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'''PeggyOlson''' is an award-winning [[micro-blog]] hosted on the website [[Twitter]]. It is written in the voice of [[Mad Men]] character [[Peggy Olson]]. She describes herself as " Sr. copywriter at Sterling Cooper Draper Pryce. Rising star on Madison Ave." located in "New York City, 1963". Her win in the |
'''PeggyOlson''' is an award-winning [[micro-blog]] hosted on the website [[Twitter]]. It is written in the voice of [[Mad Men]] character [[Peggy Olson]]. She describes herself as " Sr. copywriter at Sterling Cooper Draper Pryce. Rising star on Madison Ave." located in "New York City, 1963". The twitter account is run by Carrie Bugbee, a marketing consultant from Portland, Oregon. She created the Twitter account to "“to see what kind of potential Twitter had to build brand without being obvious.”<ref>Sharon Otterman, [http://bits.blogs.nytimes.com/2009/02/12/the-scene-at-the-twitter-awards-chatter/ "The Scene at the Shorty Twitter Awards: Chatter"] - ''[[The New York Times]]'', February 12, 2009</ref> Her win in the Advertising category of the 2009 [[Shorty Awards]] "really got everyone in the contest talking" and "outrag[ed] some of the real-life ad shops in the running".<ref>Elizabeth Holmes, [http://online.wsj.com/article/SB123435724633872715.html "Surviving the Drama of the Twitter Awards"] - ''[[The Wall Street Journal]], February 11, 2009</ref> |
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== References == |
== References == |
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Revision as of 14:17, 23 May 2010
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PeggyOlson is an award-winning micro-blog hosted on the website Twitter. It is written in the voice of Mad Men character Peggy Olson. She describes herself as " Sr. copywriter at Sterling Cooper Draper Pryce. Rising star on Madison Ave." located in "New York City, 1963". The twitter account is run by Carrie Bugbee, a marketing consultant from Portland, Oregon. She created the Twitter account to "“to see what kind of potential Twitter had to build brand without being obvious.”[1] Her win in the Advertising category of the 2009 Shorty Awards "really got everyone in the contest talking" and "outrag[ed] some of the real-life ad shops in the running".[2]
References
- ^ Sharon Otterman, "The Scene at the Shorty Twitter Awards: Chatter" - The New York Times, February 12, 2009
- ^ Elizabeth Holmes, "Surviving the Drama of the Twitter Awards" - The Wall Street Journal, February 11, 2009