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{{Advert|date=December 2007}}
{{Advert|date=December 2007}}
[[File:Logo Indomie.gif|thumb|Indomie official logo]]
[[Image:Indomie Mi Goreng Kriuuk.jpg|thumb|250px|Indomie's Mi Goreng Kriuuk, with means in [[English language|English]]: Crunchy Indomie's fried noodle]]
[[Image:Indomie Mi Goreng Kriuuk.jpg|thumb|250px|Indomie's Mi Goreng Kriuuk, with means in [[English language|English]]: Crunchy Indomie's fried noodle]]


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Both Indomie and IndoMie can be used to describe the brand.
Both Indomie and IndoMie can be used to describe the brand.

Several advertisements in Indonesia shows a variety of customers ate Indomie, usually ended by the chorus "Indomie, Seleraku"
Several advertisements in Indonesia shows a variety of customers ate Indomie, usually ended by the chorus "Indomie, Seleraku"



Revision as of 19:36, 15 August 2010

File:Indomie Mi Goreng Kriuuk.jpg
Indomie's Mi Goreng Kriuuk, with means in English: Crunchy Indomie's fried noodle

Indomie is a brand of instant noodles by Indofood Sukses Makmur, the world's largest instant noodle manufacturer, located in Indonesia. It is distributed in Australia, Asia, Africa, the United States and European and Middle Eastern countries. Indofood is one of Indonesia's largest pre-packaged food companies, and was founded in 1982 by Sudono Salim.

Description

Indomie is a form of instant noodle, but spiced for the Indonesian palate. The most popular flavor is Indomie Mi Goreng, followed by Indomie Soto Mie, Indomie Ayam Bawang (Chicken Onion), Indomie Kari (Curry), Indomie Kaldu Ayam (Chicken) and Indomie Ayam Spesial (Special Chicken).

Naming & Slogan

Both Indomie and IndoMie can be used to describe the brand. Several advertisements in Indonesia shows a variety of customers ate Indomie, usually ended by the chorus "Indomie, Seleraku"

Varieties

File:Pop mie, instant cup noodles.jpg
POPMIE

Indomie comes in a variety of flavours, including:

  • 'Original' Indomie Mi Goreng
  • Mi Goreng BBQ Chicken
  • Mi Goreng Pedas (Spicy)
  • Mi Goreng Ayam (Chicken)
  • Mi Goreng Rendang
  • Mi Goreng Sate
  • Mi Goreng Kriuuk Ayam
  • Mi Goreng Kriuuk Bawang
  • Mi Goreng Kriuuk Pedas
  • Mi Goreng Vegetarian
  • Mi Goreng Cakalang
  • Rasa Soto Mie (Soto Flavour)
  • Rasa Ayam Bawang (Onion Chicken Flavour)
  • Rasa Ayam Spesial (Special Chicken Flavour)
  • Rasa Kari Ayam (Chicken Curry Flavour)
  • Rasa Mi Cakalang
  • Rasa Empal Gentong
  • Rasa Soto Betawi

Indomie also has a cup noodle variety, in Beef, Chicken, Tomato, and Vegetable

Popularity

File:INDOMIE GORENG.jpg
New pack design of Indomie Mi Goreng.
  • In 2005, Indomie broke the Guinness Book of World Records category for “The Largest Packet of Instant Noodles” , creating a packet that was 3.4m x 2.355m x 0.47m, with a net weight of 664.938 kg, which is about 8,000 times the weight of a regular pack of instant noodles. It was made using the same ingredients as a regular pack of instant noodle and was certified fit for human consumption.[1]
  • On December 13, 2009, Roger Ebert, popular film critic from US for Chicago Sun-Times, ranked Indomie in one of his "Twelve Gifts of Christmas" in position #1.[1]
  • On January 3, 2010, Indomie launched the new pack design from its company.

Reference

  1. ^ "The Twelve Gifts of Christmas" - Roger Ebert's Journal, accessed Desember 14 2009.