Hasselblad

Victor Hasselblad AB

Company type	private company
Industry	Photographic Equipment And Supplies
Genre	photographic equipment
Founded	Gothenburg, Sweden (1841)
Headquarters	Gothenburg , Sweden
Area served	worldwide
Key people	Victor Hasselblad
Products	cameras and scanners
Parent	Shiro Sweden
Subsidiaries	Hasselblad A/S, Hasselblad USA Inc.,Hasselblad Vertriebsgesellschaft mbH, Hasselblad France SAS, Hasselblad USA : Non-Digital Service Center, Hasselblad (UK) Ltd
Website	http://www.hasselblad.com/

Victor Hasselblad AB is a Swedish manufacturer of medium-format cameras and photographic equipment based in Gothenburg, Sweden.

The company is best known for the medium-format cameras it has produced since World War II.

Perhaps the most famous use of the Hasselblad camera was during the Apollo Program missions when man first landed on the Moon. Almost all of the still photographs taken during these missions used specially modified Hasselblad cameras.

Hasselblad's traditional V-System cameras are still widely used by professional and serious amateur photographers. One reason is a reputation for long service life and quality of available lenses. Their newer H-System cameras produced in cooperation with Fuji are market leaders, competing with Sinar, Mamiya and others in the medium format digital camera market.

Company history

The company was established in 1841 in Gothenburg, Sweden, as a trading company, F. W. Hasselblad and Co. The founder's son, Arvid Viktor Hasselblad, was interested in photography and started the photographic division of the company. Hasselblad's corporate website quotes him as saying I certainly don’t think that we will earn much money on this, but at least it will allow us to take pictures for free.

In 1877, Arvid Hasselblad commissioned the construction of Hasselblad's long-time headquarters building, in use until 2002. While on honeymoon, Arvid Hasselblad met George Eastman, founder of Eastman Kodak. In 1888, Hasselblad became the sole Swedish distributor of Eastman's products. The business was so successful that in 1908, the photographic operations were spun off into their own corporation, Fotografiska AB. Operations included a nationwide network of retail stores and photo labs. Management of the company eventually passed to Karl Erik Hasselblad, Arvid's son (grandson of founder F. W.). Karl Erik wanted his son, Victor Hasselblad, to have a wide understanding of the camera business, and sent him to Dresden, Germany, at the age of 18 (circa 1924), then the world center of the optics industry.

Victor spent the next several years studying and working in various photography related endeavors in Europe and the United States, including spending time in Rochester, New York, with George Eastman, before returning home to begin work at the family business. Due to disputes within the family, particularly with his father, Victor left the business and in 1937 started his own photo store and lab in Gothenburg, Victor Foto.

World War II

During World War II, the Swedish military captured a fully functioning German aerial surveillance camera from a downed German plane. This was probably a Handkammer HK 12.5 / 7x9, which bore the codename GXN.

The Swedish government realised the strategic advantage of developing an aerial camera for their own use, and in the spring of 1940 approached Victor Hasselblad to help create one. In April 1940, Victor Hasselblad established a camera workshop in Gothenburg called Ross AB in a shed at an automobile shop near a junkyard and working in the evenings in cooperation with an auto mechanic from the shop and his brother, began to design the HK7 camera.

By late 1941, the operation had over twenty employees and the Swedish Air Force asked for another camera, one which would have a larger negative and could be permanently mounted to an aircraft; this model was known as the SKa4. Between 1941 and 1945, Hasselblad delivered 342 cameras to the Swedish military..

In 1942, Karl Erik Hasselblad died and Victor took control of the family business. During the war, in addition to the military cameras, Hasselblad produced watch and clock parts, over 95,000 by the war's end.

Post-war

After the war, watch and clock production continued, and other machine work was also carried out, including producing a slide projector and supplying parts for Saab automobiles.

Victor Hasselblad's real ambition, though, was to make high quality civilian cameras. In 1945-1946, the first design drawings and wooden models were made for a camera to be called the Rossex. An internal design competition was held for elements of the camera; one of the winners was Sixton Sason, the designer of the original Saab bodywork.

In 1948, the camera later known as the 1600F was released. The new design was very complex, and many small improvements were needed to create a reliable product; the watchmaking background of many of the designers produced a design which was sophisticated, but more delicate than what was required for a camera. Only around 50 units were produced in 1949, and perhaps 220 in 1950, of what collectors have come to designate the Series One camera. The Series Two versions of the 1600F, perhaps as many as 3300 made from 1950 to 1953, were more reliable but still subject to frequent repairs, with many units having been cannibalized or modified by the factory.

In 1953, a much-improved camera, the 1000F was released. In 1954, they took the 1000F design and mated it to the groundbreaking new 38 mm Biogon lens designed by Dr. Bertele of Zeiss to produce the SWA (Supreme Wide Angle, later changed to Super Wide Angle). Though a specialty product not intended to sell in large numbers, the SWA was an impressive achievement, and derivatives were sold for decades. Hasselblad took their two products to the 1954 Photokina trade show in Germany, and word began to spread.

In December 1954, the 1000F camera received a rave review from the influential American photography magazine, Modern Photography. They put over 500 rolls of film through their test unit, and intentionally dropped it twice, and it continued to function.

The Hasselblad camera comes into its own

1957 was the real turning point for the company. The 1000F was replaced by the 500C. The landmark 500C design formed the basis for Hasselblad's product line for the next forty years, with variants still being produced in small quantities in 2008. It was not until 1960, though, that Hasselblad's cameras became profitable; prior to this point, the company was still being entirely supported by sales of imported photographic supplies, including their distribution of Kodak products.

In 1962, NASA began to use Hasselblad cameras on space flights, and to request design modifications. The first motor-driven camera, the 500EL, appeared in 1965 as a result of NASA requests. While Hasselblad had enjoyed a slowly but steadily growing reputation among professional photographers through the 1950s, the publicity created by NASA's use of Hasselblad products dramatically increased name recognition for the brand.

In 1966, with the increasing success of the camera division, Hasselblad exited the photographic supply and retailing industry, selling Hasselblad Fotografiska AB to Kodak.

1970s onward

In 1976, Victor Hasselblad sold Hasselblad AB to a Swedish investment company, Säfveån AB. When he died in 1978, he left much of his fortune to the Hasselblad Foundation.

In 1977, the 2000 series of focal plane shutter equipped models were introduced. This was the last major technical development in the course of the classic (now known as "V-System", after Victor) Hasselblad camera.

In 1984, Victor Hasselblad AB went public, with 42.5% of the company being sold on the Swedish stock exchange. The next year, Swedish corporation Incentive AB bought 58.1% of Hasselblad, and in 1991, they acquired the remainder of the shares, taking VHAB back to being a private corporation.

In 1985 Hasselblad established the subsidiary, Hasselblad Electronic Imaging AB, to focus on digital imaging and transmission systems.

In 1996, Hasselblad was sold, with the new owners being UBS, Cinven, and the Hasselblad management.

Fuji, Shriro, Imacon, and the digital age

In 1998, Hasselblad began selling the XPan, a camera designed and made in Japan by Fujifilm. In 2002, they introduced the H-System, retroactively renaming their original camera line the V-System.

The H-System marked an essential transition for the company. It dropped the traditional Hasselblad square negative format, instead using 6×4.5 cm film and a new series of lenses. It was intended to be used with digital backs and eventually made as an all-digital camera, and it is largely designed and manufactured by Fuji and sold under their name in Asian markets.

In January 2003 Shriro Group acquired a majority shareholding in Hasselblad. The group had been the distributors for Hasselblad in Japan, Hong Kong, China, Taiwan, Singapore and Malaysia for over 45 years.

The following year, in August 2004, Shriro Sweden, the holding company of Victor Hasselblad AB, and Swedish subsidiary of Shriro Group, announced the acquisition of high-end scanner and digital cameraback manufacturer, Imacon. The intent of the move was to accelerate Hasselblad’s ambitions in the professional digital photographic sector.

The move was perceived as part of an industry-wide move to respond to the trend away from film to digital. Christian Poulsen, chief executive of Hasselblad after the merger, said, "They finally realized there was no future. It was impossible to keep Hasselblad alive without digital.".

This move was a key step in the evolution of the medium format camera market. Up until that point, medium format camera makers made cameras and lenses, and separate companies made digital camera back attachments to enable those film cameras to take digital pictures. Most back companies sold products to be used with several different brands of camera. Imacon was one such back manufacturer; by merging with Hasselblad, it became evident that Hasselblad intended to cut other back manufacturers out of access to their new product line, enabling them to seamlessly transition to fully integrated all-digital cameras while the competition was still producing cameras in which the film-based controls and digital capture were not fully combined, and also to retain the profits on the backs, which sell for tens of thousands of dollars.

This has secured their and Fuji's market position, with nearly all of their previous medium format camera competition going through sale (Mamiya, Rollei), closure (Contax, Bronica, Exakta 66), or greatly reduced market presence (Pentax (which was also sold, to Hoya), Kiev Camera), and other medium format digital back makers being faced with accordingly restricted markets.

Hasselblad cameras in space

A closeup view of the Skylab space station taken with a hand-held 70mm Hasselblad camera using a 100mm lens and SO-368 medium speed Ektachrome film.

Several different models of Hasselblad cameras were taken into space, all specially modified for the task.

The Hasselblad cameras were selected by NASA because of their interchangeable lenses and magazines. Modifications were made to permit ease-of-use in cramped conditions and while wearing spacesuits, such as the replacement of the reflex mirror with an eye-level finder.

Modifications by NASA technicians were further refined and incorporated into new models by Hasselblad. For example, development of a 70mm magazine was accelerated to meet the space program.

The first modified (in fact simplified) Hasselblad 500C cameras were used on the last two Project Mercury missions in 1962 and 1963. They continued to be used throughout the Gemini spaceflights in 1965 and 1966.

A general program of reliability and safety was implemented following the Apollo 1 fire in 1967, addressing such issues as reliability and safe operation of electrical equipment in a high-oxygen environment.

EL electric cameras were used for the first time on Apollo 8. A heavily modified 500 EL, the so called Hasselblad Electric Camera (HEC) was used from Apollo 8 on board the spacecraft. Three 500EL cameras were carried on Apollo 11. An even more modified Hasselblad EL Data Camera (HDC), equipped with a special Zeiss 5.6/60 mm Biogon lens and film magazines for 150–200 exposures, was used on the moon surface on the Apollo 11 mission. All following NASA missions also had Hasselblad cameras on board. The photographic equipment and films used on the five subsequent flights were similar to that taken on Apollo 11. On Apollo 15, the 250mm telescopic lens was added. During the Space Shuttle period cameras based on the 500 EL/M, 553 ELX, 205 TCC and 203 FE have been used.

A Hasselblad 500 EL Data camera with Carl Zeiss optics and a 70-mm film magazine, similar to the cameras used by the Apollo program astronauts during the lunar landing missions. This camera was on display at the Carl Zeiss booth during Photokina 2008.

Hasselblad products

Cameras

A timeline of Hasselblad Cameras, 1948–2007.

• HK7 (1941–1945)
• SKa4 (1941–1945)
• 1600F (1948–1953)
• 1000F (1953–1957)
• V-System 500 (1957–present)
• V-System 2000 and 200 (1977–2004)
• V-System Superwide (1954–2006)
• V-System Flexbody (1995–2003)
• XPan (1998–2006) (designed and manufactured by Fujifilm)
• H-System (2002–present)

HK7 and SKa4 military cameras

The HK7 put a 7 cm tall by 9 cm wide image on 80mm film. It has interchangeable lenses, generally a 135mm Zeiss Biotessar, with the second being either a 240mm f/4 Meyer Tele-Megor or a 250mm f/5 Schneider Tele-Xenar.

The SKa4 has interchangeable film magazines, a key feature of later Hasselblad cameras.

1600F and 1000F

Hasselblad 1600F with Kodak Ektar 2,8/80.

Hasselblad's first civilian camera was launched in 1948. It was a 6×6 cm format focal-plane shutter SLR camera. First simply known as the “Hasselblad Camera” it was later named "1600F” after its highest shutter speed of 1/1600 sec and “F” for “focal plane”. The camera was revolutionary for the time with its modular design that allowed exchanging lenses, viewfinders and film magazines. The shutter was made of thin stainless steel which was light and durable enough to withstand the high acceleration forces of this fast shutter.

The 1600F cameras did show a couple of problems (especially the first series) so a number of changes were introduced during the production period that lasted from 1949-1953. The 1600F was initially released with the Kodak Ektar 2.8/80 mm and the Ektar 3.5/135 mm lens. Only prototypes were made of the Ektar 6.3/55 mm and the 5.6/254 mm lenses.

The successor of the 1600F was the 1000F (1953–1957). The 1000F was named after its reduced shortest shutter speed of 1/1000 s. The 1000F has a different shutter mechanism and proved to be more reliable and robust than its predecessor. During production of the 1600F, Carl Zeiss in Oberkochen had become a supplier of lenses for the 1600F/1000F cameras. Zeiss supplied the lenses Distagon 5.6/60 mm, Tessar 2.8/80 mm, Sonnar 3.5/135, Sonnar 4.0/250 and Sonnar 5.6/250 mm. Towards the end of the 1000F production period a Dallmeyer 5.6/508 mm lens made by Cook and Perkins, England, was also available, but did not fully cover the full film format.

Hasselblad 1000F and especially 1600F cameras are very rare on the secondhand market and usually not in working condition because of age, neglect, lack of spare parts and qualified repairmen. Many cameras suffer from corrosion of the chrome rims. A lot of lenses suffer from scratches, fungus, discoloration and separation. That's why cameras in good condition can fetch somewhat high prices. Nevertheless a fully restored Hasselblad 1000F or 1600F is an excellent photographic tool and a joy to use.

V-System

Hasselblad 503CW with Zeiss Distagon 3,5/30 and Ixpress V96C.

The Hasselblad V-System evolved out of Victor Hasselblad's desire to develop a flexible camera system. This system includes interchangeable bodies, lenses, viewfinders, winders, film magazines and holders, and other accessories. Problems with the focal plane shutters in the 1600F and 1000F cameras and especially the increasing importance of electronic flash led to the development of the manual leaf shutter based medium format 6×6 (6×6 cm or 2¼×2¼ in.) 500C SLR camera in 1957 which offered flash synchronization at all shutter speeds. The 500C was joined by the motor driven 500EL SLR camera in 1964. These two cameras, together with the Superwide Camera (SWC) which was introduced in 1954 as a wide angle camera using the excellent Carl Zeiss Biogon 38mm f/4.5 lens and built-in levels for exacting architecture photography, formed the core of the V-system and shared most accessories (with a few exceptions). All accessories are extremely robust, and well-designed.

Throughout the life of the V Series, Hasselblad incrementally updated the cameras. The 500C gave way to the 500C/M, the 501C, and finally the 501C/M as the basic manual. The SWC was replaced by the SWC/M, the 903 SWC, and finally by the 905 SWC. The 500EL's replacements included the 500EL/M, 500ELX, 553ELX, and the 555ELD. Added later to the line were cameras that included TTL/OTF (through the lens/off the film) flash metering the 503CX, which was replaced by the 503CXi and the 503CW. Also added was the 2000/200 series of focal plane shutter cameras starting with the 2000FC, 2000FCM, 2000FCW, 2003FCW and then followed by the 201F, 202FA, 203FE, and 205FCC, which added a level of automation to the V series. There were also two series of medium format view cameras developed related to the V series: the FlexBody and the ArcBody. The name "V System" was not created until the development of the "H System"; with a new, digital-based system premiering, Hasselblad needed a designation to differentiate the older product line. All V system cameras except the 503CW are discontinued.

The EL-Series

In 1964 Hasselblad started production of a motorized camera, the 500 EL. Apart from the housing that incorporates the motor drive and the NiCd-batteries this camera is similar in appearance and operation to the Hasselblad 500 C and uses the same magazines, lenses and viewfinders. This camera and its successors:

• 500 EL (1964–1970)
• 500 EL/M (1971–1984, introduced user-interchangeable screen),
• 500 ELX (1984–1988, introduced TTL-flash sensor and larger non-vignetting mirror),
• 553 ELX (introduced new internal light-absorbing coating and use of AA-batteries), and
• 555 ELD (1998–2006, introduced new mirror mechanics and electronic contacts for communication with digital backs)

have been and still are used mainly as workhorses in photo studios. This camera type became also very famous when it was used in the U.S. Apollo lunar exploration program. As an outgrowth of the experience with NASA cameras a photogrammetric version of the Hasselblad 500 EL/M, the Hasselblad MK70, was constructed with specially calibrated components.

X-System

The dual-format X-System comprised the XPan and XPan II, and was Hasselblad's first camera to use 35mm film. Built with a rubber-covered titanium and aluminium body, they were designed as a coupled rangefinder camera with interchangeable, compact lenses.

The XPan cameras are re-branded versions of the Fuji TX-1 and TX-2. The XPan II has every feature of the original, but grants the user the ability to record thirty minutes exposures compared to the old max of three minutes. Electronic exposure information in the viewfinder is another additional feature of the XPan II.

The XPan reverted to the focal plane shutter, offering 8-1/1000s, and flash sync from B (max. 270s) – 1/125s.

The intent in releasing the XPan was to provide medium format image quality on 35 mm film. The XPan utilised the entire area of the 35 mm film for either panorama or 35mm format, providing a panorama effect without masking the film or reducing image quality. This technique produced a panorama negative almost three times larger than traditional masking and over five times larger than that of APS cameras.

The XPan is now discontinued.

H-System

File:Hasselblad H3D 31.jpg

Hasselblad H3D with 31MP Back, 80mm Lens. Eyecup removed to show diopter and screen.

Hasselblad launched the H-System at Photokina in September 2002.

H1

The H1 departed from previous Hasselblad cameras in several respects. Hasselblad moved away from the traditional 6×6 format to 6×4.5cm, and included autofocus lenses.

The camera was in large part manufactured by Fuji and featured Fuji-made lenses, leaf prisms and film backs, thus departing from Hasselblad's long association with Zeiss.

The H1 had a number of other innovations, including:

• replacement of the removable dark slide with a fold-out lever
• inserts and backs that could accept both 120 and 220 film
• automatic film advance
• digital back integration
• electronic leaf shutters with timing from 1/800 seconds down to 18 hours

As with the V series, most H1 and H2 series components were compatible with one another.

H1D

Identical to the H1, but sold bundled with a Hasselblad-branded Imacon 22mp iXpress back which had to be coupled with an external hard drive at all times. The camera could only be used with the included digital back.

H2

Very similar to the H1, but with some new compatibility features. The H2 camera was discontinued in October 2007.

H2D

Identical to the H1D, but the bundled digital back was of a later generation which could be operated with a CF card.

H2F

The H2F can be used either as a film camera or as a digital camera when mated with a Hasselblad CF31, CF22, CF22 MS, CF39, or CF39 MS back. It is completely identical to the H2, but this camera was created to "lock out" other digital back providers from the the H-series platform. The H2F is compatible with all of the H lenses, including the HC28, and the new HC 35-90mm zoom lens.

H3D

Hasselblad effectively abandoned the fundamental principles of interchangeability and backward compatibility with this camera. The new H3D lenses and backs were no longer compatible with H1, H2 or V-series cameras, though the waist-level finder could still be used. Hasselblad's official position on the move was:

"In truth, [the H2] was a great film camera to which a digital back could be fitted, and...Hasselblad started to look at ways that image quality and functionality could be enhanced even more through better integration...The H2 camera has not, in any way, been diminished by Hasselblad’s separate development of functions specifically for the integrated H3D. However, lacking the necessary integration of the new camera engine and Hasselblad Flexcolor software, these functions cannot work on the H2."

The H lineup has progressed including models packaged with a digital back (film backs are still usable):

Model	Sensor	ISO range	Capture speed	HC lens factor	Eq. focal length	Display	Storage	Price
H3D 22	49×36.7mm, 22 megapixels, 16 bit	50–400	1.4 seconds	1.1	28 mm	2.2" OLED	CF	$27,000
H3D 31	44.2×33.1mm, 31 megapixels, 16 bit	100–800	1.2 seconds	1.3	31 mm			$25,000
H3D 39	49×36.7mm, 39 megapixels, 16 bit	50–400	1.4 seconds	1.1	28 mm			$32,000
H3DII-50	49.1×36.8mm, 50 megapixels, 16 bit pixel size only 6.0μm	50–400 (up to 800 with Hasselblad Phocus)	1 second	1.1	28 mm	3"	CF, ImageBank-II	$37,000

Scanners

When Hasselblad merged with Imacon in 2004, it acquired Imacon's existing range of Flextight scanners. In 2006, Hasselblad launched two additional Flextight models, the X1 and the X5.

• The X1 had the ability to scan positive/negative film at 6300 dpi optical resolution, and a 60MB/minute scan speed.
• The X5 added A4 reflective scanning, a batch / slide feeder, active cooling to keep noise down, 8000 dpi optical resolution, and a 300MB/minute scan speed.

Phocus

Hasselblad also produces its own image processing software called Phocus, which claims to be more advanced than similar software such as Adobe Lightroom.

Company publications

Hasselblad published the Hasselblad Forum until 2007, when it was replaced by the new large-format journal, Victor.

See also

• Hasselblad Award
• List of Swedish companies
• Zeiss
• Medium Format
• List of photographic equipment makers

References

• Nordin, Richard (1997). Hasselblad System Compendium. United Kingdom: Hove Books. pp. 286pp ill. ISBN 9781897802106. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)
• Shell, Bob (1996). The Hasselblad System (Hove Systems Pro Guides). United Kingdom: Hove Books. pp. 208pp ill. ISBN 9780906447772. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)
• Wildi, Ernst (2000). The Hasselblad Manual 5th Edition. Amsterdam: Focal Press. pp. 360pp ill. ISBN 024080385X. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)

External links

• Official site
• Shriro Group acquisition announcement.
• Hasselblad Australia
• Hasselblad Historical.
• Hasselblad Historical's V-System Close-Up Calculator.
• Hasselblad Arcbody Hasselblad Arcbody Specifications and Operations.
• The Hasselblad Flexbody Camera Hasselblad Flexbody Specifications and Features
• Hasselblad XPan Tribute Hasselblad XPan Specifications and Operations.
• Hasselblad's Xpan A brief run-down of Hasselblad's Xpan by New Zealand panoramic photographer, Matthew Joseph.
• Xpan Review – by Chris Groenhout
• The Hasselblad PC MutarPerspective Control for the Hasselblad V System
• the current home of the Hasselblad User Group
• Luminous Landscape Concerns about Hasselblad by Michael Richmann
• How Hasselblad handled the shift to digital imaging
• Hasselblad Electronic Imaging
• Hassleblad Film camera instruction manuals English - PDF