Split Works

Split Works

Status	Active
Founded	2006
Founder	Archie Hamilton, Nathaniel Davis
Country of origin	China
Headquarters location	Shanghai, Beijing
Distribution	Split Works
Publication types	Wooozy.com, Chinamusicradar.com
Fiction genres	Various/Contemporary (Rock, Hip Hop, Electro, Punk, Folk)
Official website	http://www.spli-t.com

Split Works is a Beijing- and Shanghai-based concert promotion and brand activation agency. Founded in 2006 by Archie Hamilton and Nathaniel Davis, Split Works has produced both branded and independent live music events in Greater China and the wider Asia region. Split Works has worked with both Chinese and Western music artists across many genres.

Conceived at a time when live music options in China were extremely limited Split Works is one of a few notable groups that have aided the growth of the live music industry in China and wider Asia.

Foreign Artists

Split Works has organized China concerts/tours for the following visiting artists:

• The Lovely Jonjo (2006)
• Maximo Park (2006)
• Sonic Youth (2007)
• Bugz in the Attic (2007)
• The Nextmen (2007)
• Talib Kweli (2007)
• Faithless (2007)
• Yacht (2007)
• Ozomatli (2007)
• the Go! Team (2007)
• Infadels (2007)
• Killa Kela (2007)
• Dandi Wind (2008)
• Hard-Fi (2008)
• Jens Lekman and Viktor Sjoberg (2008)
• DJ Sasha (2008)
• DJ Tom Middleton (2008)
• DJ Roxy Cottontail (2008)
• South Rakkas Crew (2009)
• we are ENFANT TERRIBLE (2009)
• PoPCLO (2009)
• FuNKy FIngeRs (2009)
• Young Knives (2009)
• Creature (2009)
• Jets Overhead (2009/2010)
• socalled (2009)
• Hollerado (2009)
• Final Flash (2009)
• Ghostface Killah (2009)
• Jeff Lang (July 2009 / Aug-Sept 2010)
• These Are Powers (July 2009)
• Steve Aoki (Sept 2009)
• Diplo (Sept 2009)
• Clive Chin (Nov 2009)
• Owl City (Nov 2009)
• Immaculate Machine (Dec 2009)
• Andrew Bird (Jan 2010)
• Patrick Watson (Jan 2010)
• Trippple Nippples (March 2010)
• Olafur Arnalds (March 2010)
• Julie Doiron (March 2010)
• JD Twitch (Optimo) (March 2010)
• Shackleton (April 2010)
• The Inspector Cluzo (May 2010)
• Throw Me The Statue (May 2010)
• Frank Turner (May 2010)
• Ohbijou (May 2010)
• Parlovr (May 2010)
• Wil (May 2010)
• illScarlett (May 2010)
• Flash Lightnin' (May 2010)
• The Racoons (May 2010)
• The King Khan & BBQ Show (June 2010)
• Caribou (July 2010)
• Choir of Young Believers (Sept 2010)
• The Cave Singers (Sept 2010)
• Emilie Simon (Sept 2010)
• The Field (December 2010)
• The Black Atlantic (March 2011)
• The Whitest Boy Alive (March 2011)
• The Besnard Lakes (March 2011)
• Vitalic (March 2011)
• World's End Girlfriend & Black Hole Carnival (March 2011)
• Abaji (March 2011)
• Thirty Seconds to Mars (Sept 2011)
• Ludacris (Sept 2011)
• Yellowcard (Sept 2011)
• 120 Days (Sept 2011)
• For a Minor Reflection (Sept 2011)
• Gold Panda (Sept 2011)
• Perfume Genius (Sept 2011)
• Grandmaster Flash (Sept 2011)
• Weerd Science (Sept 2011)
• Optimo (Sept 2011)
• Mount Kimbie (Sept 2011)
• Marianne Dissard (Sept 2011)

Split Works has organized more extensive Asia Tours for the following artists

• Jose Gonzalez (2009)
• Battles (2009)
• Girl Talk (August 2009)
• Handsome Furs (September 2009 / August 2010)
• Olafur Arnalds (Sept 2010)
• Perfume Genius (Sept 2011)

Chinese Artists

Split Works has organized China concerts/tours for the following local artists:

• The Beijing Live Hip-Hop Experience
• The Lab DJs
• DJ Chozie
• DJ Youdai
• YBbox
• The Verse
• Zenmala-Jalamaa
• The Scoff
• The Reason
• Crazy Mushroom
• Sonnet
• Perdel
• Bigger Bang
• The Offset:Spectacles
• WuJi aka Mr. Particle
• AV Okubo
• Ourself Beside Me
• Carsick Cars
• Queen Sea Big Shark
• P.K.14
• LAVA|OX|SEA
• Wu ZhouLing
• Boys Climbing Ropes
• Hard Queen
• 24 Hours
• Snapline
• VJ Fanpianer
• Hush
• Casino Demon
• Banana Monkey
• Redstar
• Hedgehog
• IZ
• Bananas Soundsystem
• SuperVC
• Dragontongue
• DJ Wordy
• Young Kin
• Flying Fruit
• Demerit
• Discord
• Rustic
• Overdose
• The Flyx
• Pink Berry
• Dead J
• Liman
• The Gar
• B6
• Gus MacMillan
• Gala
• Shanren
• Snapline
• AV Okubo
• We Save Strawberries
• Mr. Dadado
• B-side Lovers
• 24 Hours
• The Me Guan Me's
• Mr. Graceless
• Yuguo
• Hanggai
• Hebe
• Peng Tan
• P.K.14
• Lil' Ray
• CiaCia
• Otakrew
• CNdY
• Uprooted Sunshine Soundsystem
• Rainbow Danger Club
• Iron Mic
• Wang Wen
• Omnipotent Youth Society
• Nanwu
• Mini Train Heart

Clients and Sponsors

In early 2010, Split Works established a partner brand activation agency to focus solely on representing clients and brands. This new agency is called Splatter. Split Works now concentrates exclusively on touring, booking and festivals. Splatter has created branded projects and events in China for the following clients and sponsors:

• Converse
• Bacardi
• Smirnoff
• 42 Below Vodka
• Tiger Beer
• Tsingtao Beer
• Apple
• OPPO
• Volkswagen China
• Transmit China
• Range Rover
• MTV Europe
• Hunan TV
• Hilton Hotels
• Holiday Inn
• Hotel G
• Hotel Indigo
• The Embassy of Sweden in China
• The US Embassy
• Embassy of France in China
• Embassy of Norway in China

Branded Work

Converse Love Noise (2008–2009)

In association with the advertising agency W+K, Split Works conceptualized, planned and produced the seminal Converse Love Noise road trip. They designed and built China’s first and funkiest tour bus and, with the Olympics looming large, took two of the hottest Beijing bands (PK14 and Queen Sea Big Shark) on the journey that spawned the Love Noise documentary. The tour and post-event publicity generated immense buzz for the Converse brand in China.

Bacardi Sino Sessions (2006–2008)

Split Works launched Bacardi’s B-Live platform over the course of 18 months, from November 2006 to March 2008. At a time when China’s live music scene was under-developed, Split Works proposed a series of well-produced and exciting shows featuring combinations of international and Chinese bands, supported by a fully integrated marketing and media campaign and culminating in the largest music festival in China up to that point. Split Works was Bacardi’s sole agency working on B-Live across this period, and continues to work to build Bacardi in China.

Apple Summer Series (2010)

To celebrate the opening of China's first flagship Apple store in Shanghai, Splatter curated a series of 6 weekly "in-store" performances running from July 25 - August 29, 2010. Artists included Wang Xiaokun, Li Jian and Silkfloss, among others. The summer series was supported by a fully integrated on-and-offline marketing campaign, which amplified the Apple Retail concept across China.

Festivals

Split Works owns and operates several independent events and festivals in China :

Yue Festival

In October 2007, Split Works produced the Yue Festival, an outdoor music festival held in Zhongshan Park in Shanghai, China. Talents included Faithless, Talib Kweli, Ozomatli, Yacht, Banana Monkey, SuperVC, Hedgehog, IZ, Bananas Soundsystem, Dragontongue, Uprooted, and Redstar. A mini-Yue Festival took place at the Star Live in Beijing on October 2 and 3, 2007, with Faithless, Talib Kweli, and Ozomatli. Partners and sponsors included Bacardi, Converse and Neocha.com.

Jue Festival

In January 2009, Split Works produced the Jue Festival, a 10-day event taking place at a range of concert venues, art galleries and theatres across Beijing and Shanghai. The event included 57 musicians, 34 visual artists and dramatic performers, and a total of 25 events between the two cities.

Featured events included the Maybe Mars/Sound Destruction! Showcases in Beijing and Shanghai, and performances from French electro group we are ENFANT TERRIBLE. The visual arts component of the Jue Festival included a solo exhibition from Chinese artist Chen Hang Feng, and a joint video-installation exhibition from American artist Bradford Kessler and Chinese artist Cong Longfei. Jue drama performances included “To & From” by Shan Cheng Ju, and “Marriage Counseling: Three Sessions,” which was written and performed by the 5th Wall ensemble.

Split Works produced the 2011 Jue Music + Art Festival which ran from March 11 to April 3, 2011. This marked the 3rd time the festival was held since its inception in 2009. It expanded its duration from 10 days in 2009 to 17 days in 2010 and 23 days in 2011. The Jue 2011 lineup included scheduled performances from more than 46 musical acts and 48 visual artists and performers. The Festival took place in 42 venues across Shanghai and Beijing.

The Jue Festival 2011 featured musical acts included: The Whitest Boy Alive, World’s End Girlfriend & Black Hole Carnival, The Black Atlantic, Vitalic, Shanren and We Save Strawberries .

Black Rabbit Music Festival

In 2011 Split Works worked with Taihe Live to produce the first ever Black Rabbit Music Festival Presented by OPPO Real in Beijing Sept 17 and Shanghai Sept 18. The festival had three stages in Beijing and four in Shanghai. Headline acts included Thirty Seconds to Mars, Ludacris and Hebe. Other performers included Yellowcard, Grandmaster Flash, 120 Days, Gold Panda, Mount Kimbie, For a Minor Reflection, Hanggai, Rainbow Danger Club, Perfume Genius, Carsick Cars, Marianne Dissard, Weerd Science, Boys Climbing Ropes, Omnipotent Youth Society, Peng Tan, CiaCia, P.K.14, CNdY, Lil’ Ray, Iron Mic, Optimo, Otakrew, Nanwu, Uprooted Sunshine Soundsystem and Wangwen.

Other Properties

China Music Radar

Since November 2007, Split Works have written and maintained China Music Radar, a blog focused on the music industry in China. Written in English for the benefit of the music industry outside of China, the Radar is committed to generating more interest and investment in the China market.

Wooozy

Launched in April 2009, Wooozy is one of the first Chinese-language specialist web publications focusing on both underground and mainstream music. Wooozy Radio sits alongside Wooozy with weekly podcasts featuring Chinese and international independent music.

External links

• Official Website [6]
• Split on Myspace [7]
• Split on Facebook [8]
• Split on Twitter [9]
• Split on Youtube [10]
• Split on Youku [11]
• Split on PSFK [12]
• Yue Festival [13]
• Jue Festival [14]
• Black Rabbit Music Festival [15]