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Jobs is said to have encouraged the people interviewed to speak honestly. Although Jobs cooperated with the book, he asked for no control over its content and waived the right to read it before it was published.<ref name="‘Steve Jobs: A Biography’ release date is moved up to Nov. 21"/>
Jobs is said to have encouraged the people interviewed to speak honestly. Although Jobs cooperated with the book, he asked for no control over its content and waived the right to read it before it was published.<ref name="‘Steve Jobs: A Biography’ release date is moved up to Nov. 21"/>


Previously published books written about Jobs, such as ''iCon Steve Jobs: The Greatest Second Act in the History of Business'' and ''Inside Steve’s Brain'', have been released to critical acclaim, in spite of the fact they where unauthorized.<ref>{{cite web
An unauthorized biography, ''iCon: Steve Jobs: The Greatest Second Act in the History of Business'' by Jeffrey Young, was published in 2005 by [[John Wiley & Sons]]. The publisher claimed to provide “insider scoops” and a “no-holds-barred style”,<ref>{{cite web
|url = http://www.dailymail.co.uk/news/article-1375636/iSteve-The-Book-Jobs-Apple-boss-Steve-Jobs-finally-agrees-biography.html
|url = http://www.dailymail.co.uk/news/article-1375636/iSteve-The-Book-Jobs-Apple-boss-Steve-Jobs-finally-agrees-biography.html
|title = It’s the iSteve! Apple boss finally agrees authorised biography … and it will be called The Book Of Jobs
|title = It’s the iSteve! Apple boss finally agrees authorised biography … and it will be called The Book Of Jobs
|date = April 11, 2011
|date = April 11, 2011
|publisher = [[Daily Mail]]
|publisher = [[Daily Mail]]
|accessdate = October 17, 2011}}</ref> but was criticized by Jobs, resulting in the removal of all books published by John Wiley & Sons, including the popular ''[[For Dummies]]'' series of instructional books, from [[Apple Store]]s.<ref>{{cite web
|accessdate = October 17, 2011}}</ref>
|url = http://news.cnet.com/8301-13579_3-20077052-37/steve-jobs-biography-gets-new-title/
|title = Steve Jobs biography gets new title
|first = Steven
|last = Musil
|date = July 5, 2011
|work = [[CNET]]
|publisher = [[CBS Interactive]]
|accessdate = October 20, 2011}}</ref>


Originally planned for release on March 6, 2012, its release date was moved forward to November 21, 2011 due to Jobs deteriorating health,<ref name="‘Steve Jobs: A Biography’ release date is moved up to Nov. 21">{{cite web
Originally planned for release on March 6, 2012, its release date was moved forward to November 21, 2011 due to Jobs deteriorating health,<ref name="‘Steve Jobs: A Biography’ release date is moved up to Nov. 21">{{cite web

Revision as of 19:49, 20 October 2011

Steve Jobs
AuthorWalter Isaacson
Original titleiSteve: The Book of Jobs
Cover artistAlbert Watson
LanguageEnglish
GenreBiography
PublisherSimon & Schuster
Publication date
October 24, 2011
Publication placeUnited States
Media typeE-book and Print (Hardback and Paperback)
Pages656 pp
ISBN1451648537

Steve Jobs is the authorized biography of Steve Jobs. The biography is written by acclaimed biographer Walter Isaacson, a former executive at CNN and Time who has written best-selling biographies about Benjamin Franklin and Albert Einstein.[1][2]

Based on more than forty interviews with Jobs conducted over two years—in addition to interviews with more than one hundred family members, friends, adversaries, competitors, and colleagues—Isaacson was given “exclusive and unprecedented” access to Jobs life.[3]

Jobs is said to have encouraged the people interviewed to speak honestly. Although Jobs cooperated with the book, he asked for no control over its content and waived the right to read it before it was published.[4]

An unauthorized biography, iCon: Steve Jobs: The Greatest Second Act in the History of Business by Jeffrey Young, was published in 2005 by John Wiley & Sons. The publisher claimed to provide “insider scoops” and a “no-holds-barred style”,[5] but was criticized by Jobs, resulting in the removal of all books published by John Wiley & Sons, including the popular For Dummies series of instructional books, from Apple Stores.[6]

Originally planned for release on March 6, 2012, its release date was moved forward to November 21, 2011 due to Jobs deteriorating health,[4] and again following Jobs’ death on October 5, 2011.[7] It is currently schedueled for release on October 24, 2011 by Simon & Schuster.[8]

Summary

The book is described as “[chronicling] the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”[4]

Development

Publisher Simon & Schuster announced on April 10, 2011 that Walter Isaacson, a former executive at CNN and Time who has written best-selling biographies about Benjamin Franklin and Albert Einstein, will write an authorized biography on Steve Jobs, described by the publisher as providing an “unprecedented look at the life of Apple’s CEO and co-founder.”

The book was originally titled iSteve: The Book of Jobs, but was changed to the “simpler and more elegant” title after Isaacson’s wife and daughter told him it was “too cutesy.”[9]

As I watched him battle that disease, with an awesome intensity combined with an astonishing emotional romanticism, I came to find him deeply compelling, and I realized how much his personality was ingrained in the products he created. His passions, demons, desires, artistry, devilry and obsession for control were integrally connected to his approach to business, so I decided to try to write his tale as a case study in creativity.

Walter Isaacson[10]

Isaacson described how in Summer 2004, he received a phone call from Jobs asking him if he would “take a walk” so they could talk. Isaacson had recently published a biography of Benjamin Franklin and was writing another about Albert Einstein. It was then that Jobs asked Isaacson to write a biography of him. Isaacson’s initial reaction was to wonder whether “[Jobs] saw himself as the natural successor [to Franklin and Einstein].”

Isaacson assumed that Jobs was in the middle of his career and therefore “demurred”. Instead, Isaacson suggested that he would write a biography of Jobs when he retires in “a decade or two.” Isaacson later realized that Jobs had contacted him just before he was going to receive his first operation to treat his pancreatic cancer.

This is the perfect match of subject and author, and it is certain to be a landmark book about one of the world’s greatest innovators … Just as he did with Einstein and Benjamin Franklin, Walter Isaacson is telling a unique story of revolutionary genius.

—Jonathan Karp, publisher at Simon & Schuster[11]

Although Jobs cooperated with the book, he asked for no control over what was written and waived the right to read it before it was published.[4] Isaacson began work on the book in 2009.[12]

Appearance

The books cover photograph is similar to one taken previously, as featured on Roling Stone.[13]

Front cover

The front cover uses a photographic portrait of Jobs commissioned by Fortune magazine in 2006 for a portfolio of powerful people. The photograph was taken by Albert Watson.

When the photograph was taken, Watson said he insisted on having a three hour period to set-up, adding that he wanted to make “[every shoot] as greased lightning fast as possible for the [subject].” When Jobs arrived he didn’t look immediately at Watson, but looked instead at the set-up and then focused on Watson’s 4×5 camera before saying “wow, you’re shooting film.”[14]

If you look at that shot, you can see the intensity. It was my intention that by looking at him, that you knew this guy was smart. I heard later that it was his favorite photograph of all time.

Jobs gave Watson an hour longer than he had given most photographers for a portrait session. Watson reportedly instructed Jobs to make “95 percent, almost 100 percent of eye contact with the camera,” and to “think about the next project you have on the table,” in addition to thinking about instances when people have challenged him.[14]

The title font is Helvetica.[15]

Back cover

The back cover uses another photographic portrait of Jobs taken in his living room in Woodside, California in February 1984 by Norman Seeff. In a Behind the Cover article published by Time magazine, Seeff recalls him and Jobs “just sitting” on his living room floor, talking about “creativity and everyday stuff,” when Jobs left the room and returned with a Macintosh 128K (the original Macintosh computer). Jobs “[plopped] down” in the lotus position holding the computer in his lap when Seeff took the photograph.[16]

We did do a few more shots later on, and he even did a few yoga poses—he lifted his leg and put it over his shoulder—and I just thought we were two guys hanging out, chatting away, and enjoying the relationship. It wasn’t like there was a conceptualization here—this was completely off the cuff, spontaneity that we never thought would become a magazine image.

The placeholder cover used for the book uses the working title, iSteve: The Book of Jobs.

Title

The books working title, iSteve: The Book of Jobs, was chosen by publisher Simon & Schuster’s publicity department. Although author Walter Isaacson was “never quite sure about it”, his wife and daughter reportedly were. However, they thought it was “too cutesy” and so Isaacson persuaded the publisher to change the title to something “simpler and more elegant.”[17]

Adaptations

Film

Proposals for the book to be adapted into a feature-length biographical film where announced a few days after Steve Jobs death.[18] Sony Pictures acquired the rights to book from author Walter Isaacson for a seven-figure sum. The film will be titled Steve Jobs and will be produced by Mark Gordon.[19]

Although it will be the first feature-length film to document the life of Jobs, previous films have been produced. In 1999, a television film Pirates of Silicon Valley was released.

Other media

Extracts from the biography have been the feature of various magazines, in addition to interviews with the author, Walter Isaacson.[20]

Time

To commemorate Steve Jobs life after his death on October 5, 2011, Time published a commemorative issue for Jobs on October 8, 2011. The issues cover featured a portrait of Jobs, taken by Norman Seeff, in which he is sitting in the lotus position holding the original Macintosh computer, which was published in Rolling Stone in January 1984 and is featured on the back cover of Steve Jobs. The issue marked the eighth time Jobs has been featured on the cover of Time.[21]

The issue included a photographic essay by Diana Walker, a retrospective on Apple by Harry McCracken and Lev Grossman, and a six-page essay by Walter Isaacson. Isaacson’s essay served as a preview of Steve Jobs and described Jobs pitching of the book to him.[10]

Bloomberg Businessweek

Bloomberg Businessweek also released a commemorative issue of its magazine commemorating the life of Jobs. The cover of the magazine features Apple-like simplicity, with a black-and-white, up close photo of Jobs and his years of birth and death. In tribute to Jobs minimalist style, the issue was published without advertisements.

It featured extensive essays by Steve Jurvetson, John Sculley, Sean Wisely, William Gibson, and Walter Isaacson. Isaacson’s essay served as a preview of Steve Jobs.

Fortune

Fortune will feature an exclusive extract of the biography on October 24, 2011. The excerpt will focus on the “friend-enemy” relationship that Jobs had with Bill Gates.[22]

References

  1. ^ Yin, Sara (August 15, 2011). "Tell-All Steve Jobs Biography Hits Stores on November 21". PC Magazine. Retrieved October 6, 2011.
  2. ^ Gilbert, Jason (August 15, 2011). "Steve Jobs Biography Gets Cover, November Release Date". The Huffington Post. Retrieved October 6, 2011.
  3. ^ Elmer-DeWitt, Philip (August 16, 2011). "A peek at Steve Jobs' book jacket – front, back and spine". Fortune. CNN. Retrieved October 20, 2011.
  4. ^ a b c d Olivarez-Giles, Nathan (August 15, 2011). "'Steve Jobs: A Biography' release date is moved up to Nov. 21". Los Angeles Times. Retrieved October 6, 2011.
  5. ^ "It's the iSteve! Apple boss finally agrees authorised biography … and it will be called The Book Of Jobs". Daily Mail. April 11, 2011. Retrieved October 17, 2011.
  6. ^ Musil, Steven (July 5, 2011). "Steve Jobs biography gets new title". CNET. CBS Interactive. Retrieved October 20, 2011.
  7. ^ Kennedy, Maev (October 7, 2011). "Steve Jobs authorised biography tops bestseller list on pre-orders". The Guardian. Retrieved October 10, 2011.
  8. ^ Ong, Josh (August 15, 2011). "Biography of Apple CEO Steve Jobs to arrive in November". AppleInsider. Retrieved October 6, 2011.
  9. ^ Ong, Josh (July 5, 2011). "Authorized Steve Jobs biography gets 'more elegant' title". AppleInsider. Retrieved October 16, 2011.
  10. ^ a b Elmer-DeWitt, Philip (October 6, 2011). "The day Steve Jobs called Walter Isaacson". Fortune. CNN Money. Retrieved October 16, 2011.
  11. ^ Italie, Hillel (April 11, 2011). "Steve Jobs Authorized Biography Coming in 2012". Associated Press. ABC News. Retrieved October 16, 2011.
  12. ^ Ong, Josh (April 11, 2011). "Authorized Steve Jobs biography to arrive in early 2012". AppleInsider. Retrieved October 16, 2011.
  13. ^ "The Steve Jobs Nobody Knew". Rolling Stone. Jann Wenner. October 12, 2011. Retrieved October 20, 2011.
  14. ^ a b c Walker, David (October 6, 2011). "Steve Jobs: Visionary, Inventor, and Very Challenging Photo Subject". Photo District News. Nielsen. Retrieved October 20, 2011.
  15. ^ Ong, Josh (August 15, 2011). "Biography of Apple CEO Steve Jobs to arrive in November". AppleInsider. Retrieved October 16, 2011.
  16. ^ a b Seeff, Norman (October 6, 2011). "Behind the Cover: Steve Jobs". Time. Time. Retrieved October 20, 2011.
  17. ^ Elmer-DeWitt, Philip (July 5, 2011). "Steve Jobs' bio gets a new title". Fortune. CNN Money. Retrieved October 20, 2011.
  18. ^ Fleming, Mike (October 7, 2011). "Sony Pictures Acquiring New Steve Jobs Biography For Major Feature Film". Deadline.com. Retrieved October 17, 2011.
  19. ^ Child, Ben (October 10, 2011). "Steve Jobs the movie: Sony buys rights". The Guardian. Retrieved October 16, 2011.
  20. ^ Weintraub, Seth (October 19, 2011). "Steve Jobs Biographer to be on 60 Minutes Sunday". 9 to 5 Mac. 925. Retrieved October 20, 2011.
  21. ^ "TIME's Steve Jobs Covers — Photo Essays". Time. Retrieved October 16, 2011.
  22. ^ Weintraub, Seth (October 20, 2011). "Fortune will have exclusive excerpt of Steve Jobs bio Monday focusing on relationship with Bill Gates". 9 to 5 Mac. 925. Retrieved October 20, 2011.