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Revision as of 17:13, 29 March 2010

Foursquare
GenreSocial Networking
PredecessorDodgeball
FoundedMarch 2009
FounderDennis Crowley and Naveen Selvadurai
Key people
Dennis Crowley, Naveen Selvadurai, Harry Heymann, Tristan Walker
Number of employees
7
Websitehttp://foursquare.com

Foursquare is a location-based social networking website, software for mobile devices, and game. Users "check-in" at venues using text messaging or a device specific application.[1] They are then awarded points and sometimes "badges." The service was created by Dennis Crowley and Naveen Selvadurai; Crowley had previously founded the similar project Dodgeball, which Google bought in 2005 and shut down in 2009. As of early 2010, the website has about 450,000 members.[2]

Overview

Foursquare is a web and mobile application that allows registered users to connect with friends and update their location. Points are awarded on weekends and non-business hours for "checking in" at venues. Users can choose to have their Twitter and/or their Facebook accounts updated when they check in. In version 1.3 of their iPhone application, Foursquare enabled push-notification of friend updates, which they call "Pings." Users can also earn badges by checking in at locations with certain tags or for check-in frequency.[3] The company has stated that users will be able to add their own custom badges to the site in the future. If a user has checked-in to a venue more than anyone else, on separate days, and they have a profile photo, they will be crowned "Mayor" of that venue, until someone else earns the title by checking in more times than the previous mayor.[4] Users can create a "To Do" list for their private use and add "Tips" to venues that other users can read, which serve as suggestions for great things to do, see or eat at the location.[5]

Foursquare started out in 2009 with limited availability in only 100 worldwide metro areas[6]. In January 2010, Foursquare changed their location model to allow check-ins from any location worldwide. [7] As of March 2010, the service had 500,000 users internationally.[8]

Foursquare currently has iPhone, Android, webOS, BlackBerry, and Windows Mobile application.[9]

In February 2010, the company entered into new commercial partnerships with Zagat, Bravo, Conde Nast, The New York Times and several other firms to offer tips, specials and new badges to followers .[10][11]

Recently, Foursquare acknowledged a grass-root effort by declaring April 16 "Foursquare Day" via both Twitter [12] and Faceboook. [13]

Badges

Badges are earned by checking into various venues. Some cities have city-specific badges that can only be earned in a specific city. Foursquare has, however, changed the way they handle badges, and now when a user gains a badge, he or she has the same badges across all cities. Once a badge is earned by a player, it will remain on that user's profile indefinitely.

The Foursquare staff are very secretive about how to unlock many badges. There are a handful of introductory badges that are earned as milestones in usage. Some badges are tied to venue "tags" and the badge earned depends on the tags applied to the venue. [14] Other badges may be specific to a city, venue, event, or date. Some badges utilize identical icons, but are earned differently. There are a few badges that are named similarly, but applied differently, specifically Far Far Away, Trifecta and I'm on a Boat.

Badges

Badge Name How it is achieved
Newbie On your first check in
Adventurer After checking into 10 different locations
Explorer After checking into 25 different locations
Superstar After checking into 50 different locations
Bender After checking in at a bar 4 days in a row
Crunked After checking in at a bar 4 times in one day
Local After checking into the same place 3 times in one week
Super User After checking in 30 times in one month
Player Please! After checking into a venue which contains 3 members of the opposite sex
School Night After checking in after 3am on a school night
Far Far Away After checking in above 59th Street in Manhattan
Brooklyn 4 Life After 25+ check ins in Brookyln
Photogenic After finding 3 places with a photo booth
Socialite
Gossip Girl
Douchebag After checking into a venue tagged with "douchebag"
Animal House After checking into a venue tagged with "frat boys"
Ziggy's Wagon After checking into 3 food trucks
Don't Stop Believin' After checking into 3 karaoke venues in one month
Gym Rat After checking into 10 gyms in 30 days
Overshare After checking in 10+ times in 12 hours
Trainspotter After checking into 10 BART (San Fran)
JetSetter After checking into 5 airports
16 Candles After sending 5 Birthday shouts
Zoetrope After checking into 10 cinemas
Pizzaiolo After checking into 20 different pizza places
Jobs After checking into 3 Apple Stores
Warhol After checking into 10 different Art galleries
Babysitter After checking into 10 different playgrounds
Swarm After checking into a venue containing 50+ other foursquare users
Super Mayor After holding down 10 Mayorships at once
I'm On a Boat After checking into a Boat
Barista After checking in at 5 different Starbucks
Zagat After checking in at 5 Zagat Rated spots
On location After checking in at 5 of Chicago's iconic movie locations
Bravo Newbie First step into the Bravo World
Road Warrior After make 4 chekings with the Waze (www.waze.com) application interface.

Superuser status

The service provides three levels of "Superuser status" (which is not to be confused with the Superuser badge). Superuser status is conferred on users who check in frequently or enter new venue information into Foursquare.

  • Superuser level 1 can edit venue info (address, cross street, Twitter names), mark places as "closed", and let Foursquare know about duplicate venues.
  • Superuser level 2 can edit venues and merge duplicate venue listings as well as add venue categories for any venue.
  • Superuser level 3 adds the ability to create venue aliases and delete fake/spam listings.

See also

References

  1. ^ Washington Post: "SXSW: Foursquare Scores Despite Its Flaws"
  2. ^ MG Siegler (2010-03-02). "Foursquare, Baby, Foursquare". TechCrunch. Retrieved 2010-03-02.
  3. ^ ""Foursqure Badges Help Page"". Foursquare.com. Retrieved 2010-03-12.
  4. ^ "Foursquare Help Page". Foursquare.com. Retrieved 2010-03-12.
  5. ^ New York Times - Bits Blog: "Foursquare Seeks to Turn Nightlife Into a Game"
  6. ^ November 19, 2009 Jennifer Van Grove View commentsComments (2009-11-19). ""Foursquare Goes Global With Launch in 50 New Cities"". Mashable.com. Retrieved 2010-03-12.{{cite web}}: CS1 maint: numeric names: authors list (link)
  7. ^ Jan 8th Fri. ""Foursquare. Everywhere."". Foursquare.tumblr.com. Retrieved 2010-03-12.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ [http://gigaom.com/2010/03/11/foursquare-turns-1-with-half-a-million-users/" Foursquare Turns 1 With Half a Million Users"
  9. ^ foursquare. ""Foursquare Twitter Page"". Twitter.com. Retrieved 2010-03-12.
  10. ^ Wortham, Jenna (2010-02-09). "Foursquare Signs a Deal With Zagat - Bits Blog - NYTimes.com". Bits.blogs.nytimes.com. Retrieved 2010-03-12.
  11. ^ http:///techcrunch.com/2010/02/12/foursquare-gets-lucky-magazine/
  12. ^ foursquare. ""Foursquare Twitter Page"". Twitter.com. Retrieved 2010-03-26.
  13. ^ foursquare. ""Foursquare Day Page"". Facebook.com. Retrieved 2010-03-26.
  14. ^ Foursquare co-creator on privacy, Easter eggs http://news.cnet.com/8301-17939_109-10215732-2.html
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