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location_city = [[Copenhagen]] |
location_city = [[Copenhagen]] |
location_country = [[Denmark]] |
location_country = [[Denmark]] |
key_people = Rasmus Drucker Ibfelt <br />Jonas Hecksher<ref>http://www.identifont.com/show?I41</ref> <br />Jens Kajus<ref>http://www.identifont.com/show?KBB</ref> <br />
key_people = Rasmus Drucker Ibfelt <br />Jonas Hecksher<ref>http://www.identifont.com/show?I41</ref> <br />Jens Kajus<ref>http://www.identifont.com/show?KBB</ref><br />Mari Randsborg<br /> Søren Skafte Overgaard|
Mari Randsborg<br /> Søren Skafte Overgaard|
num_employees = 30 (2010) |
num_employees = 30 (2010) |
industry = [[Strategic design]] <br/>[[Logo design]] <br/>[[Brand|Brand and communications]] <br/>[[Interactive design]] <br/>[[Instructional design]] <br/>[[Design research]]|
industry = [[Strategic design]] <br/>[[Logo design]] <br/>[[Brand|Brand and communications]] <br/>[[Interactive design]] <br/>[[Instructional design]] <br/>[[Design research]]|

Revision as of 14:39, 1 October 2010

e-Types
Company typePrivate
IndustryStrategic design
Logo design
Brand and communications
Interactive design
Instructional design
Design research
Founded1997
Headquarters,
Key people
Rasmus Drucker Ibfelt
Jonas Hecksher[1]
Jens Kajus[2]
Mari Randsborg
Søren Skafte Overgaard
Number of employees
30 (2010)
Websitewww.e-types.com

e-Types is a brand consultancy based in Copenhagen[3]. It employs 30 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from Copenhagen Business School[4] and Harvard Business School[5].

History

e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of 5 employees into a consultancy of more than 30 strategists, designers and account managers. In 2010 e-Types became part of e-Types Group.

The company's branding work includes Danish Film Institute (1999), Aquascutum (2002), Rzeczpospolita (2004), Royal Danish Theatre (2005), 3XN (2007), CPH:PIX (2008).[6]

Academia

By 2006, e-Types became an object of interest to scholars in the creative businesses academia. The cooperation with Learning Lab Denmark turned into an industrial PhD from The Danish School of Education (now University of Aarhus) using e-Types as the primary case of the research[7]. The focus was "Conscious Design Practice as a Strategic Tool"[8]. Meanwhile Professor Robert Austin from Harvard Business School made a different case-study concerning Innovation Strategy of a Design Firm. The case-study was discussed and critisised at the 2006 Seattle Innovation Symposium at the University of Washington.[9]

Awards

References

External links