I'm going to Disney World!: Difference between revisions
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While the statement is most famously spoken by football players after the Super Bowl, other athletes have participated in the campaign from other sports and sporting events. Athletes have done ads from the [[America's Cup]], the [[Stanley Cup]], the [[FIFA Women's World Cup|Women's World Cup]], and the [[NBA]]. A trio of [[Boston Red Sox]] players ([[Pedro Martinez]], [[David Ortiz]], and [[Curt Schilling]]) appeared in an ad after the Red Sox broke the [[Curse of the Bambino]] in the [[2004 World Series]]. Members of the [[Anaheim Angels]] also did a spot after winning the [[2002 World Series]] when Disney owned the team. |
While the statement is most famously spoken by football players after the Super Bowl, other athletes have participated in the campaign from other sports and sporting events. Athletes have done ads from the [[America's Cup]], the [[Stanley Cup]], the [[FIFA Women's World Cup|Women's World Cup]], and the [[NBA]]. A trio of [[Boston Red Sox]] players ([[Pedro Martinez]], [[David Ortiz]], and [[Curt Schilling]]) appeared in an ad after the Red Sox broke the [[Curse of the Bambino]] in the [[2004 World Series]]. Members of the [[Anaheim Angels]] also did a spot after winning the [[2002 World Series]] when Disney owned the team. |
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The use of the phrase is also parodied in the movie ''[[Hot Shots!]]'' as well as ''[[The Simpsons]]'' in which daredevil Lance Murdoch says "Im going to Duff Gardens!" |
The use of the phrase is also parodied in the movie ''[[Hot Shots!]]'' as well as in ''[[The Simpsons]]'' in which daredevil Lance Murdoch says "Im going to Duff Gardens!" |
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==References== |
==References== |
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Revision as of 19:27, 8 February 2006
"I'm Going to Disney World!" or "I'm Going to Disneyland!" is an advertising slogan and campaign famously spoken by players from the winning team immediately after the Super Bowl. It is generally in response to a question from a reporter such as, "You've just won the Super Bowl, what are you going to do now?"
Disney began the campaign for the Walt Disney World and Disneyland resorts in 1987 for Super Bowl XXI. New York Giants quarterback Phil Simms was the first player to announce he was "going to Disney World" at the Super Bowl. Disney also produces a commercial to be aired during the game with players from both teams and a commercial for the days after the Super Bowl. The ad generally stars the Super Bowl MVP. Disney actually films two ads, featuring the two phrases "I'm Going to Disney World" and "I'm Going to Disneyland" to better fit East and West Coast markets.
The campaign continued airing at each Super Bowl uninterrupted for 19 years until 2005 and Super Bowl XXXIX when it did not take place. Some believe it was stopped due to the Super Bowl XXXVIII halftime show controversy the year before and Disney's fear that the event had made the Super Bowl too mature for Disney World. However, Disney spokespeople maintain that the Super Bowl was simply timed wrong to coincide with Disney's advertising campaigns that year. Tom Brady did appear at Disney World following that Super Bowl while being interviewed by ESPNEWS, a Disney entity. The first question asked was, "You just won the Super Bowl, where are you at?" to which Brady responded, "I'm at Disney World!" The original phrase returned in 2006 with Super Bowl XL with an ad showing players from the Pittsburgh Steelers and Seattle Seahawks practicing how they want to deliver the line if they are asked 'the question' by a reporter after the game. Disney also projected the 20 year history of the campaign onto a Detroit skyscraper from February 1st-5th leading up to the 2006 game. The Super Bowl XL MVP Hines Ward said "I'm going to Disney World and I'm taking The Bus." Super Bowl XXXV MVP Ray Lewis famously didn't get asked, possibly due to the fact he had been accused of murder the year before. Ravens quarterback Trent Dilfer took his place in the ad.
While the statement is most famously spoken by football players after the Super Bowl, other athletes have participated in the campaign from other sports and sporting events. Athletes have done ads from the America's Cup, the Stanley Cup, the Women's World Cup, and the NBA. A trio of Boston Red Sox players (Pedro Martinez, David Ortiz, and Curt Schilling) appeared in an ad after the Red Sox broke the Curse of the Bambino in the 2004 World Series. Members of the Anaheim Angels also did a spot after winning the 2002 World Series when Disney owned the team.
The use of the phrase is also parodied in the movie Hot Shots! as well as in The Simpsons in which daredevil Lance Murdoch says "Im going to Duff Gardens!"