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Private Company
IndustrySoftware as a service (SaaS), Gamfication, Computer Software
HeadquartersRedwood City, California (2014)
Area served
Key people
Kris Duggan (Co-Founder)
Wedge Martin (Co-Founder)
Jon Shalowitz (CEO & President)
ProductsBehavior Platform, Badgeville for Communities
Number of employees
70 (Q1 2012)

Badgeville, Inc. is a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provides software as a service (SaaS) for web sites to measure and influence user behavior using techniques such as gamification.


The company was founded by Kris Duggan and Wedge Martin, and launched at TechCrunch Disrupt on September 27, 2010 .[1] At that time, the company had raised less than $300k in angel funding.[2]

In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures.[3] Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.[4]

In November 2011, Badgeville unveiled the Behavior Platform for Enterprise, expanding their business beyond gamification to include enterprise employee management and community reputation systems.[5][6]

Social Fabric[edit]

Social Fabric is a service launched by Badgeville in September 2011. It is designed to increase user engagement and loyalty.[7] It was offered to clients as a SaaS to allow websites to include social networking elements.[8] Social Fabric offers activity stream based on an algorithm that contextualizes it to the user's activities, interests, and friends. Social Fabric also provides notifications and alerts.[9]


  1. ^ Duggan, Kris (2011-02-12). "Lessons From TechCrunch Disrupt Audience Choice Winner Badgeville's Launch". TechCrunch. Retrieved 2011-12-13.
  2. ^ Siegler, MG (2010-09-27). "Badgeville Wants To Layer Social Gaming (And Yes, Badges) Across The Entire Web". TechCrunch. Retrieved 2011-08-26.
  3. ^ Vadav, Sid (2010-11-22). "Badgeville Raises $2.5M to Spread Game Mechanics Across the Web". VentureBeat. Retrieved 2011-08-26.
  4. ^ T, Dean (2011-07-13). "Badgeville Raises $12M to Lead the Way in Gamification". VentureBeat. Retrieved 2011-08-26.
  5. ^ Badgeville, Press Release (2011-11-07). "Badgeville Unveils First Behavior Platform". marketwire. Retrieved 2011-12-12.[better source needed]
  6. ^ Carr, David (2011-11-07). "Badgeville Takes Cue From Facebook With 'Behavior Graph'". InformationWeek. Retrieved 2017-06-16.
  7. ^ Perez, Sarah (September 12, 2011). "On Its One-Year Anniversary, Badgeville Launches A New Product Called Social Fabric". TechCrunch. Retrieved October 28, 2016.
  8. ^ Takahashi, Dean (September 12, 2011). "Badgeville adds social fabric analysis to its gamification suite". VentureBeat. Retrieved October 28, 2016.
  9. ^ "Badgeville's Social Fabric Gives Any Website a Facebook-Style News Feed". Adweek. September 12, 2011. Retrieved October 28, 2016.

Further reading[edit]

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