Badgeville: Difference between revisions
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{{Infobox company |
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| company_name = Badgeville |
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| company_logo = [[File:http://badgeville.com/images/logo.png|200px]] |
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| company_type = Private Company <br/> |
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| founded = [[Menlo Park]], California (2010) |
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| area_served = Worldwide |
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| key_people = Kris Duggan <small>(CEO)</small>, Wedge Martin <small>(CTO)</small> |
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| industry = Software-as-a-Service ([Saas]), Gamfication |
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| products = Dynamic Game Engine | Widget Studio | Gamification API |Behavior Analytics |
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| investors = Norwest Venture Partners ([Tim Chang]), El Dorado Ventures, Trinity Ventures, Webb Investment Network |
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! investment = $15M Series A & B |
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| num_employees = 30 <small>(Q3 2011)</small> |
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| homepage = [http://www.badgeville.com/] |
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}} |
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Badgeville, Inc., is a privately-held technology company headquartered in Menlo Park, California with additional offices in New York and Europe. Badgeville offers a Saas-based technology for web and mobile sites to track and reward user behavior using a technique known as gamification [gamification]. The Badgeville technology uses the Open Graph Protocol [[http://en.wikipedia.org/wiki/Open_Graph_protocol#Open_Graph_protocol], which developers to integrate their pages into the social graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users. [http://developers.facebook.com/docs/opengraph] |
Badgeville, Inc., is a privately-held technology company headquartered in Menlo Park, California with additional offices in New York and Europe. Badgeville offers a Saas-based technology for web and mobile sites to track and reward user behavior using a technique known as gamification [gamification]. The Badgeville technology uses the Open Graph Protocol [[http://en.wikipedia.org/wiki/Open_Graph_protocol#Open_Graph_protocol], which developers to integrate their pages into the social graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users. [http://developers.facebook.com/docs/opengraph] |
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Revision as of 15:00, 26 August 2011
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| File:Http://badgeville.com/images/logo.png | |
| Company type | Private Company |
|---|---|
| Industry | Software-as-a-Service ([Saas]), Gamfication |
| Founded | Menlo Park, California (2010) |
Area served | Worldwide |
Key people | Kris Duggan (CEO), Wedge Martin (CTO) |
| Products | Dynamic Game Engine |
Number of employees | 30 (Q3 2011) |
| Website | [1] |
Badgeville, Inc., is a privately-held technology company headquartered in Menlo Park, California with additional offices in New York and Europe. Badgeville offers a Saas-based technology for web and mobile sites to track and reward user behavior using a technique known as gamification [gamification]. The Badgeville technology uses the Open Graph Protocol [[2], which developers to integrate their pages into the social graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users. [3]
History
Badgeville is founded by Kris Duggan and Wedge Martin. The company launched at TechCrunch Disrupt on September 27, 2010. It won the Audience Choice Award at TechCrunch Disrupt. At that time, the company had raised less than $300k in angel funding. [1]
In November 2010, Badgeville raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures.[2] Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.[3]
In July 2010, Badgeville reported that it had 75 customers in 15 countries, including Bluefly.com, NBC, Deloitte Digital, The Active Network, Beat the GMAT, LiveMocha, and Universal Music's Interscope Records.
Products
The Dynamic Game Engine -- a patent-pending platform that tracks any behavior in a digital setting and can trigger rewards for user behaviors [4]
Widget Studio & API -- a collection of configurable gamification widgets including leaderboards, activity streams, and achievement showcases, with an additional API for further customization.
Analytics – a reporting and analysis tool to measure user behavior and rewards.
References
- ^ Siegler, MG (2010-09-27). "Badgeville Wants To Layer Social Gaming (And Yes, Badges) Across The Entire Web". TechCrunch. Retrieved 2011-08-26.
- ^ Vadav, Sid (2010-11-22). "Badgeville Raises $2.5M to Spread Game Mechanics Across the Web". VentureBeat. Retrieved 2011-08-26.
- ^ T, Dean (2011-07-13). "Badgeville Raises $12M to Lead the Way in Gamification". VentureBeat. Retrieved 2011-08-26.
- ^ T, Dean (2011-05-31). "Badgeville amplifies gamification with version 2.0". VentureBeat. Retrieved 2011-08-26.