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{{Infobox company
| company_name = Ubisoft Entertainment S.A.
| company_logo = [[Image:Ubisoft.png|256px|Ubisoft logo]]
| caption =
| company_type = [[Public company|Public]]
| traded_as = {{Euronext|UBI}}
| foundation = [[1986 in video gaming|1986]]
| location = [[Montreuil, Seine-Saint-Denis|Montreuil-sous-Bois]]<ref name="glance">{{cite web| url=http://www.ubisoftgroup.com/index.php?p=65&art_id=| title=At a glance| publisher=Ubisoft| date=2009-04| accessdate=2010-02-24}}</ref><br />[[Paris]], [[France]]<ref>{{cite web| url=http://ubisoftgroup.com/index.php?p=62&art_id=| title=World presence| publisher=Ubisoft| accessdate=2010-09-26}}</ref>
| key_people = Yves Guillemot, CEO<br />Yannis Mallat, CEO of Montreal Studio<br />[[Michel Ancel]], Creative director
| industry = [[Interactive entertainment]]
| products = ''[[Assassin's Creed (series)|Assassin's Creed]]''<br />''[[Beyond Good & Evil]]''<br />''[[Brothers in Arms: Road to Hill 30|Brothers in Arms]]''<br />''[[Far Cry (series)|Far Cry series]]''<br />''[[Might and Magic]]''<br />''[[H.A.W.X]]''<br />''[[Myst]]''<br />''[[Prince of Persia (series)|Prince of Persia]]''<br />''[[Rayman (series)|Rayman]]''<br />''[[Red Steel]]''<br />''[[Tom Clancy's Splinter Cell (series)|Tom Clancy's Splinter Cell]]''<br />''[[Tom Clancy's Ghost Recon]]''<br />''[[Tom Clancy's Rainbow Six]]''
| revenue = {{loss}} {{€|971 million}} <small>(2010)</small>
| operating_income = {{profit}} €260 million <small>(2010)</small><ref name="next-gen1">{{cite news|url=http://www.next-gen.biz/news/ubisoft-sales-boost-cant-stop-overall-losses}}</ref>
| net_income = {{loss}} €89.8 million <small>(2010)</small><ref name="next-gen1"/>
| num_employees = 6,400<small></small><ref name="glance"/>
| homepage = [http://www.ubi.com/ www.ubi.com]<br />[http://www.ubisoftgroup.com/ www.ubisoftgroup.com]
}}

'''Ubisoft Entertainment S.A.''' ({{euronext|UBI}}) ({{pron-en|ˈjuːbisɒft}} {{respell|EW|bee-soft}}<ref>{{cite video|people=Stephen Totilo (publisher), Alexandre Amancio, Clint Hocking, and Louis-Pierre Pharand |date= 2007-09-17|title= How To Pronounce… “Ubisoft” (The Official Explanation)|url=http://multiplayerblog.mtv.com/2007/09/17/how-to-pronounce-ubisoft-the-official-explanation|medium=Video|publisher=[[MTV Networks]]|accessdate = 2009-07-03|time = 0:22}}</ref>) is an international [[computer game|computer]] and [[video game publisher]] and [[video game developer|developer]], with headquarters in [[Montreuil, Seine-Saint-Denis|Montreuil-sous-Bois]], [[France]]. The company has a worldwide presence with studios in 17 countries and subsidiaries in 28 countries.<ref name="glance"/>

As of 2008, it was the third-largest independent [[video game publisher]] in [[Europe]], and the fourth largest in the [[United States]].<ref name="glance"/> Ubisoft's revenue for 2002–2003 was {{€|453 million}}; for fiscal year 2003–2004, this grew to €508 million. As of 2009, Ubisoft employed more than 5,000 people, of whom over 4,000 are classed as working in production.<ref name="glance"/> The company's largest development studio is [[Ubisoft Montreal]], which in 2004 employed approximately 1,600 people.<ref>{{cite web |url=http://www.developmag.com/news/25657/3839m-to-help-add-1000-jobs-at-Ubisoft-Montreal |title=Ubisoft Montreal to become world's biggest studio |accessdate=2007-11-01 |author=French, Michael |date=2007-02-07 |publisher=Develop Magazine}}</ref> Yves Guillemot, a founding brother, was the chairman and [[chief executive officer|CEO]]. As for 2008–2009, Ubisoft's revenue was €1.058 billion, reaching the 1 billion [[euro]] milestone for the first time in its history.



==History==
The five brothers of the Guillemot family founded Ubisoft as a computer game publisher in [[1986 in video gaming|1986]] in [[France]] ([[Brittany]]). Yves Guillemot soon made deals with [[Electronic Arts]], [[Sierra On-Line]], and [[MicroProse]] to distribute their games in France. By the end of the decade, Ubisoft began expanding to other markets, including the [[United States]], the [[United Kingdom]], and [[Germany]].<ref name="history">{{cite web| url=http://www.ubisoftgroup.com/index.php?p=66&art_id=| title=History| publisher=Ubisoft| accessdate=2010-02-24}}</ref>

In the early 1990 years, Ubisoft initiated its in-house game development program which led to the 1994 opening of a studio in [[Montreuil, Seine-Saint-Denis|Montreuil]], France, which later became their headquarters. Ubisoft became a publicly traded company in 1996 and continued to expand to offices around the globe, opening locations in [[Shanghai]] and [[Montreal]].

In 2000, Ubisoft acquired [[Red Storm Entertainment]].<ref>{{cite web| url=http://www.bluesnews.com/a/60| title=Ubi Soft Acquires Red Storm Entertainment| publisher=Blue's News| date=2000-08-29| accessdate=2010-02-24}}</ref>

In February 2001, they acquired [[Düsseldorf, Germany]] based [[Blue Byte Software]].<ref>{{cite web| url=http://www.gamespot.com/news/2683947.html| title=Ubi Soft acquires Blue Byte Software| first=Jennifer| last=Ho| publisher=Gamespot| date=2001-02-09| accessdate=2010-02-24}}</ref>

In March 2001, Gores Technology Group sold [[The Learning Company]]'s entertainment division (which includes games originally published by [[Brøderbund Software]], [[Mattel]], [[Mindscape]] and [[Strategic Simulations, Inc.]]) to them. The sale included the rights to [[Intellectual property|IP]]s such as the [[Myst]] and [[Prince of Persia]] series.<ref>{{cite web| url=http://www.gamezone.com/news/03_07_01_11_45AM.htm| title=Ubi Soft Acquires The Learning Company's Entertainment Division| publisher=GameZone| date=2001-03-07| accessdate=2010-02-24}}</ref>

In October 2001, they acquired Gamebusters and moved them to the German Offices.<ref name="mobygames">{{cite web| url=http://www.mobygames.com/company/ubisoft-entertainment-sa/history| title=History for Ubisoft Entertainment SA| publisher=MobyGames| accessdate=2010-02-24}}</ref>

In the late 1990s and early 2000s, Ubisoft committed itself to online games by getting behind ''[[Uru: Ages Beyond Myst]]'', ''[[The Matrix Online]]'', and the [[Europe]]an and [[China|Chinese]] operation of ''[[EverQuest]]''. The publisher established ubi.com as its online division. However, in February 2004, Ubisoft cancelled the online portion of ''Uru'' and backed out of the publishing deal on ''The Matrix Online''. Nevertheless, a mere week later, the company announced its acquisition of [[Wolfpack Studios]], developer of ''[[Shadowbane]]''.

In December 2004, a rival game corporation [[Electronic Arts]] purchased a 19.9% stake in the firm, an action Ubisoft referred to as "hostile" on EA's part.<ref>{{cite news |first=Curt |last=Feldman |title=Electronic Arts buys stake in Ubisoft in "hostile" act |url=http://www.gamespot.com/news/6115370.html |publisher=[[Gamespot]] |date=2004-12-20 |accessdate=2007-11-09}}</ref>

In March 2005, Ubisoft acquired part of [[MC2-Microïds]] (''Microïds Canada'') and integrated it into [[Ubisoft Montreal]].<ref>{{cite news |url=http://www.ubi.com/ENCA/News/Info.aspx?nId=2028 |title=Ubisoft Montreal enters into an agreement to acquire Microids Canada's development operations |publisher=Ubisoft |date=2005-03-02 |accessdate=2007-11-09}}</ref>

In July 2006 Ubisoft also bought the ''[[Driver (series)|Driver]]'' franchise from [[Atari]] for a sum of €19 million (USD$24 million) in cash for the franchise, technology rights, and most asset. Additionally, though Ubisoft is not acquiring the studio outright, the members of ''Driver'' developer Reflections Interactive became employees of Ubisoft. As a result, Reflections Interactive was subsequently renamed [[Ubisoft Reflections]].

On 11 April 2007, Ubisoft announced that it had acquired German game developer [[Sunflowers Interactive Entertainment Software|Sunflowers]],<ref>{{cite news |title=Ubisoft Acquires SunFlowers, Anno Franchise |url=http://www.gamasutra.com/php-bin/news_index.php?story=13483 |publisher=Gamasutra |date=11 April 2007 |accessdate=2007-04-12 }}</ref> followed by an acquisition of [[Japan]]ese developer Digital Kids that November.<ref>{{cite news |title=Ubisoft Buys Japanese Studio |url=http://www.gametab.com/news/1096915/ |publisher=GameTab |date=2007-11-05 |accessdate=2007-11-05}}</ref>

Ubisoft is also responsible for publishing famous franchises produced by other important studios for some specific platforms, such as ''[[Resident Evil 4]]'' for [[Personal computer|PC]], which is a [[Capcom]] production, and ''[[Innocent Life: A Futuristic Harvest Moon]]'' for [[PlayStation 2]] and ''Harvest Moon Online'', which are [[Marvelous Interactive]] productions.

On 8 July 2008, Ubisoft made the acquisition of [http://www.hybride.com/ Hybride Technologies], a Montreal-based studio renowned for its expertise in the creation of visual effects for cinema, television and advertising. Created over 15 years ago, Hybride employs 100 team members. The studio’s many projects include such innovative films as ''300'', ''Frank Miller’s Sin City'', ''Avatar'' and the ''Spy Kids'' series.

On 10 November 2008, Ubisoft acquired [[Massive Entertainment]] from [[Activision]].<ref>{{Cite press release| url=http://www.ubisoftgroup.com/index.php?p=59&art_id=60&vars=Y29tX2lkPTU5OCZzZW5kZXI9SE9NRSZzZW5kZXJfdXJsPWluZGV4LnBocCUzRnNpdF9pZCUzRDImZmlsdGVyX3R5cGU9JmZpbHRlcl9tb250aD0mZmlsdGVyX3llYXI9&PHPSESSID=a43273f204f3657c74e1b50bf4668202| title=Ubisoft acquires the assets of Massive Entertainment |publisher=Ubisoft| date=2008-11-10| accessdate=2009-02-24}}</ref>

==Studios==
As the fourth largest video game company in the world as of 2009, Ubisoft studios employs the second largest amount of in-house development staff in the world and has several divisions and offices throughout the world.<ref name="glance"/> While some were founded by Ubisoft, others have been acquired over time. Some of these studios are:

===Current===
*Ubisoft Casablanca
*Ubisoft Chengdu, started on 17 September 2007.<ref name="mobygames"/>
*Ubisoft Germany in [[Düsseldorf, Germany]], started in 1995, acquired Gamebusters in October 2001 and merged employees.<ref name="mobygames"/>
**[[Blue Byte Software]] in [[Düsseldorf, Germany]], founded in 1988, acquired February 2001.<ref name="mobygames"/>
**[[Related Designs Software GmbH]], founded in January 1995,<ref>{{cite web| url=http://www.mobygames.com/company/related-designs-software-gmbh| title=Related Designs Software GmbH| publisher=MobyGames| accessdate=2010-02-24}}</ref> acquired a 30% stake in the company on 11 April 2007.
**[[Sunflowers Interactive Entertainment Software GmbH]] in [[Heusenstamm]], [[Germany]], founded in 1993, acquired on 11 April 2007.<ref>{{cite web| url=http://news.spong.com/press_release/12279/Ubisoft-acquires-Sunflowers-takes-stake-in-Related-Designs| title=Ubisoft acquires Sunflowers, takes stake in Related Designs| publisher=Spong| date=2007-04-12| accessdate=2010-02-24}}</ref>
*Ubisoft India, started in 2008 after acquiring the Pune [[Gameloft]] studio. Will focus on porting games to the current generation of handhelds.<ref>{{cite web|url=http://www.gamespot.com/news/6189260.html?tag=result;title;1|title=Ubisoft orders Indian takeaway|last=Boyes|first=Emma |date=April 15, 2008|publisher=GameSpot|accessdate=2008-09-11}}</ref> In Times Animage 2009 held at Pune it was disclosed by Ubisoft officials that the Pune Studio was developing its own games on DS, Xbox 360 and PS3 platforms.
*[[Ubisoft Ukraine]], started 29 April 2008.<ref name="mobygames"/>
*[[Ubisoft Massive]] in [[Malmö, Sweden]], founded as Massive Entertainment in 1997, acquired from [[Vivendi Games]] on 10 November 2008.
*Ubisoft Montpellier, current projects include ''[[Rayman Origins]]'', ''[[Beyond Good & Evil 2]]'' and ''[[The Adventures of Tintin: Secret of the Unicorn (video game)|Tintin: Secret of the Unicorn]]''. [[Michel Ancel]] is a developer for this division.
*[[Ubisoft Montreal]], started in 1997 as Ubisoft Divertissements Inc.,<ref>{{cite web|url=http://www.mobygames.com/company/ubisoft-divertissements-inc|title=Ubisoft Divertissements Inc.|publisher=MobyGames|accessdate=2010-02-24}}</ref> acquired the Canadian division of [[Microids]] on 2 March 2005, eventually merged into this division.
**[[Hybride Technologies]], acquired 8 July 2008.<ref name="mobygames"/>
**[[Quazal]], acquired in 4 November 2010.<ref>{{cite web| url=http://www.joystiq.com/2010/11/04/ubisoft-brings-online-middleware-dev-quazal-into-its-brotherhood/| title=Ubisoft brings online middleware dev Quazal into its brotherhood| publisher=Joystiq| date=2010-11-04| accessdate=2010-12-23}}</ref>
*[[Nadeo]] in [[Issy-les-Moulineaux]], [[Paris, France]], founded in 2000. Acquired in 5 October 2009.
*Ubisoft [[Nagoya]], started in September 1996 as [[Digital Kids]]. Acquired by Ubisoft in 2008.<ref name="Nagoya">{{cite web| url=http://www.ubisoftnagoya.com/aboutus.html| title=Ubisoft Nagoya - About Us| publisher=Ubisoft Nagoya| language=Japanese| accessdate=2010-09-26}}</ref>
*[[Ubisoft Paris]], made games such as ''[[Rayman Raving Rabbids 2]]'', ''[[Red Steel]]'', ''[[Red Steel 2]]'', and ''[[XIII (video game)|XIII]]''.
*Ubisoft Poland, opened in 2009.<ref name="mobygames"/>
*[[Ubisoft Quebec]], started 1 June 2005, based in Quebec City, Quebec, Canada<ref>{{cite web| url=http://www.ubi.com/FRCA/News/Info.aspx?nId=3261| title=UBISOFT OUVRE OFFICIELLEMENT SES PORTES À QUÉBEC| publisher=Ubisoft| language=French| date=2005-06-01| accessdate=2010-02-24}}</ref>
*[[Ubisoft Red Storm]] in [[Morrisville, North Carolina]], [[U.S]], founded in 1996 and acquired in August 2000.<ref name="mobygames"/>
*[[Ubisoft Reflections]] in [[Newcastle upon Tyne]], [[United Kingdom]], founded in 1984 as Reflections Interactive and acquired in 26 August 2006, from [[Atari, Inc. (Infogrames subsidiary)|Atari]].
*[[Ubisoft Romania]] in [[Bucharest, Romania]] and Craiova, started in October 1992.
*[[Ubisoft São Paulo]], started on 24 June 2008 and on 20 January 2009 they acquired Southlogic Studios and integrated it into this studio.<ref>{{cite web| url=http://www.mobygames.com/company/ubisoft-so-paulo| title=Ubisoft São Paulo| publisher=MobyGames| accessdate=2010-02-24}}</ref> The studios were closed in late 2010 to focus on games distribution.<ref>{{cite web| url=http://jogos.uol.com.br/ultnot/multi/2010/09/30/ult530u8344.jhtm| title=Ubisoft fechará estúdios no Brasil até fim do ano e foca em distribuição e varejo| first=Redação| language=Portuguese| publisher=UOL Jogos| date=2010-09-30| accessdate=2010-12-23}}</ref>
*Ubisoft San Francisco, North American Headquarters
*[[Ubisoft Shanghai]], announced in early 2009 that their new, Shanghai studio would develop the upcoming [[Microsoft Windows|Windows]], [[PlayStation 3]] and [[Xbox 360]] title, ''[[I Am Alive]]'', instead of the originally expected [[Darkworks]].
*Ubisoft Singapore, started on August 2008. Ubisoft cited the [[Singapore government]]'s demonstrated interest and support for the [[video game industry]], together with other factors such as the quality of [[List of universities in Singapore|Singapore's universities]] and training institutions, as reasons for opening a studio there. Ubisoft Singapore is focused on developing their own game titles.<ref>{{cite web| url=http://www.animationxpress.com/anex/y2k8/headlines/anex3528.htm| title=Q & A with Ubisoft Singapore Managing Director Olivier de Rotalier| first=Money| last=Sharma| publisher=Animation Xpress| date=2008-06-17| accessdate=2010-02-24}}</ref>
*[[Ubisoft Tokyo]], started in 1994.
*[[Ubisoft Toronto]], announced on 6 July 2009,<ref>{{cite press| url=http://www.ubisoftgroup.com/gallery_files/site/270/1042/2060.pdf| title=UBISOFT EXTENDS GLOBAL REACH OPENING NEW STUDIO IN TORONTO| publisher=Ubisoft| date=July 6, 2009| accessdate=2010-09-26}}</ref> is led by ''[[Assassin's Creed]]'' producer [[Jade Raymond]].<ref>{{cite press| url=http://www.ubisoftgroup.com/index.php?p=59&art_id=60&vars=c2VuZGVyPUFMTCZzZW5kZXJfdXJsPWluZGV4LnBocCUzRnAlM0Q1OSUyNmFydF9pZCUzRDU1JTI2bXBmaXJzdDU4JTNEMTAmY29tX2lkPTcwMCZmaWx0ZXJfdHlwZT0mZmlsdGVyX21vbnRoPSZmaWx0ZXJfeWVhcj0%3D| title=UBISOFT APPOINTS JADE RAYMOND AS HEAD OF TORONTO STUDIO| publisher=Ubisoft| date=August 31, 2009| accessdate=2010-09-26}}</ref> Their first productions will include a new installment of the ''[[Splinter Cell]]'' series made by staff coming from the series' core team at Ubisoft Montreal.<ref>{{cite web| url=http://www.gamasutra.com/view/news/28677/Ubisoft_Unveils_Toronto_Studio_Splinter_Cell_Project.php| title=Ubisoft Unveils Toronto Studio, Splinter Cell Project| first=Christian| last=Nutt| publisher=[[Gamasutra]]| date=May 25, 2010| accessdate=2010-09-26}}</ref>
*Ubisoft Vancouver, started on 3 February 2009 after acquiring Action Pants Inc.<ref>{{cite web|url=http://www.gamingunion.net/news/academy-of-champions-announced--85.html|title=Academy of Champions Announced| date=May 20, 2009|publisher=Gaming Union}}{{dead link|date=February 2011}}</ref>
*[[Ubisoft Milan]], started in early 1998.
*Ubisoft Barcelona, started 1998

===Defunct===
*Sinister Games, acquired in April 2000, closed in June 2003.<ref name="mobygames"/>
*[[Wolfpack Studios]] in [[Austin, Texas]], [[U.S]], founded in 1999 and acquired on 1 March 2004 and closed in 2006.<ref>{{cite web| url=http://www.gamespot.com/news/6146792.html| title=Wolfpack Studios being shut down| first=Brendan| last=Sinclair| publisher=GameSpot| date=2006-03-30| accessdate=2010-02-24}}</ref>

==Games==
{{Main|List of Ubisoft games}}

===Upcoming games===
====2011====
* ''[[Anno 2070]]'' (PC)
* ''[[Assassin's Creed: Lost Legacy]]'' (3DS)
* ''[[Battle Tag]]'' (PC, Nintendo DS, PlayStation 3)
* ''[[Call of Juarez: The Cartel]]'' (PC, Xbox 360, PlayStation 3)
* ''[[Child of Eden]]'' (Xbox 360, PlayStation 3)<ref name="childeden">{{cite web|url=http://ubi.com/UK/Games/Info.aspx?pId=8921|title=Ubisoft - Child of Eden|publisher=Ubi.tm|accessdate=2010-07-01}}</ref>
* ''[[Driver: San Francisco]]'' (PC, Xbox 360, PlayStation 3, Wii, Mac OS X)
* ''[[Driver: Renegade]]'' (3DS)
* ''[[From Dust]]'' (PC, PSN, XBLA)<ref>{{cite web| url=http://www.videogamer.com/xbox360/project_dust/preview-2413.html| title=Project Dust Interview| publisher=VideoGamer.com| date=June 15, 2010| accessdate=2010-09-26}}</ref>
* ''[[I Am Alive]]'' (PC, PlayStation 3, Xbox 360)
* ''[[IL-2 Sturmovik: Cliffs of Dover]]'' (PC)
* ''Innergy'' (PC, Mac OS X)
* ''[[James Noir's Hollywood Crimes]]'' (3DS)<ref>{{cite web| url=http://3ds.nintendolife.com/news/2011/01/james_noirs_hollywood_crimes_mixes_murder_with_game_shows| title=James Noir's Hollywood Crimes Mixes Murder With Game Shows| publisher=[[Nintendo Life]]| date=2011-01-21| accessdate=2011-01-23}}</ref>
* ''[[Just Dance 3 (video game)|Just Dance 3]]'' (Wii)
* ''[[Michael Jackson: The Experience]]'' (PlayStation 3, Xbox 360)<ref>{{cite web| url=http://michaeljackson.com/theexperience| title=New dancing game for the Wii, upcoming for PS3 and Xbox 360 |date=06 Februarry 2011| accessdate=08 october 2010}}</ref>
* ''[[Might and Magic: Heroes VI]]'' (PC)
* ''NCIS: The Video Game'' (PC, Xbox 360, PlayStation 3, Wii, Nintendo DS)
* ''[[Outland (video game)|Outland]]'' (PlayStation Network, Xbox Live Arcade)
* ''[[Rayman Origins]]'' (PlayStation Network, Xbox Live Arcade, iPad)
* ''[[Swift Justice With Nancy Grace]]'' (Nintendo DS, Xbox 360, PC, PlayStation 3)
* ''[[Tom Clancy's Ghost Recon: Future Soldier]]'' (PC, Xbox 360, PlayStation 3)
* ''[[Tom Clancy's Splinter Cell#Tom Clancy's Splinter Cell Trilogy (2011)|Tom Clancy's Splinter Cell Trilogy]]'' (PS3)
* ''[[TrackMania 2]]'' (PC)
* ''Zeit 2'' (Xbox 360, PC)
* ''The Smurfs'' (Nintendo Wii, Nintendo DS & Nintendo 3DS)
* ''Fit in Six'' (Nintendo Wii, PlayStation 3 PlayStation Move)
* ''[[Michael Jackson:The Experience 2]]'' ([[Wii]] [[Playstation Move]] [[Kinect]] [[PSP]])

====Unknown date====
* ''[[Tom Clancy's EndWar 2]]''
* ''[[Beyond Good & Evil 2]]''
* ''[[Imagine (video game series)|Imagine series]]''
* ''[[Far Cry 3]]'' (PlayStation 3, Xbox 360, PC)
* ''[[Assassin's Creed III]]'' (PlayStation 3, Xbox 360, PC)
* ''QuestMania''
* ''ShootMania''
* ''Tom Clancy's Splinter Cell: Retribution''<ref>{{cite web|last=Totilo|first=Stephen|title=New Splinter Cell, Built On Conviction, In The Works|url=http://www.kotaku.com.au/2010/05/new-splinter-cell-built-on-conviction-in-the-works/|publisher=Kotaku.com|accessdate=26 May 2010|date=26 May 2010}}</ref>
* ''Brothers in Arms: War Heroes''
* ''Your Shape''
* ''Racquet Sports'' (Xbox 360)

===Uplay===
With the release of ''[[Assassin's Creed II]]'' in 2009, Ubisoft launched the ''Uplay'' network, which is activated either in-game or via the Uplay website.<ref>{{cite web|title=Assassin’s Creed II and Splinter Cell to feature Uplay system|accessdate=26 November 2009|date=21 November 2009}}</ref> Uplay allows players to connect with other gamers, and to earn rewards based on achievements in Uplay enabled games, with Ubisoft CEO Yves Guillemot stating that "the more you play, the more free goods you will be able to have".<ref>{{cite web|url=http://www.kotaku.com.au/2009/11/ubisoft-all-our-games-will-do-this-uplay-thing/|title=Ubisoft: All Our Games Will Do This UPlay Thing| first=Owen| last=Good| publisher=Kotaku| date=November 14, 2009| accessdate=2010-09-26}}</ref>

==Hardware==
{{Main|Ubisoft Motion Tracking Camera}}

[[Image:Ubisoft Motion Track camera Wii.jpg|thumb|Ubisoft Motion Track Camera]] In 2009 Ubisoft released the [[Ubisoft Motion Tracking Camera]] for the [[Wii]] that detects the movement of the gamer to play games like ''[[Your Shape]]'' and ''Racquet Sports''. This technology was created by Ubisoft Barcelona, Spain.

==Controversies==
Ubisoft had, for a time, used the controversial [[StarForce]] copy protection technology that installs drivers on a system and is known to cause some hardware problems and compatibility issues with certain operating systems{{Citation needed|date=February 2011}}, starting with the game ''[[Tom Clancy's Splinter Cell: Chaos Theory]]'', which was not compatible with [[Windows XP Professional x64 Edition]] for quite some time, until a patch was released by the makers of StarForce.{{Citation needed|date=April 2010}} On 14 April 2006, Ubisoft confirmed that they would stop using StarForce on their games, citing complaints from customers.<ref>{{cite web| url=http://www.gamespot.com/news/6147655.html| title=Ubisoft officially dumps Starforce| first=Tor| last=Thorsen| publisher=Gamespot| date=2006-04-14| accessdate=2010-02-24}}</ref>

In the February 2008 issue of ''[[Electronic Gaming Monthly|Electronic Gaming Monthly (EGM)]]'', Editor-in-Chief Dan “Shoe” Hsu asserted that Ubisoft had ceased to provide all Ubisoft titles to the ''EGM'' for any coverage purposes as a result of prior critical previews and negative reviews.<ref>{{cite web| url=http://kotaku.com/342519/3-companies-bar-egm-from-coverage-following-poor-reviews| title=3 Companies Bar EGM From Coverage Following Poor Reviews| first=Luke| last=Plunkett| publisher=Kotaku| date=2008-01-08| accessdate=2010-02-24}}</ref><ref>{{cite web| url=http://www.1up.com/do/blogEntry?bId=8568051&publicUserId=5379799| title=Banned| first=Dan| last=Hsu| publisher=[[1UP.com]]| date=2008-01-09| accessdate=2010-02-24}}</ref>

Yves Guillemot, the CEO of Ubisoft, was quoted in the company's third-quarter 2008-09 sales report as saying "''as some of our games did not meet the required quality levels to achieve their full potential, they need more sales promotions than anticipated''."<ref>{{cite web| url=http://www.euronext.com/fic/000/043/570/435703.pdf| title=Ubisoft 3rd-quarter 2008-09 sales report| publisher=Ubisoft| format=PDF| date=2009-01-22| accessdate=2010-02-24}}</ref>

In January 2010, Ubisoft has announced the ''Online Services Platform'', which forces customers to not only authenticate on the first game launch, but to remain online continually while playing, with the game even pausing if network connection is lost. This makes it impossible to play the game offline, to resell it, and means that should Ubisoft's servers go down, the game will be unplayable.<ref>{{cite web| url=http://support.uk.ubi.com/online-services-platform/| title=Online Services Platform Q&A| publisher=Ubisoft| accessdate=2010-02-24}}</ref> In February 2010, review versions of Assassin's Creed II and Settlers 7 for PC contained this new DRM scheme, confirming that it is already in use, and that instead of pausing the game, it would discard all progress since the last checkpoint or save game.<ref>{{cite web| url=http://www.computerandvideogames.com/article.php?id=235290&site=pcg| title=Constant net connection required to play Assassin's Creed 2 on PC| first=Tom| last=Francis| publisher=PC Gamer| date=2010-02-17| accessdate=2010-02-24}}</ref> However, subsequent patches for Assassin's Creed 2 allow the player to continue playing once their connection has been restored without lost progress.<ref>{{cite web| url=http://www.tomshardware.com/news/ubisoft-assassin-s-creed-drm-protection,9807.html| title=Ubisoft Patch Makes its Internet DRM Less Painful| first=Marcus| last=Yam| publisher=Tom's Hardware| date=March 5, 2010| accessdate=2010-09-26}}</ref>
In March 2010 outages to the Ubisoft DRM servers were reported, causing about 5% of legitimate buyers to be unable to play Assassin's Creed 2 and Silent Hunter 5 games.<ref name="escapistmagazine.com">{{cite web|author=Andy Chalk | 8 Mar 2010 15:12 |url=http://www.escapistmagazine.com/news/view/98935-Ubisoft-Blames-DRM-Outage-on-Server-Attack |title=Ubisoft Blames DRM Outage on "Server Attack" |publisher=Escapistmagazine.com |date=2010-03-08 |accessdate=2010-11-11}}</ref><ref name="UbisoftAttack">{{cite web |url=http://www.eurogamer.net/articles/ubisoft-drm-was-attacked-at-weekend |title=Ubisoft DRM was "attacked" at weekend |publisher=[[EuroGamer]] |last=Bramwell |first=Tom |date=2010-03-08 |accessdate=08-03-2010}}</ref> Ubisoft initially said this was the result of the number of users attempting to access their servers to play, however Ubisoft later claimed that the real cause of the outages were [[denial-of-service attack]]s.<ref name="escapistmagazine.com"/><ref name="UbisoftAttack"/><ref>{{cite web| url=http://twitter.com/Ubisoft/status/10184920360| title=Ubisoft's official Twitter post regarding attacks.}}</ref>

==Lawsuits==
In 2008, Ubisoft sued Optical Experts Manufacturing (OEM), a DVD Duplication company for $25 million plus damages for the leak and distribution of the PC version of ''[[Assassin's Creed (video game)|Assassin's Creed]]''. The lawsuit claims that OEM did not take proper measures to protect its product as stated in its contract with Ubisoft. The complaint also alleges that OEM admitted to all the problems in the complaint.<ref>{{cite web| url=http://www.neoseeker.com/news/8547-ubisoft-suing-over-assassins-creed-leak/| title=Ubisoft suing over Assassin's Creed leak| first=Lydia| last=Sung| publisher=Neoseeker| date=August 7, 2008| accessdate=2010-09-26}}</ref>

==See also==
{{Portal|Companies}}
* [[List of Ubisoft games]]
* [[:Category:Ubisoft Entertainment games|Ubisoft Entertainment games]]
* [[Frag Dolls]]

==References==
{{Reflist|2}}

==External links==
* [http://www.ubi.com/ Ubisoft's public site]
* [http://www.ubisoftgroup.com/ Ubisoft's corporate site]
* [http://www.redstorm.com/ Red Storm Entertainment, subsidiary developer of Ubisoft]
* [http://www.wolfpackstudios.com/ Wolfpack Studios, subsidiary developer of Ubisoft]
* [http://atari.st/list.php?publisher=93&action=publisher List of Atari ST520 games published by Ubisoft]

{{Ubisoft}}
{{CAC Mid 100}}

[[Category:Video game companies of France]]
[[Category:Companies based in Paris]]
[[Category:Academy of Interactive Arts & Sciences members]]
[[Category:Companies established in 1986]]
[[Category:Entertainment Software Association]]
[[Category:Ubisoft| ]]
[[Category:Video game publishers]]
[[Category:Video game developers]]

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Revision as of 09:26, 22 April 2011

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