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Cult wines are often seen as trophy wines to be collected or as investments to be held rather than consumed. Because price is often seen as an indicator of quality, high prices often increase the desirability of such wines. This is true even for less expensive wines. For example, one vintner explained that "on several occasions we have had difficulty selling wines at $75, but as soon as we raise the price to $125 they sell out and get put on allocation".<ref name=decacrus>''Decanter'' (June, 2006). "Cape crusaders". pp. 90 & 92</ref>
Cult wines are often seen as trophy wines to be collected or as investments to be held rather than consumed. Because price is often seen as an indicator of quality, high prices often increase the desirability of such wines. This is true even for less expensive wines. For example, one vintner explained that "on several occasions we have had difficulty selling wines at $75, but as soon as we raise the price to $125 they sell out and get put on allocation".<ref name=decacrus>''Decanter'' (June, 2006). "Cape crusaders". pp. 90 & 92</ref>

In [[economic theory]], such behavior with increased demand on increased price, i.e. an inverted [[price elasticity of demand]] compared to most goods, is characteristic of a [[Veblen good]]. One of the reasons a good can become a Veblen good is the [[snob effect]].


==California cult wines==
==California cult wines==

Revision as of 11:34, 22 July 2009

File:HarlanEstate.jpg
Cult Wine, Harlan Estate

Cult wines are those for which dedicated groups of committed enthusiasts will pay large sums of money. Such wines include, for example, Screaming Eagle from California, Penfolds Grange from Australia, and Galardi Terra di Lavoro from Italy, among many others.

Cult wines are often seen as trophy wines to be collected or as investments to be held rather than consumed. Because price is often seen as an indicator of quality, high prices often increase the desirability of such wines. This is true even for less expensive wines. For example, one vintner explained that "on several occasions we have had difficulty selling wines at $75, but as soon as we raise the price to $125 they sell out and get put on allocation".[1]

California cult wines

California cult wines refers to any of the California wines "typically but not exclusively Napa Valley Cabernets" for which collectors, investors and highly enthusiastic consumers will pay very high prices. The producers of such wines include Araujo, Bryant Family, Caymus, Colgin Cellars, Dalla Valle Maya, Diamond Creek, Dominus Estate, Dunn Howell Mountain, Grace Family, Harlan Estate, Hundred Acre, Kistler, Marcassin, Screaming Eagle, Shafer Hillside Select, Sine Qua Non and Sloan.

These wines are generally very expensive and are limited production. Many of these wines are in the 300-600 case range per year and can command several times their "release price" upon release. Cult Wines tend to have long waiting lists to be able to get on to their mailings lists. In general, if you can buy a wine from a winery's website, then it is probably not a cult wine.

See also

References

  1. ^ Decanter (June, 2006). "Cape crusaders". pp. 90 & 92

Further reading

  • Robinson, Jancis (Ed.) The Oxford Companion to Wine. Oxford, England: Oxford University Press, second edition, 1999.