Wenham Lake Ice Company: Difference between revisions
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==Advertising== |
==Advertising== |
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The company opened a storefront in the [[Strand, London]] in the summer 1844. Every day workers would put a large block of ice in the window, and none of the typical neighborhood residents had ever seen a block of ice anywhere before. As a gimmick, the workers would put a newspaper on the other side of the block of ice so that |
The company opened a storefront in the [[Strand, London]] in the summer 1844. Every day workers would put a large block of ice in the window, and none of the typical neighborhood residents had ever seen a block of ice anywhere before. As a gimmick, the workers would put a newspaper on the other side of the block of ice so that passers-by could read the print through the ice, from outside the store looking into the window.<ref>{{cite book|last=Bryson|first=Bill|authorlink=Bill Bryson|title=[[At Home: A Short History of Private Life]]|year=2010|publisher=[[Doubleday]]|location=Great Britain|isbn=978-0-7679-1938-8|pages=71–73}}</ref> |
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==References== |
==References== |
Revision as of 22:32, 30 December 2011
The Wenham Lake Ice Company, operating out of Wenham Lake in Wenham, Massachusetts, USA, harvested ice and exported it all around the world before the advent of factory-made ice. Wenham-lake ice was awarded a royal warrant from Queen Victoria.
The company was founded by Frederic Tudor.
Advertising
The company opened a storefront in the Strand, London in the summer 1844. Every day workers would put a large block of ice in the window, and none of the typical neighborhood residents had ever seen a block of ice anywhere before. As a gimmick, the workers would put a newspaper on the other side of the block of ice so that passers-by could read the print through the ice, from outside the store looking into the window.[1]
References
- ^ Bryson, Bill (2010). At Home: A Short History of Private Life. Great Britain: Doubleday. pp. 71–73. ISBN 978-0-7679-1938-8.