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Rachel Kum is a graduate of the [[University of Western Australia]], where she majored in Finance. Professionally, Rachel worked in a hedge fund company trading commodities and futures in 2007. The fund felt the heat of the recession in early 2009 and she went on to work as a Brand Manager in and also de facto brand ambassador for a company called Dermasolutions which specializes in beauty and aesthetics. Soon after, Rachel's ability to combine her modeling experience with her professional background and her love of nature, beauty and cosmetics made creating her own cosmetics company, called Rachel K Cosmetics, a focus of her personal expression.<ref>[http://www.divaasia.com/article/7996 Power Woman Entrepreneur <!-- Bot generated title -->]</ref> [[Rachel K]] [[Cosmetics]] was the main makeup sponsor for [[Miss Singapore Universe]] 2010 pageant and was also a supporting sponsor for the annual Singapore Jewellery Show 2010 in [[Marina Bay Sands]] held in [[Singapore]] in August 2010.<ref>[http://www.luxury-insider.com/Current_Affairs/post/2010/03/15/Singapore-Jewellery-Show-Set-For-Marina-Bay-Sands.aspx Cosmetic Supporting Sponsor for Luxury Jewellery Show at Marina Bay Sands<!-- Bot generated title -->]</ref>
Rachel Kum is a graduate of the [[University of Western Australia]], where she majored in Finance. Professionally, Rachel worked in a hedge fund company trading commodities and futures in 2007. The fund felt the heat of the recession in early 2009 and she went on to work as a Brand Manager in and also de facto brand ambassador for a company called Dermasolutions which specializes in beauty and aesthetics. Soon after, Rachel's ability to combine her modeling experience with her professional background and her love of nature, beauty and cosmetics made creating her own cosmetics company, called Rachel K Cosmetics, a focus of her personal expression.<ref>[http://www.divaasia.com/article/7996 Power Woman Entrepreneur <!-- Bot generated title -->]</ref> [[Rachel K]] [[Cosmetics]] was the main makeup sponsor for [[Miss Singapore Universe]] 2010 pageant and was also a supporting sponsor for the annual Singapore Jewellery Show 2010 in [[Marina Bay Sands]] held in [[Singapore]] in August 2010.<ref>[http://www.luxury-insider.com/Current_Affairs/post/2010/03/15/Singapore-Jewellery-Show-Set-For-Marina-Bay-Sands.aspx Cosmetic Supporting Sponsor for Luxury Jewellery Show at Marina Bay Sands<!-- Bot generated title -->]</ref>


Rachel was featured in multiple articles such as Power Women in [[The Straits Times|Urban Straits Times]] for her entrepreneurship,<ref>http://www.divaasia.com/article/7996</ref> featured as a cover model for international lifestyle magazine, ''Adoh'', for her charity work in Sri Lanka in November 2009,<ref>[http://www.adoh.lk/ Adoh Magazine Charity Work in Sri Lanka for [[Thalassemia]] <!-- Bot generated title -->]</ref> advertised for Windows commercial in [[AXN Asia]] television,<ref>[http://www.youtube.com/watch?v=ddANkCdSq_E Windows Live on AXN Asia<!-- Bot generated title -->]</ref> featured as a cover story model for [[Club Med]] in Maldives throughout South East Asia, made multiple appearances in RazorTV lifestyle,<ref>[http://www.razor.tv/site/servlet/segment/main/lifestyle/44508.html Makeup Tutorials on RazorTV!<!-- Bot generated title -->]</ref> featured in Hong Kong [[Channel V]] with [[Lisa S.]] and a guest in a local entertainment talk show program, ''Entertainment on 5''.<ref>[http://entertainment.xin.msn.com/en/tv/channel-5/programmes/eon5-photos.aspx?cp-documentid=4194270 Celebrity Interview in Entertainment on 5<!-- Bot generated title -->]</ref> [[Rachel K]] [[Cosmetics]] launch was filmed by [[Channel News Asia]] which featured her special guest and friend, [[Eduardo Saverin]] (Co-founder of [[Facebook]]).<ref>[http://www.youtube.com/watch?v=87IeC3sUirg Millennials, Channel News Asia with Rachel Kum featuring [[Eduardo Saverin]] (Co-Founder of Facebook)<!-- Bot generated title -->]</ref> The [[Rachel K]] Mineral CC cream line is the next generation [[BB cream]] that is formulated with pure minerals, making it suitable for all [[skin]] types including highly sensitive ones and is exclusively available in a limited market.<ref>[http://www.articlesbase.com/cosmetics-articles/next-generation-mineral-cc-color-control-blemish-balm-2795296.html Next Generation Mineral CC Color Control Cream by [[Rachel K]]<!-- Bot generated title -->]</ref><ref>[http://www.mybeautyskincare.com/cosmetics/revitalize-your-skin-naturally-with-effective-cc-cream/ Revitalize Your Skin Naturally with CC cream<!-- Bot generated title -->]</ref><ref>[http://justmakeuptips.com/next-generation-mineral-cc-color-control-blemish-balm/1342 Makeup Tips - The New Color Control CC Cream! <!-- Bot generated title -->]</ref><ref>[http://www.moreyoung.com/beauty/cosmetics/next-generation-mineral-cc-color-control-blemish-balm/ New Color Control Cream from [[Rachel K]] <!-- Bot generated title -->]</ref> [[Rachel K]] Mineral CC cream collection was highly praised by many local celebrities and top beauty bloggers and was also strongly recommended by top Hong Kong based prominent [[makeup]] artist, [[Zing|Zing (makeup artist)]], who is the appointed personal [[makeup]] artist for singers and actresses such as [[Zhang Ziyi]], [[Shu Qi]], [[Faye Wong]], [[Sammi Cheng]], [[Kelly Chen]], [[Angelababy]] and many more.<ref>[http://www.zingmakeup.com/blog/blog1.php Famous Hong Kong Faces Done by Zing<!-- Bot generated title -->]</ref> In September 2010, [[Rachel K |Rachel K Cosmetics]] was the main sponsor for 9 special contestants from [[Miss Universe 2009]] for a promotional event for [[Formula 1]] and Rachel K Cosmetics in Singapore, supported by [[Singapore Grand Prix]] and [[Resorts World Sentosa]]. [[Rachel K Cosmetics]] is the first [[makeup]] brand in Asia to be marketed as a beauty queen's brand that is supported by pageants and beauty queens from around the world. In September 2011, Rachel K Cosmetics collaborated with [[Singapore Grand Prix]] and [[Marina Bay Sands]] to sponsor [[Leila Lopes]], [[Miss Universe 2011]] and 8 other beauty queens from the [[Miss Universe]] pageant to Singapore to promote [[Rachel K|Rachel K Cosmetics]] and grace the Formula One events in Singapore. <ref>[http://www.asiatatler.com/singapore/top_stories.php?id=7213&c Miss Universe 2011 likes Rachel K CC Cream as featured in Asia Tatler<!-- Bot generated title -->]</ref> [[Rachel K Cosmetics]] is now selling exclusively in [[AS_Watson|Watsons]] Singapore and [[AS Watson|Watsons]] [[Hong Kong]] and selected retail outlets in [[Indonesia]] and [[Malaysia]].
Rachel was featured in multiple articles such as Power Women in [[The Straits Times|Urban Straits Times]] for her entrepreneurship,<ref>http://www.divaasia.com/article/7996</ref>, her [[Rachel K]] brand success story in Lianhe Wanbao, cover model for international lifestyle magazine, ''Adoh'', for her charity work in Sri Lanka in November 2009,<ref>[http://www.adoh.lk/ Adoh Magazine Charity Work in Sri Lanka for [[Thalassemia]] <!-- Bot generated title -->]</ref> advertised for Windows commercial in [[AXN Asia]] television,<ref>[http://www.youtube.com/watch?v=ddANkCdSq_E Windows Live on AXN Asia<!-- Bot generated title -->]</ref> featured as a cover story model for [[Club Med]] in Maldives throughout South East Asia, made multiple appearances in RazorTV lifestyle,<ref>[http://www.razor.tv/site/servlet/segment/main/lifestyle/44508.html Makeup Tutorials on RazorTV!<!-- Bot generated title -->]</ref> featured in Hong Kong [[Channel V]] with [[Lisa S.]] and a guest in a local entertainment talk show program, ''Entertainment on 5''.<ref>[http://entertainment.xin.msn.com/en/tv/channel-5/programmes/eon5-photos.aspx?cp-documentid=4194270 Celebrity Interview in Entertainment on 5<!-- Bot generated title -->]</ref> [[Rachel K]] [[Cosmetics]] launch was filmed by [[Channel News Asia]] which featured her special guest and friend, [[Eduardo Saverin]] (Co-founder of [[Facebook]]).<ref>[http://www.youtube.com/watch?v=87IeC3sUirg Millennials, Channel News Asia with Rachel Kum featuring [[Eduardo Saverin]] (Co-Founder of Facebook)<!-- Bot generated title -->]</ref> Rachel brand's most notable product is the CC Cream (Color Control) which is the next generation [[BB cream]] that has taken Asia by storm.<ref>[http://www.articlesbase.com/cosmetics-articles/next-generation-mineral-cc-color-control-blemish-balm-2795296.html Next Generation Mineral CC Color Control Cream by [[Rachel K]]<!-- Bot generated title -->]</ref><ref>[http://www.mybeautyskincare.com/cosmetics/revitalize-your-skin-naturally-with-effective-cc-cream/ Revitalize Your Skin Naturally with CC cream<!-- Bot generated title -->]</ref><ref>[http://justmakeuptips.com/next-generation-mineral-cc-color-control-blemish-balm/1342 Makeup Tips - The New Color Control CC Cream! <!-- Bot generated title -->]</ref><ref>[http://www.moreyoung.com/beauty/cosmetics/next-generation-mineral-cc-color-control-blemish-balm/ New Color Control Cream from [[Rachel K]] <!-- Bot generated title -->]</ref> [[Rachel K]] CC cream collection was highly praised by many local and international celebrities and was also recommended by top Hong Kong based prominent [[makeup]] artist, [[Zing|Zing (makeup artist)]], who is the appointed personal [[makeup]] artist for singers and actresses such as [[Zhang Ziyi]], [[Shu Qi]], [[Faye Wong]], [[Sammi Cheng]], [[Kelly Chen]], [[Angelababy]] and many more.<ref>[http://www.zingmakeup.com/blog/blog1.php Famous Hong Kong Faces Done by Zing<!-- Bot generated title -->]</ref> In September 2010, [[Rachel K |Rachel K Cosmetics]] was the main sponsor for 9 special contestants from [[Miss Universe 2009]] for a promotional event for [[Formula 1]] and [[Rachel K|Rachel K Cosmetics]] in Singapore, supported by [[Singapore Grand Prix]] and [[Resorts World Sentosa]]. [[Rachel K Cosmetics]] is the first [[makeup]] brand in Asia to be marketed as a beauty queen's brand that is supported by pageants and beauty queens from around the world. In September 2011, Rachel K Cosmetics collaborated with [[Singapore Grand Prix]] and [[Marina Bay Sands]] to sponsor [[Leila Lopes]], [[Miss Universe 2011]] and 8 other beauty queens from the [[Miss Universe]] pageant to Singapore to promote [[Rachel K|Rachel K Cosmetics]] and grace the Formula One events in Singapore. <ref>[http://www.asiatatler.com/singapore/top_stories.php?id=7213&c Miss Universe 2011 likes Rachel K CC Cream as featured in Asia Tatler<!-- Bot generated title -->]</ref> [[Rachel K Cosmetics]] is now selling exclusively in [[AS_Watson|Watsons]] Singapore and [[AS Watson|Watsons]] [[Hong Kong]] and selected retail outlets in [[Indonesia]] and [[Malaysia]].


==References==
==References==

Revision as of 16:41, 4 November 2011

Rachel Kum
Born
Rachel Janice Kum

(1985-04-08) April 8, 1985 (age 39)
Height5 ft 7 in (1.70 m)
Beauty pageant titleholder
TitleMiss Singapore Universe 2009 (Winner)[1]

Rachel Kum is an entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title. At the Miss Singapore Universe 2009 pageant, Rachel won Miss Body Beautiful and Miss Personality as well.[2] She represented Singapore as one of the 84 competing contestants[3] in the Miss Universe 2009 pageant, which was held at the Atlantis Paradise Island, in Nassau, Bahamas on August 23, 2009.[4][5]

Career

Rachel Kum is a graduate of the University of Western Australia, where she majored in Finance. Professionally, Rachel worked in a hedge fund company trading commodities and futures in 2007. The fund felt the heat of the recession in early 2009 and she went on to work as a Brand Manager in and also de facto brand ambassador for a company called Dermasolutions which specializes in beauty and aesthetics. Soon after, Rachel's ability to combine her modeling experience with her professional background and her love of nature, beauty and cosmetics made creating her own cosmetics company, called Rachel K Cosmetics, a focus of her personal expression.[6] Rachel K Cosmetics was the main makeup sponsor for Miss Singapore Universe 2010 pageant and was also a supporting sponsor for the annual Singapore Jewellery Show 2010 in Marina Bay Sands held in Singapore in August 2010.[7]

Rachel was featured in multiple articles such as Power Women in Urban Straits Times for her entrepreneurship,[8], her Rachel K brand success story in Lianhe Wanbao, cover model for international lifestyle magazine, Adoh, for her charity work in Sri Lanka in November 2009,[9] advertised for Windows commercial in AXN Asia television,[10] featured as a cover story model for Club Med in Maldives throughout South East Asia, made multiple appearances in RazorTV lifestyle,[11] featured in Hong Kong Channel V with Lisa S. and a guest in a local entertainment talk show program, Entertainment on 5.[12] Rachel K Cosmetics launch was filmed by Channel News Asia which featured her special guest and friend, Eduardo Saverin (Co-founder of Facebook).[13] Rachel brand's most notable product is the CC Cream (Color Control) which is the next generation BB cream that has taken Asia by storm.[14][15][16][17] Rachel K CC cream collection was highly praised by many local and international celebrities and was also recommended by top Hong Kong based prominent makeup artist, Zing (makeup artist), who is the appointed personal makeup artist for singers and actresses such as Zhang Ziyi, Shu Qi, Faye Wong, Sammi Cheng, Kelly Chen, Angelababy and many more.[18] In September 2010, Rachel K Cosmetics was the main sponsor for 9 special contestants from Miss Universe 2009 for a promotional event for Formula 1 and Rachel K Cosmetics in Singapore, supported by Singapore Grand Prix and Resorts World Sentosa. Rachel K Cosmetics is the first makeup brand in Asia to be marketed as a beauty queen's brand that is supported by pageants and beauty queens from around the world. In September 2011, Rachel K Cosmetics collaborated with Singapore Grand Prix and Marina Bay Sands to sponsor Leila Lopes, Miss Universe 2011 and 8 other beauty queens from the Miss Universe pageant to Singapore to promote Rachel K Cosmetics and grace the Formula One events in Singapore. [19] Rachel K Cosmetics is now selling exclusively in Watsons Singapore and Watsons Hong Kong and selected retail outlets in Indonesia and Malaysia.

References

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