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{{Infobox_Company |
{{Infobox_Company |
company_name = e-Types |
company_name = e-Types |
company_logo = [[:Image:E-Types_logo.jpg]]<!--Non free file removed by DASHBot-->|
company_logo = [[:Image:E-Types_logo.jpg]]
company_type = [[Private company|Private]]|
company_type = [[Private company|Private]]|
company_genre = [[Brand]] [[consultancy]]|
company_genre = [[Brand]] [[consultancy]]|
Line 11: Line 11:
location_city = [[Copenhagen]] |
location_city = [[Copenhagen]] |
location_country = [[Denmark]] |
location_country = [[Denmark]] |
key_people = Rasmus Drucker Ibfelt <br />Jonas Hecksher <br />Jens Kajus|
key_people = Rasmus Drucker Ibfelt <br />Jonas Hecksher<ref>http://www.identifont.com/show?I41</ref> <br />Jens Kajus|
num_employees = 30 (2010) |
num_employees = 30 (2010) |
industry = [[Strategic design]] <br/>[[Logo design]] <br/>[[Brand|Brand and communications]] <br/>[[Interactive design]] <br/>[[Instructional design]] <br/>[[Design research]]|
industry = [[Strategic design]] <br/>[[Logo design]] <br/>[[Brand|Brand and communications]] <br/>[[Interactive design]] <br/>[[Instructional design]] <br/>[[Design research]]|
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e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of 5 employees into a consultancy of more than 30 strategists, designers and account managers. In 2010 e-Types became part of [[e-Types Group]].<br />
e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of 5 employees into a consultancy of more than 30 strategists, designers and account managers. In 2010 e-Types became part of [[e-Types Group]].<br />


The company's branding work includes [[Danish Film Institute]] (1999), [[Aquascutum]] (2002), [[Rzeczpospolita]] (2004), [[Royal Danish Theatre]] (2005), [[3XN]] (2007), [[CPH:PIX]] (2008).
The company's branding work includes [[Danish Film Institute]] (1999), [[Aquascutum]] (2002), [[Rzeczpospolita]] (2004), [[Royal Danish Theatre]] (2005), [[3XN]] (2007), [[CPH:PIX]] (2008).<ref>http://e-types.com/35305/</ref>


== Academia ==
== Academia ==
By 2006, e-Types became an object of interest to scholars in the [[creative businesses]] academia. The cooperation with [[Learning Lab Denmark]] turned into an industrial [[PhD]] from The Danish School of Education (now [[University of Aarhus]]) using e-Types as the primary case of the research<ref>http://nordcode.tkk.fi/lyngbypapers/nc3_friis.pdf</ref>. The focus was "Conscious Design Practice as a Strategic Tool"<ref>http://www.e-types.com/42114/%C2%A0%C2%A0%C2%A0e-Types%20PhD.</ref>. Meanwhile Professor Robert Austin from [[Harvard Business School]] made a different case-study concerning [[Innovation]] [[Strategy]] of a Design Firm. The case-study was discussed and critisised at the 2006 Seattle Innovation Symposium at the University of Washington.<ref>http://www.uwtv.org/programs/displayevent.aspx?rID=8280&fID=1472</ref>
By 2006, e-Types became an object of interest to scholars in the [[creative businesses]] academia. The cooperation with [[Learning Lab Denmark]] turned into an industrial [[PhD]] from The Danish School of Education (now [[University of Aarhus]]) using e-Types as the primary case of the research<ref>http://nordcode.tkk.fi/lyngbypapers/nc3_friis.pdf</ref>. The focus was "Conscious Design Practice as a Strategic Tool"<ref>http://www.e-types.com/42114/%C2%A0%C2%A0%C2%A0e-Types%20PhD.</ref>. Meanwhile Professor Robert Austin from [[Harvard Business School]] made a different case-study concerning [[Innovation]] [[Strategy]] of a Design Firm. The case-study was discussed and critisised at the 2006 Seattle Innovation Symposium at the [[University of Washington]].<ref>http://www.uwtv.org/programs/displayevent.aspx?rID=8280&fID=1472</ref>


== Awards ==
== Awards ==
Line 32: Line 32:
* Creative Circle Awards 2009, Best Corporate Identity - DR Koncerthuset (by [[Jean Nouvel]])<ref>http://e-types.com/37584/Awards</ref><ref>http://en.ddc.dk/page/visual-identity-matching-audience</ref>
* Creative Circle Awards 2009, Best Corporate Identity - DR Koncerthuset (by [[Jean Nouvel]])<ref>http://e-types.com/37584/Awards</ref><ref>http://en.ddc.dk/page/visual-identity-matching-audience</ref>
* [[Index:]] [[2009]], Body category - Medilabel Safety System<ref>http://www.indexaward.dk/index.php?option=com_content_custom&view=article&id=207:medilabel-safety-systemc&catid=23:danish-cases&Itemid=194</ref><ref>http://www.danishdesignassociation.com/nyheder/2009/e-types-nomineret-til-index.aspx</ref>
* [[Index:]] [[2009]], Body category - Medilabel Safety System<ref>http://www.indexaward.dk/index.php?option=com_content_custom&view=article&id=207:medilabel-safety-systemc&catid=23:danish-cases&Itemid=194</ref><ref>http://www.danishdesignassociation.com/nyheder/2009/e-types-nomineret-til-index.aspx</ref>
* Danish Design Award 2007, Corporate Identity - Jacobsen Brewery, [[Carlsberg]] (with [[DDB]])
* Danish Design Award 2007, Corporate Identity - Jacobsen Brewery, [[Carlsberg]] (with [[DDB]])<ref>http://e-types.com/37584/Awards</ref>
* Danish Design Award 2003, Corporate Identity, Typeface design, Lay-out & design - Newspaper [[DAGEN]]
* Danish Design Award 2003, Corporate Identity, Typeface design, Lay-out & design - Newspaper [[DAGEN]]<ref>http://www.identifont.com/show?I41</ref>
* D&AD ANNUAL 2003, Design - Newspaper [[DAGEN]]
* D&AD ANNUAL 2003, Design - Newspaper [[DAGEN]]<ref>http://e-types.com/37584/Awards</ref>
* Distinctive Merit, [[Art Directors Club]], [[NY]], 2003, Overall Design - Newspaper [[DAGEN]]<ref>http://www.adcglobal.org/downloads/mini-sites/82winners/index.html</ref>
* Distinctive Merit, [[Art Directors Club]], [[NY]], 2003, Overall Design - Newspaper [[DAGEN]]<ref>http://www.adcglobal.org/downloads/mini-sites/82winners/index.html</ref>


Revision as of 08:30, 1 October 2010


e-Types is a brand consultancy based in Copenhagen[1]. It employs 30 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from Copenhagen Business School and Harvard Business School.

e-Types
IndustryStrategic design
Logo design
Brand and communications
Interactive design
Instructional design
Design research
Founded1997
Headquarters
Copenhagen
,
Denmark
Key people
Rasmus Drucker Ibfelt
Jonas Hecksher[2]
Jens Kajus
Number of employees
30 (2010)
Websitewww.e-types.com

History

e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of 5 employees into a consultancy of more than 30 strategists, designers and account managers. In 2010 e-Types became part of e-Types Group.

The company's branding work includes Danish Film Institute (1999), Aquascutum (2002), Rzeczpospolita (2004), Royal Danish Theatre (2005), 3XN (2007), CPH:PIX (2008).[3]

Academia

By 2006, e-Types became an object of interest to scholars in the creative businesses academia. The cooperation with Learning Lab Denmark turned into an industrial PhD from The Danish School of Education (now University of Aarhus) using e-Types as the primary case of the research[4]. The focus was "Conscious Design Practice as a Strategic Tool"[5]. Meanwhile Professor Robert Austin from Harvard Business School made a different case-study concerning Innovation Strategy of a Design Firm. The case-study was discussed and critisised at the 2006 Seattle Innovation Symposium at the University of Washington.[6]

Awards

  • Creative Circle Awards 2010, Type Design - SAFETY, Council of Safe Traffic [7][8][9]
  • Creative Circle Awards 2010, Mini Identity - EAT, Copenhagen Food House[10]
  • Creative Circle Awards 2010, Corporate Identity - National Gallery of Denmark[11]
  • D&AD ANNUAL 2009, Graphic Design/Posters - Kaleidoskop Seasonal Posters[12]
  • Creative Circle Awards 2009, Best Corporate Print - Kaleidoskop Seasonal Posters[13]
  • Creative Circle Awards 2009, Best Corporate Identity - DR Koncerthuset (by Jean Nouvel)[14][15]
  • Index: 2009, Body category - Medilabel Safety System[16][17]
  • Danish Design Award 2007, Corporate Identity - Jacobsen Brewery, Carlsberg (with DDB)[18]
  • Danish Design Award 2003, Corporate Identity, Typeface design, Lay-out & design - Newspaper DAGEN[19]
  • D&AD ANNUAL 2003, Design - Newspaper DAGEN[20]
  • Distinctive Merit, Art Directors Club, NY, 2003, Overall Design - Newspaper DAGEN[21]

References

  1. ^ http://journalisten.dk/typiske-typer-e-types
  2. ^ http://www.identifont.com/show?I41
  3. ^ http://e-types.com/35305/
  4. ^ http://nordcode.tkk.fi/lyngbypapers/nc3_friis.pdf
  5. ^ http://www.e-types.com/42114/%C2%A0%C2%A0%C2%A0e-Types%20PhD.
  6. ^ http://www.uwtv.org/programs/displayevent.aspx?rID=8280&fID=1472
  7. ^ http://www.sikkertrafik.dk/
  8. ^ http://da.wikipedia.org/wiki/Rådet_for_Sikker_Trafik
  9. ^ http://www.creativecircle.dk/en/creative-circle-award
  10. ^ http://www.creativecircle.dk/en/creative-circle-award
  11. ^ http://www.creativecircle.dk/en/creative-circle-award
  12. ^ http://awards.dandad.org/2009/categories/grpd/graphic-design/23660/kaleidoskop-theatre-seasonal-posters
  13. ^ http://e-types.com/37584/Awards
  14. ^ http://e-types.com/37584/Awards
  15. ^ http://en.ddc.dk/page/visual-identity-matching-audience
  16. ^ http://www.indexaward.dk/index.php?option=com_content_custom&view=article&id=207:medilabel-safety-systemc&catid=23:danish-cases&Itemid=194
  17. ^ http://www.danishdesignassociation.com/nyheder/2009/e-types-nomineret-til-index.aspx
  18. ^ http://e-types.com/37584/Awards
  19. ^ http://www.identifont.com/show?I41
  20. ^ http://e-types.com/37584/Awards
  21. ^ http://www.adcglobal.org/downloads/mini-sites/82winners/index.html
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