> |
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<br>1986 |
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'''1986''' |
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London-based Saatchi & Saatchi, a publicly owned company, purchased Ted Bates Worldwide, and Bates subsidiaries Campbell Mithun and William Esty. In the same year, ConAgra's Healthy Choice was added to the client roster. Campbell Mithun and William Esty agency merged to become Campbell Mithun Esty (CME) in 1988, with combined billings of $740 million. <ref name="IPG Company Detail"/> |
London-based Saatchi & Saatchi, a publicly owned company, purchased Ted Bates Worldwide, and Bates subsidiaries Campbell Mithun and William Esty. In the same year, ConAgra's Healthy Choice was added to the client roster. Campbell Mithun and William Esty agency merged to become Campbell Mithun Esty (CME) in 1988, with combined billings of $740 million. <ref name="IPG Company Detail"/> |
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<br>1989 |
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'''1989''' |
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One of the icons and legends of Minneapolis advertising, Ray Mithun, was inducted into the American Advertising Federation Hall of Fame. <ref name="Ad Age 70th Anniversary Article"/> |
One of the icons and legends of Minneapolis advertising, Ray Mithun, was inducted into the American Advertising Federation Hall of Fame. <ref name="Ad Age 70th Anniversary Article"/> |
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CME management and Interpublic Group of Companies entered into joint ownership of CME in 1995. In 1998, at the age of 89, co-founder Ray Mithun passed away. His legacy still lives on though his core beliefs, which are an integral part of the Campbell Mithun brand. <ref name="Ad Age 70th Anniversary Article"/> |
CME management and Interpublic Group of Companies entered into joint ownership of CME in 1995. In 1998, at the age of 89, co-founder Ray Mithun passed away. His legacy still lives on though his core beliefs, which are an integral part of the Campbell Mithun brand. <ref name="Ad Age 70th Anniversary Article"/> |
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<br>2001 |
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'''2001''' |
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The agency airs its first super bowl spot for H &R Block |
The agency airs its first super bowl spot for H &R Block |
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And Campbell Mithun got the naming rights for its headquarters building, Campbell Mithun Tower. As part of the Interpublic Group of Companies, Campbell Mithun also has offices in California and New York and continues to service clients from its headquarters offices in the Campbell Mithun Tower in Minneapolis.<ref name="FundingUniverse Company History"/> |
And Campbell Mithun got the naming rights for its headquarters building, Campbell Mithun Tower. As part of the Interpublic Group of Companies, Campbell Mithun also has offices in California and New York and continues to service clients from its headquarters offices in the Campbell Mithun Tower in Minneapolis.<ref name="FundingUniverse Company History"/> |
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'''2005''' |
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Most recently, Hoffman was a vice chairman at Leo Burnett. In addition to agency management responsibilities, he led notable campaigns, including efforts for Kellogg’s Nutri-Grain, Polaroid i-Zone, Nintendo, Procter & Gamble, The U.S. Army and the Beef Council.
Hoffman is a decorated creative talent, winning numerous awards from the most prestigious creative bodies and shows. His honors include six Cannes Lions, three Clios, six EFFIES (three of which were Gold), and three Finalist honors from the
Kelly Awards. He received an Addy Award for “Best of Show” and has been featured in the D&AD Book.
A native New Yorker, Hoffman started his career at Campbell Mithun before moving to DDB Needham in Chicago. He joined Leo Burnett in 1991. During his tenure at the agency, Hoffman spent two years leading the Warsaw office with Jarek Ziebinski where they achieved significant business and creative success.<ref>"CREATIVE ADDITION: Jonathan Hoffman Joins Campbell Mithun as Chief Creative Officer and President." ''Screen Magazine'' [http://www.screenmag.tv/feature.aspx?fid=558] Retrieved on 10 March 2009</ref> |
Most recently, Hoffman was a vice chairman at Leo Burnett. In addition to agency management responsibilities, he led notable campaigns, including efforts for Kellogg’s Nutri-Grain, Polaroid i-Zone, Nintendo, Procter & Gamble, The U.S. Army and the Beef Council.
Hoffman is a decorated creative talent, winning numerous awards from the most prestigious creative bodies and shows. His honors include six Cannes Lions, three Clios, six EFFIES (three of which were Gold), and three Finalist honors from the
Kelly Awards. He received an Addy Award for “Best of Show” and has been featured in the D&AD Book.
A native New Yorker, Hoffman started his career at Campbell Mithun before moving to DDB Needham in Chicago. He joined Leo Burnett in 1991. During his tenure at the agency, Hoffman spent two years leading the Warsaw office with Jarek Ziebinski where they achieved significant business and creative success.<ref>"CREATIVE ADDITION: Jonathan Hoffman Joins Campbell Mithun as Chief Creative Officer and President." ''Screen Magazine'' [http://www.screenmag.tv/feature.aspx?fid=558] Retrieved on 10 March 2009</ref> |
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'''2007''' |
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'''2008''' |
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| ⚫ | “You Got People” won top Account Planning honors in the Service Brand category for the 2008 American Association of Advertising Agencies Jay Chiat Planning Award. Campbell Mithun was the only Minneapolis agency to win an award of this kind. <ref>American Association of Advertising Agencies [http://www2.aaaa.org/news/bulletins/Pages/072408_jcwin08.aspx]. "2008 Jay Chiat Planning Award Winners." Retrieved 5 May 2009</ref> |
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'''2009 ''' |
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| ⚫ | Then, as now, Campbell Mithun’s mission is to create “pioneering ideas to make everything talk seamlessly and effectively for their clients’ brands. The agency is currently managed by CEO Steve Wehrenberg and President / CCO Jonathan Hoffman and their long-term devotion to using creativity to drive effectiveness is why Campbell Mithun is 1 of only 13 North American agencies that have been in business at least 75 years and are still operating under their original name.<ref name="IPG Company Detail"/> |
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Other iconic and successful campaigns created by Campbell Mithun include: |
Other iconic and successful campaigns created by Campbell Mithun include: |
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Revision as of 12:41, 12 May 2009
| Company type | Subsidiary of IPG |
|---|---|
| Industry | Advertising, Marketing |
| Founded | 1933 |
| Headquarters | ,  |
Key people | Founders: Ralph Campbell Ray Mithun |
| Website | http://www.cmithun.com |
Now part of Interpublic Group of Communication Companies, Campbell Mithun was founded in 1933 by Ralph Campbell and Ray Mithun. Then and now, Campbell Mithun creates some of the most business smart work in the industry. Where the most creative work and most effective work are one and the same. It all begins with a Big Pioneering Idea founded in consumer insight. Their goal is to make everything talk for their clients, effectively delivering a consistent message in every engagement point from a TV campaign down to logo design.[1]
Based in Minneapolis, Campbell Mithun offers a complete range of resources to clients including consumer insight, strategic development, creative communication development and distribution in all engagement areas including TV, print, digital, mobile and out-of-home. Campbell Mithun also offers specialty communication such as youth and family marketing through BOING, Brand identity and packaging through Brand Optix, and national media planning and buying through Compass Point Media. [1][2]
History of Campbell Mithun
Early History Campbell Mithun opened in the midst of the Great Depression during a time of widespread business closings and bank failures. With $1,500 in capital, five employees and three accounts on April 1st of 1933 Campbell Mithun was born. [3] Mr. Campbell was president for 10 years and chairman for four years before retiring in 1947. He died in 1949 at the age of 63. Ray Mithun hired Albert R. Whitman, a highly respected adman and top executive at Benton & Bowles in New York City. [4]
1950s-1960's By the late 1950s and early 1960s, Campbell-Mithun was highly regarded within the advertising industry for its creative work. One of the ad campaigns that propelled the company to the front ranks of the industry was the "Land of Sky Blue Waters" television spot for Hamm's beer. The success of this campaign led to many other accounts across the country such as Toro, Interstate Bakery and General Mills. [1][2]
1960 Al Whitman is named agency president; Ray Mithun becomes chairman. [3]
1970 Stan Blunt is named president. [3]
1972 George Gruenwald becomes president. [3]
1976 The agency started Cash Plus Media Services, a unique media buying service. Now called Compass Point Media, the company helps clients maximize return on their spot broadcast investments using in-market negotiations, they offer stations a combination of cash plus high-quality TV specials that deliver superior media efficiencies for client schedules. [3]
1980 With $250 million in billings, Campbell Mithun became the largest agency west of the Mississippi River. Campbell Mithun not only partnered with some of Minnesota's largest corporations, but also with major consumer and business-to-business clients across the country. Bill Dunlap becomes president and CEO. [3]
1986 London-based Saatchi & Saatchi, a publicly owned company, purchased Ted Bates Worldwide, and Bates subsidiaries Campbell Mithun and William Esty. In the same year, ConAgra's Healthy Choice was added to the client roster. Campbell Mithun and William Esty agency merged to become Campbell Mithun Esty (CME) in 1988, with combined billings of $740 million. [1]
1989 One of the icons and legends of Minneapolis advertising, Ray Mithun, was inducted into the American Advertising Federation Hall of Fame. [3]
1990s CME management and Interpublic Group of Companies entered into joint ownership of CME in 1995. In 1998, at the age of 89, co-founder Ray Mithun passed away. His legacy still lives on though his core beliefs, which are an integral part of the Campbell Mithun brand. [3]
2001 The agency airs its first super bowl spot for H &R Block And Campbell Mithun got the naming rights for its headquarters building, Campbell Mithun Tower. As part of the Interpublic Group of Companies, Campbell Mithun also has offices in California and New York and continues to service clients from its headquarters offices in the Campbell Mithun Tower in Minneapolis.[4]
2005 In 2005, Jonathan Hoffman joins Campbell Mithun. He is named Campbell Mithun President and Chief Creative Officer. Hoffman’s experience is an excellent example of the most creative and most effective work being one in the same. He brings a creative zeal that brings the best out in everyone. Most recently, Hoffman was a vice chairman at Leo Burnett. In addition to agency management responsibilities, he led notable campaigns, including efforts for Kellogg’s Nutri-Grain, Polaroid i-Zone, Nintendo, Procter & Gamble, The U.S. Army and the Beef Council. Hoffman is a decorated creative talent, winning numerous awards from the most prestigious creative bodies and shows. His honors include six Cannes Lions, three Clios, six EFFIES (three of which were Gold), and three Finalist honors from the Kelly Awards. He received an Addy Award for “Best of Show” and has been featured in the D&AD Book. A native New Yorker, Hoffman started his career at Campbell Mithun before moving to DDB Needham in Chicago. He joined Leo Burnett in 1991. During his tenure at the agency, Hoffman spent two years leading the Warsaw office with Jarek Ziebinski where they achieved significant business and creative success.[5]
2007 In 2007, Steve Wehrenberg is named Chief Executive Officer, Chief Operating Officer, and Executive Vice President for Campbell Mithun.
2008 On April 1, 2008 Campbell Mithun celebrated its 75th Anniversary. The 75th Anniversary year begins with the win of Famous Footwear, SuperValu media and Syngenta accounts. “You Got People” won top Account Planning honors in the Service Brand category for the 2008 American Association of Advertising Agencies Jay Chiat Planning Award. Campbell Mithun was the only Minneapolis agency to win an award of this kind. [6]
2009 This year started out well for the agency when they won a silver pencil from the One Show, one of the toughest most prestigious award shows in the industry. [7]
Then, as now, Campbell Mithun’s mission is to create “pioneering ideas to make everything talk seamlessly and effectively for their clients’ brands. The agency is currently managed by CEO Steve Wehrenberg and President / CCO Jonathan Hoffman and their long-term devotion to using creativity to drive effectiveness is why Campbell Mithun is 1 of only 13 North American agencies that have been in business at least 75 years and are still operating under their original name.[1]
For more recent work by Campbell Mithun visit www.youtube/campbellmithun or http://www.campbellmithun.com.
Other iconic and successful campaigns created by Campbell Mithun include:
- "We treat you right" for Dairy Queen
- Penny Marshall & Rosie O'Donnell for Kmart
- "The incredible, edible egg" for the American Egg Board
- "Change your latitude" for Corona Beer
- "Where's the cream filling?" for Hostess snack cakes
- "What would you do for a Klondike bar?" for Unilever's Klondike ice cream bar
- "Every body needs Milk" for the American Dairy Association
- "Tough Under Fire" for Master Lock featuring a commercial with a bullet shot through one of the locks on one of the first Super Bowl telecasts
- "Come home to Andersen" for Andersen Windows
- “Oh, Those Golden Grahams” for Golden Grahams cereal
- “Count on it” for Toro lawnmowers and snow throwers
- Willie Nelson in tax trouble for an H&R Block Super Bowl commercial
- “Where’s Your Nature Valley?” for Nature Valley Granola Bars
- “The Bold Look of Kohler” for Kohler kitchen and bath fixtures
- “There’s only one Jeep” for Chrysler’s Jeep SUV
Clients Include
- Land O'Lakes
- Toro
- General Mills
- The Hartford
- H & R Block
- Burger King
- Famous Footwear
- Wal-Mart
- Tresemme
- Nexxus
- Johnsonville Foods
- Great Clips
- Dish Network
- Alberto Culver
- Element Electronics
- Fiserv
- Partnership For a Drug-Free America
- United Way
- Schwans Food Company
- Supervalu
- Syngenta
- ALS Association
- Easter Seals
- FLW Outdoors
- Grand Casino
- Minnesota Children's Museum
- Minnesota Department of Public Safety
- Popeyes
- Renewal by Anderson windows
- Breyers Good Humor
- Wells Fargo
- Kmart
References
- ^ a b c d e Interpublic Group Company Detail [1], Retrieved on 11 May 2009
- ^ a b Campbell Mithun website [2], Retrieved on 10 April 2009 Cite error: The named reference "Campbell Mithun website" was defined multiple times with different content (see the help page).
- ^ a b c d e f g h McDonough, John (March 10, 2003). "Campbell Mithun at 70."[3] Advertising Age, C1.
- ^ a b http://www.fundinguniverse.com/company-histories/CampbellMithunEsty-Inc-Company-History.html, Retrieved on 1 May 2009
- ^ "CREATIVE ADDITION: Jonathan Hoffman Joins Campbell Mithun as Chief Creative Officer and President." Screen Magazine [4] Retrieved on 10 March 2009
- ^ American Association of Advertising Agencies [5]. "2008 Jay Chiat Planning Award Winners." Retrieved 5 May 2009
- ^ The Inspiration Room [6] Retrieved 10 May 2009